--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1226 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1226 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,226 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Great platform, very intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Dotdigital?** Easy to use, chat support always available, account management team **What do you dislike about Dotdigital?** nothing, everything is great - wouldnt change a thing **What problems is Dotdigital solving and how is that benefiting you?** Ensuring effective, timely and optimized communications to clients to keep their pets compliant and generate footfall into practice **Official Response from Gemma Irish:** > Hey there Thanks so much for your review! 😊 Regards Gemma I ### 2. Good value for many and does better job than our previous ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Vladimir P. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Dotdigital?** - Extensive segmentation options - Email builder - Intuitive interface (some parts of it in the dislike section though) - Clear API documentation - Straightforward integration - Easy onboarding process - Good support team **What do you dislike about Dotdigital?** - Some UX (like search, segment builder) could be improved (not critical) - Branded fonts implementation not very straightforward **What problems is Dotdigital solving and how is that benefiting you?** - Marketing automation (resource optimization) - Personalization and better customer communications - Email channel CRO **Official Response from Rob Hughes:** > Hey Vladimir, Thank you for your thoughtful review! We appreciate your praise for Dotdigital's segmentation options, email builder, API documentation, integration, onboarding, and support team. Your feedback regarding UX improvements and branded font implementation is valuable, and we'll continue working on enhancing these aspects of our platform to ensure an even better user experience. Regards, Rob H ### 3. Discovering the Power of Dotdigital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Dotdigital?** What I like best about Dotdigital is its power and versatility. Even as I’m still exploring all its features, I’ve been impressed by how robust it is. Additionally, our customer success manager has been invaluable in guiding us, especially with the integration of all our child accounts, making the process much smoother. **What do you dislike about Dotdigital?** Managing the breakdown per account has been challenging due to our umbrella account, making it difficult to identify the cost per chilld accurately. **What problems is Dotdigital solving and how is that benefiting you?** the abillity to have mulitple child accounts. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're delighted to hear that you appreciate Dotdigital's power, versatility, and support from your customer success manager. Your feedback on managing breakdowns for individual child accounts is valuable, and we'll consider ways to improve that experience. Regards, Rob H ### 4. We love Dotdigital! **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlin H. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Dotdigital?** Such an easy platform to use! We really appreciate the user friendly interface. **What do you dislike about Dotdigital?** Honestly. nothing comes to mind. Always a pleasure to use! **What problems is Dotdigital solving and how is that benefiting you?** Providing us with access to email analytics that we never had before. **Official Response from Rob Hughes:** > Hey Caitlin, Thanks for the great review! We really appreciate it. Regards, Rob H ### 5. Dot Digital is a Powerhouse Email Service Provider, Customer Relationship Manager and more **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** DotDigital is super helpful when it comes to creating a cohesive omnichannel experience. Their advanced programs are capable of combining multiple marketing touchpoints all while keeping the customer profiles organized and up to date. **What do you dislike about Dotdigital?** The least helpful aspect of DotDigital is the inability to edit the pop-up size, timing, etc. The editor is hard to use and there are not any advanced capabilities within that tool. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital is solving the problem of having data all across various apps by having a streamlined product offering and data view that can allow someone to see how all accounts, channels, etc. are performing. **Official Response from Rob Hughes:** > Hey Olivia, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 6. Great training and flexible product **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolette B. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Dotdigital?** DotDigital is hugely flexible and up to date. **What do you dislike about Dotdigital?** The platform can sometimes be slightly difficult to navigate but the training and support from the team helps with this. **What problems is Dotdigital solving and how is that benefiting you?** We need to be able to make it easy for our readers to access content and also track the analytics of this, DotDigital allows us to build landing pages and provides great stats. **Official Response from Rob Hughes:** > Hey Nicolette, Thank you for your review! We're delighted that you find Dotdigital to be flexible and up-to-date. We appreciate your feedback regarding the navigation of the platform, and we're glad that our training and support have been beneficial for you. We'll continue to work on enhancing the user experience and appreciate your support. Regards, Rob H ### 7. Good - not amazing but good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Dotdigital?** The deliverability is pretty good and analytics / segmentation is good. Account mnagement is regular and good, perhaps could be a little more proactive with ideas and how we can improve. **What do you dislike about Dotdigital?** The UI is super clunky and things like popup forms are very dated. Also swapping between regional accounts isnt great it uses some crazy terminology ive not seen elsewhere. Like why do you have to impersonate another user rather that just switch from a UK to EU account? Also integration with Yotpo has been pretty painful. **What problems is Dotdigital solving and how is that benefiting you?** We have a large database of customers and launch A LOT of new products DotDigital mainly helps us achieve that **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 8. Great platform, easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel B. | Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** It's really user-friendly. There are a lots of different features. You can do A/B testing. The style and the way emails look is gorgeous and you can make it look on brand. **What do you dislike about Dotdigital?** Sometimes the formatting goes wrong when you paste in things (even if you've put in paste as plain text). So it can be quite clunky. **What problems is Dotdigital solving and how is that benefiting you?** It allows us to email many people at once without being flagged as spam. It helps us to brand our emails and make them look uniquely like 'us'. It helps us to segment messaging to different audiences. **Official Response from Rob Hughes:** > Hey Rachel, Thank you for your review! We're happy to hear that you find Dotdigital user-friendly and enjoy its features, as well as the email appearance. We appreciate your feedback on formatting issues and will work on refining the platform to ensure a smoother user experience. Your insights are important to us! Regards, Rob H ### 9. New to DotDigital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Dotdigital?** What I like best about DotDigital so far has been the support team. The platform is extremely robust and can be daunting at first so my team and I appreciate the support that the team is providing while we onboard. **What do you dislike about Dotdigital?** The platform offers a ton of opportunities so at present my only "dislike" with the platform is my impatience with not knowing how to achieve all of these items right away but this will come with learning. Tools for list building would be helpful. **What problems is Dotdigital solving and how is that benefiting you?** Audience growth **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad our support team has been helpful during your onboarding process. If you're ever unsure on how to use certain tools, we have a vast Help Centre with articles on almost all features within the platform here: https://support.dotdigital.com/en/ Regards, Rob H ### 10. Very user friendly email platform with loads of features **Rating:** 4.0/5.0 stars **Reviewed by:** Darren C. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Dotdigital?** The interface is very user friendly, and any issues are very promptly resolved by their support team. Automated program builder is a great visual aid, complimented by their AI recommendations tool. **What do you dislike about Dotdigital?** Downsides are few and far between. Reporting can be a little clunky, but easy enough to navigate around. **What problems is Dotdigital solving and how is that benefiting you?** Automated programs take a lot of manual work out of creating customer comms. The addition of unified contacts also allows us to determine the best mode of communication with our customers based on how they prefer to engage with us. **Official Response from Rob Hughes:** > Hey Darren, Thanks for the review! We really appreciate it. Regards, Rob H ### 11. Good platform - be prepared for work arounds... **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Dotdigital?** dotdigital is customisable to a certain extent - we use a lot of custom channel extensions to enable us to deliver Omni channel campaigns **What do you dislike about Dotdigital?** Downside is the reporting - it could be stronger. We've suffered with deliverability and would like to see improved reporting to support this **Recommendations to others considering Dotdigital:** Great platform and support team! **What problems is Dotdigital solving and how is that benefiting you?** The platform allows us to reach customers in real-time through a variety of channels **Official Response from Darren Hockley:** > Hey there, Thanks for the review! Regards Darren H ### 12. A great tool for anyone in digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Connie K. | Brand and Comms Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Dotdigital?** The layout and ease of use is clear for all levels in digital marketing. It has a number of features to track customer engagement and the intergration was easy to do. **What do you dislike about Dotdigital?** I think some parts in the build are still basic and could be improved. **What problems is Dotdigital solving and how is that benefiting you?** Its the primary tool for communicating with customers **Official Response from Rob Hughes:** > Hey Connie, Thank you for your review! We're pleased to know that you find Dotdigital's layout user-friendly and appreciate its customer engagement tracking features as well as easy integration. We value your feedback on further improvements in certain areas of the platform, and we'll work to enhance those aspects for an even better user experience. Your insights are essential for our continuous improvement! Regards, Rob H ### 13. Helpful and supportive team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Dotdigital?** The Dotdigital team is always available to support you and no question is considered silly or too simple. **What do you dislike about Dotdigital?** We would like to be notified prior when we are approaching our data limits and about to move into a higher payment bracket. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is helping us to build a health mailing list **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 14. Great platform, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** Once you're familiar with the platform, it's straightforward and easy to use. If you're experiencing any issues, the customer support team are always really helpful and polite. **What do you dislike about Dotdigital?** The only thing I'd say is that the reporting for transactional emails could be simpler, at the moment it's quite time consuming. **What problems is Dotdigital solving and how is that benefiting you?** We have a lot of different customer bases to contact, and different types of emails which require their own layout. Dotdigital makes it easy to do this and also saves me time and stress by being simple to use. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're delighted that you find our platform easy to use and appreciate the support from our customer service team. We value your feedback on simplifying transactional email reporting and will work on enhancing this aspect of our platform. Regards, Rob H ### 15. Intuitive user friendly software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** Dotdigital makes email marketing pretty simple and user friendly. You can easily schedule and make or amend a number of campaigns within a day. Lots of options for creative campaigns. I have used it everyday and it makes even complex campaigns simple to implement. **What do you dislike about Dotdigital?** There's not much I dislike about it. Perhaps the platofrm can have more options to edit an image. **What problems is Dotdigital solving and how is that benefiting you?** it is helping me find out how users are interacting with our campaigns and also designing creative marketing campaigns that do not get boring **Official Response from Rob Hughes:** > Hey, We appreciate your review and are glad to hear that you find Dotdigital user-friendly and effective for managing your email campaigns. We will take your feedback on image editing options into consideration as we continue to enhance our platform. Thanks for your support! Regards, Rob H ### 16. Simple, powerful CRM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Dotdigital?** Dotdigital is an easy to navigate tool that we rely on every day for email marketing automations. **What do you dislike about Dotdigital?** The AI tool is good but could use some improvement. **What problems is Dotdigital solving and how is that benefiting you?** Automation is key for success and Dotdigital is our preferred platform. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 17. Very robust CRM that has met the needs of our company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Dotdigital?** Ease of use of the Template builder and design layout is very consistent **What do you dislike about Dotdigital?** Not as well known as platforms like Mailchimp **What problems is Dotdigital solving and how is that benefiting you?** Keeping our fans up to date with the latest news and engaging them on a personal level. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 18. Great user interface **Rating:** 4.5/5.0 stars **Reviewed by:** Eleanor N. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Dotdigital?** I think Dotdigital is easy to use and has some great features which can be accessed via a clear interface. **What do you dislike about Dotdigital?** Sometimes there can be issues with edits saving or updating correctly. **What problems is Dotdigital solving and how is that benefiting you?** A clear interface to help easily create visually interesting email campaigns, with clear reporting capabilities helping to improve future campaigns. Quick and easy to upload new contact lists. **Official Response from Rob Hughes:** > Hey Eleanor, Thanks for the review! We really appreciate it. Regards, Rob H ### 19. Incredible Client Support / Success Team **Rating:** 4.0/5.0 stars **Reviewed by:** Xavier A. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Dotdigital?** Very responsive client support team in terms of self-service support and client success manager engagement. Though the platform may be clunky at times, the support often comes through quickly in terms of resolving queries and advising on best practices. Quick shoutout to Fahim for always being readily available to support my team when we face trouble with certain functionalities. The platform is generally easy to implement and use, though sometimes there are features that are not intuitive. **What do you dislike about Dotdigital?** The platform frequently gets buggy and causes issues like inconsistent font in the final output despite being consistent in the EDM editor. There are also limited customisation options when designing EDMs. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is primarily used as my company's main email marketing platform. Overall, it is quite a frilless platform that gets the job done. **Official Response from Rob Hughes:** > Hey Xavier, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 20. An easy to use product that gives us the flexibility we need. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Dotdigital?** Dotdigital's support is great - the live chat is quick, and the team will explore your issue with you, getting back to you if they need to. The email builder is simple to use and emails look smart. Segmentation is logical and effective, allowing us to give our users the information they need. **What do you dislike about Dotdigital?** Sometimes the email builder glitches out, moving about the spacing, but the support team have helped with workarounds until they can fix it. **What problems is Dotdigital solving and how is that benefiting you?** Helping us communicate complex messages with 150000+ volunteers. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad to hear that you appreciate Dotdigital's excellent support, user-friendly email builder, and effective segmentation features. We apologize for any inconvenience caused by the occasional glitches in the email builder, and we're committed to continually improving and enhancing our platform. Regards, Rob H ### 21. Great features and support **Rating:** 5.0/5.0 stars **Reviewed by:** Angie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Dotdigital?** It is super easy to navigate, build, and deploy campaigns as well as automation programmes, ideal for when you have a small team. Training is quick and easy to get things off the ground & saving headers & footers has been a life saver! Customer support is always on hand to help out, so it's great to get 24/7 support & love working with a proactive CSM like Emily Bowerman - its been awesome to get out some awesome programmes. **What do you dislike about Dotdigital?** Not many downsides to the platform to be honest and the only thing is the child accounts, having to re-login and copy across, but that's the way we set this all up, **What problems is Dotdigital solving and how is that benefiting you?** Dot has helped us improve the customer experience of the brand, by being able to onboard new members to join the Loyalty programme. Added benefits from Abandoned browse have helped conversion on site as well as increased the confidence in the products to the customers to develop their cocktail repertoire. **Official Response from Rob Hughes:** > Hey Angie, Thanks so much for the review! We really appreciate it. Regards, Rob H ### 22. An Effortless Communication Platform - MUST HAVE for any business. **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Dotdigital?** After 8years+ of digital marketing, the onboarding and learning process with DotDigital blew me away. Everything from getting set up, ease of integration with our other platforms, platform training, right through to regular check-ins and strategy sessions with the Dot Digital team. Our Customer success manager; Emily B - has been a godsend, not only her knowledge of effective marketing strategies that our business can implement, but her quick and adaptive problem-solving skills - so everything is always running smoothly for us. Lastly, the amazing platform - I love the ease of use since I'm on Dot Digital every day. The analytics and reporting are seamless, showing top-line views as well as letting us get down to the nitty-gritty. My favourite functions are the email-building tools, it is so intuitive and fast, and I love how much I can customise and save templates for future use. I am a Dot Digital convert and will be for the rest of my Email Marketing days. **What do you dislike about Dotdigital?** Nothing. This is now my favourite marketing software/platform hands down. **What problems is Dotdigital solving and how is that benefiting you?** Dot Digital has a full range of communication capabilities that seamlessly integrate with our website making it our main function for communicating with our customers. The easy-to-use automation functions have been life-changing and time-saving, keeping our customers engaged in a personalised way without us needing to spend as much time as we did with other platforms. The reporting across all communication channels is also highly beneficial when analysing the customer journey with our brand - these insights have been invaluable to us and our brand's growth. **Official Response from Rob Hughes:** > Hey Emily, Thanks for much for the review and kind words! We really do appreciate it. Regards, Rob H ### 23. Ease of use. Range of functionality. **Rating:** 5.0/5.0 stars **Reviewed by:** Martin R. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dotdigital?** Using Dot Digital we're able to conceptualise and deliver multiple communications targetted specifically around our data segments. **What do you dislike about Dotdigital?** There isnt much not to like when it copmes to the Dot Digital platform. **What problems is Dotdigital solving and how is that benefiting you?** We migrated from two disparate platforms and can now achieving everything we previously did but a whole lot more on one platform. The no code approach and ease of use is anabling our business to execute a lot of ideas which previously would have been incredibly complicated to achieve. **Official Response from Rob Hughes:** > Hey Martin, Thanks for the review! We really do appreciate it. Regards, Rob H ### 24. Best tool and account manager in the game! **Rating:** 5.0/5.0 stars **Reviewed by:** Lana S. | Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Dotdigital?** The usability, the help around and the analytics **What do you dislike about Dotdigital?** That I cant a/b test a single link based on conversions. **What problems is Dotdigital solving and how is that benefiting you?** It solves more problems but our org can;t use it / refuses to use it to it's full potential for some reason. **Official Response from Rob Hughes:** > Hey Lana, Thank you for your review! We're glad you enjoy Dotdigital's usability, support, and analytics features. Your feedback regarding the inability to A/B test a single link based on conversions is important to us, and we'll consider adding this capability in the future. Your insights and suggestions are crucial for our ongoing enhancement efforts! Regards, Rob H ### 25. Great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** The speed and effectiveness of the customer service and the ease to build campaigns and forms. I use it every day and can easily integrate and implement in the work place. **What do you dislike about Dotdigital?** I found getting used to the features hard however this was quickly resolved in training. **What problems is Dotdigital solving and how is that benefiting you?** email planning, marketing and creating forms for events. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 26. Easy to use platform with good automations and integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Dotdigital?** The platform is well laid out and easy to use. Help is readily available through the help centre or chat option. We recently implemented a replenishment automated program and the team were very helpful, efficient and provided regular updates and help guides. **What do you dislike about Dotdigital?** Reporting could be better, especially for programs. Limited subscriber insights. **What problems is Dotdigital solving and how is that benefiting you?** Currently trying to increase average order value and cross selling using product recommendations blocks. Replenishment program to tackle at risk and lapsed customers. **Official Response from Rob Hughes:** > Hey Thank you for your review! We're happy to hear that you find the Dotdigital platform well-organized, and easy to use, and appreciate the readily available help from our support team. We value your feedback regarding the improvements to reporting and subscriber insights. Regards, Rob H ### 27. Good ESP with frequent updates **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa C. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Dotdigital?** Dotdigital's UI is quite intuitive and easy to use, particularly for creating and sending email campaigns. We have chosen to use Dotdigital for our business because of it's API connection, allowing us to connect data from our ERP and ecommerce platform. **What do you dislike about Dotdigital?** Creating programs and flows can be tricky and requires in depth understanding of the features. It's slightly less user-friendly than Klaviyo **What problems is Dotdigital solving and how is that benefiting you?** Ability to connect ERP data and use that to segment our customers. **Official Response from Rob Hughes:** > Hey Vanessa, Thanks for the review! We really appreciate it. Regards, Rob H ### 28. All In One Intelligent System **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Managing Director / Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Dotdigital?** It's very easy to navigate and use and the data segmentation tool is incredibly powerful. **What do you dislike about Dotdigital?** Initial integration can be quote tricky if you aren't on a standard web platform such as Shopify or Woocommerce and take quite a lot of technical integration and support. **What problems is Dotdigital solving and how is that benefiting you?** Email automation combined with personalisation is helping to create highly relevant, targetted communications which in turn is helping increase ROI from our digital marketing efforts **Official Response from Rob Hughes:** > Hey Andrew, Thank you for your review! We're pleased to hear that you find Dotdigital easy to navigate and appreciate the power of our data segmentation tool and we appreciate your feedback on the initial integration setup! Regards, Rob H ### 29. Good professional service and easy to use platform **Rating:** 4.5/5.0 stars **Reviewed by:** David A. | Head Of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2024 **What do you like best about Dotdigital?** I like using Dot Digital because it is easy to use and to create email campaigns and automation journeys. And when I have questions about a particular service, there is always someone on hand to assist. **What do you dislike about Dotdigital?** Some of the tabs require a bit more information, although the help guides are usually fairly useful. **What problems is Dotdigital solving and how is that benefiting you?** We were using Mailchimp previously which had integration issues and we could never get out automation journeys working. Within just a few months of using Dot Digital, we have integrated effectively and set up mulitple automation journeys which have contributed to a good amount of revenue. **Official Response from Rob Hughes:** > Hey David, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 30. Great Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Dotdigital?** The ease in which I can upload and combine my data to use for my Email campaigns **What do you dislike about Dotdigital?** Can be very difficult to bold certain aspects of text whithout bolding the whole email. **What problems is Dotdigital solving and how is that benefiting you?** It's helping us make the best email campaigns that we possibly can to ensure ROI **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 31. Great CRM software for automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Dotdigital?** The platform is easy to use with insightful reporting that has improved year after year. Email building is relatively easy while data segmentation and automation ruling is as advanced as you want it to be. **What do you dislike about Dotdigital?** Not many downsides, CRM insights into data could be better with linking other systems but again, its as useful as you want it to be - the more data you upload per customer, the better **What problems is Dotdigital solving and how is that benefiting you?** It allows us to use our CRM database for nurturing programs and marketing emails as we want. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad you find Dotdigital easy to use and appreciate our constantly improving reporting features. It's great to know that you find email building, data segmentation, and automation ruling helpful. Your feedback concerning CRM insights and linking other systems is valuable, and we'll consider it for future improvements. Regards, Rob H ### 32. User Friendly Platform - Ideal for Small Teams without In-House Development **Rating:** 4.0/5.0 stars **Reviewed by:** Catriona J. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Dotdigital?** The support team are very quick to respond. I've had interactions with the online chat that have been solved almost instantly,and more complex problems are picked up on and if they require more input, time is scheduled to review - so I always feel I'm being responded to and issues are being looked at. The simple functionality of the template builder (across email and forms, to an extent automation) is I would say the second biggest benefit of the platform - making it easy for all members of the team to jump in. **What do you dislike about Dotdigital?** The lack of clarity regarding the requirement for triggered templates in automation over standard templates resulted in a significant investment of time and effort. Discovering this limitation late in the process was frustrating, and there is room for improvement in messaging and self-service setup, especially given the manual management of the platform. Additionally, during my trial of the SMS function, I found the reporting to be very basic, covering only sends without including click interactions. Unfortunately, this falls short of my requirements, and as a result, I won't be further pursuing the SMS feature. **What problems is Dotdigital solving and how is that benefiting you?** Simply the function of an email marketing platform, with the additional added benefit of landing pages and forms. **Official Response from Rob Hughes:** > Hey Catriona, Thanks for the review and feedback! I'll certainly pass this back on to our teams. Regards, Rob H ### 33. Fantastic platform meeting all expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Amy R. | Data Insights Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** I love how user friendly the whole platform is to use. It makes all the processes so much easier. In particular, it is so easy to build a new mailing using the set fields and design elements. **What do you dislike about Dotdigital?** The only downside I have ever come across is the time it sometimes takes to upload new contacts, this could well be down to internet speed rather than the platform itself. **What problems is Dotdigital solving and how is that benefiting you?** It enables us to mass update our clients on the outcome of their application. It also allows us to send important updates which had previously been done through a time consuming process. **Official Response from Rob Hughes:** > Hey Amy, Thank you for the review! We really appreciate it. Regards, Rob H ### 34. A great experience working with the team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Dotdigital?** The availability of resources on the site and access to efficienct data. Also, the team have been really helpful with any problems we have. It was also really easy to implment this in the team. **What do you dislike about Dotdigital?** Initially navigating through the website as there are so many sections but once I got used to it, it became easy to navigate. **What problems is Dotdigital solving and how is that benefiting you?** It has really helped with sending emails to our cutomers and segmenting customers for our different business units **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 35. Easy to use platform with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Dotdigital?** I've used Dotdigital for many years, and I'm continually impressed by its ease of use and its excellent value for a leading-class product. From integration to implementation, Dotdigital is a user-friendly platform to jump into and use with little experience. Over the years, Dotdigital has added numerous new features in line with market innovations and now contains an impressive suite of tools designed to meet the needs of any large marketing team or small business. Coupled with a fast, knowledgeable and attentive customer support team, Dotdigital has a great CRM and CX solution that I'd recommend to anyone looking to onboard the many services they now provide. **What do you dislike about Dotdigital?** Some competitors offer more integrated tools across a wider channel set if you need them and, of course, are willing to pay for them. **What problems is Dotdigital solving and how is that benefiting you?** Providing customer experience and a relationship management touch-point for our online subscriber base while providing a consistent revenue stream and traffic source to our Magento eCommerce platform by maximising our customer lifetime value and optimising our customer buying cycle communications **Official Response from Rob Hughes:** > Hey, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 36. Dotdigital - a fantastic Digital Marketing platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Craig W. | Marketing Communications Designer, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Dotdigital?** Simply put - Dotdigital is a fantastic Digital Marketing platform. We've been using it for over ten years now since it was called Dotmailer. It that time it has developed from an email only marketing paltform into a fully-fledged digital marketing platform for email, landing oages, surveys, SMS, social media marketing, customer insights and much more. Their recent upgrade AI components and integrated email/SMS contacts has been brilliant. The campaign builder is so user-friendly and simple to use, compared to other platforms, and their support team are always really helpful and very often solve any issues within a day or two. Our account manager is always really happy to help and we have a very established pertnership that works really well. **What do you dislike about Dotdigital?** There isn't much I dislike about Dotdigital - but perhaps one thing I think is that maybe some of the native analytic in the pages and forms section could be enhanced? **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital really helps us segment our client audiences by giving them the right content, at the right time. This is invaluable in targeting content globally as we have a large client base with a huge variety in business and regional needs. **Official Response from Rob Hughes:** > Hey Craig, Thank you so much for the review and kind words. I'm glad to hear Dotdigital works so well for you. We really appreciate it. Regards, Rob H ### 37. Excellent email marketing tool with professional team support **Rating:** 4.5/5.0 stars **Reviewed by:** Vicki G. | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Dotdigital?** The platform itself is very intuitive to use. As a manager, I don't use Dotdigital every single day but when I do, I find it easy to navigate and if I'm ever not sure the tech support and our account managers (Ash and now Tom) are always on hand to help. There's a handy darg a drop element to lots of the builds The analytics are very eay to access and understand. **What do you dislike about Dotdigital?** There is so much cutsomisation when building emails that sometimes it's a bit overhwelming to begind with. I also think that copying and pasting text into an email template with a set stle should automatically change your pasted text into that stylerather than having to right clikc and select paste as plain text. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital enables us to send on-brand emails to mass audiecnes and track their efectiveness. Our data needs are quite complex and Dotdigital offers segmentation as well as other services like forms and landing pages which are also very useful for lead generation and compelting the email marketing cycle. **Official Response from Rob Hughes:** > Hey Vicki, Thanks for the review and feedback around the UI and pasting text. I'll be sure to feed this back to the team. Regards, Rob H ### 38. Easy to use API for maximum benefit **Rating:** 4.0/5.0 stars **Reviewed by:** Simon B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Dotdigital?** Easy to use API doc library allows non-technical marketers to brief in new features easily to website dev teams. Once implemented, the constantly updating product blocks, with e-commerce reporting, provide an added dimension to email reporting that supplements the classic opens/clicks/ROI of a one-off campaign nicely. **What do you dislike about Dotdigital?** The initial on-boarding process was painful with a lack of technical support, but that has been ironed out now. You should review how Fresh Relevance do things to understand how amazing technical support is given to customers... Consent records not over-writing on the person record is a real drawback, I don't see any reason to have multiple consent records - if I upload the same contact I would like it to over-write the consent record rather than ending up with 5 or 6 of the same one. Having suppressions AND unsubscribes is also unnecessary, confusing & should be much easier to manage & explain. Will be interesting to see how Fresh Relevance is utilised in the future with regards to person record merging... **What problems is Dotdigital solving and how is that benefiting you?** Having a single source of truth for our consent, and providing timely marketing comms to different industry types **Official Response from Rob Hughes:** > Hey Simon, Thanks for the review! We're really sorry your onboarding process wasn't as smooth as it should've been! We always aim to provide our customers with the 'best in class' support for any technical issues. I'll be sure to feed this back to our team to look at how we can improve this. I'll also be sure to feedback to the teams regarding the consent records and suppressions that you've raised. We really appreciate the detailed response you've provided. Regards, Rob H ### 39. Amazing and speedy customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Emily N. | Senior Marketing and Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Dotdigital?** There are many functions within DD that we can use to optimise our campaigns to the right audience and even with automation. The customer support is top-notch! **What do you dislike about Dotdigital?** It takes a while to get a hang of using DD. **What problems is Dotdigital solving and how is that benefiting you?** Customised user journey which aids in my workflow for getting the leads i need! **Official Response from Rob Hughes:** > Hey Emily, Thank you for the review! We really appreciate it. Regards, Rob H ### 40. Easy to navigate around and use **Rating:** 4.5/5.0 stars **Reviewed by:** Megan H. | Senior Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** Building an email is super easy, there are a good amount of features to create the email you want. **What do you dislike about Dotdigital?** Lack of font choices. To be able to have an image as a background and able to have text over it. **What problems is Dotdigital solving and how is that benefiting you?** We are able to build automation emails with the correct rulings along with creating tacticals. It gives us the flexibility we need to create the marketing emails we need. **Official Response from Rob Hughes:** > Hey Megan, Thank you for your review! We're glad you find building emails easy and enjoy the available features. Your feedback on additional font choices and image background functionality is valuable, and we'll consider these improvements to enhance our platform further. We appreciate your support! Regards, Rob H ### 41. Great account and technical support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Dotdigital?** Dot Digital are great to work with. The account management and technical support team are always responsive and very happy to have regular chats about any query. And to explain things in an easy to understand way for the non-technical. Live chat support is also a big bonus. **What do you dislike about Dotdigital?** Its important to ensure that account structure is taken into account, so it works best for your organisation, especially when it comes to account level suppression. **What problems is Dotdigital solving and how is that benefiting you?** Sending of well designed marketing and service emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 42. Solid platform that has served me and HAYNE Solutions well for several years. **Rating:** 4.0/5.0 stars **Reviewed by:** Ben G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** User Interface is my favourite part, especially in the segmentation section. **What do you dislike about Dotdigital?** I find the automations challenging to implement. **What problems is Dotdigital solving and how is that benefiting you?** We are email all of our customer segments with ease. **Official Response from Rob Hughes:** > Hey Ben, Thank you for your review! We're glad you enjoy the user interface, particularly in the segmentation section. We'll strive to make automation more intuitive and easy to implement, and your feedback helps us improve. We appreciate your support! Regards, Rob H ### 43. Brilliant! **Rating:** 5.0/5.0 stars **Reviewed by:** tristan R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Dotdigital?** It's been really easy to transition from our old provider to Dot Digital **What do you dislike about Dotdigital?** I havent found any downsides yet and thats after 5 months of using it **What problems is Dotdigital solving and how is that benefiting you?** Its making it easier for us to send more effective emails **Official Response from Rob Hughes:** > Hey Tristan, Thank you for your review! We're thrilled to hear that transitioning to Dotdigital has been smooth and easy for you, and we're glad that you haven't encountered any downsides so far. We appreciate your feedback and continued support! Regards, Rob H ### 44. Easy to use for the whole organisation **Rating:** 5.0/5.0 stars **Reviewed by:** Helen P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Dotdigital?** Very easy to use and then to train the 30+ users we have across the organisation. Being able to send for approval means that we're able to ensure the quality with so many users. By having multiple accounts, we can give peoples access to the feature that they need rather than risk any errors. The implementation process was very simple and quick, and the level of ongoing support is great, our account manager, Tom, is always very quick to respond and offer advice, guidance and best practice. **What do you dislike about Dotdigital?** With how our organisation is set up we have multiple child accounts so to add certain features we have to do multiple times, but DotDigital are more than happy to support us with this. **What problems is Dotdigital solving and how is that benefiting you?** Ensuring that all of our emails are branded, keeping us GDPR compliant in terms of unsubscribes and making sure that everyone who receives an email wants to receive it. **Official Response from Rob Hughes:** > Hey Helen, Thanks for the review. We really appreciate it! Regards, Rob H ### 45. Dotdigial is a great Digital Marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos Rafael S. | Email Marketing Design & Calendarized Content Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Its interface is very user friendly, with tons of setups and instructions on where to find everything. The support from Dotdigital is also brilliand and helpfull most of the times. **What do you dislike about Dotdigital?** Integrations do not work as seamlessly when using different widgets. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is our primary email & sms marketing tool, helping us deliver and communicate our promotions and offers. **Official Response from Rob Hughes:** > Hey Carlos, Thanks for the review and your feedback. We really appreciate it! Regards, Rob H ### 46. The platform is easy to use and gives you the ability to create engaging emails. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Dotdigital?** I really like the automated program builder. A simple workflow plan where you can drop in nodes and actions. **What do you dislike about Dotdigital?** More contact from our account manager would be beneficial. **What problems is Dotdigital solving and how is that benefiting you?** We don't have a CRM system so dotdigital is helping to fill that gap and allow us to gather information and communicate with our customers **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 47. Good service **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte B. | Creative and Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** Its easy to use, dont have to be a marketing proffesional to use great support for customers for how often we use it as a charity, its great for keeping track of campaigns very easy to integrate and implement across the team **What do you dislike about Dotdigital?** i think there needs to be more customisation - so more features, that allow you to add backgrounds ect customisation on mobiles a bit diffcult **What problems is Dotdigital solving and how is that benefiting you?** paying as we go for marketing emails. so its benefitting our spend and budgets **Official Response from Rob Hughes:** > Hey Charlotte, Thank you for the review and kind words! It's much appreciated. Regards, Rob H ### 48. Great help and always solve any issues **Rating:** 5.0/5.0 stars **Reviewed by:** Simone T. | Digital Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dotdigital?** I like that they can find a solution to anything and are always there to help when I need it (especially Chris!). **What do you dislike about Dotdigital?** I'm really happy with the product. Honestly, I don't dislike anything so far! **What problems is Dotdigital solving and how is that benefiting you?** It enables us to send to thousands of customers each week and increase our sales. **Official Response from Rob Hughes:** > Hey Simone, Thanks for the review and kind words. We appreciate it. Regards, Rob H ### 49. Excellent support for an easy to use system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** The support team are extremely responsive to questions and good at helping to problem solve to stretch functionality. It is easy to use, and the data you get from the system is easy to interprete and use for future planning purposes. I don't use the full extent of the functionality on a regular basis, but what I have used has been intuitive to set up. **What do you dislike about Dotdigital?** Managing unsubscribes and preferences feels a bit awkward at times. **What problems is Dotdigital solving and how is that benefiting you?** reaching our volunteers in a timely fashion with the ability to connect them to other areas of our business. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 50. A great easy to use platform for mass communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** I really enjoy how easy it is to send mass communications via Dotdigital. Segments and dynamic content make it easy to send targeted communications. **What do you dislike about Dotdigital?** It would be better if there was better features to design emails and the reporting was easier to understand. **What problems is Dotdigital solving and how is that benefiting you?** Mass communication and role based communication to our volunteers **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're pleased to hear that you find sending targeted communications via Dotdigital easy. We appreciate your feedback on email design features and reporting, and will work on enhancing these aspects of our platform. Your insights are important to us! Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+21%3A23%3A55+-0500&secure%5Bsession_id%5D=7b5c95e3-98ea-4eb5-ae13-5afd30e7afb4&secure%5Btoken%5D=f5b58debfca1c9f90967b1fb545d64ea43729afc2b489f7b2e69ed0bb5b1820f&format=llm_user) ## Dotdigital Integrations - 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A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,465 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)