--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1226 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1226 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,226 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Easy Drag-and-Drop with Handy Block & Image Saving **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Dotdigital?** Easy to use drag & drop system. Handy ways of saving blocks & images. **What do you dislike about Dotdigital?** The integration with our ERP turned out to be difficult **What problems is Dotdigital solving and how is that benefiting you?** Easy way of communicating with our customers **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 2. Top choice for Microsoft Dynamics users **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna W. | Bid Manager (New Business Sales), Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Dotdigital?** Dotdigital stands out for its intuitive interface and robust feature set. The platform is straightforward to implement and seamlessly integrates with the Microsoft Dynamics 365 platform, making it an invaluable tool for managing and measuring marketing communications. The automation capabilities are particularly impressive, allowing us and our clients to create personalised and targeted campaigns with ease. Additionally, the analytics and reporting tools provide deep insights into campaign performance. **What do you dislike about Dotdigital?** Because Dotdigital is such a powerful platform, the learning curve for new users can be steep, requiring investment in training to fully leverage all the features. Some advanced functionalities could also benefit from more detailed documentation. There are occasional delays in customer support response times. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us streamline our marketing efforts by providing a centralised platform for managing all our communications. This has significantly reduced the time and effort required to coordinate campaigns across different channels. The automation features have improved our efficiency, allowing us to focus on strategy rather than manual tasks. Moreover, the detailed analytics enable us to make data-driven decisions, enhancing the effectiveness of our marketing initiatives and ultimately driving better results for our clients. As a Platinum Partner of Dotdigital, we also implement the platform for our Microsoft Dynamics 365 clients, enabling them to reap the same benefits. **Official Response from Rob Hughes:** > Hey Jenna, Thanks for the great review! We really appreciate it. Regarding your point on the learning curve. We appreciate what you're saying here, what we do have is our Dotdigital Academy site where we have a variety of different courses going through the basics and beyond. This can be found here: https://academy.dotdigital.com/ Regards, Rob H ### 3. Great email marketing platform with excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** John N. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Dotdigital?** DotDigital is a very powerful platform that is especially well optimised for ecommerce use, with hundreds of custom fields allowed for contacts. Multi-stage campaigns can be created with the very visual program builder, and you can order EmailonAcid reports from directly in the interface. I use the platform all the time, and we have integrated it with our Microsoft Dynamics installation which works well. The best part is the support. Our Account Manager, Sean Ardley, has always been fair and helpful, and you can get detailed technical support from one of their system experts round the clock - believe me, I have used it! **What do you dislike about Dotdigital?** The interface needs a little facelift, although I know this is being worked on as I have been part of some of their user testing programmes. Also, the way that folders work in the tool is far too fiddly and needs its own tool to manage it properly. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital allows us to keep our campaigns in sync with our Dynamics data, which is vital. **Official Response from Rob Hughes:** > Hey John, Thanks for the great review! We really appreciate the feedback and we're always looking for ways to improve the platform. Regards, Rob H ### 4. Great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen H. | Ecommerce Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Dotdigital?** They really helped me when setting up triggered emails and programs. the basic help pages are ok, but the AI and human support was really useful. **What do you dislike about Dotdigital?** Relatively steep learning curve when initally setting things up, but once you get the hang of it, it can be a powerful tool. **What problems is Dotdigital solving and how is that benefiting you?** customer emails flow and automation of audiences to meta and google. Seeing revenue from the triggered emails and programs I've set up, now have daily updates into ad platforms so moreup to date audience to improve performance and saving time from doing it manually. **Official Response from Rob Hughes:** > Hey Stephen, Thanks for the review! We really appreciate it. Regards, Rob H ### 5. A simple tool for complex tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Ela S. | Deputy Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Dotdigital?** Ease of use, a convenient creator that allows you to create aesthetic messages, professional onboarding, and the helpful Winston assistant are the main advantages for my colleagues and me. **What do you dislike about Dotdigital?** I haven't found any areas for improvement yet, but I'll keep looking. :-) **What problems is Dotdigital solving and how is that benefiting you?** It is a great tool for organised and precisely targeted communication with customers and potential customers. Convenient and easy to use, which is invaluable when you have a heavy workload. **Official Response from Rob Hughes:** > Hey Ela, Thanks for the review! We appreciate it. Regards, Rob H ### 6. Huge functionality and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Myles G. | Head of Communications & Events - Campaign & Alumni Relation Office, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Dotdigital?** We're able to automate email campaigns easily, and integrate different funtionality such as dynamic data, SMS and alternate pathways of communication. We also get clear and consistent analytics from all campaigns. **What do you dislike about Dotdigital?** It doesn't fully integrate with our historic CRM sytem - Raisers Edge. **What problems is Dotdigital solving and how is that benefiting you?** Easy to automate campaigns that are templated well in their design, and can be pushed to thousands of our contacts at any one time. **Official Response from Rob Hughes:** > Hey Myles, Thanks for the review! We appreciate it. We do have an integration with Raisers Edge, which hopefully helps for the future! Find out more information on this here: https://support.dotdigital.com/en/articles/9937636-integrate-raiser-s-edge-nxt-with-dotdigital Regards, Rob H ### 7. A Truly Excellent Mailing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Dotdigital?** I've used Dotdigital at multiple organisations now and I honestly think it's one of the best emailing platforms out there. It has a incredible simply user interface, the ability to edit style and form is very easy and allows you to really express your organisations branding. It's fast. The re-mail feature is incredible helpful and is a feature that I rarely see on other platforms. It's not prone to crashing or errors which is always good when working on an email campaign that for a few hours without saving it (believe me, it's happened to me before using other internet based emailing platforms where I've lost hours of work because of a glitch in their system). It's safe, sound, reliable, secure and easy to use and presents everything very easily and digestibly. It link well with third party apps to provide any extra's you may or may not need for reporting and what not. It links perfectly with Spekrtix, which iso out Customer Relationship Management of choice, making working between the two really efficient and effortless. Preview and test is a helpful feature when working on a campaign. The customer support is excellent. Fast, responsive and professional. Always going the extra miles or address and support you with any issue or question (not that there are many issues). Links are really easy to insert and there is a vast range of different types of links you can use for different purposes. Importing contact lists is easy and fast. **What do you dislike about Dotdigital?** One annoyance is, when sending test emails for proof reading, the emails tend to go into peoples junk folder rather than their inbox, but I imagine that might be somewhat out of the realm of control of Dotdigital and more to do with individual email accounts and spam filters. Sometimes the stat reporting is a bit limited without the intervention of third party apps but even still it's robust enough for my usage. The font range is a little bit limited but I'm sure there may be a way to add more but I struggled to find out how. manually adding contacts into Dotdigital is sometimes a little bit long and tedious. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is working on even more levels on integration with other parties and companies and apps. WhatsApp and TikTok integration are two new features that are great for pushing marketing out even further and engaging with more and more and new audiences. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We really appreciate it. I want to touch on the feedback you've provided! The test sends are, as you correctly say, out of our control, unfortunately. Regarding the reporting, please feel free to submit any suggestions for platform and reporting improvements on our roadmap here: roadmap.dotdigital.com With the fonts, you're correct, there are ways in which you can add your own custom web-safe fonts. We have an article on how to do this here: https://support.dotdigital.com/en/articles/8198866-add-web-fonts-to-email Lastly, regarding contact imports, if you are running into issues or finding the import process is causing problems, please feel free to reach out to our support team on support@dotdigital.com Regards, Rob H ### 8. Amazing platform to achieve goals **Rating:** 5.0/5.0 stars **Reviewed by:** Abby P. | Senior Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Dotdigital?** The automations are very easy to establish and use. Customer support has been fantastic with any issues I have faced. The scope of data available helps deliver marketing goals. **What do you dislike about Dotdigital?** The only thing I've found so far is around the dynamic content not being able to be tailored by segments / preferences. **What problems is Dotdigital solving and how is that benefiting you?** It's helped us welcome new subscribers and engage more effectively with our current supporters. **Official Response from Rob Hughes:** > Hey Abby, Thanks for the review! We appreciate it. Regards, Rob H ### 9. Easy to use with lots of advanced functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Dotdigital?** It's easy to build campaigns and segment the data to split test subject lines or content. It's easy to build user journeys. We like that image assets can be stored in the platform for repeated use. Our emails get huge open rates and click through rates with DotDigital. **What do you dislike about Dotdigital?** Nothing really! Just that more clients don't use it. **What problems is Dotdigital solving and how is that benefiting you?** Easy way to build client emails and deliver at scale with a segmentation strategy. **Official Response from Rob Hughes:** > Hey, Thanks for the great review, we really appreciate it! Regards, Rob H ### 10. A Solid Choice for Streamlined Email Management **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie S. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Dotdigital?** Easy to use, great analytics and support **What do you dislike about Dotdigital?** Limited design flexibility in templates. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps me save time by automating campaigns, segmenting audiences, and tracking performance. It makes targeting more precise and improves engagement without a lot of manual work. Their support team (and my amazing customer success manager Alyssa Brown) makes it easy to get quick answers when I need help. **Official Response from Rob Hughes:** > Hey Leslie, Thanks for the review! We appreciate it. If you're having some design issues within our templates, please feel free to reach out to our support team who can assist you with these at support@dotdigital.com Regards, Rob H ### 11. Dotdigital made our email campaigns easier and more effective **Rating:** 5.0/5.0 stars **Reviewed by:** Tom J. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Dotdigital?** Dotdigital is incredibly intuitive to use, even for someone without a technical background. The drag-and-drop email builder is brilliant – it saves so much time and still delivers polished, professional results. I also really appreciate the automation features, which allow us to set up personalised customer journeys with minimal effort. Reporting is clear and easy to understand, making it simpler to measure campaign performance. Their support team is responsive and genuinely helpful, which adds a lot of confidence when using the platform. **What do you dislike about Dotdigital?** The email editor is good, but sometimes it feels limiting when trying to customise layouts beyond the basics. It would be great to have more variety in ready-made templates, especially ones tailored to different industries or use cases. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has helped us streamline our email marketing and customer engagement. Before, managing campaigns and customer data was time-consuming and fragmented. Now, everything’s in one place — from building campaigns to analysing the results. The automation features allow us to stay connected with customers in a more personalised way, without needing to manually send follow-ups. This has not only saved us time but also improved the consistency and effectiveness of our communications. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 12. DotDigital review - from a Brand and Marketing perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Donna-Michelle W. | Senior Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Dotdigital?** Simple, intuitive interface with effective customisable reporting options. **What do you dislike about Dotdigital?** If you set up a process outside of it's preferred way of working, it's sometimes difficult to close the loop should you need to make changes in the future (e.g. unsubscribe pathway). **What problems is Dotdigital solving and how is that benefiting you?** The ability for multiple team members to build e-newsletters that can be reviewed / triaged by a brand guardian ahead of send - for consistency and quality control. The ability to create personal fundraising touchpoints through email and SMS - to increase income generation. To create ad hoc surveys and landing pages for pilot campaigns and innovations. The ability to integrate with a forthcoming CRM to build better quality marketing data lists without the need for offline, manual pulls - to save time and maximise engagement. SSO ability for cyber security requirements. **Official Response from Rob Hughes:** > Hey Donna-Michelle, Thanks for the review! We really appreciate it. If you ever run into issues with setup processes, please don't hesitate to reach out to our support team at support@dotdigital.com Regards, Rob H ### 13. Excellent email platform, with brilliant customer service and training. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** Fantastic user interface, great email system. I have been using the platform for over 10 years now, recently upgraded to the CXDP plan to provide more digital integration of our email, socials and crm systems. Excellent customer service and very helpful trainers. **What do you dislike about Dotdigital?** Price could be cheaper and discounts for not for profit industry could be more generous. **What problems is Dotdigital solving and how is that benefiting you?** Automating our digital communications, engaging clients in services - email currently but soon SMS, socials too. **Official Response from Gemma Irish:** > Hi there, Thanks so much for your review! Regards Gemma I ### 14. Great Ease of Use and Automation Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Dotdigital?** Easy to build campaigns and good automation features. Our account manager Lewis Murphy is very knowledgeable. **What do you dislike about Dotdigital?** Sometimes the live chat can't answer my questions and I get transferred to support via email which isn't as quick. **What problems is Dotdigital solving and how is that benefiting you?** Easy to segment our large customer base and target each segment effectively **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 15. Dotdigital Review **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce C. | Marketing & eCommerce Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Dotdigital?** I like the fact the email and SMS functions are all under one account so I can create an email and mirror an SMS campaign of the same promotion all under one umbrella. **What do you dislike about Dotdigital?** The only thing that comes to mind is if I need to make a change to my subject lines, I have to go all the way back to the creation page to adjust and update, then go all through the pages and list attachment all over again - it would be nice if there was a function to be able to edit the subject line from the final page, before sending live. **What problems is Dotdigital solving and how is that benefiting you?** N/A **Official Response from Rob Hughes:** > Hey Bruce, Thanks for the review and feedback. We really appreciate it! Regards, Rob H ### 16. Effective email campaign with useful analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Dotdigital?** Its analytic reports and user-friendly templates **What do you dislike about Dotdigital?** Shared address books accessible to all Dotdigital users within my institution. **What problems is Dotdigital solving and how is that benefiting you?** Being able to source and copy newsletter templates within our School and to easily adapt its style to my team's instead of creating a newsletter template from scratch. Its analytic reports are also very useful to understand how engaging and effective our newsletter is, and which audience groups are most engaging. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 17. A Platform That Actually Listens to Its Users **Rating:** 5.0/5.0 stars **Reviewed by:** Cassandra K. | Director of Social Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Dotdigital?** I've worked with all the big-name email platforms, and none of them come close to what DotDigital brings to the table. The dashboard is clean and easy to navigate, the analytics are sharp and actionable, and the personalization tools are next-level. What really sets DotDigital apart is how responsive they are—this is a company that truly listens to its users. You can see that in the way they roll out updates and build solutions that solve real problems. The automated program maps are incredibly intuitive, and building journeys feels more like a creative process than a technical chore. **What do you dislike about Dotdigital?** I haven’t run into any major pain points. Everything works well, and when I do have a question, their team is quick to respond. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital solves the big headaches—clunky automation, scattered data, and slow support. Their platform is clean, smart, and responsive. I can build drip campaign journeys fast, target the right audience, and get clear reporting in one place. It saves time, boosts performance, and actually makes email marketing feel simple again. **Official Response from Rob Hughes:** > Hey Cassandra, Thanks for the great review! We really do appreciate it! Regards, Rob H ### 18. DotDigital, a masterclass **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel John R. | Data and Marking Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Dotdigital?** Dotdigital have it all, on hand service, training and expertise whenever needed. Our account manager, Jay, has helped us greatly over the years for which we are very grateful for. The program is easy to use and provides excellent reports for us to use. **What do you dislike about Dotdigital?** Nothing. DotDigital always find a solution or a recommendation to any question we ask **What problems is Dotdigital solving and how is that benefiting you?** Syncing between Dynamics and DotDidital **Official Response from Rob Hughes:** > Hey Miguel, Thanks for the review! We really appreciate it. Regards, Rob H ### 19. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Naomi O. | Marketing and Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Dotdigital?** I find the software really intuitive. I've used it for most of my marketing career and its always been reliable. I've used it when integrated with software, and when data lists are uploaded and both ways have always worked well. **What do you dislike about Dotdigital?** I just find the clicks to get to the images probably the most annoying, it feels like there are too many. **What problems is Dotdigital solving and how is that benefiting you?** We needed to email out to our customers, and this is the software that integrated with Spectrix the easiest. **Official Response from Rob Hughes:** > Hey Naomi, Thanks for your review! We really appreciate it. Regards, Rob H ### 20. Dot Digital provides a advanced system with great account support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2024 **What do you like best about Dotdigital?** What I appreciate most about Dot Digital is the opportunity to collaborate with a skilled and dedicated account manager—in our case, Lewis Murphy. We invested considerable time together analyzing data and engaging in creative discussions about ways to enhance our results. **What do you dislike about Dotdigital?** Dot Digital's user experience could be enhanced by making it faster and more intuitive. Additionally, the platform would benefit from offering a clearer overview of account data and benchmarks. **What problems is Dotdigital solving and how is that benefiting you?** Dot Digital offers us a comprehensive platform that brings together our customer data, email marketing, transactional emails, and marketing automation in one place. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 21. Great functionality, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff C. | Head of Marketing & Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Dotdigital?** Dotdigital is simple to use and easy to understand. **What do you dislike about Dotdigital?** Some limitations to the available layouts. **What problems is Dotdigital solving and how is that benefiting you?** Communicating with our customers **Official Response from Rob Hughes:** > Hey Jeff, Thank you for sharing your thoughts! We're happy to hear that you find Dotdigital user-friendly and easy to understand. We appreciate your feedback on the layout limitations and will continue working to improve our platform. Regards, Rob H ### 22. Easy to use, powerful data and amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Elliott B. | eCommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Dotdigital?** Easy to use, customer data is the main focus which is fantastic. Always updating the service with new functions, and their customer support is amazing. Loving the new AI chatbot too, its actually helpful!! **What do you dislike about Dotdigital?** There honestly isn't anything, we love the product **What problems is Dotdigital solving and how is that benefiting you?** Emails to our customers and ability to segment with our customer data in real time. **Official Response from Rob Hughes:** > Hey Elliott, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 23. Exceptional support services from Dotdigital **Rating:** 4.5/5.0 stars **Reviewed by:** Darren M. | Senior E-Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Dotdigital?** The single most outstanding thing about Dotdigital is the exceptional customer support. From out first enquiry as a potential customer, through configuration and support, the service standard cannot be faulted. One to one, personal support from out CSM is outstanding and response times from the support team equally so. **What do you dislike about Dotdigital?** The only downside that is worth a mention, is that design elements (templates, forms etc) are a little basic. A few more styling options and font uploading would be a great benefit. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is proving to be an excellent tool to support a brand out brand new Adobe Commerce implementation. **Official Response from Rob Hughes:** > Hey Darren, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 24. Feedback from a super user **Rating:** 4.5/5.0 stars **Reviewed by:** Danny M. | Digital Officer (Email), Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Dotdigital?** Overall UI and ease of use - i've used other software that tends to be bloated/ complicated to use, and has roadblocks in place to stop me using it effectively - With Dotdigital, it's super helpful that it's steamlined so much, especially when it comes to teaching my colleagues how to use it, I often have to do inductions for new starters who all say they're relieved how easy to use it is. Customer support is also stellar, WinstonAI is super helpful but I love that I can still speak to a human within seconds if I want to, unlike some companies where it's all AI/automated messages. **What do you dislike about Dotdigital?** Some intergrations can be complicated to figure out if i've set them up correctly, we've had issues with both google sheets and eventbrite - nothing some troubleshooting can't fix but wish it was a bit more plug and play. **What problems is Dotdigital solving and how is that benefiting you?** We have a few issues with unreliable emails - Dotdigital solves that easily by filtering them for us on upload - We also are a bit of an older company so having the ability to self serve is essential - the quick Customer Support really helps that **Official Response from Gemma Irish:** > Hey Danny Thanks for your review. it's fantastic to hear your feedback! We're always on hand to assist with your integration set up, and if you need any help just reach out to us at support@dotdigital.com Regards Gemma I ### 25. User friendly with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Clare M. | Senior CRM and Conversion Officer, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Dotdigital?** Ease of use, straight-forward prompts to keep you on track. Customer support is excellent and I like the chatbot function which I use a lot. **What do you dislike about Dotdigital?** Not being able to export list of users, this has to be done manually. Not being able to bulk delete or bulk amend permissions **What problems is Dotdigital solving and how is that benefiting you?** Showing us customer behaviour, which content is resonating **Official Response from Rob Hughes:** > Hi Clare, Thanks for the review and feedback! We really appreciate it. Please always feel free to suggest any platform improvements on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 26. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Dotdigital?** Dot Digital is really easy to use and the support team are super helpful. **What do you dislike about Dotdigital?** Perhaps how manual some of the data management is, e.g. having to manually to unsubcribes. **What problems is Dotdigital solving and how is that benefiting you?** It's our email marketing platform so is our primary way to contact customers. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Regarding the unsubscribes, contacts are able to do this themselves and it happens automatically without the need for intervention. Please feel free to reach out to our support team at support@dotdigital.com and we'll be more than happy to take a look to understand what's happening here. Regards, Rob H ### 27. Great Product with Impressive Features, Despite a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Craig H. | Digital Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Dotdigital?** Dotdigital has a lot of powerful features, especially the reporting tools, which provide clear and actionable insights. The support team is fantastic—my account manager Alyssa has been super helpful and proactive, always encouraging me to explore the platform further. Once you get the hang of it, the platform makes running targeted and personalized campaigns much easier and more effective. **What do you dislike about Dotdigital?** There’s definitely a learning curve. Some parts of the platform feel less intuitive compared to others I’ve used, which can slow things down at first. That said, as you become more familiar with it, the process gets smoother, and the results make it worth the effort. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us optimize our customer engagement through its innovative email marketing and automation processes. It allows us to create personalized campaigns at scale, which improves customer targeting and drives better engagement. The reporting features provide valuable insights into campaign performance, helping us make data-driven decisions. Overall, it has made our marketing efforts more efficient and impactful. We recommend it. **Official Response from Gemma Irish:** > Hey Craig Thanks for the fantastic review! We're pleased to hear the platforms working so well for you. If you have suggestions on where we can improve, please do leave us some suggestions on our roadmap: https://r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap Regards Gemma I ### 28. Great, flexible product. **Rating:** 5.0/5.0 stars **Reviewed by:** James N. | Senior CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Dotdigital?** Really easy to use, and super flexible to our needs/requirements. Can do both the simple and complex well and allowed us to really flex our CRM operation. **What do you dislike about Dotdigital?** More flexibility around attribution and reporting would've been great. **What problems is Dotdigital solving and how is that benefiting you?** Allows easy segmentation and execution **Official Response from Rob Hughes:** > Hey James, Thanks for the review! We really appreciate it. Regards, Rob H ### 29. Dotdigital makes life easier with amazing customer service and comprehensive data **Rating:** 5.0/5.0 stars **Reviewed by:** Jenn L. | Director of Marketing and Advocacy, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Dotdigital?** After using most of the ESPs on the market, I'm a Dotdigital convert! Dotdigital is much more than an email platform - it includes numerous tools that allow us to tailor our customers' experiences across their lifecycles and its data and reporting capabilities are unmatched. This platform is easy to use and easy to integrate with a variety of cart platforms, and their support team is incredible during onboarding and beyond. I use Dotdigital every day, whether or not I'm sending emails, because their reporting functions give me a great view of our entire ecommerce business. It's also been a pleasure working with our incredible Customer Success Manager, Alyssa Brown, and I always look forward to our monthly meetings! Highly recommend Dotdigital for all the DTC marketers out there! **What do you dislike about Dotdigital?** Dotdigital is not the most budget friendly option, but with all their functionality, it's definitely worth it! **What problems is Dotdigital solving and how is that benefiting you?** We love the ROI we get from using Dotdigital! It's our primary tool for marketing communcations, and it's highly effective in that capacity, particularly with deliverability. Dotdigital also gives us a comprehensive view of our ecomm business and our customers' lifecycle journeys, so we know exactly where and how to personalize our communications. **Official Response from Rob Hughes:** > Hey Jenn, Thanks for the great review! We really appreciate it. Regards, Rob H ### 30. Superior multi-channel marketing platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Dominic O. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Dotdigital?** DotDigital offers great support, both in terms of set-up and on-going support. **What do you dislike about Dotdigital?** As we use a custom website, set-up takes a little longer - but to be expected. **What problems is Dotdigital solving and how is that benefiting you?** The automation side of DD saves as a great deal of resource and allows a more advanced customer journey. **Official Response from Rob Hughes:** > Hey Dominic, Thanks for the review! We really appreciate it. Regards, Rob H ### 31. Great email marketing solution plus so much more! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Dotdigital?** As an organisation we love using Dotdigital, it has a vase number of features which you can incorporate into any campaign. Compared to other platforms Dotdigital is setup to be used as a marketing function and has key elements like A/B testing, plain text etc all in mind when setting up a email campaign. One thing which really stands out to us is the customer support tools, there are endless amount of guides along with chat support which has been more than useful at the those times you just can't figure it out. **What do you dislike about Dotdigital?** Can't fault it! Unfortunately for us internally we had a new CRM system implemented and unfortunately the integration with Dotdigital just wasn't possible. **What problems is Dotdigital solving and how is that benefiting you?** We have a number of colleagues across the business which need to send emails. Dotdigital allows us to train these colleagues to be self-sufficient on the platform and be responsible for their own emails. Dotdigital email template builder is very easy to use and can be very self explainatory. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 32. Great Features and Support, Easy to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Dotdigital?** Easy to use interface, lots of good features, good support if you're stuck **What do you dislike about Dotdigital?** Wish there was a way to copy and past sections between emails. I also wish there was more advanced segmentation options based on how users interact with the email **What problems is Dotdigital solving and how is that benefiting you?** Bulk email sending, segmentation, email deliverability **Official Response from Rob Hughes:** > Hey, Thanks for the review! I'd like to mention you're able to copy sections between campaigns by saving them as a custom building block. We also have options in our segment builder to segment based on how contacts interact with the campaign (Opens, clicks, etc.). Please feel free to reach out to our support team at support@dotdigital.com for any help with the above. Regards, Rob H ### 33. very informative and with a lot of examples **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Dotdigital?** it supports email, sms, social media and helps run campaigns across channels. It also includes AI suggestions like product recommendations **What do you dislike about Dotdigital?** lack of in-app guidance for advanced tools. **What problems is Dotdigital solving and how is that benefiting you?** “Dotdigital helps solve the challenge of managing multiple marketing channels by centralizing email, SMS, and customer data into one platform. As a Marketing Administrator, this benefits me by saving time through automation, improving campaign performance with better segmentation and personalization, and giving me clear insights through reporting to make data-driven improvements.” **Official Response from Rob Hughes:** > Hey, Thanks for the review! You're able to find in-app guidance through our help centre. In the bottom right corner, we've got our help centre, where you can either search for help articles or even chat to our dedicated support team. Regards, Rob H ### 34. Reliable provider and partner with whom we've had the pleasure of doing business for many years. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Dotdigital?** The reliability and stability of the platform as well as the customer care from our account manager. **What do you dislike about Dotdigital?** Sometimes it feels like every option has a price tag attached - specifically on the email marketing side. But I suppose you've got to cater for all ends of the market and keep as low a point of entry as possible somehow! **What problems is Dotdigital solving and how is that benefiting you?** We use Dotdigital both for our own internal operations and also provide services for our own customers using the CPaaS platform. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 35. The first tool I always advise to put into any business **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart M. | Head of eCommerce and Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Dotdigital?** Dotdigital's market-leading email tool was ahead of its time 15 years ago. Since then they have strengthened it with new features and tools that are as easy to use. They guide you through the implementation and integration with other systems. I feel sorry for other marketers that aren't able to use Dot Digital. When I go for a job interview and they are heavily wedded to a competitor tool with no interest in moving to dot digital I may take a pass on the job. Dot Digital is part of the kit I use to help businesses. The yearly events are great. They give you a personality. **What do you dislike about Dotdigital?** There's a real risk that as Dot Digital gets bigger and adds features it will be its downfall if it can't deliver those features in as much quality as it does already for the rest of the platform. Half baked. Having to pay extra for Google ads audiences is a bit lame. Reviews.io reviews take up my contact credit. But I cant communicate to them through the platform. To my knowledge. **What problems is Dotdigital solving and how is that benefiting you?** Dot digital manages all of our email marketing. It allows us to track and measure the quality of our communication. **Official Response from Rob Hughes:** > Hey Stuart, Thank you for your review! We're honored that you consider Dotdigital an essential part of your toolkit and appreciate your confidence in our platform. We understand your concerns about maintaining quality as we grow, and we're committed to continuously improving while providing the best experience possible. Regards, Rob H ### 36. Highly Reccomend! **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney B. | E-Commerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Dotdigital?** Dotdigital’s user interface is intuitive, making it easy to set up and navigate campaigns, even for beginners. The drag-and-drop email builder is super easy to use. Advanced analytics and reporting tools, the ability to segment audiences based on behaviour, preferences, and demographics has been a huge advantage for targeting the right customers with the right message at the right time. Additionally, the customer support team is always responsive and helpful, making the entire experience even better. **What do you dislike about Dotdigital?** There is so much to explore that you need time to fully use all the capabilities. **What problems is Dotdigital solving and how is that benefiting you?** One problem is sending generic, one-size-fits-all emails. Dotdigital provides advanced segmentation and targeting tools, allowing us to tailor campaigns to specific audience groups based on demographics, behaviours, and interactions. Leading to more relevant emails, higher engagement, and better conversion rates. **Official Response from Rob Hughes:** > Hey Courtney, Thanks for the review! We really appreciate it. Regards, Rob H ### 37. Reliable, User-Friendly Interface with Robust Features. **Rating:** 5.0/5.0 stars **Reviewed by:** Fatin Amira B. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Dotdigital?** The platform itself is reliable, with user-friendly interface that makes utilizing Dotdigital a breeze. Plus, customer support is extra responsive and helpful, always resolving whatever technical issues I face (which isn't many) on the spot. Incredible software that helped in our Customer Retention and Retargeting efforts. **What do you dislike about Dotdigital?** It is first and foremost an email marketing platform with SMS marketing features. I find that there's much to improve with the SMS portion, perhaps better trackability of performance. However, having said that, SMS greatly differs region by region based on the country's telecom laws and whatnot so restrictions in what type of content is allowed in SMS might vary for this reason. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes personalizing communication easy for marketers at any level. Whether beginner, intermediate, or a proficient user, Dotdigital allows users to craft targeted communication materials that increases engagement metrics (not to mention revenue from conversion). In addition to this, Dotdigital provides accurate near real-time customer data analytics that makes crafting automated journeys rewarding for our business. **Official Response from Rob Hughes:** > Hey Fatin, Thanks for the review! We really appreciate it and are always looking at ways we can improve different areas of the platform. Please feel free to post any suggestions on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 38. Best marketing automation platform for Ecommerce and Adobe Commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Frank M. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Dotdigital?** Super easy to use, nice dashboards and campaign visualization tools. **What do you dislike about Dotdigital?** Some configuration needed for integration. Some difficulty with setting up custom fields. **What problems is Dotdigital solving and how is that benefiting you?** Send automated emails to our customers for abandoned carts, welcome journeys, promotions. **Official Response from Rob Hughes:** > Hey Frank, Thanks for the review! We really appreciate it. Regard, Rob H ### 39. Simple and straight forward but offers advanced features if required **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Dotdigital?** General support is always around and very helpful. The platform connects with our website, shop and third-party partners, so data is never lost. **What do you dislike about Dotdigital?** Maybe a little bit more costly than some of the other platforms on the market **What problems is Dotdigital solving and how is that benefiting you?** Allows us to create automated programs easily. Therefore, tasks and communications can be built in advance, saving time and resources. **Official Response from Gemma Irish:** > Hey there Thanks for your review! We appreciate it. Regards Gemma I ### 40. The platform is easy to navigate, and the support team is always helpful and approachable. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Dotdigital?** It’s really user friendly – the layout makes sense and it’s easy to pick up how everything works without much effort. **What do you dislike about Dotdigital?** Nothing specific comes to mind—like any similar system, there are minor quirks here and there, but nothing major. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital brings all our marketing channels - Email, SMS, and WhatsApp - into one unified platform, making it easier to manage campaigns and track performance with integrated analytics. It simplifies our workflows and gives us a clearer view of engagement across all touchpoints. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it. Regards, Rob H ### 41. Easy-to-use platform and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Ginny T. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Dotdigital?** Its intuitive interface makes creating campaigns, setting up emails, and analysing results straightforward and efficient.What truly makes DotDigital stand out is the outstanding support they offer. Their support chat service is incredibly responsive and always available to assist with any questions or challenges we encounter. Additionally, having a dedicated account representative helps us with more personalised guidance and strategic insights. **What do you dislike about Dotdigital?** We occasionally run into small limitations with specific niche needs. However, tehey ahve an area where you can submit improvements to the platform and see then come to fruition. **What problems is Dotdigital solving and how is that benefiting you?** They have helped us tackle more complex automation prgram set ups. Their team guided us through setting up decision nodes and triggers, allowing us to seamlessly lead customers through various events in their journey. This has improved our workflow, enabling efficient communication. **Official Response from Rob Hughes:** > Hey Ginny, Thanks for the review! We really appreciate it. Regards, Rob H ### 42. Easy to use and effective CRM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Maddie T. | Senior Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Dotdigital?** The ease of use. Everything is layed out very logically and the processes are super easy to follow and learn. **What do you dislike about Dotdigital?** The help chat tool can sometimes not be too helpful with queries. **What problems is Dotdigital solving and how is that benefiting you?** Personalisation of weekly CRM emails as well as triggered emails from activity on our website. **Official Response from Rob Hughes:** > Hey Maddie, Thanks for the review! We really appreciate it. I'd be interested to understand what areas of our help tool you don't always find helpful. Feel free to email me at support@dotdigital.com and we can take a look. Regards, Rob H ### 43. Design and Technology Association and dotmailer **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie W. | Head of Membership, events and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Dotdigital?** It is easy to use, the drag an drop editor makes for really professional emails to customers, the automation is amazing and really brings in results. it is easy to manage the data and segments make it easy to direct emails to the most appropriate people - all in all it is out foremost marketing tool.The customer support is great, my account manager is really engaged and easy to get help from and the re ae many FAQs and topics to find help from whilst waiting for the account manager to get back to you. We use it daily and would be lost without it.It is easy to implement by many different staff, however we haven't yet integrated it into our CRM **What do you dislike about Dotdigital?** organising the images is not my favourite thing. it is hard to file them where you will easily find them especially when the account Is large an holds much media **What problems is Dotdigital solving and how is that benefiting you?** Helps us promote our services easily and quickly and make great looking communications. we recruit delegates to our courses and into membership using dotdigital **Official Response from Darren Hockley:** > Hey Debbie 👋 Thanks for leaving a review Regards Darren H ### 44. Perfessional team, easy to use CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Dotdigital?** Dot Digital is easy to use regardless of technical knowledge. The team that we worked with for onboarding were friendly and professional. **What do you dislike about Dotdigital?** We were very excited about the sms functionality; however, this is limited due to the nature of our industry. I was hoping they would have providers and routes to assist us. This limits our usage of the platform until we can find a provider and integrate. Would be nice to have functionality for browser push notifications. **What problems is Dotdigital solving and how is that benefiting you?** Email automation sends and customer communication **Official Response from Rob Hughes:** > Hey, Thanks for the review, we appreciate it! Regards, Rob H ### 45. Staff understand the importance of campaign marketing for a business. **Rating:** 4.0/5.0 stars **Reviewed by:** James M. | Online Sales & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Dotdigital?** The simplicity of using the platform, the updates that are always offering the latest features. The customer support given throughout my experience with DotDigital has been excellent, right from when I spoke with Sales (Elliot) to get our bespoke quote and well into our onboarding with Oliver. In between during my onboarding I had Josh and Anna assist with the setup of our account and the integration with Adobe. Love the look and feel of the platform and the ability to switch seemlessly from our parent account to our child account. **What do you dislike about Dotdigital?** The onboarding experience was a little clunky and I felt that I was 'left to it' in the first month but after I was passed onto another staff member they took a lot more of a hands on approach (which I prefer this type of aid) and worked through implementing programs and integrating our Adobe Commerce Cloud platform with DotDigital. This was a very positive experience after the first month feeling a little overwhemed with the integration process when things went wrong. I don't dislike the templates but feel more could be offered to clients such as a taster of their branding styled emails which is usually a paid service/upgrade...this could be given as a one of template to trial at the start of our journey with DotDigital which would support a case to free up more budget. **What problems is Dotdigital solving and how is that benefiting you?** We had workflows previously provided by Zoho Campaigns, however the amount of features on DotDigital are leagues above what we were able to use in the old system. With programs and auto emails ready to be sent daily we are truly seeing the benefits of having these in place and it has also saved me a lot of time. The template designs are friendly enough and have enough to cover what we need it for, although it would be nice to have more options to offer our customers. **Official Response from Rob Hughes:** > Hey James, Thanks for the great review! We really appreciate your support. Regards, Rob H ### 46. Great platform and fast customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Dotdigital?** The onboarding was very detailed, and informative done by Carlus who was great and answered all our questions. The ongoing support and online guides/blogs/AI bot were really helpful when questions arose or team members needed extra training. Email journeys were easy to build/track. We were able to cleanse our subscribers, using DotDigital tools to remove invalid contacts and also double-verifying new contacts which was great to ensure compliance. The reporting section was very detailed showing website visitors and it was easy to export reports and customise them. **What do you dislike about Dotdigital?** As our company is sales-focused, we ideally wanted to be able to send emails as though they were being sent from individuals in our company such as an email from our CEO's work email rather than a marketing domain. Understandably this was so the sender reputation isn't affected, but it is something we are able to do on other platforms so this would have been good. **What problems is Dotdigital solving and how is that benefiting you?** Helped cleanse our subscription list ensuring our data is compliant. Also improved email deliverabilty. **Official Response from Rob Hughes:** > Hey, Thanks for your review! We really appreciate it. Regards, Rob H ### 47. supportive team and professional set-up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Dotdigital?** We like how the system works and allows us to segment our audience and set up automated sequences. The setup process was good and the team are quick to respond with support questions. We also like Fresh Relevance from DD and how this integrates into the system and with whatsapp **What do you dislike about Dotdigital?** We don't have any gripes, we've been happy with how DD works **What problems is Dotdigital solving and how is that benefiting you?** helping our team work together seamlessly and set up automation for the future **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 48. Luis Dotdigital Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Luis M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Dotdigital?** The platform helps create personalised, multi-channel campaigns with great segmentation and data insights. The drag-and-drop editor makes designing emails simple, and the reporting tools provide valuable performance insights. Overall, it’s a comprehensive solution for effective marketing. **What do you dislike about Dotdigital?** What I dislike about Dotdigital is that some of the more advanced features can be a bit complex to set up initially, and the learning curve can be steep for new users. Additionally, the reporting dashboard could be more customisable for specific needs. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps solve the problem of managing personalised, large-scale email marketing campaigns efficiently. Its automation tools allow us to send targeted emails based on customer behaviour and preferences, improving engagement and conversion rates. The platform also makes it easy to segment our audience, ensuring that the right messages reach the right people at the right time. This not only saves time but also boosts the effectiveness of our email marketing efforts, driving better results with less manual effort. **Official Response from Rob Hughes:** > Hey Luis, Thanks for the review! We really appreciate it. Regards, Rob H ### 49. Interesting and informative training session **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Dotdigital?** Lots of really useful guides and information available in their training/help centre. Access to support through live chat available. Cool AI features to support email building and data selection. **What do you dislike about Dotdigital?** Cannot integrate cost-effective subscriptions on platforms like Email on Acid or Litmus directly into the Dotdigital interface Sometimes helpful features are hidden and could be more obviously on display. **What problems is Dotdigital solving and how is that benefiting you?** Setting up a streamlined automated customer journey **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 50. Easy to customise, configure and utilise **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Dotdigital?** DD's ability to quickly create responsive emails is a big step-up for us since we moved from Mailchimp. Now we can finally reach our design goals without having to compromise the look and feel of our brand for a responsive friendly middle ground. I would also like to mention that the support is fantastic, the best I have come across. **What do you dislike about Dotdigital?** The user interface could be significantly improved. It looks somewhat dated and is often difficult to navigate. Modernise the user interface and experience and rule the market. **What problems is Dotdigital solving and how is that benefiting you?** Managing our outbound marketing database allows us to segment and organise our data. Enabling us to contact customers with the information they want. The easy-to-configure API has also made Dot Digital the main database for our product registration system. **Official Response from Gemma Irish:** > Hi there Thanks so much for your review. We'd love to hear your ideas on how we can improve our interface. Please feel free to leave any suggestions on our roadmap: r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap Regards Gemma I ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+19%3A45%3A45+-0500&secure%5Bsession_id%5D=ba239333-10a4-4e04-a313-cee02c671654&secure%5Btoken%5D=d1705d340092d969208501908947bd708bd635d810ba9c7a6681cb32b7ec83c3&format=llm_user) ## Dotdigital Integrations - 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[Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [INSIS](https://www.g2.com/products/insis/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft D365FO Connector for ADP Workforce Now®](https://www.g2.com/products/microsoft-d365fo-connector-for-adp-workforce-now/reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) - [Playable](https://www.g2.com/products/playable-playable/reviews) - [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,464 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)