--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1227 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1227 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,227 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. A great easy to use platform for mass communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** I really enjoy how easy it is to send mass communications via Dotdigital. Segments and dynamic content make it easy to send targeted communications. **What do you dislike about Dotdigital?** It would be better if there was better features to design emails and the reporting was easier to understand. **What problems is Dotdigital solving and how is that benefiting you?** Mass communication and role based communication to our volunteers **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're pleased to hear that you find sending targeted communications via Dotdigital easy. We appreciate your feedback on email design features and reporting, and will work on enhancing these aspects of our platform. Your insights are important to us! Regards, Rob H ### 2. Strong Tool, Requires More Specification **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** I enjoy the simplicity of the email builder, and the ease of test sending, checking my work, and allowing me to quickly and efficiently build emails. **What do you dislike about Dotdigital?** I think that Dotdigital could use more detailed editing tools, in order to create more interestingly designed emails, and allow the editor to have more control over what they are trying to accomplish. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows me to schedule out emails far in advance, which is helpful as I work in a different time zone from my company, and it allows me to schedule during their hours. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We really appreciate it. If you have any features you'd like to see within the platform, please feel free to suggest them on our roadmap: roadmap.dotdigital.com Regards, Rob H ### 3. Reliable Efficient Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Dotdigital?** It has advance features as well as user friendly. On top of that, the customer service which is the live chat in Dot Digital is super responsive to resolve our issue at anytime. **What do you dislike about Dotdigital?** Some of the expected features are not available. **What problems is Dotdigital solving and how is that benefiting you?** Problems: - Errors in the program flow. Benefits after resolving: - A efficient program that is specfically created to reach the targeted audience that would contribute to sales. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad you appreciate Dotdigital's advanced features and user-friendly interface, as well as our super-responsive live chat customer service. Additionally, we take note of your feedback regarding missing features and will continue working to improve our platform to meet your expectations. You can also request any features to the platform on our roadmap: roadmap.dotdigital.com Regards, Rob H ### 4. Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Tom H. | Digital Channels Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Dotdigital?** Dotdigital's marketing platform is so easy to use whilst being an incredibly powerful tool. We recently worked with the implementation and creative teams on a new custom preference centre. The team listened to what we needed and developed a solution for us that both looks great, has custom functionality and is delivering excellent results already. I have personally worked with Dotdigital for over 10 years and would recommend them to anyone. **What do you dislike about Dotdigital?** It's hard to find anything negative to say about Dotdigital. We are very happy with their services. **What problems is Dotdigital solving and how is that benefiting you?** We use Dotdigital for email marketing, email automation, landing pages and forms. We see great results on all sides of this, particularly the use of landing pages for event registrations - we're able to save time and resource internally as well as seeing increased conversion rates on registrations. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 5. Good reminders **Rating:** 2.5/5.0 stars **Reviewed by:** Sonny O. | System Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Dotdigital?** DotDigital has good reminders on when sales finish **What do you dislike about Dotdigital?** it doesn't have hte most features and isn't the easiest to use **What problems is Dotdigital solving and how is that benefiting you?** Helps me because the marketing team have most of their work inside this. **Official Response from Rob Hughes:** > Hey Sonny, Thanks for the review! We're glad the reminders are helpful for you and appreciate your feedback about the features. Please feel free to suggest new features on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 6. Very easy to use platform with comprehensive marketing solutions. **Rating:** 4.5/5.0 stars **Reviewed by:** Beth W. | Registered Veterinary Nurse, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dotdigital?** A very straightforward platform that is easy to use and navigate. Continual upgrades and improvements are made to the platform and the team are very supportive in helping you implement any updates. Our account manager always shows a genuine interest in our success and is supportive of our brand goals, offering a great level of feedback as a platform expert. I use DotDigital every day across multiple user accounts to send everything from triggered emails and programs, to service communications, and marketing campaigns. We've also made use of the pages and form features which offer a great level of data in an easy-to-digest format for surveys. We are able to access a great level of analysis for each email which helps us grow and develop our email marketing strategy. Dotdigital integrates well with our website and other platforms such as Fresh Relevance to give a really holistic approach to our marketing. **What do you dislike about Dotdigital?** Sometimes I find that the support/help sections don't give me the exact information I need or enough explanation on how something works. I often have to contact our account manager via email for further help or guidance which can interrupt workflow. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps make our email marketing responsive, impactful and allows us to continually review and improve our marketing strategy. **Official Response from Rob Hughes:** > Hey Beth👋️, Thank you so much for the review, we really appreciate it! We wanted to highlight that if you ever encounter any issues with the platform or need guidance, our customer support team is available to assist you. Please don't hesitate to reach out through any of the following channels: https://requests.dotdigital.com/hc/en-gb We're here to help and ensure you have the best possible experience with our platform. Thank you again for your support! Regards, Rob H ### 7. Easy to use. Awesome features. **Rating:** 3.5/5.0 stars **Reviewed by:** Yenting H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Nice tech support. You make automation easy to create. **What do you dislike about Dotdigital?** I cannot think of any currently. But, you can add more features to the survey. **What problems is Dotdigital solving and how is that benefiting you?** We had an email automation problem, it didn't deliver correctly, so we asked the tech to help. He did examine and solve the problem. **Official Response from Rob Hughes:** > Hey Yenting, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 8. Game changer for promotional emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** I love the dashboard and how easy it is to see all of your analytics and trends over time. We also have a great Customer Success Manager who is extremely knowledgable and always very helpful. **What do you dislike about Dotdigital?** Sometimes I have some issues with making segments and making sure that they're accurate to our subscriber list. **What problems is Dotdigital solving and how is that benefiting you?** We are able to include a lot of different buttons and clickable links embedded in our emails which not only makes them visually appealing, but we're getting more people to our website. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 9. DotDigital Has Elevated Our Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** georgia c. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Dotdigital?** - The easy build of campaigns, it's easy to duplicate campaigns, and modules. Customer service helpline is super quick and often give clear and concise responses The AI integrated functionality makes copywriting easy and creative Building of contact segmentation makes creating and consolidating your audiences easy and effective **What do you dislike about Dotdigital?** - the inability to easily exclude specific segments or lists from specific sends **What problems is Dotdigital solving and how is that benefiting you?** - product recomendations, building on the ways in which we can personalise the product recomendation to keep the audiences engaged **Official Response from Rob Hughes:** > Hey Georgia, Thanks for the review. We really appreciate it! Regards, Rob H ### 10. Good platform but limitations for a marketer **Rating:** 1.5/5.0 stars **Reviewed by:** Akila C. | Group CRM Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Dotdigital?** Ease of design, user friendly, easy to use and learn. Easy to integrate for retargeting. Responsive support from Customer Success Director. Used daily in our business. **What do you dislike about Dotdigital?** Features expected as a Marketer aren't available (reporting on program campaigns, saving a campaign as a JPEG or PNG, saving the exact email sent to a customer for compliance checks). **What problems is Dotdigital solving and how is that benefiting you?** Segmentation of customers in real-time which allows us to market accurately. Having data accessible to marketers and be able to activate it. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback Reporting on program campaigns can be done via the regular Analytics > Reports area, like you would with standard campaigns: https://support.dotdigital.com/en/articles/8199292-email-reports-table For both point 2 & 3, I would highly recommend submitting this onto our roadmap as a feature request: roadmap.dotdigital.com This is a great way to let us know how we can improve certain areas of the platform. Regards, Rob H ### 11. The All-In-One platform for all your marketing needs **Rating:** 5.0/5.0 stars **Reviewed by:** Farah A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** Dotdigital have a great support team and are always willing to help their customers, I have had the team help with complex projects and spend hours researching what would work best for our business. **What do you dislike about Dotdigital?** There are no downsides thus far, the only slight hinderance is not being able to merge contacts on a child/parent account **What problems is Dotdigital solving and how is that benefiting you?** Ease of reporting on analytics and seeing customer profiles and preferences. **Official Response from Rob Hughes:** > Hey Farah, Thanks for the review! We really appreciate it. Regards, Rob H ### 12. Efficient and user friendly with positive customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew P. | Digital Marketing & eCommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Dotdigital?** Willingness of customer service to help with builds and automation promptly. Majority of the elements are easy to use. **What do you dislike about Dotdigital?** Some limitation in creative execution at a code level. **What problems is Dotdigital solving and how is that benefiting you?** Contact database capture, segmentation and automation. **Official Response from Rob Hughes:** > Hey Matthew, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 13. Tons of features and great support **Rating:** 2.5/5.0 stars **Reviewed by:** Travis R. | E-commerce Growth Consultant / Client Hero, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Dotdigital?** Update: this solution has gotten long in the teeth compared to Klaviyo which is what I recommend currently. We're using landing pages and forms to capture more information about our audience and turning that into sales. Love it! We're running a contest right now and using DotDigital forms to submit and manage entrants. The email creation is easy and the block make it fast to reuse content. Also the dynamic product pulls from Magento are awesome and make customizing a drip campaign with relevant products really easy. **What do you dislike about Dotdigital?** Logging in is actually kind of hard compared to other solutions we've used. Also integration with Magento is finicky and you have to work closely with your developer to know it's working correctly and really pay attention. **What problems is Dotdigital solving and how is that benefiting you?** Forms and Surveys are awesome, starting to use them more and more. The Magento integration allows us to see previous purchase data and create segments to keep content really relevant. **Official Response from Darren Hockley:** > Hey Travis, Thanks for posting a review for us. Regards Darren H ### 14. Click. Drag. Automate. Dotdigital's User-Friendly Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** I really enjoy using DotDigitals automation programs. They're a powerful tool that streamlines marketing to personalise experiences, and drive results. The programs are nice and clear and provide a good user experience. The out-of-the-box integrations are easy to install and use for cross-channel marketing as well. **What do you dislike about Dotdigital?** Sometimes creating segments can be difficult, I think the and or rules could be presented in a clearer way, nonetheless, creating segments in Dotdigital are great for focused campaigns that resonate with specific customer groups, maximizing engagement and conversions. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps smooth out customer journeys. It's a win-win for both us and our clients. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback. We really appreciate it! Regards, Rob H ### 15. We use DOT Digital **Rating:** 4.5/5.0 stars **Reviewed by:** Brian W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Dotdigital?** The folks at DOT are aways there to help **What do you dislike about Dotdigital?** Really not much. It is a good - reliable system **What problems is Dotdigital solving and how is that benefiting you?** As we have changed agencies and personnel, DOT is always there to help with on-boarding new users **Official Response from Rob Hughes:** > Hey Brian, Thanks for the review! We really appreciate it. Regards, Rob H ### 16. Easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** Dotdigital is intuitive and easy to use - coming from a ticketing background rather than a marketing one, I've been able to teach myself to use the basic feautres of the system successfully, and it integreates seamlessly with Spektrix, which was really important to us. **What do you dislike about Dotdigital?** There aren't any real downsides - sometimes non-urgent support takes a little longer to come through than is ideal, but that isn't a huge issue. **What problems is Dotdigital solving and how is that benefiting you?** It's helping us with email automation that we wouldn't otherwise be able to do since our data is all held in a ticketing system which doesn't have that functionality. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 17. Dotdigital user for 14 years **Rating:** 5.0/5.0 stars **Reviewed by:** Harriet M. | Senior Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Dotdigital?** It's user friendly for the marketing team and also allows us to implements APIs for transactional comms. Good customer service form the team when we need it as well. **What do you dislike about Dotdigital?** When the layout of the platform changes and we have to get used to where everything is again. **What problems is Dotdigital solving and how is that benefiting you?** Automated marketing campaigns that I can control adn report on rather than going through IT. Aso handles all our transactional email. **Official Response from Rob Hughes:** > Hey Harriet, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 18. Dot Digital platform review **Rating:** 4.0/5.0 stars **Reviewed by:** Guillermo A. | Database Manager Andean Region and Central America, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** The UI is really intuitive an easy to use. **What do you dislike about Dotdigital?** There is no posibility to really be creative in the desing aspect of the emails, it stays really basic. **What problems is Dotdigital solving and how is that benefiting you?** Building emails for our users in an easy way. **Official Response from Rob Hughes:** > Hey Guillermo, Thanks for the review and feedback! We really appreciate it. Regards Rob H ### 19. Dotdigital Review - December 2023 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Dotdigital?** We use Dotdigital for a variety of comms, such as: Partner mailers, launch & discon mailers. internal comms. etc. It handles these tasks with ease and it’s good to see the reporting at the end of each campaign. However, it would be great to be able to export segment analysis, at the moment this can only be reviewed on screen which is a little limiting when trying to report back to senior management. I find the tool easy to use and when training new starters, they generally pick up the tools processes within a few sends. The support and account management we receive is great and I really like the live chat feature to quickly address any potential tech issues. **What do you dislike about Dotdigital?** We created new templates recently and this was a challenge to get right due to the drag and drop system deployed on Dotdigital. When asking the Support Team for help we were told they could not help as the templates were not built directly in Dotdigital. Using the recommended support articles was okay, however I feel some of the issues we encountered could have been resolved much easier and quicker with a product expert. It would be better if additional charges could be removed mid-contract, e.g. in some cases you may identify you no longer need a Pages and Form package, but you have to wait until the end of your contract to remove. To add to this point, there is no verification process to block child accounts from purchasing extensions as they please - I feel an approval system must be put in place to protect the main account holder from incurring charges which have not been check or verified first. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows the wider Marketing Team to get involved and build communications, due to its easy drag and drop system. For me personally this saves time on my workload. **Official Response from Rob Hughes:** > Hey, Thank you for the review! Sorry to hear you haven't had the greatest experience with our support team while building your email templates. I'll be sure to pass on all the feedback to the teams. Regards, Rob H ### 20. User friendly email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** It's user-friendly and easy to navigate around the website. **What do you dislike about Dotdigital?** Could do with more training videos for more complex tasks **What problems is Dotdigital solving and how is that benefiting you?** It allows us to send targeted emails to customer segments to maximise email engagement. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad to hear you find Dotdigital user-friendly and easy to navigate. We appreciate your feedback on providing more training resources for complex tasks and will work on expanding our instructional content. Your insights and suggestions are key to our ongoing improvement efforts! Regards, Rob H ### 21. Easy to Use Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Dotdigital?** The ability to copy blocks of information from campaign to campaign makes it easy to keep the same branding and message across several emails and the marketing team. **What do you dislike about Dotdigital?** The contact database is a little complicated but robust. So if you need a solution that has the ability to be highly customizeable then this is the one for you. **What problems is Dotdigital solving and how is that benefiting you?** Marketing Automation **Official Response from Rob Hughes:** > Hey Jennifer, Thanks for the review. We really appreciate it! Regards, Rob H ### 22. I feel the platform is a little outdated in it's design and it's sometimes difficult to find things **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Dotdigital?** The automation is great and so is the drag and drop features. Also matching the fields is nice and simple. **What do you dislike about Dotdigital?** The complication of trying to find where things are. **What problems is Dotdigital solving and how is that benefiting you?** Automation - makes it easy for us to collect emails and connect with our customers Send emails easily and on time with the scheduling tool **Official Response from Rob Hughes:** > Hey, Thanks for your review! We're happy to hear that you appreciate our automation tool. Your feedback regarding the platform design and navigation is important to us and we're always working to improve these. Regards, Rob H ### 23. Does the job **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** Easy to customise templates to look a certain way. **What do you dislike about Dotdigital?** Limited reporting dashboard - unhelpful when looking for insights on pre-show + post-show comms. **What problems is Dotdigital solving and how is that benefiting you?** Allows me to send newsletters to customers. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're pleased to hear that you enjoy the ease of customizing templates with Dotdigital. We appreciate your feedback on the reporting dashboard and its limitations, and we'll work on improving this aspect to provide better insights for various communication needs. Your input is vital for our ongoing enhancements! Regards, Rob H ### 24. Very happy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Dotdigital?** Dotdigital has a robust set of features that allows us to customize our data flows for a complex program. It adapts to our needs, and the team is very responsive to feature requests that can help us in the future. Their customer support and overall team is very responsive, and the email building platform is straightforward. **What do you dislike about Dotdigital?** The only thing that gets frustrating for me is the lack of persistent screens when moving between emails. We have a lot of versioning that we do, so having to go back to the main menu to find and select the version I'm working on is a bit of a drag. **What problems is Dotdigital solving and how is that benefiting you?** Its ability to integrate with our database of record is key, as well as its ability to integrate with other platforms. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 25. So far so good **Rating:** 4.5/5.0 stars **Reviewed by:** Gale G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Dotdigital?** Account manager has been helpful. Replies are prompt and genuine assistance is provided unlike some other agencies who throw you links to readup on your own. **What do you dislike about Dotdigital?** So far no dislikes. All is good. 7 characters remaining. **What problems is Dotdigital solving and how is that benefiting you?** Customer segmentation, EDM automation etc **Official Response from Rob Hughes:** > Hey Gale, Thanks for the review! We really appreciate it. Regards, Rob H ### 26. Dotdigital Email Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Sally F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Dotdigital?** It is quick and easy to draft email campaigns and regular updates to send to customers and communication contacts to get them abreast of our latest developments and news. You can drag and drop elements to create the body of the email and set the layout as you wish. **What do you dislike about Dotdigital?** Images uploaded are sometime difficult to find to drop into an email. It would be helpful if there was an area to click into to tidy up / delete old images quickly and easily to free up space so you can find what you're looking for. **What problems is Dotdigital solving and how is that benefiting you?** It offers a quick and easy way to keep in touch with customers and communication contacts to provide regular updates on developments and latest news that we would like to share with them. **Official Response from Rob Hughes:** > Hi Sally, Thanks for the review! Concerning the images, we do have what's called the 'Image manager'. This is where you can delete/add/edit your images. We have a helpful article on this here: https://support.dotdigital.com/en/articles/8198879-use-the-image-manager Regards, Rob H ### 27. Easy to understand yet has so much freedom **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Dotdigital?** Dotdigital offers a very simple solution for email marketing, but has so much scope of where we could take our service. We are yet to integrate with our CRM and Shopify, however, I am already aware of the potential of where we could take our marketing. Email programs and forms are easy to set up and use. Overall, a really simple service offering complex solutions which help our business be more accurate with our marketing. **What do you dislike about Dotdigital?** Nothing, always have useful guides if we need extra guidance on a particular area and all staff members are super responsive and helpful **What problems is Dotdigital solving and how is that benefiting you?** Communicating with supporters, and keeping supporter data in one place **Official Response from Rob Hughes:** > Hey Lauren, Thanks for the review! We really appreciate it. Regards, Rob H ### 28. Fahim is very friendly and helpful. He is also very patient with our requests. **Rating:** 5.0/5.0 stars **Reviewed by:** Elle K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Dotdigital?** The interface is very user-friendly and I don't require much trainings to navigate around. **What do you dislike about Dotdigital?** Integration is always a challenge. Dotdigital is a very strong tool and it will be great if you have your own loyalty tool. **What problems is Dotdigital solving and how is that benefiting you?** With the automation set up. it saves a lot of my time and there is hardly any hiccups. **Official Response from Rob Hughes:** > Hey Elle, Thanks for the review and feedback about integrations! We really appreciate it. Regards, Rob H ### 29. New to using DotDigital for Our Business, positive experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2024 **What do you like best about Dotdigital?** The platform is robust and is able to provide my team and I with the data we need. Our account manager Fahim is also really helpful in explaining and clarifying out doubts whenever we have any. DotDigital is also very easy to integrate with our shopify too **What do you dislike about Dotdigital?** Took us quite some time to be familiar and get the hang of how to use the platform but once we got the hang of it it was alright **What problems is Dotdigital solving and how is that benefiting you?** All in one platform that helps with our emails, sms and also to review our analytics in a clear and easy manner **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 30. An amazing all purpose customer communication platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dotdigital?** Automations, platform integrations and multi-channel capabilities **What do you dislike about Dotdigital?** Wish it was free so I could use it for other clients. **What problems is Dotdigital solving and how is that benefiting you?** Migrating our customer communication from single to multi channel has been simplified with Dot Digital and it's multiple support papers. We are maintianing, retaining customers while nurturing leads. We watch our customer interaction spike with tailored campaigns that incorporate omni-channel experieces. **Official Response from Rob Hughes:** > Hey Andrew, Thanks for the review! We really appreciate it. Regards, Rob H ### 31. The perfect balance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dotdigital?** As a designer the drag-and-drop email builder makes designing emails quick and easy, whilst the addition to access the full scope of code within the email allows detailed customisation for those seeking the option. **What do you dislike about Dotdigital?** Hoping to see customisable mobile stacking options (e.g. left VS right block goes on top/bottom) and the option to add the excluded segements on existing segements at the scheduling screen, rather than within the Audience tab. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital helps me with building and sending targeted marketing and transactional emails, whilst also providing helpful data to help refine and personalise these in future. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 32. DotDgital is a great customer communications platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Dotdigital?** DotDigital has undergone tramendous investment since we first started using the platfor internally for internal and external communications. Offeing the ability for email, sms and landing page building capabilities. We use DotDigital on a daily basis and the drag and drop editor is great for new/inexperienced users. Customer support is excellent, with a dedicated account manager ready to help when needed. The system has been easy to implement and integrate into our work processes **What do you dislike about Dotdigital?** DotDigital landing pages could ideally do with additional building blocks for customisability such as cascading sections or carousells. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital has offered us a significant opportunity for interacting with our customers **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 33. Supportive all the way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Philanthropy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Dotdigital?** As an Email Marketing Officer at a charity, Dotdigital has been an invauable asset to our organiation's outreach effortd. One of the best aspects is the exceptional spport from their account manaers and the support team who are always available on live chat to help. Their guidance has been instrumental in tailoring solutions that align with our charitable goas, ensuring our campaigns effectively enagage our supporters. The company's commitment to innovation is particularly noteworthy. They consistenctly intoduce new features and functionalities that enable their customers to adapt to an every changing and developing digital environment. **What do you dislike about Dotdigital?** I think the only downsides is a lot of the development work that gets done can be focused at ecommerce and so forgets about other sectors like NGO's a little. But this seems to be changing and the focused shifting to include a wider audience which may be because of the roadmap they ask us to contribute to which I find really motivating. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigi's automation tools and segmentation options have been invalable in personalising our messages and nurturing relationships with our supporters, ultimately driving increased engagement and support for our charity. As such a large national charity with so many different stakeholders the product enbles us to meet everyones needs and communicate effectively which we couldn't do otherwise as effectively. It has also meant we can move away fro doing as many paper mailings which is better for the environment. **Official Response from Gemma Irish:** > Hey there Thank you for your review! We appreciate the feedback. If you have any ideas of what you think we could improve, please do suggest this on our roadmap: https://r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap We'd love to hear your thoughts. Regards Gemma I ### 34. User friendly and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Joe E. | Email Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Dotdigital?** Drag and drop easily taught making bringing on new team members easy **What do you dislike about Dotdigital?** Organising images, Custom Building blocks and segments **What problems is Dotdigital solving and how is that benefiting you?** Views on customers engagement we wouldn't have otherwise. Easy personalisation to allow more customer focused communication **Official Response from Rob Hughes:** > Hey Joe, Thank you for your review! It's great to know that our drag-and-drop feature makes onboarding new team members easy for you. We appreciate your feedback on image organisation, custom building blocks, and segments, and will consider it for future improvements. Regards, Rob H ### 35. Good Customisation for Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Dotdigital?** The Customer support function is really great and it is essential to have help available when you need it. Ease of integration with Shopify makes it easy for our team as well to manage things on our own. **What do you dislike about Dotdigital?** It is daunting for any one without the technical/agency background to start working it, so it will take time to learn how to work the platform. Duplication is not available for all functions across parent and child accounts so if other then templates, everything else you want to replicate in another account needs to be built from scratch. **What problems is Dotdigital solving and how is that benefiting you?** We are able to build basic welcome programs, abandon cart programs etc to set the foundations right. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback. We really appreciate it! Regards, Rob H ### 36. Helpful and friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Dotdigital?** Email campaigns are easy to navigate and create. My account manager is very knowlegdable and helpful. **What do you dislike about Dotdigital?** Not being able to fully report on SMS campaigns **What problems is Dotdigital solving and how is that benefiting you?** Currenlty looking into email and carrying out a migration of our account. **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're glad you find our platform easy to navigate and create email campaigns, and we appreciate your acknowledgement of your knowledgeable and helpful account manager. We understand your concerns regarding SMS campaign reporting and will consider that feedback for future improvements. Regards, Rob H ### 37. High-quality training and a super trainer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Dotdigital?** easy to use, fluid and intuitive, many options **What do you dislike about Dotdigital?** Everything looks great in Dotdigital, I'm so excitid to use it **What problems is Dotdigital solving and how is that benefiting you?** several options available for Marketing automation **Official Response from Rob Hughes:** > Hey, Thank you for your review! We're thrilled to hear that you find Dotdigital easy to use, intuitive, and feature-rich. It's great to know that our platform meets your expectations, and we hope you continue to enjoy using it for your marketing needs. Regards, Rob H ### 38. wonderful switch to Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Dotdigital?** the UI is great, easy to use and convenient. There's a lot of opportunities to explore. Along the way Jonathan, Shermin & Fahim helped us alot from migration to set up and any other questions we have. Definitely helped to make our life easier! Thank you **What do you dislike about Dotdigital?** nothing i dislike about dotdigital, hurray! **What problems is Dotdigital solving and how is that benefiting you?** We used to come from another EDM platform where we have no guidance and very limited functions, limited visibility on our consumers. Dotdigital was able to solve almost all of the problems we have and allowed us to have better directions moving forward in business & marketing POV **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 39. DotDigital makes our email programme more efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Emma K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Dotdigital?** We really like the program builder. It's enabled us to activate various customer journeys and simplify some daily tasks. The platform is really easy to use so multiple people across the organisation are able to build their own emails with support from the CRM team. The support is great, we're able to easily log a problem, either with Tom or the support team. The training is also great. **What do you dislike about Dotdigital?** We find reporting on programs a little frustrating as we aren't able to easily see how programs are performing overall. **What problems is Dotdigital solving and how is that benefiting you?** We're able to test a lot more than we could with our previous platform which is great for learning how effective our campaigns are. The program builder allows us to complete day to day tasks which used to be really manual for us and take up a lot of time. We have a vast number of different audiences and the dynamic content feature allows us to build one email to various audiences, again saving time. **Official Response from Rob Hughes:** > Hey Emma👋️ Thanks for the review and the feedback! We really appreciate it. Regards, Rob H ### 40. An easy to use and effective email marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia H. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Dotdigital?** How easy it is to add building blocks, customise email campaigns, Winston AI is really helpful. I use it multiple times a week and find it easy to duplicate campaigns and amend their copy whilst keeping the same themes. **What do you dislike about Dotdigital?** Sometimes lose quality of imported images. **What problems is Dotdigital solving and how is that benefiting you?** It enables me to keep our loyalty scheme audience enagaged with regular communications and campaigns. **Official Response from Rob Hughes:** > Hey Olivia, Thanks for the review. We really appreciate it! Regards, Rob H ### 41. Great Marketing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Intuitive and simple! Drag and drop allows for ease of learning and fast building. And the customer support is always ready to jump in when needed. **What do you dislike about Dotdigital?** You can only have 200 contacts in the saved test field. I would like to add way more contact. **What problems is Dotdigital solving and how is that benefiting you?** Allows us to train faster and build faster. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! To have the ability to add additional contacts to your test list, I'd highly recommend submitting a feature request on our roadmap: roadmap.dotdigital.com Regards, Rob H ### 42. Exponential uplift in Email effciency **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew G. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Dotdigital?** Deliverability, ease of use, clarity of data management, reporting is top notch. Integrates with everything we adopt, Campaign and account management help is really on point **What do you dislike about Dotdigital?** It is an expensive platform, however is a premium model and given how much marketing time is spent on composition, photography, data and segmentation it is a worthwhile expenditure and gives good ROI **What problems is Dotdigital solving and how is that benefiting you?** Account use and performance tips / integration / forms / training **Official Response from Rob Hughes:** > Hey Matthew, Thanks for review! We really appreciate it. Regards, Rob H ### 43. Easy to use, on-hand expertise, great capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Jess O. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Dotdigital?** We have been using DotDigtal for many years and can always rely on their support from account managers through to the customer services team. I especially like the "recover" feature to restore email content after over-editing. **What do you dislike about Dotdigital?** We have had a few integration issues, however, the support team have been on hand to merticuliusly get to the bottom of the issue and resolve it accordingly. **What problems is Dotdigital solving and how is that benefiting you?** We are moving more to email automation and the easy-to-use guides and support from our account manager Carolyn has been instrumental to implementation. **Official Response from Rob Hughes:** > Hey Jess, Thanks for the review and feedback. We really appreciate it. Regards, Rob H ### 44. Simple to use with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Dotdigital?** It's really simple to use. A lot of elements are drag and drop or have really easy walkthroughs. Anything we have struggled with, just due to our own lack of knowledge, the support has been really great and our account manager is happy to walk us through things. **What do you dislike about Dotdigital?** Truthfully, I haven't really encountered any issues. It does everything that I need from the system and helps me support my role. **What problems is Dotdigital solving and how is that benefiting you?** Our current company website isn't very flexible. Being able to build landing pages in Dotdigital means they can be more custom to our different campaigns, and visually look a lot better for our users. The fact that we can collect data from forms straight into our database just further helps when it comes to sending out EDM's in the future. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 45. Works as intended **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dotdigital?** The platform is very intuitive and easy to use **What do you dislike about Dotdigital?** There are some pages that are quite hard to navigate to if using for the first time **What problems is Dotdigital solving and how is that benefiting you?** It has an intuitive workspace so designing emails is made easy, especially with the preview and test send features **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback. We really appreciate it! Regards, Rob H ### 46. Great platform and account management **Rating:** 4.0/5.0 stars **Reviewed by:** Christina K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Dotdigital?** the ease of use, AI capabilities, and responsivness of our acccount manager. Easily integrated with other platforms and programs. overall great customer support. **What do you dislike about Dotdigital?** feel there could be improvements on testing and aspects of reporting. **What problems is Dotdigital solving and how is that benefiting you?** Personalisation within email, DD helps create a more personalised experience within email and customer journey. **Official Response from Rob Hughes:** > Hey Christina, Thanks for the review. We really appreciate it! Regards, Rob H ### 47. Good overall functionality, but we are restricted on this due to account structure and type. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Dotdigital?** Ease of use, familiar. Good backend, plus support benefits. **What do you dislike about Dotdigital?** Lack of enhanced functionaity, but this is due to account set up (history) **What problems is Dotdigital solving and how is that benefiting you?** Audience reach and acquisition - this is the lifeblood of our marketing strategies. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback. We appreciate it. Regards, Rob H ### 48. Easy to use platform with great features **Rating:** 4.5/5.0 stars **Reviewed by:** Amy T. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Dotdigital?** Dotdigital is a user friendly platform for emails - particularly implementing programs and automated journeys. There's loads of great features that we use all the time and building emails is simple and quick. The integrations/connections with other platforms are a big plus for Dotdigital too. Customer support has always been great and having insight into their roadmap for improvements/new features is really useful. **What do you dislike about Dotdigital?** Some areas of reporting aren't always the easiest to navigate and more filtering options on the tables would come in handy. **What problems is Dotdigital solving and how is that benefiting you?** Programs have allowed us to set up automated email journeys that were a manual task before Dotdigital. **Official Response from Rob Hughes:** > Hey Amy👋️ Thanks for the review! We really appreciate it. Regards, Rob H ### 49. Easy to use platform with great customer support **Rating:** 3.5/5.0 stars **Reviewed by:** Georgia S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Dotdigital?** I was new to the platform but managed to pick up how to use it very quickly. Customer support (especially Pandora) are responsive and quick to solve your issues. The emails are easy to put together and send out. **What do you dislike about Dotdigital?** The reporting is a bit basic and it's quite hard to find top level stats quickly such as which email has generated the most revenue for us. The automation builder isn't the most user friendly either and could definitely be improved. **What problems is Dotdigital solving and how is that benefiting you?** We've set up lots of automations with Dotdigital which means we can target our database with timely communications whilst focussing on the weekly more specific campaigns. We can also segment our database to target customers who might be lapsing or who are our most loyal. **Official Response from Rob Hughes:** > Hey Georgia👋 Thank you for the review! We appreciate the feedback. Regards, Rob H ### 50. Amazing Platform, Capable Team **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad R. | Director Digital Business Transformation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Dotdigital?** Ease of use Ease of integration and implementation Very capable team and spot-on customer services Feature releases every quarter Online Literature and Tutorials Marketplace ecosystem. **What do you dislike about Dotdigital?** ROI Reporting can be improved While email and SMS channels are great other channels like WhatsApp and social can be improved. Web push notifications are not available. **What problems is Dotdigital solving and how is that benefiting you?** Centralized Customer communication and Customer Segmentation helped us connect with customers in a targetted and personalized manner. **Official Response from Rob Hughes:** > Hey Muhammad, Thanks for the review and feedback. We really appreciate it! Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+08%3A25%3A41+-0500&secure%5Bsession_id%5D=9cb33220-bbbf-4cb9-8e0e-f6a7f426dc45&secure%5Btoken%5D=58271cd3f06ca1055b3ef2dd680c36351c087b360c049ad52ea5e32a6068dfa2&format=llm_user) ## Dotdigital Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apteco FastStats](https://www.g2.com/products/apteco-faststats/reviews) - [Apteco PeopleStage](https://www.g2.com/products/apteco-peoplestage/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - [Distill.io](https://www.g2.com/products/distill-io/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Eagle Eye AIR](https://www.g2.com/products/eagle-eye-air/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [INSIS](https://www.g2.com/products/insis/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft D365FO Connector for ADP Workforce Now®](https://www.g2.com/products/microsoft-d365fo-connector-for-adp-workforce-now/reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) - [Playable](https://www.g2.com/products/playable-playable/reviews) - [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews) - [Sage CRM](https://www.g2.com/products/sage-crm/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,465 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)