--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1237 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1237 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,237 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - Weโ€™re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - Weโ€™re proud to be the worldโ€™s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Game changer for our email campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dotdigital?** We're able to target customers specifically by what they've purchased in the past. Priscylla has been a huge asset as our Customer Success Manager! She's constantly helping in more ways than we can ask for. **What do you dislike about Dotdigital?** Nothing so far, we love it for our business! **What problems is Dotdigital solving and how is that benefiting you?** Our open rate and click-through rate have increased immensely! **Official Response from Darren Hockley:** > Hey there, Thanks for leaving such a great review ๐Ÿ™Œ Regards Darren H ### 2. Positive experience. Excellent system and very easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Dotdigital?** The customer care team are brillaint, as were the oboarding team. The system is very easy to manage and use. Excellent analytics and reports. **What do you dislike about Dotdigital?** To date have not come across anything that has been a partcular sticking point. **What problems is Dotdigital solving and how is that benefiting you?** Full end to end customer communcation platform. **Official Response from Gemma Irish:** > Hey there Thanks so much for your review! We appreciate it. :) Regards Gemma I ### 3. Extremely easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Emma C. | Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Dotdigital?** Dotdigital is incredibly straightforward and easy to use. There are so many aspects of email campaign reporting to choose from, however, they are all extremely easy to use. **What do you dislike about Dotdigital?** There are no dislikes that spring to mind. **What problems is Dotdigital solving and how is that benefiting you?** Communicating with our members on a global basis. **Official Response from Gemma Irish:** > Hi Emma Thanks so much for your great review! Regards Gemma I ### 4. An excellent onboarding experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Dotdigital?** The ease of use and access to support, clear communication and friendly team. **What do you dislike about Dotdigital?** I haven't experienced any downsides yet. **What problems is Dotdigital solving and how is that benefiting you?** A way we are able to communicate with existing customers which we've not been able to do previously. **Official Response from Gemma Irish:** > Hey there Thanks so much for your review. We appreciate it. Regards Gemma I ### 5. Marketing Coordinator **Rating:** 5.0/5.0 stars **Reviewed by:** Pia A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Dotdigital?** We use dot digital for all our emails and are very happy with the service and team. Particularly Sean, who was very helpful when it can to expanding our email count. I have also used dotdigital in a previous job where we moved from survey monkey to dotdigital which was much better. **What do you dislike about Dotdigital?** We currently dont use it to its full capacity but have no issues. **What problems is Dotdigital solving and how is that benefiting you?** Emailing clients **Official Response from Gemma Irish:** > Hey Pia Thanks so much for your review! It's great to hear Dotdigital is working well for you. I'll pass your kind words over to Sean too :) Regards Gemma I ### 6. The Team at Dotdigital have been very supportive and helpful throughout. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas I. | Volunteer Recruitment Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Dotdigital?** Easy use of the platform when creating email campaigns or SMS messages and sending to them all volunteers from our internal database. using the states are very easy to read too. **What do you dislike about Dotdigital?** The training videos can leave out some info like how to change the colour scheme or align text. **What problems is Dotdigital solving and how is that benefiting you?** creating email campaigns is much more easier to learn and do then other platforms **Official Response from Gemma Irish:** > Hi Nicholas Thanks for your review! If you ever need any assistance with the platform you can reach us at support@dotdigital.com We'd be happy to help! Regards Gemma I ### 7. 6 Years and 2 businesses later....still wouldn't go elsewhere! **Rating:** 5.0/5.0 stars **Reviewed by:** Craig G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The insights that can be found and more importantly used inside the dotdigital platform are second to none. If you need a piece of data to work for you, you can be sure dotdigital has a way to get it done. **What do you dislike about Dotdigital?** If im honest, not alot! The added fee's for chat users is a little steep in my opinion but i understand the cost implications of using this service. I would consider using more if this wasn't as high! **What problems is Dotdigital solving and how is that benefiting you?** As a B2B business, it's vital that any valued lead it passed along to the correct team and as well as being about to automate email and data the lead generation side of the platform is fantastic! **Official Response from Gemma Irish:** > Hi Craig Thanks for your review. It's great! Regards Gemma I ### 8. DotDigital have been amazing in assisting with us in two re brand projects **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Dotdigital?** One of the best things about DotDigital is that they will go above and beyond to ensure your issues, questions and projects are met. They also provide a great support network for instances where out-of-office hours work is required. During our re-brands, they were very useful in sharing their expertise and helping us explore different options. All of their team are very friendly and easy to get on with. **What do you dislike about Dotdigital?** I guess one of the downsides is that the only form of communication is via email or phone. I think it would be really helpful to have a slack workspace set up so that we can instant message our contact at DotDigital a bit easier. **What problems is Dotdigital solving and how is that benefiting you?** The platform has helped solve our Automation worries. At our previous ESP, there wasn't any feature that allowed you to set up a program or triggered emails. This was a big pain point for us as we wanted to try and minimise as much manual send as possible. **Official Response from Gemma Irish:** > Hey there Thank you for your brilliant review! You can actually contact us by email, phone, chat, Whatsapp or Facebook Messenger. See here for more details: https://support.dotdigital.com/hc/en-gb/articles/360011229880?_ga=2.248725191.1939770391.1665356069-1383643934.1657901263 Regards Gemma I ### 9. Great technical advice but not consistent from all advisors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The customer / technical advisors are very quick in coming back to you about any problems on the platform. Some are more technical than others and carry out testing straight away for you without making this into a ticket. However, some of the tickets are followed up very quickly. Also a customer advisor was able to create a template f the automated program for me which really helped me get through completing the campaign. **What do you dislike about Dotdigital?** Each technical advisor will offer different advice about the same issue and some will not resolve the issue at all or as well as others. Some have not emailed the chat history and I find it would help so that it can be used to reference back. There aren't any major issues overall. **What problems is Dotdigital solving and how is that benefiting you?** The automated programs were a struggle to build and one of the technical advisors had suggested adding a triggered campaign in the properties section under the address book which really helped find the right solution to my problem. Then I could enrol the addressee into the program within properties also. **Official Response from Gemma Irish:** > Hi there Thanks so much for your review! Regards Gemma I ### 10. Great support with easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah E. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Dotdigital?** I have worked with Dotdigital for many years and find them very supportive. They are always on the end of a phone, email or live chat with helpful advice. **What do you dislike about Dotdigital?** I honestly can't think of anything i don't like about the platform. **What problems is Dotdigital solving and how is that benefiting you?** I am currently about to launch our first SMS campaign; they are helping me every step of the way. This is new to us, so we need extra support. **Official Response from Gemma Irish:** > Hi Sarah Thanks so much for your review! We appreciate it. Regards Gemma I ### 11. An incredibly user-friendly platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rosie P. | Head of Content, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** Dotdigital is really easy to use, while still having all of the powerful back-end tools that you need. I've used three ESPs now and Dotdigital is by far my favourite. **What do you dislike about Dotdigital?** There is a limit on the number of API calls that you can make, which makes some of our processes more complicated. However, that is more to do with the way that we integrate with the platform. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to email our subscribers in a timely and efficient manner. The ease with which emails can be built and scheduled frees up the team's time and allows us to work on other projects. **Official Response from Darren Hockley:** > Hey Rosie, Great review! ๐Ÿ‘ Thank you for sharing it. Regards Darren H ### 12. Such a good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Paul S. | Director of Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Dotdigital?** Campaign manager and workflow options mainly, but, in general our organisation has been able to operate much more efficiently using the technology and has gained valuable insights into our audience behaviour we never had before. Much better experience than expected and I do not feel I was oversold anything. **What do you dislike about Dotdigital?** the sent from email address being its own email domain is not great to be honest **What problems is Dotdigital solving and how is that benefiting you?** recognising and targeting specific individuals **Official Response from Gemma Irish:** > Hi Paul Thank you for your review. It's great to hear! Regards Gemma I ### 13. Excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** neil b. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Dotdigital?** Sean Ardley has been an excellent account manager. Always at the end of the phone and very fast in supporting any response. **What do you dislike about Dotdigital?** Invoice billing and payment perios can be tight for a small business such as ours. **What problems is Dotdigital solving and how is that benefiting you?** Keeping contracts and service very prompt **Official Response from Gemma Irish:** > Hey Neil Thanks for your review. I'll pass your kind words onto the team! If you need anything regarding your billing please do get in touch! Regards Gemma I ### 14. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Hayley H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Dotdigital?** The ease of use and reporting, it is very simple and easy downloads reporras **What do you dislike about Dotdigital?** Slightly basic, no automation for behaviour **What problems is Dotdigital solving and how is that benefiting you?** Business emails sending amd creation to look profesional **Official Response from Gemma Irish:** > Hey Hayley Thank you for your review! If you have any ideas for how we could implement behaviour automation please do leave us a feature request on our roadmap here: https://r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap We'd love to hear your ideas! Regards Gemma I ### 15. Market-leading product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Dotdigital?** Dotdigital is a great product for digital marketing teams, helping them segment, market and understand their audiences better and exceed lead generation targets. The account management is exceptionally responsive, while the technical support is accomplished, responsive and always dealt with by a friendly human rather than being pointed to a generic help doc that doesn't answer the query. **What do you dislike about Dotdigital?** The product has become a little bit pricey to reflect its repositioning as an omnichannel marketing platform and CDP rather than what was historically an email service provider. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us segment our audience databases in an intuitive and comprehensive way, allowing us to better target our clients and provide more relevant marketing. **Official Response from Darren Hockley:** > Hey there ๐Ÿ‘ Thanks for posting your review Regards Darren H ### 16. High Level ESP - Account Management Makes The Difference **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher P. | Senior CRM & Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** Easy to use- The ESP is simple enough to train new members of staff but allows for complexity to deliver on complicated customer journeys. Email builder is top notch and account management is great. **What do you dislike about Dotdigital?** Cost structure is different vs other esp's used ( Pay per contact & limited api calls). Also the SMS functionality and reporting on the platform are pretty basic vs other ESPS. **What problems is Dotdigital solving and how is that benefiting you?** Connecting with our customers on the right channel, with the right message at the right time- creating a holistic view of customers and delivering on key business revenue targets **Official Response from Darren Hockley:** > Hey Christopher, Thanks for your review. Regards Darren H ### 17. The platform itself is good and easy to navigate, and great customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Dotdigital?** Easy to navigate. Even new users can handle it and not be frustrated. Again excellent customer support cannot say enough about it. **What do you dislike about Dotdigital?** Now, nothing to dislike! After the upgrade recently, everything went smoothly. Not unlike before, some bugs needed fixing. **What problems is Dotdigital solving and how is that benefiting you?** Discovering the automation part was an eye-opener. It has saved me time creating and sending. **Official Response from Gemma Irish:** > Hi Andrea Thanks so much for your review! Regards Gemma I ### 18. Fantastic experience using Dot Digital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Dotdigital?** The most helpful thing about Dot Digital is the live chat element. I always find that this does help fill any gaps of knowledge that I have. Also discussing with our account manager Tom is very helpful with advice on how to further improve our emails and strategy. **What do you dislike about Dotdigital?** I think there are some things that I would improve, such as adding remails as an option after a campaign has been scheduled/sent with more availability to choose the exact time that you want to send it on. **What problems is Dotdigital solving and how is that benefiting you?** Our account manager is helping a lot with my gaps in knowledge, sending over fantastic resources and helpful webinars and workshops. This has helped in creating our first automated campaign. **Official Response from Gemma Irish:** > Hey Thanks for your review! I'll pass your feedback on to Tom. Regards Gemma I ### 19. DotDigital is a great platform and easy to use/learn! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Dotdigital?** I like the ability to copy campaigns and create templates. It makes creating a campaign a much quicker process, and allows me to follow the format we have created easily. **What do you dislike about Dotdigital?** Sometimes formatting can be slightly odd. I think the whole media section needs updating. After importing an image, I often find it hard to locate it in the left panel. **What problems is Dotdigital solving and how is that benefiting you?** We had an issue with accounts logging out and losing work in the past, but that had been resolved. There was also a bug with DotDigital not working on Apple Safari, but the dev team quickly fixed the issue! Great customer service! **Official Response from Darren Hockley:** > Hey there ๐Ÿ‘‹ Thanks for posting a review Regards Darren H ### 20. Quick Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Dotdigital?** How easy it is to create an email that you can send out to the masses. Segments are good and the analytics are very helpful. Overall really easy programme to use. **What do you dislike about Dotdigital?** Adding contacts can be weird/sometimes can be glitchy when searching for a contact and it says they can't be found but when trying to add them, it says the email address is already in the address book. Bit weird. **What problems is Dotdigital solving and how is that benefiting you?** Sending out emails to our company supporters and potential supporters is helping us generate warm leads by being able to see who opens and clicks on the links as well as being able to export these contacts super easily with no hassle. **Official Response from Gemma Irish:** > Hey there Thanks so much for your review! If you notice any issues moving forward when adding contacts just let us know at support@dotdigital.com We'd be happy to help! Many thanks ### 21. Excellent customer service and platform is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Dotdigital?** Platform is very intuitive so easy to use and always great to see new features being added. The team at DotDigital (support as well as our account manager, Sean) are always so helpful and quick to respond. **What do you dislike about Dotdigital?** Not so much an issue with DotDigital, more our own CRM as we cannot integrate the systems which is frustrating. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital is key to all our comms whether for lead gen or emailing existing customers. The forms are also a key part of what we do and provide useful tracking. **Official Response from Gemma Irish:** > Hi there Thanks so much for your review. We really appreciate it! Regards Gemma I ### 22. Really impressed with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Josh W. | Head of Digital Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Dotdigital?** The platform is really easy to use and the support from the team has been invaluable in taking our email comms to the next level. **What do you dislike about Dotdigital?** The editor can sometimes be a little tricky to use but generally is good. **What problems is Dotdigital solving and how is that benefiting you?** Fully integrated with our CRM, which means we can segment our messaging and automate lots of key tasks that were previously manual. **Official Response from Darren Hockley:** > Hey Josh ๐Ÿ‘‹ Thanks for writing a review Regards Darren H ### 23. Best Marketing Platform Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Vivek K. | Snr Executive, Capital Markets, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Dotdigital?** Dotdigital is one the best cloud-based marketing software which provides various types of marketing solutions to manage our marketing work either online or offline. It is very flexible to use in email marketing or personalised marketing it also provides help in Public relations which is one the best thing about this software. It is very helpful in building a customer relationship and allowing for a more personal relationship between the business and the customer. **What do you dislike about Dotdigital?** Dotdigital is very advanced-level software and it is developed with many features so there are no dislike points but when you use it regularly it will work awesome for you so my opinion is to carry on with this awesome marketing software. **Recommendations to others considering Dotdigital:** Yes Definitely Recommended to Marketing Companies. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is very beneficial for a long time. after using this marketing software our sales increase a lot and the date we work on every day can manage well on this software. Now we are very answerable to our people either its customer or our senior employees and we are confident in problem solving and decision making after using dotdigital. **Official Response from Darren Hockley:** > Hey Vivek ๐Ÿ‘‹ Thanks for your review, it's awesome! Regards Darren H ### 24. Sean Ardley Review **Rating:** 5.0/5.0 stars **Reviewed by:** Leigh W. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Dotdigital?** Simple, easy to use, lots of options and really supportive staff. What I have learnt is that the staff are always willing to help and support! **What do you dislike about Dotdigital?** As of yet, there is nothing that i dislike about Dot Digital. **What problems is Dotdigital solving and how is that benefiting you?** An API integration with our subscription provider - Gobbler. This ensures we can make workflows to contact customers throughout their subscription, increasing the value we can give them and also increasing our conversion rates. **Official Response from Gemma Irish:** > Hey Leigh Thanks so much for your review! We really appreciate it. Many thanks ### 25. Powerful. Stellar customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Nesrine N. | Brand Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Dotdigital?** Dragging and dropping items in the email builder makes me love what I do. Again I don't send emails one by one since the auto scheduler sends them out **What do you dislike about Dotdigital?** Powerful so I had to use a lot of online resources to understand how to use some of the features **What problems is Dotdigital solving and how is that benefiting you?** We spend less on Ads than we use to spend before. We have made sales from those customers that were difficult to convert **Official Response from Gemma Irish:** > Hey Nesrine Thanks for your review! If you ever need any help utilizing the platform please reach out to us at support@dotdigital.com Regards Gemma I ### 26. Good tech support & account management. Solid platform that works! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark M. | Group Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Dotdigital?** Good support from both technical and account management. **What do you dislike about Dotdigital?** Pricing is a little fussy, I would prefer to be billed on contacts only not sends as well. **What problems is Dotdigital solving and how is that benefiting you?** It's not the most functional platform out there but it covers most of what we want to do. Most importantly it's stable, and not buggy. Logging in to child accounts is a little long-winded too. **Official Response from Gemma Irish:** > Hey Mark Thank you for your review! We appreciate it! Regards Gemma I ### 27. Fantastic marketing automation tool and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** TPT M. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Dotdigital?** Online chat, customer service, programs and ease of use **What do you dislike about Dotdigital?** There's a wide range of features some of which we don't need or use, maybe it could be more streamlined for customers **What problems is Dotdigital solving and how is that benefiting you?** Enabling account activations for our 200k members via automated emails Regular employer communications and newsletters keeping them informed about how best to manage their pension **Official Response from Darren Hockley:** > Heyyy ๐Ÿ‘‹ Thanks for your review Regards Darren H ### 28. Guidence through every step **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah A. | Media and Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** There is so much you can do with the platform. The possibilities are endless with automation and triggered campaigns. Scheduling campaigns and integrating with the store. **What do you dislike about Dotdigital?** It's not so much a dislike, things can be a little complicated with certain terminology and making sure things work correctly. However there is so much support from teams and one on one. **What problems is Dotdigital solving and how is that benefiting you?** Solving automation. Keeping our customers engaged by giving them marketing preference options, easily resending emails to unopened customers. **Official Response from Gemma Irish:** > Hey Sarah Thanks for your great review! We appreciate it. Regards Gemma I ### 29. Easy and accessible **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** Everything is simply laid out and easy to access - you don't need any prior marketing experience tio use it. There is a wide variety of features to use to make your emails look ppearling and there is instructional video available to help. **What do you dislike about Dotdigital?** It can sometimes be quite glitchy - this tends to be with different building blocks and dynamics, or with adding and removing links. There is also a limited choice of fonts which is quite restrictive. **What problems is Dotdigital solving and how is that benefiting you?** An easy way to create different versions of one piece of marketing - we can format one design slightly differently for customers across the globe which helps us with rights restrictions in different territories. **Official Response from Gemma Irish:** > Hi there Thanks for leaving us a review. We appreciate it! Regards Gemma I ### 30. DotDigital has improved our audience communications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Dotdigital?** Dotdigital is user-friendly and enables staff in the organisation I work for to create engaging, on brand and audience focused emails. **What do you dislike about Dotdigital?** Due to setting up our account 10+ years ago, we have a large number of child accounts across the organisation which means our campaigns and audience data are disconnected. **What problems is Dotdigital solving and how is that benefiting you?** After our brand refresh, Dotdigital supported us to develop and roll out refreshed, engaging templates to communicate more effectively with our broad audiences. It means our different teams can communicate in a more joined up way than previously. **Official Response from Gemma Irish:** > Hey there Thank you for your review! If you would like to discuss options for your accounts just give us a shout at support@dotdigital.com We'd be happy to take a look into this with you. Regards Gemma I ### 31. Easy to onboard, use and work with the team **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren Jo C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Dotdigital?** The platform itself is super user-friendly. It has all the functions required from a data perspective but is not complex to navigate around this information. **What do you dislike about Dotdigital?** There are no negatives with my experience. **What problems is Dotdigital solving and how is that benefiting you?** We're able to be more omnichannel and it hosts our customer and web data in one place which we have never had before. **Official Response from Gemma Irish:** > Hi Lauren Thanks for such a great review! Regards Gemma I ### 32. The platform is great to use and our account manager is super helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Dotdigital?** The platform itself is great to use and it's always so quick and easy when you need a problem solving with the online chat system as well as having the support from Jonathan. **What do you dislike about Dotdigital?** The only downside we have found is the limitation of amount of contacts you can add to a segment. **What problems is Dotdigital solving and how is that benefiting you?** It is a big win in the business we can offer this service to our branches, groups and clients as a different avenue to their normal day to day tactics. **Official Response from Darren Hockley:** > Hey there ๐Ÿ‘‹ Thanks for your review Regards Darren H ### 33. A great platform that helps with all of our marketing needs...and more! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Dotdigital?** Sending emails with great deliverability and with an easy-to-edit platform. **What do you dislike about Dotdigital?** Looking at annual statistics for specific campaigns is sometimes hard. E.G. we send newsletters and have to select each one and use the 'compare' tool to see stats. **What problems is Dotdigital solving and how is that benefiting you?** It allows us to send marketing messages to our clients, create web landing pages and gauge what is sparking the interest of our readers. **Official Response from Gemma Irish:** > Hi there Thanks so much for your review! If you need any help with your reports please reach out to support@dotdigital.com. We're happy to help! Regards Gemma I ### 34. Working with DotDigital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Dotdigital?** DotDigital has a very strong database of help and support articles which helps the user self-serve. The support staff are quick to respond and our account managers have all been very professional and positive. **What do you dislike about Dotdigital?** We haven't had too many issues with DotDigital other than some technical problems which are usually resolved fairly quickly and we receive regular updates on outages etc. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital provide our email marketing platform, which allows us to communicate with our residents around a wide range of topics. The service can also be used for more transactional challenges. **Official Response from Gemma Irish:** > Hey there Thanks for your great review! We appreciate it. Regards Gemma I ### 35. Flexible and with Good Support **Rating:** 4.5/5.0 stars **Reviewed by:** Sara W. | Sr. Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dotdigital?** The Dot Digital WYSIWYG is one of the most flexible I've worked with in my 8+ years in email marketing. The ability to easily combine drag-and-drop features, save custom blocks, and customize the underlying code is an excellent mixture of capabilities that helps us maximize efficiency without compromising quality or creativity customization. **What do you dislike about Dotdigital?** There are a few minor pain points and limitations in reporting. The inability to export subject line or ISP complaints requires manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). Automation reporting, when resending the same campaign multiple times (for example, a triggered offer based on set criteria), we are also unable to pull by send - it lumps all sends in as a single report. **What problems is Dotdigital solving and how is that benefiting you?** The move to DotDigital pre-dated my current role, but we have realized an increased level of support and responsiveness. We also find that the flexibility in creating the creative/HTML of the emails is much more efficient than other enterprise-level systems. **Official Response from Darren Hockley:** > Hey Sara, We appreciate you leaving us a review - thank you ๐Ÿ™Œ Regards Darren H ### 36. Really useful system for creating and sending mailing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Tom T. | Communications Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dotdigital?** The system allows you to create beautiful campaigns, with a high level of configurable options such as hiding sections for mobile. This allows you to really create a fantastic user-friendly mailer. The analytics are really useful, especially the ability to filter out non-human interactions so you can get a true picture of what your readers like. The split testing functionality is really useful and is easy to adapt to your needs. We also use the pages function which is really useful for completing bespoke landing pages for big campaigns on our website. We are just getting into the transactional emails feature but we are sure this will be as useful as the other features we use. If you have an issue with dotdigital, the online chat function is excellent with a member of the team usually available to help you within seconds. **What do you dislike about Dotdigital?** The image manager is the only issue I've had - as we have many different newsletters, we have lots of folders which we've created through the years. It can be difficult to find the images you want, as you can easily search by name in Image manager but you can't select the image from that screen, you have to go back through the folders to find your image again, which can be tricky especially as we have many folders with similar names (which is admittedly our fault!) **Recommendations to others considering Dotdigital:** It's really easy to get the hang of and is very intuitive. **What problems is Dotdigital solving and how is that benefiting you?** Our website allows us to send automated transactional emails, or messages to our users. However these do not look particularly professional. We now use Dotdigital to send messages to our members and can ensure we have a professional and consistent look to these. ### 37. Fantastic solution backed by excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Richard W. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The solution is really easy to use. I was able to create campaigns and utilize detailed segmentation and automation in no time. **What do you dislike about Dotdigital?** Having to click an email link to verify my login every now and then. Totally understandable and not a big deal, which shows how much I like the solution. **What problems is Dotdigital solving and how is that benefiting you?** Email campaign management and automation campaigns **Official Response from Gemma Irish:** > Hey Richard Thanks for your review! It's really great. Regards Gemma I ### 38. Great company with lots of fantastic insight **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna M. | Digital Content & Communications Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** Personalised customer support, and the regular events offering the ability to share insights and network with like-minded professionals **What do you dislike about Dotdigital?** Sometimes it can be overwhelming to think about how to make the most of features, such as automations **What problems is Dotdigital solving and how is that benefiting you?** Personalised marketing and engagement. We're currently looking at automations and how we can use them to personalise our welcome emails. **Official Response from Gemma Irish:** > Hey Jenna Thanks for your great review! Regards Gemma I ### 39. Great Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sameena H. | Senior eCRM Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Dotdigital?** Dot Digital is an easy-to-use email platform, with an easy-to-use drag-and-drop email template functionality. The automation, triggers and forms are all intuitive and easy to use. The account management teams and support teams are always on hand to help. great teams to work with and help you with all aspects of campaign, strategy and dev. **What do you dislike about Dotdigital?** overall a great email service provider, with no challenges to report. **What problems is Dotdigital solving and how is that benefiting you?** Great for internal and external communications, automated supporter journeys and service emails **Official Response from Gemma Irish:** > Hey Sameena Thanks so much for your great review! Regards Gemma I ### 40. Brilliant marketing tool & great customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom J. | Digital Marketing & E-commerce at Devon Duvets, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The functionality of the programme is really users friendly. **What do you dislike about Dotdigital?** Some part of the email set up can be quite confusing. **What problems is Dotdigital solving and how is that benefiting you?** Some of the html functionalities within the email body. **Official Response from Gemma Irish:** > Hey Tom Thanks for your review! We appreciate it. Regards Gemma I ### 41. Run!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian J. | Director of Operations, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Dotdigital?** This software is pretty user-friendly. Easy to create and send email campaigns. Setting up programs for auto send it's pretty simple as well. Integration is a whole different story **What do you dislike about Dotdigital?** Do integration, tech-support, customer service, account manager, anything that is not the software. Any type of problem arises it will take over a week to get in contact with anyone and after contacting someone about two months to get a fix. **Recommendations to others considering Dotdigital:** Pick a better solution. Pick A solution that will have your back when things go wrong. That will take your phone calls or emails in a reasonable time. Pick a solution that is really a solution **What problems is Dotdigital solving and how is that benefiting you?** We were sending out great emails to customers. This was a great benefit to us, however, emails to customers were the only things we were able to do. We were not able to utilize transactional emails as well as post purchase emails **Official Response from Darren Hockley:** > Hey Brian, Thanks for the feedback and we're sorry things didn't quite go to plan. I wanted to add some extra context to the situation and to pick up on some of your comments. We successfully and effectively integrate with many e-commerce and CRMs systems. We offer comprehensive 'off the shelf' style integrations and we can also cater for quite customized/bespoke functionality requirements (which sometimes involves collaborating with our Professional Services team). I know you had a bespoke requirement in your integration, but in the end, decided not to move forward with the project. We're sorry you found it difficult to get hold of the right people when you needed them. We'll review this more closely and will make any adjustments we need to. We know it's important for us to be accessible and timely with responses to customers. We're sorry if it hasn't quite happened this time around - we'll investigate. If you'd like to continue discussions, you can get me at support@dotdigital.com. Regards Darren H ### 42. Excellent Platform & Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Dotdigital?** We utilize DotDigital for all of our company campaigns. I'm really satisfied with all of the features it provides us, their tools really dig into the stats per each email we send out which helps us figure our customer base. Beyond that, our rep. Priscylla R. does a fantastic job with reviewing our monthly report and answering any questions or concerns we may have for her. She also walked us through a feature that we were unsure of using. Thank you Priscylla and DotDigital team! **What do you dislike about Dotdigital?** There is nothing I dislike about DotDigital **Recommendations to others considering Dotdigital:** We utilize DotDigital for all of our company campaigns. I'm really satisfied with all of the features it provides us, their tools really dig into the stats per each email we send out which helps us figure our customer base. Beyond that, our rep. Priscylla R. does a fantastic job with reviewing our monthly report and answering any questions or concerns we may have for her. She also walked us through a feature that we were unsure of using. Thank you Priscylla and DotDigital team! **What problems is Dotdigital solving and how is that benefiting you?** Customer-base, customer-engagement **Official Response from Dil Haidari:** > Hello there, Thank you for the awesome 5* review. Best regards, Dil H ### 43. Great product for any level marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Nathaniel S. | Digital Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** But digital is an amazing and robus posh **What do you dislike about Dotdigital?** Dotdigital is an amazing and robust platform that has allowed us to scale our communications to several niche segmented customers. **What problems is Dotdigital solving and how is that benefiting you?** Segmenting clients based on eCommerce data has been key in us being able to understand our audience better. **Official Response from Gemma Irish:** > Hi Nathaniel Thanks for leaving a review! We appreciate it. Regards Gemma I ### 44. Great functionality and pretty easy to use once you get the hang of it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Dotdigital?** The flexibility with the way you can import and manage your contacts, alongside the tools for designing email templates **What do you dislike about Dotdigital?** I'm not so familiar with how to get the most out of the campaign analytics **What problems is Dotdigital solving and how is that benefiting you?** Helping us manage important customer comms, particularly when we've had urgent emails that require fast turn arounds **Official Response from Gemma Irish:** > Hi there Thank you for your review! If you need any help with your campaign analytics please reach out to us at support@dotdigital.com. We'd be happy to help. Regards Gemma I ### 45. Great engagement platform, with brilliant client support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Dotdigital?** The regular meetings with our Account Managers, and tailored advice based on our goals and industry **What do you dislike about Dotdigital?** That I need to travel to London for a lot of in-person events. It would be great if they held them in the East of England occasionally too (and other regions) **What problems is Dotdigital solving and how is that benefiting you?** The have a range of tools that help us track our email engagement, and a host of white-papers and guides to help fix any engagement issues identified in the stats. **Official Response from Gemma Irish:** > Hey there Thanks for your review! We appreciate it. I'll pass your feedback on about our events to the team. Regards Gemma I ### 46. Love the user friendly drag & drop,perfect for easy to use templates, lots of creative possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Paris D. | Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The creativity available: the different buttons styles, the emojis and spacers which you can colour cordinate with your campaign. **What do you dislike about Dotdigital?** Sometimes the text is a bit too small, grouping could be improved **What problems is Dotdigital solving and how is that benefiting you?** The posibilities with keeping up with creative styling, the workshops are really useful. **Official Response from Gemma Irish:** > Hey Paris Thanks so much for your review! We appreciate it. Regards Gemma I ### 47. Indepth platform to work with that assists our online marketing in many ways. **Rating:** 5.0/5.0 stars **Reviewed by:** Chantel C. | Marketing and Graphic Design Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Dotdigital?** The platform has endless options for creating email campaigns, automation emails, and indepth campaign reporting. The Dot Digital team is always there to help when we have queries. They are supportive and personalised in their approach. They also provide new marketing suggestions to help re-engage subscribers, offer product recommendations blocks, and general ideas for future campaigns. **What do you dislike about Dotdigital?** Some aspects of the platform can be quite complex and not easily understood by a user. Although, the Dot Digital support team is always happy to walk us through these complexities. **Recommendations to others considering Dotdigital:** Great platform. Complex so you can dive deep with online marketing, although enough back-end support that you can always navigate your way around. **What problems is Dotdigital solving and how is that benefiting you?** A big one was re-engaging customers, which succeeded with the re-engagement program they suggested. Also triggered emails, of great benefit to lessen the work load. ### 48. Super easy to use, very secure, great analytics reports and top class support service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Dotdigital?** The technical specialists are always quick to respond and always able to help when you require technical support. **What do you dislike about Dotdigital?** There's not much I dislike at all, but if I have to choose 1 thing, it's that you can't export the number of clicks per link in a campaign's report. **What problems is Dotdigital solving and how is that benefiting you?** Provision of a safe, secure and GDPR compliant email marketing platform to communicate latest news and updates to customers. **Official Response from Gemma Irish:** > Hey there Thank you for your review! You should be able to export your link clicks by going to more reports > links and clicks > click specific link > export. If you'd like us to run through this with you please reach out to support@dotdigital.com Regards Gemma I ### 49. fantastic! **Rating:** 4.5/5.0 stars **Reviewed by:** Lillian A. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** design space to build, design and create templates **What do you dislike about Dotdigital?** wish there was more updates on tools in the design space, such as images behind text would be great **What problems is Dotdigital solving and how is that benefiting you?** not aware of anything currently that i can think of **Official Response from Gemma Irish:** > Hi Lillian, Thanks for your review! It's great! Regards Gemma I ### 50. Great emailmarketing program! Would recommend every business to use it. **Rating:** 5.0/5.0 stars **Reviewed by:** matthijsdevogel d. | Medior Online Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** I like the marketing automation program the most! **What do you dislike about Dotdigital?** The segments who aren't updating themselves. **What problems is Dotdigital solving and how is that benefiting you?** They are running automatic emails so we don't have to do it manually. This saves a lot of time and money. **Official Response from Gemma Irish:** > Hey there! Thanks for your review. We appreciate it! Regards Gemma I ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?filters%5Bnps_score%5D=5&page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A18%3A07+-0500&secure%5Bsession_id%5D=bc20bd8c-a869-4a38-b2c7-87e088f2e6ac&secure%5Btoken%5D=d1da48ecc8adf5109c62a69783b7f6e0f0f68cb0e7970bf38c2e75ce30f8f845&format=llm_user) ## Dotdigital Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apteco FastStats](https://www.g2.com/products/apteco-faststats/reviews) - [Apteco PeopleStage](https://www.g2.com/products/apteco-peoplestage/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - [Configio](https://www.g2.com/products/community-brands-configio/reviews) - [DigiTickets](https://www.g2.com/products/digitickets/reviews) - [Distill.io](https://www.g2.com/products/distill-io/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Eagle Eye AIR](https://www.g2.com/products/eagle-eye-air/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [INSIS](https://www.g2.com/products/insis/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft D365FO Connector for ADP Workforce Nowยฎ](https://www.g2.com/products/microsoft-d365fo-connector-for-adp-workforce-now/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) - [Playable](https://www.g2.com/products/playable-playable/reviews) - [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews) - [Sage CRM](https://www.g2.com/products/sage-crm/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Automated Responses - Chat/Messaging - Generative AI - Call Recording - Activity Dashboard - Sentiment Analysis - Communication Management - Real-Time Reporting - SMS Messaging - Interaction Tracking - Audio/Video Conferencing - Call Monitoring - Customizable Branding - Call Routing - Contact Management - Voice Mail - Multi-Language - Two-Way Audio & Video - Real-Time Updates - Chat Transcript - Reporting/Analytics - Live Chat - Caller ID - IVR - Real-Time Monitoring - SMS Marketing - File Sharing - Fax Management - API - AI Copilot - Chatbot - Mobile Access **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Unified Communications - Alerts/Notifications - Computer Telephony Integration - Multi-Channel Communication **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Push Notification** - AI/Machine Learning **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 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