If you're an advanced users you start to be annoyed very quickly with many things in the systems.
The Salesforce integration lacks a lot of features. If you're used to e.g. Autopilot, Sharpspring, Hubspot, Marketing Cloud, Pardot you quickly (unfortunually not during demo) notice Dotdigital needs to step up there game (for 2 years already). Yes, the integration within Salesforce is great. But all other sucks. You can't create tasks based on triggers, you can't create opportunities based on triggers, etc etc. The add contact / add lead trigger in automations works badly and only allows for syncing standard fields name, businessname, email, phone. No customs fields are possible. The whole integration interface is also terrible. If you really want your marketing automation and CRM to work hand in hand, skip Dotdigital (for now, I hope!)
Same story as above, only some basic triggers. Also only forms can be the trigger. Not a node within your automation program for example or an action within an e-mail.
Very basic stuff. They've been promising for 2 years now to make this better. But it's getting postponed each time.
I have not yet used it personaly, but from the looks it is a to soon released product. What botters me the most is that Dotdigital isn't even using there own chat program, no they used Intercom and a other chat program. Honestly, a company that is not using it's own products is very bad
Compare this to any other MA tool and you see the tracking options are lacking, all data is hard text, nothing is visual, there is no realtime feed, no pre-recognision etc etc. It works okay, but not good enough for the price you pay.
Forms and pages:
Some things work great and are thought out, but many things aren't: The forms have a horrible user experience to built. Even basic field types are missing, you can only have dependencies/logic flows on 2 or 3 basic fields. Really, if you are used to Formidable Forms, Gravity Forms, Hubspot etc the experience is heroundus. The stats/reporting is even worse on the forms.
Pages allow tracking which is nice. But you need to manually add this to each and every page. Which sucks!
can only be searched on e-mailadress which makes no sense. If you want to find a specific person it's a needle in the haystack. Also the contactpages are incomplete lacking for example filled in forms or a a visual view of pages that have been visited on your website.
Emailing: most features are amazing when it comes to email, but the whole dynamic posting is not thought out. You can only do this on very view parameters, needing a lot of hassle for an easy task.
Automations: In the basic it works. But I would prefer a lot more different type of nodes. A lot better integration with third parties like Wordpress, Salesforce, Zapier etc. Review collected by and hosted on G2.com.