# Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,199 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users appreciate the **ease of use** of Dotdigital, praising its clear interface and excellent support. (296 reviews) - Users praise Dotdigital for its **outstanding customer support** , consistently noting their responsiveness and helpfulness in resolving issues. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing customer insights and optimizing marketing strategies effectively. (220 reviews) - Users appreciate the **user-friendly platform** of Dotdigital, making email marketing effective and efficient with advanced features. (166 reviews) - Users value the **customization options and powerful integrations** in Dotdigital, enhancing marketing strategies and user experience. (151 reviews) - Intuitive (146 reviews) - Easy Setup (136 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users find the **missing features** in Dotdigital, especially related to variable content and AI integration, quite limiting. (99 reviews) - Users find the **learning curve steep** , as the extensive features can be overwhelming for new users. (67 reviews) - Users feel the product has **limited features** , lacking sufficient templates and functionality for effective email marketing. (65 reviews) - Users find the **reporting and onboarding processes lacking** , impacting their overall experience with Dotdigital. (54 reviews) - Users face **email issues** such as complicated navigation, limited templates, and lack of unified views for email management. (41 reviews) - Users find **limited options** for customization in Dotdigital, making it challenging for larger scale email campaigns. (38 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Brilliant Editor That Speeds Up High-Design, Technical Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron V. | Creative Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Dotdigital?** I love how easy it is to create highly designed, technical emails without having to mess around with code. From the first time I used it, I found the editor brilliant, and it completely changed how I design and build emails. I can integrate Nifty Images elements easily to add creative, dynamic touches, and using the dynamic blocks within the editor is fantastic too. It’s also great how straightforward it is to train other team members on the platform thanks to its intuitive UI/UX. The collaboration features for email campaigns, forms, and more are really beneficial for efficiency. Since using Dotdigital, the speed at which we can turnaround campaigns for clients has improved massively, allowing us to continue improving and building the best campaigns possible. **What do you dislike about Dotdigital?** Sometimes there are glitches that halt my work. For example, a campaign won’t save for an unknown reason, or images won’t upload to the image bank—again, with no explanation for why this happens. There have also been times when a couple of team members are in the same campaign at the same time, and one person ends up saving over the other’s progress, which causes work to be lost. It would be helpful if the platform could notify us when someone else is in a campaign at the same time. **What problems is Dotdigital solving and how is that benefiting you?** It's allowed us to produce creative campaigns without that need to code, which has saved us time and money. The flexibility the platform offers has massively changed how we work which has benefitted the business and client offerings hugely. Before we used Dotdigital we would rely on coding each campaign, which always created barriers to our work - but by moving to DotDigital, this removed all barriers, enhancing creativity and changed how we work. **Official Response from Rob Hughes:** > Hey Aaron, Thanks for the review! Regards, Rob H ### 2. A Playground for Lifecycle Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Brian P. | VP, Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2025 **What do you like best about Dotdigital?** Enterprise scalability with built-in integrations as well as API extensibility. The multi-channel capabilities, segmentation, and automation interfaces really make DotDigital a fantastic CRM system. The team is solution-oriented and the platform reflects that. Plus, the white glove support is unparalleled with BOTH AI and real humans available to jump in and help. **What do you dislike about Dotdigital?** Lack of mobile app, or mobile browser capabilities for last-minute fixes, or checking in on analytics. It would also be great if a contact record could have a unique contact ID that has email, phone or other records attached, rather than have the email or phone be a unique identifier for each contact. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital's ability to integrate with any platform--even custom-built "homebrews" makes it the hands-down winner in my world. And speaking of WORLD, they have offices and servers throughout the globe so that we can scale our efforts to different countries through main account ("parent")-to-subaccount (child) relationships, where we can share templates, segmentation strategies, automation flows; all with completely separately managed databases. Dotdigital's documentation is clear, their onboarding and expectations management is phenomenal, and frankly their pricing is fair. On top of that, their level of support is really the reason I'm writing this review to begin with. I've been so impressed with high-touch level of service and their always-available, all-knowing AI chat named "Winston." Winston has saved us TONS of time pouring through documentation with quick (and accurate!) answers to our questions. **Official Response from Rob Hughes:** > Hey Brian, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 3. Game-changing marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver W. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Dotdigital?** All the different options available to you & the ease of use. The drag and drop interface for example has saved me a lot of time each week. They also add in a lot of integrations consistently, making sure the platform is up to date with new marketing trends. I particularly like the new Winston AI bot they have added in, which gives useful recommendations. **What do you dislike about Dotdigital?** One thing I would say I dislike is only having 150 campaigns available in one page n the reports section. When it comes to reporting on overall open rates etc, and there's more than 150 emails sent in a date range, it can be annoying. **What problems is Dotdigital solving and how is that benefiting you?** I'd say it allows my job to be easier. The speed and reliability of the platform allows me to confidently set up and send email campaigns. Not only this, but I trust the platform to send the campaigns to high volumes of people in lists or segments. I also like that if there is ever any issues, you can either speak to the chat AI, or even a person at Dotdigital so that they can solve the issue for me. **Official Response from Rob Hughes:** > Hey Oliver, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 4. Intuitive Platform with Standout Segmentation and Seamless Magento Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Alo L. | Digital Marketing Specalist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Dotdigital?** What I like best about Dotdigital is how accessible and intuitive the platform is you don't need to be a marketing expert to get up and running quickly. The drag-and-drop email builder and clear navigation make it easy for anyone on the team to jump in without a steep learning curve. The segmentation is a real standout for me. It's straightforward to slice your audience based on purchase behaviour, engagement levels, demographics, or custom data fields all without needing to write a single line of code. You can build really precise segments in just a few clicks, which means campaigns feel targeted and relevant rather than generic. The Magento integration is seamless, which makes a huge difference. Customer and order data syncs automatically, so you can trigger automations based on real purchase activity abandoned cart emails, post-purchase flows, win-back campaigns all pulling live data directly from your store. It removes the manual work and keeps everything connected **What do you dislike about Dotdigital?** The main areas where I think there's room for improvement are the SMS experience and the reporting dashboards. The SMS functionality feels a little underdeveloped compared to the email side of things it could be more intuitive and better integrated into the overall campaign workflow, so it feels like one seamless experience rather than a separate add-on. The dashboards are useful but can feel a bit clunky at times. I'd love to see more flexibility in how you can view and customise your reporting being able to pull the metrics that matter most to you in a cleaner, more visual way would make a real difference to how quickly you can act on insights. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has been really valuable in helping us build out automations and proper marketing systems that run in the background without needing constant manual input. Before, a lot of our communication was reactive we'd send things when we remembered or had time. Now we have flows in place that trigger at the right moments in the customer journey automatically. The biggest benefit is that it's allowed us to be far more proactive. Whether it's welcoming new customers, following up after a purchase, or re-engaging lapsed ones, those touchpoints are just happening consistently. It frees up time and means nothing falls through the cracks. **Official Response from Rob Hughes:** > Hey Alo, Thanks for the review! We appreciate it. I wanted to touch on the SMS & Dashboards you mentioned. With our latest release, our SMS reporting has been improved for better reporting capabilities. We have the information on SMS/MMS reporting here: https://support.dotdigital.com/en/articles/8199296-sms-mms-report Regarding the customisable reports, you're able to build your own custom reports, allowing you to have the metrics that matter most to you in one place. We've got information on this here: https://support.dotdigital.com/en/articles/12741776-custom-reports-for-email-campaigns Feel free to also reach out to our support team at support@dotdigital.com for more information on these features. Regards, Rob H ### 5. Making my email marketing better than ever **Rating:** 5.0/5.0 stars **Reviewed by:** Liam M. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dotdigital?** I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it has enabled us to create on brand engaging emails that have generated a much better response. The updated AI features have also had an improvement on email campaigns that have been sent and we have seen an increase in the performance of Dotdigital. **What do you dislike about Dotdigital?** Honestly, there aren't many things I dislike, I would say I wish I had more control of the email designs. **Recommendations to others considering Dotdigital:** I would highly recommend it, having used MailChimp in the past, this is a complete level up **What problems is Dotdigital solving and how is that benefiting you?** The problems we are solving are reaching our targets of people applying for the jobs we advertise in our campaigns. **Official Response from Darren Hockley:** > Hey Liam, Thanks for posting a review about us. Regards Darren H ### 6. Tom has been very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Matt B. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Dotdigital?** Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. **What do you dislike about Dotdigital?** There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. **What problems is Dotdigital solving and how is that benefiting you?** The ability to transfer programs and emails easily from one account to child accounts is a much-needed feature, and I'm surprised it's one that has been overlooked in the past. **Official Response from Rob Hughes:** > Hey Matt, Thanks for the review and feedback! We really appreciate it. If you'd like to see any additional features in our platform, please feel free to submit a feature request on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 7. Robust Integrations but Lags in SMS Features **Rating:** 3.5/5.0 stars **Reviewed by:** Caitlin X. | Retention Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Dotdigital?** I really like that Dotdigital is easy to use, and it has a lot of integrations available which makes it quite versatile. It's quite technical in how things connect, allowing you to understand the connections and the time it takes for flows to populate. The data management is really robust, and they have strong privacy protocols. The platform also includes a great RFM analysis tool, which I appreciate as it's free with the platform. Additionally, Dotdigital is like a graduated version of Mailchimp with more automation and data analytics, and the support from the Dotdigital team is really robust, which is second to none. The initial setup was very easy for my team. **What do you dislike about Dotdigital?** I think they were pretty late to the SMS game, and so the SMS function feels a little bit slower than other platforms such as klaviyo and Attentive. They also don't have an inbuilt pop-up form, and you need a third party for that, which can be another cost added to the platform, and it would be better if everything was in one place. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for data management, easy email building with drag-and-drop templates, and organizing segments. It helps in creating marketing automations with ecommerce platforms and supports decision-making with tools like RFM analysis for A/B testing and understanding customer life cycles. **Official Response from Rob Hughes:** > Hey Caitlin, Thanks for the review! Regards, Rob H ### 8. Comprehensive Engagement Suite with Room to Grow **Rating:** 4.0/5.0 stars **Reviewed by:** Abi F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Dotdigital?** I use Dotdigital for all our mass emails, automated emails and journeys, forms, surveys, and integration with our Shopify store. I find it to be a one-stop shop for engaging our supporters digitally. It holds all our information and streamlines our communications, keeping us consistent with templates and allowing automation and integration with our websites. I like how it makes a smoother journey for our supporters. The UX of editing and creating emails is much better than other platforms I've used. The help and support are also very good. I enjoy mapping out visual journeys. **What do you dislike about Dotdigital?** Reporting for journeys is difficult when monitoring monthly trends. Exporting engagement data against individuals is impossible. Permission control on users is limited, it would be nice to block permissions to certain data fields. Forms are basic, for example, there are no address verification options and validation of data. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is a one-stop shop for engaging our supporters digitally, streamlining communications, automation, and integration with our websites, creating a smoother journey for our supporters. **Official Response from Rob Hughes:** > Hey Abi, Thanks for the review and feedback! Regards, Rob H ### 9. Empowers Our Charity with Precision Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Darren O. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Dotdigital?** I find Dotdigital incredibly valuable for our email marketing needs. The platform makes it simple to build emails, and we've managed to create a consistent-looking email newsletter thanks to the use of Custom Blocks. The audience segments feature is particularly useful, as we've been able to make detailed segments based on interests or previous clicks, which has boosted our remarketing efforts and increased open and click-to-open rates. The triggered emails feature is superbly useful for us, especially as we use it for transactional emails whenever a donation is made through our integrated payment portal. Overall, these features make Dotdigital stand out to me. Our account manager, Sean Ardley, has been brilliant throughout our time with him - exceptionally helpful and always answers queries promptly. **What do you dislike about Dotdigital?** I would like to see more customization on the Email Dashboard so I can see charts/graphs on the metrics we specifically find useful at our charity. Though, admittedly this could be a knowledge gap on my part. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to send marketing emails to large audiences, easily build emails with dynamic content, and gather insights like open and click rates. The use of audience segments and triggered emails has improved our remarketing efforts and follow-up communication effectiveness. **Official Response from Rob Hughes:** > Hey Darren, Thanks for the review! We appreciate it. Regards, Rob H ### 10. Intuitive, Flexible Email Automation with Strong Segmentation and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Dotdigital?** What I like best about Dotdigital is how intuitive and flexible the platform is for managing email and marketing automation. It makes it easy to build, schedule, and personalise campaigns without needing a lot of technical expertise. The segmentation tools are particularly strong, allowing us to target the right audiences with relevant messaging, which has noticeably improved engagement. I also really value the level of support provided by the Dotdigital team. They’re responsive, knowledgeable, and proactive in helping us get the most out of the platform. The integrations with other systems we use are smooth, which helps streamline our workflow and saves time across campaigns. Overall, it’s a reliable, user-friendly platform that supports both day-to-day marketing needs and more advanced campaign strategies. **What do you dislike about Dotdigital?** The reporting and analytics, although useful, can sometimes feel limited or not as intuitive as they could be, particularly when trying to extract more detailed insights or build custom reports. Additionally, certain interface elements can feel slightly dated, and navigating between different sections isn’t always as seamless as it could be. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the challenge of connecting multiple marketing tools and systems into one cohesive platform. The easy integrations with our other apps mean we can sync data seamlessly without spending time on manual uploads or complicated workarounds. This ensures our campaigns are always using up-to-date information and reduces the risk of errors. The UI and UX are also a big advantage, everything is laid out in a clear, straightforward way, which makes it easy for the team to navigate and execute campaigns quickly. This simplicity helps reduce the learning curve and allows us to focus more on strategy and content rather than figuring out how the platform works. Overall, it streamlines our processes, saves time, and makes it much easier to run effective, data-driven marketing campaigns. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 11. A Reliable Partner with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. | Senior Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Dotdigital?** I've been using Dotdigital for about seven years across two organizations, and my experience has been consistently excellent. One of Dotdigital's biggest strengths is its people, who are knowledgeable and proactive. I find the account managers genuinely help us get the most out of the platform, making a real difference. The migration from Mailchimp to Dotdigital was seamless, and the onboarding process was smooth and well-managed. Our onboarding manager, Jeri, made a complex transition feel straightforward and well-structured. Since going live nearly three years ago, we've seen continuous improvement in our email performance. Dotdigital enables us to build complex, engaging supporter journeys and take a strategic approach to lifecycle marketing. I appreciate that Dotdigital is not just an email provider; we've expanded into SMS campaigns, WhatsApp messaging, and integrated forms, which is a major advantage for both data and operations. The level of ongoing support is excellent, with strong, responsive, and strategic customer success managers. Dotdigital offers robust functionality, ease of use, strong integrations, and excellent human support, which is rare in the market. They also invest in their community through events and learning opportunities, which I find particularly valuable for growth and staying competitive. Additionally, the platform is intuitive, especially when building complex journeys, and the documentation and live support from their team are outstanding. They are an invaluable extension of our team, giving us the confidence to keep pushing forward. **What do you dislike about Dotdigital?** Integrations within the charity sector are somewhat basic as an offering, and bespoke integration projects can be somewhat expensive. More bespoke integrations for specific tools such as Raiser’s Edge and other payment platforms would be helpful. For example, a direct integration with iRaiser, our donation platform, would be valuable to see how much income was brought in by a campaign or journey. This would help from a reporting and segmentation perspective. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves fragmentation by providing an omni-channel solution for supporters. It's intuitive, supports complex journeys, and offers robust functionality with strong, proactive account support, which is invaluable for our team. They enable us to confidently advance our marketing strategies. **Official Response from Rob Hughes:** > Hey Ben, Thanks for the review! We appreciate it. We do currently have an integration with Raiser's Edge already! Check out our help centre article on how to get it connected to your Dotdigital account here: https://support.dotdigital.com/en/articles/9937636-integrate-raiser-s-edge-nxt-with-dotdigital Regards, Rob H ### 12. Effortless CRM Integration, Needs More Template Options **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden R. | Graphic Designer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Dotdigital?** I love the interface Dotdigital has, making it easy for me to find campaigns and other tools quickly. I was able to navigate the site from day one and have consistently been able to find what I need. I also appreciate the customer service, which has been really quick and helpful. Dotdigital integrates with our CRM effortlessly, and I find its ease of use in sending emails and the number of sends it can produce are valuable for our lead generation campaigns. We've used Dotdigital for 8 years, and I believe its capabilities have been a strong reason for our growth. I didn't personally set it up, but from what I know, it was pretty simple and straightforward. **What do you dislike about Dotdigital?** The main problem for me is the lack of templates for making HTML campaigns, and some of the templates out there are also quite basic. There has also been the odd occasion in which emails haven't been able to export out of Dotdigital, but this could have been an error from our end and not Dotdigital's. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to sort emails and integrate responses into our CRM. It helps generate leads with ease and integrates effortlessly with Salesforce, improving our email marketing efficiency. **Official Response from Rob Hughes:** > Hey Hayden, Thanks for the review! We appreciate it. If you run into any issues with exporting campaigns, feel free to contact our support team at support@dotdigital.com Regards, Rob H ### 13. Powerful Automation and an Intuitive Drag-and-Drop Email Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Dotdigital?** The automation/programme tool is really useful, and it lets you connect to other channels to create an omni-channel-focused customer journey. It also includes a very intuitive drag-and-drop email builder. I also really like how responsive the team is—there’s a lot of support available through the chat functionality, which uses the Winston AI tool, or it can connect you to a customer representative if you need to take it further. There’s also a full support link explaining how to style articles, plus loads of videos. **What do you dislike about Dotdigital?** I really like the tools on offer in the forms. They work well for data capture, and they can also be used for feedback surveys. That said, the tool could do more on the survey side, especially if it added exclusive answer options. **What problems is Dotdigital solving and how is that benefiting you?** We are an agency that uses Dotdigital for our clients. There’s now a much bigger focus on omnichannel marketing, which Dotdigital offers. We also needed to test campaigns to see which approach performed best for different audiences, and Dotdigital is well set up for a test-and-learn style approach—both through the programmes and through the testing functionality built into the email send process. this can be done very easily without adding loads more to your workload. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 14. Effortlessly Scaled Our Marketing Across 70+ Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Helen B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Dotdigital?** I find Dotdigital easy to use and appreciate how it allows us to scale content across 70+ businesses. The software seems to share so much content and have a good community. I switched to Dotdigital because our other business was successfully using it, and we found it to be superior to other platforms. It delivers good results, which is why I'm very likely to recommend it. **What do you dislike about Dotdigital?** We're a bit short on resources, so having automated programs set up with pre-filled emails ready to update with links and activate would be great. It would also help to have more templates and programs ready to plug and play. During onboarding, it would be nice to configure the reporting dashboard to track KPIs, and reporting across so many accounts is difficult. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to scale content across 70+ businesses easily and offers simple automated marketing solutions with good results and community support. **Official Response from Rob Hughes:** > Hey Helen, Thanks for the review! We appreciate it. Regards, Rob H ### 15. Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Henry O. | CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Dotdigital is definitely the ESP that I have found easy to pick and run with, much more user friendly than some of their competitors. Can easily create campaigns, segmentations and journeys that businesses would need. Also their chatbot AI is actually really helpful and when not their customer support team are really responsive. **What do you dislike about Dotdigital?** Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't having to delete or copy previous ones and can revert if the changes prove to be ineffective. Also we have an issue where clients have multiple accounts within our business but all registered under a single email address, Dotdigital's inability to use anything except email address as the contact's unique identifier has proved problematic. **What problems is Dotdigital solving and how is that benefiting you?** We use Dotdigital for all of our business' BAU comms as well as our automated comms, helping us to both onboard new clients as well as retain existing ones. **Official Response from Rob Hughes:** > Hey Henry, Thanks for the review! We use Email, mobile number or even custom identifiers for contacts now. We've got more information on this here: https://support.dotdigital.com/en/articles/11745347-use-custom-identifiers Regards, Rob H ### 16. Empowers Personalization & Automation, Seamless to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela C. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Dotdigital?** I love using Dotdigital for all our Email and SMS marketing. I appreciate the personalisation, automation, and quickness of using templates. What stands out for me is the ability to make programs easily and analyze them. I find the advanced features immensely helpful compared to other ESPs. I particularly enjoy the ability to personalise the user experience and automate campaigns to save time. The initial setup was easy, which was a great relief. I also value the use of segments for targeted emails, as it enhances our marketing efforts. **What do you dislike about Dotdigital?** I dislike that A/B testing on transactional emails is limited. Right now, you can only use automation to split the campaigns. It would be better if you could A/B split like the marketing emails now allow. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for Email and SMS marketing, benefiting from personalization, automation, and quick template use. It easily lets me create and analyze programs with advanced features. Switching from Mailchimp, its segments enhance targeted emails, saving time with automated campaigns. **Official Response from Rob Hughes:** > Hey Michaela, Thanks for the review! We appreciate it. Regards, Rob H ### 17. Streamlined Email Automation and Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Scott T. | Communications Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Dotdigital?** The automation and journey-building tools are the standout features for us. We can map out multi-step journeys with triggers, timing rules, and decision points based on customer behaviour or data, which makes it much easier to manage ongoing communications at scale. Segmentation is also a big benefit because it allows us to tailor messaging to specific groups, improving relevance and engagement. From a day-to-day perspective, it’s helpful having a platform that supports both campaign activity and automated transactional messaging, so we’re not switching between tools to manage different types of emails. **What do you dislike about Dotdigital?** There are a few areas where Dotdigital could improve. Some of the more advanced features, like automation and segmentation, can feel a bit complex to set up and troubleshoot, especially when you're in a hurry or dealing with multiple data points and conditions. When things don't work as expected, it can take time to pinpoint where the issue is, and clearer diagnostic tools or at-a-glance troubleshooting would make it easier. Some tasks involve more steps than expected, so streamlining workflows and making navigation more intuitive would help everyday efficiency. Also, while support is excellent, having more practical, scenario-based guidance in-product, like templates or best practice prompts for common automations and transactional setups, would make onboarding new users and building confidence faster. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us centralise and scale our email communications by bringing marketing and transactional messaging into one platform. It reduces manual workload by allowing us to automate journeys and triggered emails, which improves consistency and lowers the risk of missed communications. It also helps us target messages more effectively through segmentation, so we can tailor content to different audiences rather than sending one generic message to everyone. Overall, it gives us more control and visibility over what’s being sent, when it’s being sent, and to whom—making our communications more reliable and efficient. **Official Response from Rob Hughes:** > Hey Scott, Thanks for the review! We appreciate it. Regards, Rob H ### 18. Flexible Marketing Automation with Dotdigital **Rating:** 4.5/5.0 stars **Reviewed by:** Audric F. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** I use Dotdigital as a marketing tool to reach our customers, allowing us to inform them about offers and new product launches. It's super easy, quick, and efficient. I love the segment option and the ability to change the look and feel to match our branding. The embedded forms are a great feature as well. I really appreciate the flexibility and automation, which make managing our welcome, abandoned cart, and product flows so easy. We can easily create dedicated product flows and enroll customers to receive specific content when they purchase a product. Scheduling sends at specific times is also straightforward, freeing us from manual sends. The initial setup was easy and quick. **What do you dislike about Dotdigital?** I don't have any suggestions at the moment, maybe more available fonts or possibility to integrate more dynamic HTML. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to efficiently reach customers and inform them about offers and launches. It's quick and easy to use, with helpful segmenting, branding options, and embedded forms. Its automation handles welcome, abandoned cart, and product flows smoothly, saving manual send effort. **Official Response from Rob Hughes:** > Hey Audric, Thanks for the review! We appreciate it. Regards, Rob H ### 19. Effortless Onboarding and Outstanding Support with Dot Digital **Rating:** 5.0/5.0 stars **Reviewed by:** Shona C. | Director of Marketing and Customer Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** The platform is easy to use, with good training provided and the online academy there to easily answer any queries we have had during onboarding. When we have needed a bit more support, then availability and speed of the customer support team has been excellent. We found the integration with our CRM tricky, but that is down to the complexities of the CRM, and have found that now we have access to all our data, we are able to segment better and be more targeted than we could with our old e-marketing platform. We are using Dot Digital daily, and finding it simple and self-explanatory. **What do you dislike about Dotdigital?** There is only one thing that I find tricky and that is the summary email send reports. It would be good if these could be split into two parts - high level send stats, and then the more detailed analysis of behaviour. **What problems is Dotdigital solving and how is that benefiting you?** We can send comms to our customers easily and quickly. The templates look great and we are getting analytics on behaviour. We are able to set granular marketing preferences and we are starting to build automated trigger emails. **Official Response from Rob Hughes:** > Hey Shona, Thanks for the review! We appreciate it. Regards, Rob H ### 20. Effortless Campaign Automation with a Touch of Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Leon M. | Copywriter and Content Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Dotdigital?** I use Dotdigital to build marketing and transactional email campaigns, and I like that it makes building emails and programs really simple and easy for most people to pick up. I appreciate the automation feature, allowing me to see everything at a glance without the need for manual intervention. I enjoy the program building feature because, although it looks complicated at first, it's quite simple and I like building the logic. It helps me create full campaigns and automate them while personalizing the user experience with effective segmentation, saving me a lot of time and providing a better experience for customers. I also prefer the look and feel of the emails built with Dotdigital, and I found the initial setup to be very easy. **What do you dislike about Dotdigital?** It would be nice to be able to edit a scheduled campaign without having to cancel the scheduled send, edit it, and then schedule the email again. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to simplify building emails and programs. It automates emails, segments users, and personalizes communication, saving time and enhancing customer experience. **Official Response from Rob Hughes:** > Hey Leon, We appreciate your review and are glad that Dotdigital meets your email marketing needs while offering quick support. Your feedback on email block design will be considered as we continue to enhance our platform. Thank you for your valuable insights! Regards, Rob H ### 21. Effortless Marketing Automation with Robust Data Handling **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Dotdigital?** I really appreciate Dotdigital's easy-to-use dashboard and email builder, which allows our marketing team to navigate it quickly and build new templates and journeys effortlessly. The email builder helps us create good looking email communications that align with our brand guidelines and feel optimised for click-through rates. The journey builder is also intuitive, thanks to its drag-and-drop functionality. I also find that Dotdigital allows us to achieve better data segmentation, helping us create more personalised and targeted communications. Moreover, it enables us to automate efficiently without needing too much input from our engineering team. Integrating Dotdigital forms into our WordPress website has been beneficial in keeping our data within the platform, aiding compliance, and making automation easier. Additionally, the initial setup was relatively easy with excellent support from the Dotdigital team. **What do you dislike about Dotdigital?** We have a setup child account that is used for some transactional email that the marketing team can manage without engineering support. This child account is a bit cumbersome to manage alongside the main account and as we have duplicate data in both accounts it does become expensive. The other part of the product that is frustrating to use is the dynamic content blocks only allowing up to 10 personalisation queries. There is a workaround by adding additional dynamic content blocks but it becomes a bit more complex to manage. I would like to see a higher limit on these. **What problems is Dotdigital solving and how is that benefiting you?** Using Dotdigital for marketing gives better data and segmentation, enabling personalized and automated communications. The dashboard and builders are user-friendly, fitting brand guidelines and improving click rates. Embedding Dotdigital forms helps keep data compliant and automatable. We use Dotdigital frequently/daily and have several transactional and marketing automations. One of these includes a reminder to purchase if the customer has a quote but has not yet checked out. Dotdigital easily made this approachable for us and it actively helps us increase our conversion rate. We have also started using SMS messages through Dotdigital which was not a functionality we had available in our previous CRM automation system. Being able to create the text and embed it into an email automation means we can get better cutthrough on key messages such as compliance issues and requirements of having insurance. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. I wanted to touch on the Dynamic Content point. It is possible to have this limit raised from 10. Please reach out to support@dotdigital.com and we can get you in touch with your Customer Success Manager to discuss this. Regards, Rob H ### 22. Simple Platform with Template Limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Olivia H. | Email marketing coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Dotdigital?** I like the ease of the Dotdigital platform. I mainly use the campaign tools and find them to be mostly straightforward. Works well for campaign delivery. **What do you dislike about Dotdigital?** I find the easy template builder a bit limited; there's more flexibility I'd like when designing emails. Autosaving would also be a big improvement. Some parts of the process feel a bit unintuitive, like only being able to check email size at the final send stage. Formatting can be tricky at times, for example, centring multiple images in a column, or social icons. Also not being able to add 'lines' easily. Segmentation can feel a bit limited. There isn't a simple way to exclude people already in programs from receving other program sends or campaigns, which means building more segment manually. Smart Sending, or a similar feature would be helpful (supressing sends to people who've recieved email in last X amount of hours). **What problems is Dotdigital solving and how is that benefiting you?** n/a **Official Response from Rob Hughes:** > Hey Olivia, Thanks for the review! We appreciate it. If you're noticing issues when designing email templates, feel free to reach out to our team at support@dotdigital.com and we'd be more than happy to help. I do want to touch on the point about email size. You're able to do this at any stage of the process. Simply head to Campaigns > Email > Locate the campaign > Click the "Summary" icon, this will give you the campaign size currently. Regards, Rob H ### 23. Effortless Email Campaigns with Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Olga A. | Bookkeeper, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Dotdigital?** I like how Dotdigital helps create campaigns and automate customer journeys with ease. These features save our team time and keep our communication with customers consistent, making follow-ups easier. Setting up Dotdigital was straightforward, and it works smoothly with our processes, allowing us to launch updates and promotions faster. Using Dotdigital with our Zoho CRM has been beneficial. When we started using it, our small team of about 10 people found it met our needs well. **What do you dislike about Dotdigital?** Some parts of the interface take time to get used to, especially when setting up more advanced automations. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for email marketing, helping us create campaigns, segment audiences, automate follow-ups, track engagement, and keep communication consistent. It simplifies managing and improving our marketing outreach, saving time, and launching updates and promotions faster. **Official Response from Rob Hughes:** > Hey Olga, Thanks for the review! We appreciate it. Regards, Rob H ### 24. Great well rounded training sessions **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about Dotdigital?** Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, reporting metrics and support + training functions. The support team are always happy to chat and offer advice which is really helpful. **What do you dislike about Dotdigital?** Sometimes the reporting figures are skewed by bot activity - if you deepdive into the clicks reports for example, it's really easy to identify bots, but this isn't reflected in the dashboards - perhaps an issue AI will be able to fix someday! **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps collect and use customer data to better understand our audience. With profiling and segmentation, I can target the right people with the right messages, improving engagement and results. It also keeps everything connected with my CRM, making campaigns easier to manage. **Official Response from Rob Hughes:** > Hey Rebecca, Thanks for the review! We really appreciate it. Regarding the bot activity you mention in the reports, if you haven't already, I'd highly recommend switching on our non-human activity filter. This should stop any activity that doesn't appear to be "human" from any campaigns you send moving forward. Here's our guide on how to turn this filter on: https://support.dotdigital.com/en/articles/8199041-filter-non-human-activity-from-your-email-campaign-reports If you noticed any issues moving forward, don't hesitate to reach out to our support team on support@dotdigital.com Regards, Rob H ### 25. Empowers Global Engagement with Seamless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Dotdigital?** I find Dotdigital's dynamic content really interesting because it lets us create single emails that change depending on the recipient, which is drastically increasing the speed of our workflow. It also allows us to create more personalized experiences. These features are valuable because they're a time saver and open the door to more opportunities for commercialization and personalization. I appreciate that it helps deliver more tailored content and offers rather than a one-size-fits-all approach. Additionally, setting it up was pretty easy, with only a couple of minor issues. The onboarding process and training were smooth, thanks to the great people guiding us. We're able to connect our platforms nicely with Dotdigital, making our automations even more powerful. **What do you dislike about Dotdigital?** Right now, we've not used the system enough to really find any downsides, although I think one challenge that we're going to have is coming up with all the different ideas and opportunities that we might have for automations. Particularly as we're now entering a phase in our business that is much more commercially driven than it has been previously. So I'm hoping to be able to use the academy and all of the support and guides to help me do this. But I think that's one thing that may become a challenge. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to automate and personalize campaigns, solving our previous issue with manual database syncing and enhancing our global engagement. It connects platforms, making automation more powerful and efficient. **Official Response from Rob Hughes:** > Hey, Thanks for the review we appreciate it! If you run into any issues with using Automations in the platform, feel free to reach out to our support team at support@dotdigtial.com Regards, Rob H ### 26. Segmentation and Personalisation That Elevate Our Communications **Rating:** 4.0/5.0 stars **Reviewed by:** Jade G. | Data, Insight and Compliance Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Dotdigital?** The segmentation within Dotidigal allows us to communicate with specific audiences easily, paired with contact data fields to make ongoing segments as specific as required for communications. The personalisation options for communications is also great, allowing us to connect with our audience on a more personal level. **What do you dislike about Dotdigital?** The survey functionality within Dotdigital could be improved, specifically a question logic ability. **What problems is Dotdigital solving and how is that benefiting you?** We are working on increasing engagement within our email communications, Dotdigital's analytics helps us to easily see what is working and what isn't. **Official Response from Rob Hughes:** > Hey Jade, Thanks for the review and feedback! Regards, Rob H ### 27. Seamless Email Creation with Intuitive Drag-and-Drop **Rating:** 3.5/5.0 stars **Reviewed by:** Charlie S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Dotdigital?** I really like how easy it is to drag and drop different blocks within the email creator in Dotdigital. That's a nice feature and it makes it a lot easier for us, especially when teaching more junior people how to use the platform. It saves us a lot of time compared to other email tools where bringing in different elements can be a complicated process. Also, Dotdigital helps us send HTML emails without needing a separate CRM, which is a bonus as it can otherwise be quite expensive. I also appreciate their feature that auto-generates plain text versions of emails we create in HTML. **What do you dislike about Dotdigital?** nothing specifically, it's just a more expensive product than others **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to send HTML emails without needing a separate, expensive CRM and auto-generates plain text versions. Its drag-and-drop feature makes creating emails simple and saves time, especially for training junior team members. **Official Response from Rob Hughes:** > Hey Charlie, Thanks for the review! We appreciate it. Regards, Rob H ### 28. Intuitive and Effective Tool for Campaign Building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Dotdigital?** I've used Dotdigital for years, and I'm very familiar with it. Overall, I find it a great system to use. It's an easy but brilliant email tool and great for building campaigns. The email campaign builder is particularly valuable, and being able to use dynamic content is great. Also, being able to easily build contact forms is brilliant. **What do you dislike about Dotdigital?** There are some quite simple quick fixes. For example, integrating WhatsApp would be good. When I'm building an email campaign, I'd love to be able to press enter with my keyboard instead of pressing okay to put text in. That would be quite easy. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us communicate with our customers effectively. It's an easy and brilliant email tool for building campaigns. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. We've actually already got WhatsApp integrated into our platform. Take a look at our help centre articles on it here for more information: https://support.dotdigital.com/en/collections/5610247-whatsapp Regards, Rob H ### 29. Highly Flexible Platform with Seamless Integrations and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Dotdigital?** The platform is highly flexible, allowing us to tailor campaigns and workflows to fit our specific needs without unnecessary complexity. It integrates with other tools and systems we rely on. These integrations help streamline processes and reduce manual work, ultimately saving time and improving overall productivity. Additionally, the customer support team has been consistently responsive, knowledgeable, and genuinely helpful. **What do you dislike about Dotdigital?** I don't think I have any complaints. There have been occasional glitches where an email hasn't sent, but when digging it is usually tied to an issue within a list, etc. **What problems is Dotdigital solving and how is that benefiting you?** Ease of use is a real strength, especially when training people who are new or when other team members need to pitch in. The integration also helps make our processes more efficient. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 30. Reliable Email Marketing with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Simon P. **Reviewed Date:** February 17, 2026 **What do you like best about Dotdigital?** I think generally, the UI and the ease of use really appeal to me. It's definitely an interface that is easy to use and straightforward, especially when onboarding new team members. I also like the segmentation aspects of Dotdigital, as it can be really powerful. The more you get into it, the more opportunities come out of it. And, I like the reliability of Dotdigital as a platform to market on scale. We've not had any major issues or problems with deliverability, and it's consistently become a reliable tool within our current tech stack. **What do you dislike about Dotdigital?** I'm keen to see if Dotdigital integrates further with Fresh Relevance. Right now, we're managing between two platforms, and I'd love for the relationship between them to develop. It'd be great to integrate segmentation and contact management from Dotdigital with the personalization tools from Fresh Relevance. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is reliable in supporting our email marketing, enhancing segmentation, and contact management, giving us visibility on customer segments and opportunities to market. It solves past challenges, aiding scalability, and providing advanced tools for email campaigns, automations, and contact management. **Official Response from Rob Hughes:** > Hey Simon, Thanks so much for the review! We really appreciate it. Regards, Rob H ### 31. Intuitive Template Builder That Makes Email Campaigns Easy, and Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Dotdigital?** I like the format around template building, and I like how intuitive the platform is. I like all the features, and the fact that new features are being added as time goes on. I found it really easy to pick up, without having previous knowledge of the platform - so it was easy to get started with my email campaigns. **What do you dislike about Dotdigital?** I can't really think of a function about DotDigital that I dislike. I think my organisation could make better use of it - but that's on us, and our data processes. **What problems is Dotdigital solving and how is that benefiting you?** The platform helps us to send fundraising and impact campaigns to our warm audience of charity supporters. It helps us to implement our UTM codes, to identify segment performance, and really get into the granular data. It's also a really helpful split-testing device for us, which I think help us longterm to better cater to our audience. I also like to be able to explore my audiences, for example, by understanding that a certain group may usually open their emails at 2pm, whereas another group overwhelmingly open their emails at 9pm! **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 32. Effortless Email Marketing with Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus T. | Marketing and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Dotdigital?** I really like how Dotdigital is the simplest and easiest platform to use. It's always been simple for me, especially in building emails. It’s also great to see all the exciting new features coming in, which makes it an exciting time to be part of the team. The AI platform is really useful, especially for creating engaging content and subject lines for our students. We're also looking into personalization, which might improve our workflow. Overall, it's very simple, especially for email communications and engaging content, and it helps us house data and view reports conveniently. **What do you dislike about Dotdigital?** I don't dislike anything about Dotdigital **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital consolidates member data, simplifies creating campaigns and comms, and easily connects with students. **Official Response from Rob Hughes:** > Hey Marcus, Thanks for the amazing review! We really appreciate it. Regards, Rob H ### 33. User-Friendly Email Customisation with Reliable Scheduling and Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Dotdigital?** I like the ability to customised emails - much more user-friendly and personalised than other email marketing platforms I've used before. The steps to sending emails is also very clear and make it easy to avoid error, making it very reliable for our performance metrics. It's been our platform of preference for at least the last 10 years as a result of the fair pricing and positive impact on recruitment numbers, and as a current staff member I can access previous email examples and review their success rates, so the UX is very smooth. We regularly use audience segments when promoting events and sending essential admissions information to avoid overloading already-engaged users. Scheduling emails has also been a benefit when team capacity is reduced. We also rely heavily on templates, saved styles and building blocks to streamline creating new emails. Whenever I've encountered queries I've found the existing support resources more than suitable - it's very rare I need to access specific customer support. **What do you dislike about Dotdigital?** As we are long-standing users, the email folder system can get quite long and bogged down with old content. Particularly as we are meticulous with organising by admission year, then email type, then often send times, it can be overwhelming to see the long list of folders. Perhaps the ability to hide folders from view without deleting them permanently would be a positive addition to making the user journey easier. When building emails I've often had the desire to incorporate image or graphic into the backgrounds, rather than as additional image blocks that could move depending on the user's viewing device. Lastly, we utilise a lot of dynamic content, and we also use the test send feature heavily. It would be great to see an easier way of sending all these different content versions without manually changing my personal contact preferences per email to see dynamic content in situe. **What problems is Dotdigital solving and how is that benefiting you?** It is helping us target prospective students across a wide range of courses from within one email. We can also reinforce updated branding and maximise brand recognition as an institution. Particularly moving through a merger, we utilised dotdigital as our communication platform to keep users updated and track their journey once they enter our stream. I've also been interested exploring the AI integrations to further this brand voice, particularly as we are looking to hire assistants who will not be as familiar with our messaging and tone of voice. I have also benefitted from the autosave function and ability to undo/redo. Previous platforms have been far less intuitive with this, meaning there wasn't much room to play with layouts. We do use templates and building blocks heavily, meaning a drastic time saving when duplicating the same content but for slightly different audience segments. **Official Response from Rob Hughes:** > Hey, Thanks so much for the review and feedback! We appreciate it. Regards, Rob H ### 34. Dotdigital Works Great and Has Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen B. | Digital Marketing Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Dotdigital?** Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to figure it out. I usally get issues or questions answered about what i have created fixed immediately or within 24 hours. **What do you dislike about Dotdigital?** There chat app that you can install on your web platform could be more robust and more customer info on it. **What problems is Dotdigital solving and how is that benefiting you?** Keeping in contact with our customers and helping segmenting our customers to provide the best email to the most likely to activate on it. **Official Response from Rob Hughes:** > Hey Stephen, Thanks for the review! We appreciate it. Regards, Rob H ### 35. Empowers Email Personalization, Needs Better Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Dotdigital?** I like that we can A/B test subject lines and content so we know what works for us. I also like the dynamic content feature in emails as it helps us to tailor our emails as much as we could. A/B testing subject lines help us to see trends and see what attract our audience. Dynamic content helps us to build very tailored email content for our audience, and we don't have to create multiple emails one by one. **What do you dislike about Dotdigital?** Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its most clicked links, but Dotdigital cannot provide it for now. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital standardizes our company emails with branding templates, helps us A/B test subject lines, and allows dynamic content for tailored emails without needing multiple versions. **Official Response from Rob Hughes:** > Hey Debbie, Thanks for the review! We appreciate it. Regards, Rob H ### 36. Empowers Campaigns with Ease and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Dotdigital?** I use Dotdigital for its email program to create efficient email campaigns. It solves the challenges of sending scheduled campaigns and creating automation programs effectively. I appreciate its user-friendly experience and the many features designed to grow our customer base and increase revenue. The ease of use with step-by-step directions and elevated drag-and-drop features when creating programs is particularly beneficial. The automation programs offer different benefits to target various customers and segments at different times. I find the support, training sessions, automation features, and segmenting very valuable. The initial setup was also very easy, making it a smooth transition for us. **What do you dislike about Dotdigital?** Everything is wonderful! **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves sending scheduled campaigns, creating automation programs, offers a user-friendly experience, and helps grow our customer base. Features like step-by-step direction, drag and drop, automation, and segmenting enhance its value. **Official Response from Rob Hughes:** > Hey Jamie, Thanks for the review! We really appreciate it. Regards, Rob H ### 37. Versatile and Comprehensive CRM with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jonas W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Dotdigital?** I use Dotdigital for my e-commerce agency clients and really appreciate the very nice and competent people working there. The tool can pretty much do anything, and I find the segmenting, personalization, sending SMS, and chat features valuable. I like that the main setup tasks are easy, and I can do advanced things too. Some features are inherently complicated, but they make them as easy as possible. **What do you dislike about Dotdigital?** Sometimes they have too many features for unexperienced users. But I think that is not something they should change. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital provides a great CRM and personalization tool for clients. It offers segmenting, personalization, sending SMS, and chat, which help enhance customer engagement. **Official Response from Rob Hughes:** > Hey Jonas, Thanks for the review! We appreciate it. Regards, Rob H ### 38. Why Dotdigital is my go-to for serious campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I genuinely love using Dotdigital because it finally feels like everything is in one place without the usual headaches. What really wins me over is how intuitive yet powerful it is: the drag-and-drop editor is a dream for quick campaigns (and newbie users), the AI features (like WinstonAI) give smart insights without overwhelming. Not to mention the top-notch support team that actually gets back to you like real humans who care about your results. It saves me time, boosts engagement, and makes scaling feel achievable rather than chaotic. **What do you dislike about Dotdigital?** There's often a steep learning curve on some bits; while the basics are manageable, diving into advanced automations, segmentation, or custom workflows takes real time and sometimes training to master. template customisation options aren't as flexible as I'd like for branded designs, some reporting quirks pop up occasionally. **What problems is Dotdigital solving and how is that benefiting you?** It unifies our donor and service user data across channels, enabling intelligent segmentation and personalised automation for emails. This means we can send timely, relevant messages (like health updates, fundraising appeals, or volunteer opportunities) without manual effort. Helping boost open rates, click-throughs, and ultimately donations. For example, we've seen stronger donor retention through automated reminders and nurture journeys, helping prevent lapsed support and raising more funds. Overall, it streamlines our marketing, saves staff time, and delivers measurable impact in building deeper, more meaningful relationships with the people who help us make a difference in people's lives. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 39. Effortless Campaigns and Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Dotdigital?** I use Dotdigital for one-off email campaigns, automated programs, and targeted communication. It's very useful for managing our subscription list and segmenting subscribers. Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys, bringing personalization, segmentation, customer data segmentation, and marketing automation into one platform. What I like the most is how effortlessly the platform combines personalization, customer data, and marketing automation, making it easy to send customized emails and receive useful customer data for future campaigns. I enjoy Dotdigital's reporting and analytics, which gives clear insights into campaign performance. I also find the support team really helpful with any questions or issues. The initial setup was very easy and straightforward, and the support was amazing in helping us with any questions we had. **What do you dislike about Dotdigital?** I think having more resources for more advanced features could be helpful, so organizing more workshops, webinars, or even in-person events in 2026. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys. It brings personalization, segmentation, customer data, and marketing automation in one platform, allowing us to create highly targeted campaigns. Personalization ensures relevant content, driving conversion and engagement. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 40. Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast **Rating:** 4.0/5.0 stars **Reviewed by:** Jake C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Dotdigital?** I find the Dotdigital platform to be very easy to use and extremely user friendly when it comes to it's modular construction of emails and segments. It's platform format is easy to follow and has allowed my team to be trained up on it very quickly. **What do you dislike about Dotdigital?** It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of support at times if there are issues. **What problems is Dotdigital solving and how is that benefiting you?** We are now able to build automated nurture programs for our unsold leads and has helped us to increase our sales leads pipeline greatly. **Official Response from Rob Hughes:** > Hey Jake, Thanks for the review! We appreciate it. Regarding the support side of things, I'd love to discuss any problems you've had with reaching out to our support team. Feel free to email support@dotdigital.com to discuss this. Regards, Rob H ### 41. Effective for Segmentation, Needs Improved Link Management **Rating:** 3.0/5.0 stars **Reviewed by:** Tom W. **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** With Dotdigital, I really like that we're able to segment our audience and ensure that each user receives bespoke emails. This is especially helpful for targeting users further into the buying cycle with more tailored content. I appreciate that Dotdigital allows us to hone in on the content we send to different markets, making it more bespoke to international audiences and reflecting their culture. This helps them feel part of a community, rather than just being international students. **What do you dislike about Dotdigital?** I'm not aware of a feature that allows us to quickly find and replace things like links to pages. We might change a domain, for instance, from Credit UK to AC UK or a rebrand, and this requires our email team to manually go through every campaign email and change these domains. This is a very laborious manual task for a human. We've spoken to our success managers who were unable to help us with this. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the problem of emailing large, segmented audiences for our university, ensuring each user gets tailored emails based on their course needs across various faculties. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review and feedback. We appreciate it! Regards, Rob H ### 42. Intuitive CRM Platform with Powerful Email Automation and API Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Rob L. | Lead Digital Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Dotdigital?** This is a very intuitive platform that allows with a variety of CRM tools. The email automation tools and integrations via API are particularly useful. **What do you dislike about Dotdigital?** There are no real downsides as if I run into any issues, the support team are always on hand to resolve issues. **What problems is Dotdigital solving and how is that benefiting you?** The tool allows us to better communicate with our customers via automated email marketing. We for example are able to send pre-visit information and post visit information. The survey tool allows us to collect customer insights about their visit and the API integrations make collecting email leads very simple. **Official Response from Rob Hughes:** > Hey Rob, Thanks for the review! We appreciate it, and glad to hear our support team always help out! Regards, Rob H ### 43. A Dotdigital customer for many years **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Dotdigital?** Really easy platform to use and train people to use. Customer support has always been fantastic and really helpful. Any way you decide to contact them you'll always get a response within a couple of hours, sometimes within the hour. Always really friendly and never had any issues arise. No problems with implementation, straightforward. My whole working day is based around Dotdigital so I am constantly on the platform. Intergration is also never an issue with us. Currently working on a project and it's been managed and intergrated well. **What do you dislike about Dotdigital?** Reporting side of things is good but feel we as a company are missing one tracked element, revenue. Would be really useful for us to have revenue as a filter when looking at campaign reports. **What problems is Dotdigital solving and how is that benefiting you?** We're using Dotdigital more throughout our company by using surveys and forms. This has helped massively with collecting data securely and compliantly and easy to then access all the information. **Official Response from Gemma Irish:** > Hey there! Thanks so much for your fantastic review! it's great to hear the platform is working well for you. In relation to filtering reporting by revenue, I would recommend reaching out to us at support@dotdigital.com so we may discuss your requirements and see what options we have available for you. 😊 Regards Gemma I ### 44. Truly helpful AI help agent; image organization UX needs improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jimmie Q. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Dotdigital?** The AI help agent is truly useful. In the support pop-up, there are the typical resources: search the knowledge base or chat with a rep. But the AI tool (bulldog mascot) is shockingly good. Most of the times these product-based LLMs are useless, offering generic advice or even entirely made-up suggestions. The DD bulldog is spot-on with its comprehension of my questions as well as the step-by-step advice for troubleshooting or setting something up. You can have a real back and forth dialogue with the tool. If you're working on something complex, remember not to answer yes to "Did this answer your question?" because it closes the chat and you have to start over. It's not just asking for feedback, it's looking to close the ticket, essentially. I look forward to the ability to train it on brand identity so it could be asked more strategic questions as well as tactical ones. **What do you dislike about Dotdigital?** The UX for image organization could be more intuitive. Contacts cannot be searched by name. There's no automatic saving in the email editor. 🫨 (What is this, 1998?) The email preview area has to be coded through HTML. There's no way to view all saved building blocks outside of the email editor. **What problems is Dotdigital solving and how is that benefiting you?** Individual and automated email campaigns for selling ecommerce goods. Ability to personalize, segment, and automate. **Official Response from Rob Hughes:** > Hey Jimmie, Thanks for the review! We appreciate it. I would like to touch on a couple of points regarding automatic saving and the previews. By default, all of our campaigns auto-save. This happens one minute after any change you make. We've got more information on this here: https://support.dotdigital.com/en/articles/8198903-review-tools-for-email-campaigns-the-utilities-menu#h_91bdf12463 The Previews allow you to preview them in Plain Text as well as HTML. If you're having trouble with the preview feature, feel free to reach out to us at support@dotdigital.com Regards, Rob H ### 45. Effortless Email Marketing with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Nick B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** I mostly use Dotdigital for email marketing and internal company newsletters, and it's fantastic at making communication with our online customer segment really easy. Any issues that come up are quickly resolved through our dedicated rep, the chat feature, or their AI bot. It's really easy to use, offering the best user experience I've had with an email marketing platform. I also want to mention my rep Emily Keye, who has been great to work with. **What do you dislike about Dotdigital?** It's partly due to our system configuration, but we haven't been able to connect our CRM system or catalog into Dotdigital. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes communicating with our online customer segment easy and resolves problems quickly with their dedicated rep, chat feature, or AI bot. **Official Response from Rob Hughes:** > Hey Nick, Thanks for the review! We appreciate it. Regards, Rob H ### 46. Effortless Personalization but Needs Tweak **Rating:** 3.5/5.0 stars **Reviewed by:** Faizan S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Dotdigital?** I appreciate how easy Dotdigital is to use and how it allows for a lot of customization in email communications. Personalization is a key benefit, and the tool makes it simple to tailor emails to specific needs. **What do you dislike about Dotdigital?** It's complicated to manage emails for users with different operating systems, like dark or light OS. You are able to personalize but once you forward an email, the recipient receives both versions of the email, which is something I cannot depend on. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps with personalized email communications, and I find the tool easy to use for customization. **Official Response from Rob Hughes:** > Hey Faizan, Thanks for the review! We appreciate it. Regarding the forwarding, unfortunately, this is something out of our control and is dependent on how the mail provider renders the email once it's been forwarded. Regards, Rob H ### 47. Versatile Email Marketing with Glitchy Moments **Rating:** 4.0/5.0 stars **Reviewed by:** Emily G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Dotdigital?** I like Dotdigital's functionality compared to other email platforms and how much it can do. The creation of emails with their drag and drop function is really easy. We can create email preferences that link into our website and segment our contacts for more targeted emails. **What do you dislike about Dotdigital?** It can be a bit glitchy sometimes, which might be because we're using the same email campaigns as a template instead of starting from fresh. I think the anchors have a mind of their own - sometimes they work and sometimes I have to go in and redo certain ones for reasons I can't work out. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for creating emails with consistent branding, segmenting contacts for targeted emails, and its easy drag-and-drop feature. **Official Response from Rob Hughes:** > Hey Emily, Thanks for the review! We appreciate it. If you're noticing issues with glitching, or the anchor links, please feel free to reach out to our support team at support@dotdigital.com and we'll be happy to take a closer look. Regards, Rob H ### 48. User-Friendly Platform with Excellent Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Leanne B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Dotdigital?** I use Dotdigital for email marketing, and I find it easy to use with a nice user experience and a clean interface. I also appreciate that it enables me to send out both transactional and marketing emails effortlessly. Their customer service is good too, which adds value to the overall experience. **What do you dislike about Dotdigital?** Nothing, I liked it **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for sending out transactional and marketing emails. The platform is easy to use with a nice UX, and it provides good customer service. ### 49. AI Chatbot Delivers Quick, Helpful Answers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** The customer service is excellent. Emily Keye has been a really great partner as our CSM too, providing a lot of useful suggestions and insights to optimize out campaigns. The AI chatbot is a really useful reference for getting quick answers when I’m having trouble with something. And if the AI chatbot couldn't help, support at support@dotdigital.com is always helpful and quick to respond. **What do you dislike about Dotdigital?** The UX of the reporting dashboards can feel a bit clunky and awkward to navigate. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital now sends our transactional emails from the “contact us” forms on our website, which makes it much easier for us to customize the email creative and copy than when those emails were sent through the CMS. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 50. Dot Digital is by far the best digital marketing all in one platform out there no doubt about it **Rating:** 5.0/5.0 stars **Reviewed by:** George C. | Real Estate Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Its easy to use, reliable and makes what can be a difficult job easy and staff like Ollie Brier who went out of his way to help me is refreshingly good for online businesses **What do you dislike about Dotdigital?** Its great in all areas however the content editor could be updated **What problems is Dotdigital solving and how is that benefiting you?** We have built the business on a backbone of email marketing we do not sell online but our online activity has definitely played a huge part in our growth **Official Response from Rob Hughes:** > Hey George, Thanks for taking the time to leave a review! We really appreciate it. Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+07%3A49%3A59+-0500&secure%5Bsession_id%5D=948cf4df-c197-40fc-ab7c-fb9afd38b3fb&secure%5Btoken%5D=0ceaa9f1afd00f1753cdb3212d608792b9473523f79ef4f8eadcf53eefcb3855&format=llm_user) ## Dotdigital Integrations - 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Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Open Rate **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,432 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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