# Best E-Commerce Platforms

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 566

### Category Stats (Jul 2026)

- **Average Rating:** 4.4/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Crystallize (+28.56%) - Among all products in this category, Crystallize recorded the largest rating increase compared to last month

_Last updated: July 23, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 566+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### SAP Commerce Cloud

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-07-31T02%3A21%3A25Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fopen_modal_url%3D%252Fproducts%252Fdoordash-commerce-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fe-commerce-platforms%2526source%253Dcategory&secure%5Btoken%5D=bf5e82273b4fea574745631cf7dbb2e2dc8d28dc7d612d4c9e288348787bf927&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Findia%2Fproducts%2Fcrm%2Fcommerce-cloud.html&secure%5Burl_type%5D=paid_promos)

### [Shopify](https://www.g2.com/fr/products/shopify/reviews)

Shopify est la principale plateforme de commerce multicanal basée sur le cloud, conçue pour les petites et moyennes entreprises. Les commerçants peuvent utiliser le logiciel pour concevoir, configurer et gérer leurs magasins à travers plusieurs canaux de vente, y compris le web, le mobile, les réseaux sociaux, les places de marché, les emplacements physiques et les boutiques éphémères. La plateforme offre également aux commerçants un puissant back-office et une vue unique de leur entreprise. La plateforme Shopify a été conçue pour la fiabilité et l'évolutivité, en utilisant une technologie de niveau entreprise mise à la disposition des entreprises de toutes tailles. Shopify alimente actuellement plus de 800 000 entreprises dans environ 150 pays et est approuvé par des marques telles que Tesla Motors, Budweiser, Red Bull, LA Lakers, la Bourse de New York, GoldieBlox, et bien d'autres.

**Average Rating:** 4.4/5.0

**Total Reviews:** 4,944

#### How Do G2 Users Rate Shopify?

- **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.5/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.3/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify?

- **Vendeur:** [Shopify](https://www.g2.com/fr/sellers/shopify)
- **Année de fondation:** 2006
- **Emplacement du siège social:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 employés sur LinkedIn®
- **Propriété:** NYSE:SHOP

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, Fondateur
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 78% Small, 15% Medium

#### What Do G2 Reviewers Say About Shopify?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Shopify, permettant une configuration rapide et une intégration transparente des applications.
- Les utilisateurs apprécient la **facilité d'intégration** de Shopify, améliorant la fonctionnalité et rationalisant le commerce électronique pour une expérience en ligne fluide.
- Les utilisateurs adorent la **configuration rapide** de Shopify, permettant un lancement rapide des boutiques sans complications techniques.
- Les utilisateurs apprécient la **plateforme conviviale** de Shopify, appréciant sa simplicité dans la gestion efficace des boutiques en ligne.
- Les utilisateurs apprécient la **fiabilité** de Shopify, louant sa facilité d'installation et son expérience fluide et conviviale.

##### Cons

- Les utilisateurs trouvent Shopify **cher** en raison des applications tierces coûteuses et de la nécessité de connaissances en codage pour une personnalisation avancée.
- Les utilisateurs trouvent les **options de personnalisation limitées** frustrantes sans compétences en codage, ce qui entraîne des coûts plus élevés pour des fonctionnalités avancées.
- Les utilisateurs trouvent les **fonctionnalités limitées** de Shopify frustrantes, nécessitant des applications payantes et du codage pour les personnalisations nécessaires.
- Les utilisateurs sont frustrés par les **problèmes de tarification** , en particulier les déductions automatiques et l'accumulation de frais de transaction qui mettent à rude épreuve les petites entreprises.
- Les utilisateurs notent **des limitations dans la personnalisation** et des coûts croissants, en particulier lorsqu'ils développent leurs entreprises sur Shopify.

#### What Are Recent G2 Reviews of Shopify?

**["Shopify garde notre gestion des commandes organisée et efficace"](https://www.g2.com/fr/survey_responses/shopify-review-13107263)**

**Rating:** 4.0/5.0 stars

_— Luz Paola Q._

[Read full review](https://www.g2.com/fr/survey_responses/shopify-review-13107263)

**["Constructeur de boutique intuitif et convivial qui élimine le casse-tête technique"](https://www.g2.com/fr/survey_responses/shopify-review-12913625)**

**Rating:** 4.5/5.0 stars

_— eklavya s._

[Read full review](https://www.g2.com/fr/survey_responses/shopify-review-12913625)

#### What Are G2 Users Discussing About Shopify?

- [Comment les entrepreneurs utilisent-ils Shopify pour créer et développer leurs entreprises de vente au détail en ligne ?](https://www.g2.com/fr/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes
- [Comment Shopify est-il utilisé pour améliorer l'efficacité opérationnelle et l'expérience utilisateur dans son domaine spécifique ?](https://www.g2.com/fr/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes
- [À quoi sert Shopify ?](https://www.g2.com/fr/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes
- [Que comprend le plan de base de Shopify ?](https://www.g2.com/fr/discussions/what-does-the-basic-shopify-plan-include) - 3 comments
- [Is Shopify a software?](https://www.g2.com/fr/discussions/is-shopify-a-software) - 2 comments

### [Shopify Plus](https://www.g2.com/fr/products/shopify-plus/reviews)

Shopify Plus est la plateforme de commerce pour les marques d'entreprise à forte croissance et à fort volume, alliant rapidité et agilité avec la base évolutive dont elles ont besoin pour croître plus grand, plus vite. Notre plateforme permet aux marques de briser les règles du commerce grâce à : - Extensibilité illimitée, intégrations et personnalisation via les applications et partenaires Shopify - Automatisation personnalisée avec des applications comme Shopify Flow, Launchpad et Scripts - Passage en caisse accéléré et personnalisable - Expériences client localisées avec des vitrines mondiales Shopify Plus alimente plus de 10 000 des marques à la croissance la plus rapide au monde, y compris FashionNova, Budweiser, RedBull, Colourpop, et plus encore.

**Average Rating:** 4.4/5.0

**Total Reviews:** 855

#### How Do G2 Users Rate Shopify Plus?

- **the product a-t-il été un bon partenaire commercial?:** 8.5/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.1/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.2/10 (Category avg: 8.4/10)
- **Orchestration des données:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify Plus?

- **Vendeur:** [Shopify](https://www.g2.com/fr/sellers/shopify)
- **Site Web de l'entreprise:** www.shopify.com
- **Année de fondation:** 2006
- **Emplacement du siège social:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Propriétaire
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 65% Small, 26% Medium

#### What Do G2 Reviewers Say About Shopify Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs admirent la **facilité d'utilisation** de Shopify Plus, permettant une configuration rapide du site et une gestion efficace de plusieurs magasins.
- Les utilisateurs louent le **support client exceptionnel** de Shopify Plus, appréciant sa réactivité et son utilité tout au long de leur expérience.
- Les utilisateurs apprécient la **fiabilité de Shopify Plus** , excellant en évolutivité et performance pendant les périodes de fort trafic.
- Les utilisateurs louent la **mise en place rapide** de Shopify Plus, soulignant sa documentation utile et son équipe de support attentive pour des transitions en douceur.
- Les utilisateurs trouvent que la **configuration facile** de Shopify Plus est très bénéfique et conviviale pour un accès rapide des clients.

##### Cons

- Les utilisateurs trouvent Shopify Plus **cher** , en particulier pour les petites marques, avec des coûts supplémentaires pour les personnalisations et une flexibilité limitée.
- Les utilisateurs trouvent **les options de personnalisation limitées** frustrantes, nécessitant souvent des développeurs et des coûts supplémentaires pour obtenir la flexibilité souhaitée.
- Les utilisateurs trouvent **des fonctionnalités limitées** dans Shopify Plus, nécessitant souvent des connaissances en développement et des outils tiers pour des améliorations.
- Les utilisateurs estiment que les **fonctionnalités manquantes** de Shopify Plus limitent la fonctionnalité, nécessitant des applications tierces pour des capacités avancées.
- Les utilisateurs soulignent les **coûts supplémentaires** associés à Shopify Plus, le rendant moins accessible et économique pour de nombreuses entreprises.

#### What Are Recent G2 Reviews of Shopify Plus?

**["Simple, évolutif et toujours innovant—avec un support Shopify Plus ultra-rapide"](https://www.g2.com/fr/survey_responses/shopify-plus-review-12723445)**

**Rating:** 5.0/5.0 stars

_— Jordan D._

[Read full review](https://www.g2.com/fr/survey_responses/shopify-plus-review-12723445)

**["Shopify Plus : Puissance d'entreprise avec une expérience conviviale et évolutive"](https://www.g2.com/fr/survey_responses/shopify-plus-review-12484480)**

**Rating:** 4.5/5.0 stars

_— Valeriia I._

[Read full review](https://www.g2.com/fr/survey_responses/shopify-plus-review-12484480)

#### What Are G2 Users Discussing About Shopify Plus?

- [Comment fonctionne Shopify Plus ?](https://www.g2.com/fr/discussions/how-does-shopify-plus-work) - 2 comments
- [Quelles marques utilisent Shopify Plus ?](https://www.g2.com/fr/discussions/what-brands-use-shopify-plus) - 1 comment
- [Quelles sont les fonctionnalités de Shopify ?](https://www.g2.com/fr/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment
- [Quels sont les avantages de Shopify Plus ?](https://www.g2.com/fr/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment

### [Salesforce B2C Commerce](https://www.g2.com/fr/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce permet aux clients d'augmenter rapidement leur rentabilité. Les clients de toutes tailles peuvent créer des expériences parfaites et intégrer le commerce à chaque point de contact avec des modèles, la composabilité et des API sans tête. Pendant ce temps, l'IA automatisée aide à réduire les coûts et à améliorer la productivité des marchandiseurs. En connectant le parcours d'achat à travers un marketing unifié, le service et l'exécution des commandes, les entreprises peuvent offrir des expériences personnalisées et fluides à tous les points de contact des consommateurs avec une vue unique du client. B2C Commerce est la seule plateforme en laquelle on peut avoir confiance pour assurer le succès de nos clients chaque jour, chaque mois et chaque fête à l'échelle mondiale.

**Average Rating:** 4.3/5.0

**Total Reviews:** 558

#### How Do G2 Users Rate Salesforce B2C Commerce?

- **the product a-t-il été un bon partenaire commercial?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.4/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.5/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2C Commerce?

- **Vendeur:** [Salesforce](https://www.g2.com/fr/sellers/salesforce)
- **Site Web de l'entreprise:** www.salesforce.com
- **Année de fondation:** 1999
- **Emplacement du siège social:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Développeur Salesforce, Manager
- **Top Industries:** Détail, Technologie de l'information et services
- **Company Size:** 40% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2C Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient l' **interface conviviale** de Salesforce B2C Commerce, ce qui facilite la gestion efficace de grands inventaires.
- Les utilisateurs apprécient la **plateforme puissante et complète** de Salesforce B2C Commerce pour gérer efficacement le commerce numérique.
- Les utilisateurs apprécient les **intégrations transparentes** de Salesforce B2C Commerce, améliorant le parcours client et l'efficacité opérationnelle.
- Les utilisateurs apprécient les **outils de personnalisation** de Salesforce B2C Commerce, qui améliorent l'engagement des clients et augmentent les conversions de ventes.
- Les utilisateurs apprécient la **facilité d'intégration** de Salesforce B2C Commerce, ce qui améliore l'efficacité globale et augmente considérablement le retour sur investissement.

##### Cons

- Les utilisateurs trouvent la **configuration complexe** de Salesforce B2C Commerce difficile, surtout pour les petites équipes et projets.
- Les utilisateurs trouvent que Salesforce B2C Commerce est **cher** , notamment en ce qui concerne les coûts d'installation, de personnalisation et de maintenance continue.
- Les utilisateurs trouvent que la **complexité de l'installation et de la personnalisation** dans Salesforce B2C Commerce constitue un obstacle important pour les petites équipes.
- Les utilisateurs trouvent la **configuration difficile** de Salesforce B2C Commerce difficile, surtout pour ceux qui sont nouveaux sur la plateforme.
- Les utilisateurs sont souvent confrontés à des **défis de mise en œuvre complexes** qui peuvent freiner l'adoption, surtout pour les petites équipes sans expertise technique.

#### What Are Recent G2 Reviews of Salesforce B2C Commerce?

**["Commerce électronique fiable et évolutif avec Salesforce B2C Commerce"](https://www.g2.com/fr/survey_responses/salesforce-b2c-commerce-review-12711370)**

**Rating:** 5.0/5.0 stars

_— Rossella P._

[Read full review](https://www.g2.com/fr/survey_responses/salesforce-b2c-commerce-review-12711370)

**["Intégration efficace, mais un peu chère"](https://www.g2.com/fr/survey_responses/salesforce-b2c-commerce-review-12548907)**

**Rating:** 4.0/5.0 stars

_— Siddhant S._

[Read full review](https://www.g2.com/fr/survey_responses/salesforce-b2c-commerce-review-12548907)

#### What Are G2 Users Discussing About Salesforce B2C Commerce?

- [What is Salesforce Commerce for B2C used for?](https://www.g2.com/fr/discussions/what-is-salesforce-commerce-for-b2c-used-for)
- [Salesforce est-il une plateforme de commerce électronique ?](https://www.g2.com/fr/discussions/is-salesforce-an-ecommerce-platform) - 1 comment
- [Qu'est-ce que le B2B et le B2C dans Salesforce ?](https://www.g2.com/fr/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment
- [Qu'est-ce qu'une plateforme B2C ?](https://www.g2.com/fr/discussions/what-is-a-b2c-platform) - 1 comment
- [Qu'est-ce que le commerce Salesforce ?](https://www.g2.com/fr/discussions/what-is-salesforce-commerce) - 1 comment

### [Wix Studio](https://www.g2.com/fr/products/wix-studio/reviews)

Wix Studio est la plateforme de création de sites web pour les designers, développeurs et marketeurs professionnels. Avec des capacités de conception haut de gamme, des flux de travail simplifiés et des outils commerciaux robustes, il permet aux freelances et aux agences de créer, gérer et développer des sites web exceptionnels avec une efficacité maximale. Wix Studio répond aux exigences des créateurs web professionnels en offrant une solution tout-en-un qui combine une technologie de conception avancée avec des outils de gestion de flux de travail, d'affaires et de clients. Les utilisateurs peuvent collaborer efficacement, concevoir des sites web performants et développer leur base de clients, qu'ils fassent partie d'une agence, d'un petit studio ou qu'ils travaillent de manière indépendante. Les caractéristiques clés incluent : - Capacités de conception avancées : Accédez à un éditeur glisser-déposer entièrement réactif avec une précision et une flexibilité de conception étendues. Avec des points de rupture personnalisés, des grilles de mise en page et des animations et effets sans code, vous pouvez créer des sites web visuellement distinctifs et personnalisés. - Flux de travail hyper-efficace : Wix Studio est conçu pour rationaliser les flux de travail, minimiser les répétitions et maximiser la production créative. Dès le départ, vous pouvez instantanément convertir des fichiers de conception en sites web entièrement fonctionnels avec le plugin Figma to Studio, ou rapidement cartographier les structures de site à l'aide du générateur de plan de site visuel et de wireframe alimenté par l'IA. Une bibliothèque de composants préconçus et plus de 375 modèles réactifs rendent la construction plus rapide, tandis que les styles et thèmes de site assurent la cohérence de la marque à travers les projets. Et avec des outils d'IA intégrés pour automatiser les tâches répétitives et optimiser la conception, vous pouvez rester concentré sur la créativité, pas sur le travail fastidieux. - Fonctionnalité approfondie : Wix Studio offre un CMS robuste sans code, permettant la création de contenu dynamique, des collections personnalisées et un style précis. Les créateurs peuvent également ajouter du CSS personnalisé, une logique backend, et travailler dans un IDE basé sur VS Code ou s'intégrer à GitHub pour un développement et un déploiement transparents. - Gestion des clients : Centralisez la communication, les approbations et les retours d'information au sein de la plateforme, simplifiant ainsi la gestion des clients. Le Kit Client permet des transferts fluides en vous permettant d'ajouter des tutoriels, guides et ressources personnalisés directement aux tableaux de bord des clients pour un onboarding facile et un support continu. Avec des outils comme le Mode Contenu, les clients peuvent mettre à jour indépendamment le contenu du site sans affecter la conception. - Flux de travail de gestion : Gérez votre équipe et vos clients depuis un tableau de bord unifié. Avec des solutions intégrées pour les magasins, événements, réservations, et plus encore, les créateurs peuvent facilement gérer diverses opérations client, sans plugins ni outils externes nécessaires. Wix Studio rassemble tout, combinant des outils collaboratifs, des sections prêtes à l'emploi et des wireframes pour rationaliser à la fois la construction et la gestion. De plus, les automatisations intégrées prennent en charge le marketing, l'engagement client et les notifications internes, vous permettant de vous concentrer sur ce qui compte le plus. - Opportunité de croissance : Wix Studio aide les agences et les freelances à transformer leur expertise créative en croissance évolutive. Grâce au Programme Partenaire, vous débloquerez des avantages par paliers qui évoluent avec votre agence tout en ouvrant de nouvelles sources de revenus. Vendez des modèles personnalisés sur le Marché mondial, gagnez une part des revenus des sites premium et des solutions marketing, et monétisez vos applications et widgets en atteignant plus de 258 millions d'utilisateurs sur le Marché d'Applications Wix. Wix Studio est une solution polyvalente pour les créateurs web professionnels cherchant à produire efficacement des sites web exceptionnels et à gérer leur flux de travail et la croissance de leur entreprise sur une plateforme unifiée.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Wix Studio?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.5/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.0/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix Studio?

- **Vendeur:** [Wix](https://www.g2.com/fr/sellers/wix)
- **Site Web de l'entreprise:** www.wix.com
- **Année de fondation:** 2006
- **Emplacement du siège social:** Tel Aviv
- **Twitter:** @Wix  
391,474 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Marketing et publicité
- **Company Size:** 77% Small, 10% Medium

#### What Do G2 Reviewers Say About Wix Studio?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent Wix Studio incroyablement convivial, appréciant sa **simplicité et facilité de mise en œuvre** pour gérer efficacement les sites web.
- Les utilisateurs apprécient les **outils de conception intuitifs** de Wix Studio, rendant la création de sites web magnifiques et réactifs sans effort.
- Les utilisateurs apprécient la **plateforme conviviale** de Wix Studio, permettant des mises à jour faciles et une intégration transparente pour une gestion efficace du site web.
- Les utilisateurs apprécient la **simplicité et la facilité d'utilisation** de Wix Studio, permettant une création et une gestion rapides des pages web.
- Les utilisateurs louent le **support client exceptionnel** fourni par Wix Studio, soulignant des réponses rapides et une assistance compétente.

##### Cons

- Les utilisateurs notent les **fonctionnalités limitées** de Wix Studio, nécessitant des solutions de contournement pour les projets complexes et les intégrations.
- Les utilisateurs trouvent des **fonctionnalités manquantes** dans Wix Studio, ce qui entraîne des frustrations en raison des options limitées et des éléments déroutants.
- Les utilisateurs trouvent les options de **personnalisation limitées** de Wix Studio frustrantes, surtout avec les modèles et les éléments dynamiques.
- Les utilisateurs sont confrontés à une **courbe d'apprentissage abrupte** avec Wix Studio, le trouvant moins intuitif et accablant au début.
- Les utilisateurs notent **des options limitées** dans Wix Studio, nécessitant des solutions de contournement et des efforts supplémentaires pour des projets complexes et des designs personnalisés.

#### What Are Recent G2 Reviews of Wix Studio?

**["Outil Intuitif, Fondamental pour les Agences"](https://www.g2.com/fr/survey_responses/wix-studio-review-11574784)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Marketing et publicité_

[Read full review](https://www.g2.com/fr/survey_responses/wix-studio-review-11574784)

**["Utilisateur depuis une décennie ici : Service client de premier ordre et un studio Wix en constante amélioration !"](https://www.g2.com/fr/survey_responses/wix-studio-review-12860884)**

**Rating:** 5.0/5.0 stars

_— NitPickin Mobile Detailing T._

[Read full review](https://www.g2.com/fr/survey_responses/wix-studio-review-12860884)

### [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)

Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.

**Average Rating:** 4.4/5.0

**Total Reviews:** 285

#### How Do G2 Users Rate Salesforce B2B Commerce?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 8.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2B Commerce?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Development Representative, Salesforce Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2B Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Salesforce B2B Commerce, praising its straightforward management and deployment processes.
- Users appreciate the **streamlined and personalized buying experiences** delivered by Salesforce B2B Commerce through deep CRM integration.
- Users appreciate the **custom features and ease of integration** in Salesforce B2B Commerce for enhancing their sites.
- Users appreciate the **deep integration with CRM data** , enhancing personalized and account-based buying experiences in B2B settings.
- Users appreciate the **easy implementation and user-friendly interface** of Salesforce B2B Commerce, enhancing their sales experience.

##### Cons

- Users often struggle with the **complex setup** and high costs associated with Salesforce B2B Commerce implementation.
- Users find Salesforce B2B Commerce to be **expensive** , particularly noting high licensing and implementation costs.
- Users find the **complexity** of Salesforce B2B Commerce challenging, particularly during implementation and customization processes.
- Users find the **difficult learning curve** of Salesforce B2B Commerce challenging, especially for new staff and advanced setups.
- Users find the **complexity and learning curve** of Salesforce B2B Commerce challenging, impacting effective setup and customization.

#### What Are Recent G2 Reviews of Salesforce B2B Commerce?

**["Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)**

**Rating:** 4.5/5.0 stars

_— Akansha C._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)

**["Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)**

**Rating:** 5.0/5.0 stars

_— Schantera M._

[Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)

#### What Are G2 Users Discussing About Salesforce B2B Commerce?

- [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest)
- [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment
- [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment
- [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) - 1 comment
- [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/what-is-b2b-and-b2c-in-salesforce)

### [WooCommerce](https://www.g2.com/fr/products/woocommerce/reviews)

WooCommerce est le plugin eCommerce WordPress le plus populaire. Et il est disponible gratuitement. Rempli de fonctionnalités, parfaitement intégré à votre site WordPress auto-hébergé. Alimente plus de 24% de toutes les boutiques en ligne, WooCommerce vous aide à vendre n'importe quoi. Magnifiquement.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,232

#### How Do G2 Users Rate WooCommerce?

- **the product a-t-il été un bon partenaire commercial?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.7/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.7/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind WooCommerce?

- **Vendeur:** [Automattic Inc.](https://www.g2.com/fr/sellers/automattic-inc)
- **Année de fondation:** 2005
- **Emplacement du siège social:** San Francisco, CA
- **Twitter:** @automattic  
57,202 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,152 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Détail, Marketing et publicité
- **Company Size:** 89% Small, 9% Medium

#### What Do G2 Reviewers Say About WooCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent l' **aisance d'utilisation** de WooCommerce exceptionnelle, permettant une configuration rapide et une gestion sans effort des boutiques en ligne.
- Les utilisateurs adorent la **facilité d'intégration** de WooCommerce avec diverses plateformes, ce qui améliore l'efficacité dans la création de boutiques en ligne.
- Les utilisateurs apprécient la **flexibilité du plugin** de WooCommerce, permettant une personnalisation facile et une intégration transparente avec divers systèmes.
- Les utilisateurs adorent la **configuration rapide du commerce électronique** avec WooCommerce, permettant une création de site facile et une intégration de plugins pour une vaste fonctionnalité.
- Les utilisateurs adorent la **grande personnalisation** de WooCommerce, profitant d'un contrôle total et d'une intégration avec divers thèmes et plugins.

##### Cons

- Les utilisateurs trouvent WooCommerce **cher** en raison des coûts des fonctionnalités premium et des extensions coûteuses.
- Les utilisateurs signalent une **performance lente** dans WooCommerce, en particulier avec des configurations lourdes et des plugins supplémentaires affectant la vitesse.
- Les utilisateurs rencontrent souvent des **problèmes d'intégration** avec WooCommerce en raison de configurations complexes et de problèmes de compatibilité avec les plugins et les mises à jour.
- Les utilisateurs signalent des **fonctionnalités limitées** dans WooCommerce, nécessitant souvent des plugins supplémentaires et des développements personnalisés pour une meilleure fonctionnalité.
- Les utilisateurs rencontrent fréquemment des **problèmes de mise à jour** qui peuvent perturber leurs personnalisations et affecter les performances du site lors de la mise à l'échelle.

#### What Are Recent G2 Reviews of WooCommerce?

**["Vitrine WooCommerce flexible et évolutive avec intégration transparente à WordPress"](https://www.g2.com/fr/survey_responses/woocommerce-review-13023564)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/fr/survey_responses/woocommerce-review-13023564)

**["WooCommerce - Liberté sans limites, lourde responsabilité"](https://www.g2.com/fr/survey_responses/woocommerce-review-12860292)**

**Rating:** 4.5/5.0 stars

_— Derek W._

[Read full review](https://www.g2.com/fr/survey_responses/woocommerce-review-12860292)

#### What Are G2 Users Discussing About WooCommerce?

- [À quoi sert WooCommerce ?](https://www.g2.com/fr/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote
- [WooCommerce est-il gratuit à utiliser ?](https://www.g2.com/fr/discussions/is-woocommerce-free-to-use) - 2 comments
- [Quels sont les produits en vedette dans WooCommerce ?](https://www.g2.com/fr/discussions/what-is-featured-products-in-woocommerce) - 1 comment
- [Quelle est l'utilité de WooCommerce ?](https://www.g2.com/fr/discussions/what-is-the-use-of-woocommerce) - 2 comments

### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.

**Average Rating:** 4.0/5.0

**Total Reviews:** 599

#### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.6/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Retail, Information Technology and Services
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **flexible scalability and powerful features** of Adobe Commerce, enhancing their e-commerce experience seamlessly.
- Users value the **extensive customizability** of Adobe Commerce, enhancing their online store experience with ease and flexibility.
- Users value the **extensive customization options** in Adobe Commerce, enabling seamless adjustments without compromising site integrity.
- Users value the **flexibility** of Adobe Commerce, allowing extensive customizations and scalable solutions for their online stores.
- Users value the **sophisticated integration capabilities** of Adobe Commerce, enhancing performance and scalability for robust e-commerce solutions.

##### Cons

- Users report a challenging **learning curve** , requiring technical knowledge and developer support for effective use of Adobe Commerce.
- Users find the **heavy developer dependency** of Adobe Commerce complicates troubleshooting and increases costs and complexity of usage.
- Users note the **complexity** of Adobe Commerce, citing difficult setup, slow loading times, and a steep learning curve.
- Users find the **complex setup** of Adobe Commerce challenging, requiring significant technical knowledge and developer support.
- Users experience **slow performance** issues with Adobe Commerce, especially during traffic spikes and complex configurations.

#### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

**["Solid E-commerce Platform, but Requires Developer Support"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)

**["Flexible, Scalable Adobe Commerce with Smooth Store Customization"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)

#### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

- [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote

### [BigCommerce](https://www.g2.com/fr/products/bigcommerce/reviews)

Votre entreprise n'a jamais été une solution universelle. BigCommerce, propulsé par Commerce, est une plateforme de commerce flexible et ouverte conçue pour s'adapter. Exécutez-la hébergée, sans tête ou entièrement composable — et alimentez à la fois les vitrines B2C et B2B à partir d'un seul back-end, sans compromis. Concevez visuellement avec un éditeur avancé de glisser-déposer ou allez plus loin avec un accès complet à l'API et au code, convertissez plus avec un paiement optimisé en une seule page, et soyez payé à votre manière avec plus de 20 fournisseurs de paiement intégrés et plus de 130 solutions de paiement — sans frais supplémentaires. Avec plus de 1 200 applications et plus de 600 intégrations, BigCommerce stimule la croissance à travers B2C et B2B, y compris BMW, The RealReal, UPLIFT Desk, Mizuno, et AS Colour. Découvrez des histoires de réussite d'entreprises comme la vôtre, visitez : https://www.bigcommerce.com/case-study/

**Average Rating:** 4.2/5.0

**Total Reviews:** 572

#### How Do G2 Users Rate BigCommerce?

- **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilité:** 7.5/10 (Category avg: 8.4/10)
- **Personnalisation:** 7.5/10 (Category avg: 8.4/10)
- **Orchestration des données:** 7.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind BigCommerce?

- **Vendeur:** [Commerce](https://www.g2.com/fr/sellers/commerce)
- **Site Web de l'entreprise:** www.commerce.com
- **Année de fondation:** 2009
- **Emplacement du siège social:** Austin, TX
- **Twitter:** @bigcommerce  
65,688 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,875 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 75% Small, 19% Medium

#### What Do G2 Reviewers Say About BigCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de BigCommerce, soulignant sa configuration simple et ses capacités d'intégration transparentes.
- Les utilisateurs louent le **service client de premier ordre** de BigCommerce, appréciant leur réactivité et leur dévouement aux besoins.
- Les utilisateurs apprécient les **fonctionnalités d'intégration facile** de BigCommerce, se connectant sans effort à divers systèmes et outils.
- Les utilisateurs louent BigCommerce pour son **interface conviviale et ses fonctionnalités intégrées** , rendant la création de boutiques en ligne fluide et efficace.
- Les utilisateurs apprécient l' **intégration facile de l'application** de BigCommerce, améliorant ainsi leurs capacités de gestion de magasin et d'analyse sans effort.

##### Cons

- Les utilisateurs rencontrent des **options de personnalisation limitées** dans BigCommerce, ce qui entrave leur capacité à personnaliser efficacement leur boutique.
- Les utilisateurs trouvent BigCommerce **cher** , suggérant qu'une tarification plus basse améliorerait l'accessibilité et la satisfaction des clients.
- Les utilisateurs ont du mal avec la **personnalisation difficile** , confrontés à des options limitées pour personnaliser efficacement leur expérience BigCommerce.
- Les utilisateurs rencontrent des **difficultés de personnalisation** avec BigCommerce, luttant pour obtenir des designs et des fonctionnalités uniques pour leurs magasins.
- Les utilisateurs sont confrontés à des **fonctionnalités limitées** sur BigCommerce, nécessitant souvent des applications tierces et des personnalisations importantes, ce qui les amène à changer de plateforme.

#### What Are Recent G2 Reviews of BigCommerce?

**["Expérience utilisateur et performance incroyables—Nous avons construit notre site BigCommerce rapidement"](https://www.g2.com/fr/survey_responses/bigcommerce-review-12543407)**

**Rating:** 5.0/5.0 stars

_— Stephanie D._

[Read full review](https://www.g2.com/fr/survey_responses/bigcommerce-review-12543407)

**["Un choix solide (bien que légèrement maladroit) pour les petites organisations B2B qui nécessitent du commerce."](https://www.g2.com/fr/survey_responses/bigcommerce-review-8806166)**

**Rating:** 4.0/5.0 stars

_— Nicholas W._

[Read full review](https://www.g2.com/fr/survey_responses/bigcommerce-review-8806166)

#### What Are G2 Users Discussing About BigCommerce?

- [Qui utilise BigCommerce ?](https://www.g2.com/fr/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote
- [BigCommerce est-il comme Shopify ?](https://www.g2.com/fr/discussions/is-bigcommerce-like-shopify) - 2 comments
- [Quel est le meilleur, Shopify ou BigCommerce ?](https://www.g2.com/fr/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments
- [What is BigCommerce platform?](https://www.g2.com/fr/discussions/what-is-bigcommerce-platform)

### [SAP Commerce Cloud](https://www.g2.com/es/products/sap-commerce-cloud/reviews)

Las soluciones de SAP Commerce ofrecen capacidades de comercio digital ricas en funciones, construidas sobre una plataforma moderna nativa de la nube que permitirá a las empresas innovar rápidamente y ofrecer la solución de comercio digital perfecta para su negocio. SAP Commerce tiene la base de clientes más amplia y variada, con más de 3500 clientes que representan 20 industrias en 100 países. Los clientes confían en nuestra solución por su capacidad de escalar y rendir; los clientes han transaccionado más de 570 mil millones de dólares en valor bruto de mercancía, representando más de 120 millones de pedidos en nuestra plataforma de comercio electrónico.

**Average Rating:** 4.3/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate SAP Commerce Cloud?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilidad:** 8.7/10 (Category avg: 8.4/10)
- **Personalización:** 8.5/10 (Category avg: 8.4/10)
- **Orquestación de datos:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SAP Commerce Cloud?

- **Vendedor:** [SAP](https://www.g2.com/es/sellers/sap)
- **Sitio web de la empresa:** www.sap.com
- **Año de fundación:** 1972
- **Ubicación de la sede:** Walldorf
- **Twitter:** @SAP  
297,052 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultor, Asociado
- **Top Industries:** Tecnología de la información y servicios, Software de Computadora
- **Company Size:** 46% Large, 33% Medium

#### What Do G2 Reviewers Say About SAP Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de SAP Commerce Cloud, lo que mejora la eficiencia en la gestión de necesidades comerciales complejas.
- Los usuarios valoran la **excelente integración con el ecosistema SAP** , mejorando las operaciones sin problemas y las experiencias de los clientes.
- Los usuarios aprecian la **flexibilidad y escalabilidad** de SAP Commerce Cloud, lo que permite soluciones personalizadas para diversas necesidades B2B.
- Los usuarios valoran la **experiencia excepcional del cliente** proporcionada por SAP Commerce Cloud, mejorando la personalización a través de múltiples canales.
- Los usuarios valoran la **extensibilidad y personalización** de SAP Commerce Cloud, lo que permite soluciones a medida para necesidades empresariales complejas.

##### Cons

- Los usuarios encuentran que SAP Commerce Cloud es **caro** , lo que potencialmente limita la accesibilidad para empresas y organizaciones más pequeñas.
- Los usuarios encuentran que SAP Commerce Cloud tiene una **alta complejidad** , especialmente durante la configuración inicial y las integraciones con otros sistemas.
- Los usuarios encuentran que SAP Commerce Cloud tiene una **curva de aprendizaje difícil** , requiriendo un tiempo significativo y experiencia técnica para configurarlo.
- Los usuarios encuentran la **empinada curva de aprendizaje** desafiante, especialmente para los nuevos desarrolladores que navegan por su complejidad y numerosos componentes.
- Los usuarios encuentran la **implementación compleja** de SAP Commerce Cloud desafiante, especialmente para los equipos que carecen de recursos técnicos.

#### What Are Recent G2 Reviews of SAP Commerce Cloud?

**["SAP Commerce Cloud: Estabilidad inigualable para empresas B2B complejas"](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-13165392)**

**Rating:** 4.0/5.0 stars

_— Hitesh M._

[Read full review](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-13165392)

**["Flexibilidad de nivel empresarial, rendimiento escalable e integraciones sólidas con SAP"](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-12817002)**

**Rating:** 5.0/5.0 stars

_— Vedant G._

[Read full review](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-12817002)

#### What Are G2 Users Discussing About SAP Commerce Cloud?

- [¿Para qué se utiliza SAP Commerce Cloud?](https://www.g2.com/es/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment
- [Is SAP Hybris SaaS?](https://www.g2.com/es/discussions/is-sap-hybris-saas)
- [What is CMS cockpit in hybris?](https://www.g2.com/es/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris)
- [What is CMS cockpit in hybris?](https://www.g2.com/es/discussions/what-is-cms-cockpit-in-hybris)
- [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/es/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud)

### [Wix](https://www.g2.com/fr/products/wix/reviews)

Wix est un créateur de sites web qui permet à toute entreprise ou individu de créer leur propre site web professionnel. En combinant des outils de conception et des solutions commerciales sur une plateforme alimentée par l'IA, Wix facilite la création sans limites et la mise à l'échelle en ligne en toute confiance. Que ce soit pour un portfolio personnel, un blog, une entreprise de services ou une boutique e-commerce, Wix a une solution pour vous. Vous pouvez commencer par coder un site web avec Wix Harmony, ou choisir un modèle conçu par des designers pour quelque chose de plus structuré. Dans les deux cas, votre site peut ensuite être facilement personnalisé avec un éditeur intelligent de glisser-déposer. Chaque site inclut un hébergement multi-cloud, des performances web ultra-rapides et une sécurité de niveau entreprise. Wix va au-delà de la création de sites web basiques avec des outils intégrés et des fonctionnalités d'IA pour soutenir votre parcours en ligne complet. Vous pouvez générer du contenu en utilisant l'IA dans la même voix de marque sur l'ensemble de votre site, ainsi que des images, des balises SEO, des supports marketing et bien plus encore. Vous pouvez également utiliser Wix pour rechercher et enregistrer un domaine personnalisé avec accès à plus de 400 options de TLD, configurer un email professionnel et utiliser des fonctionnalités de branding avancées. Wix dispose également d'analyses de sites web et d'une application mobile, vous permettant de surveiller et de gérer votre site de n'importe où. Quel que soit votre site web ou votre entreprise, Wix combine tout ce dont vous avez besoin en une plateforme intuitive utilisée par des millions de personnes dans le monde entier. Quelles sont les principales fonctionnalités de Wix ? • Créateur de sites web alimenté par l'IA qui peut créer un site pour n'importe quelle industrie • Éditeur intelligent de glisser-déposer pour éditer intuitivement votre site • Modèles de sites web conçus professionnellement • Capacité de rechercher et d'enregistrer un domaine personnalisé • Hébergement web multi-cloud avec des performances rapides et une sécurité intégrée • Outils de marketing avancés incluant l'optimisation SEO et LLM • Solutions e-commerce équipées de ventes multi-canaux • Logiciel de planification en ligne pour les entreprises de services • Capacités de blogging et de portfolio pour développer et monétiser votre audience • Outils de développement web full-stack pour une personnalisation avancée

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,825

#### How Do G2 Users Rate Wix?

- **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.5/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.5/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix?

- **Vendeur:** [Wix](https://www.g2.com/fr/sellers/wix)
- **Site Web de l'entreprise:** www.wix.com
- **Année de fondation:** 2006
- **Emplacement du siège social:** Tel Aviv
- **Twitter:** @Wix  
391,474 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, Responsable Marketing
- **Top Industries:** Marketing et publicité, Logiciels informatiques
- **Company Size:** 79% Small, 15% Medium

#### What Do G2 Reviewers Say About Wix?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs adorent la **facilité d'utilisation** de Wix, soulignant sa configuration intuitive et ses fonctionnalités conviviales pour créer des sites web.
- Les utilisateurs apprécient le **support client réactif** chez Wix, résolvant constamment les problèmes et améliorant l'expérience globale.
- Les utilisateurs adorent les **options de personnalisation** de Wix, permettant une conception de site web facile et intuitive avec de nombreux outils flexibles.
- Les utilisateurs admirent le **design intuitif et les modèles** de Wix, rendant la création de sites web facile et accessible pour tout le monde.
- Les utilisateurs apprécient Wix pour son **interface conviviale** , rendant le développement de sites web accessible et intuitif même pour les débutants.

##### Cons

- Les utilisateurs trouvent Wix **cher** , notant des frais inattendus et un besoin de meilleures options de tarification.
- Les utilisateurs trouvent les **options de personnalisation limitées** frustrantes, ce qui affecte la capacité à adapter efficacement leurs sites.
- Les utilisateurs trouvent des **problèmes de tarification** avec Wix, y compris des renouvellements de domaine élevés et des coûts pour accéder à des fonctionnalités avancées.
- Les utilisateurs expriment leur frustration face au **mauvais support client** de Wix, se sentant ignorés et non soutenus dans la résolution de problèmes SEO critiques.
- Les utilisateurs rencontrent souvent des **temps de chargement lents** avec Wix, ce qui impacte négativement la performance globale du site et l'expérience utilisateur.

#### What Are Recent G2 Reviews of Wix?

**["Wix est-il arrivé au sommet de la montagne ?"](https://www.g2.com/fr/survey_responses/wix-review-13098963)**

**Rating:** 4.5/5.0 stars

_— Francisco V._

[Read full review](https://www.g2.com/fr/survey_responses/wix-review-13098963)

**["Façon créative d'avoir un beau site web."](https://www.g2.com/fr/survey_responses/wix-review-13114795)**

**Rating:** 4.5/5.0 stars

_— Deinilys T._

[Read full review](https://www.g2.com/fr/survey_responses/wix-review-13114795)

#### What Are G2 Users Discussing About Wix?

- [Quelles sont les fonctionnalités de conception avancées dans Wix qu'un nouvel utilisateur devrait apprendre pour créer un site web professionnel ?](https://www.g2.com/fr/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment
- [À quoi sert Wix ?](https://www.g2.com/fr/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes
- [Wix a-t-il une fonctionnalité de réservation ?](https://www.g2.com/fr/discussions/does-wix-have-a-booking-feature) - 2 comments

### [Sage eCommerce](https://www.g2.com/fr/products/sage-ecommerce/reviews)

Sage eCommerce est une solution complète conçue pour intégrer de manière transparente les canaux de vente en ligne avec les systèmes de planification des ressources d'entreprise (ERP) de Sage, permettant aux entreprises de gérer efficacement leurs opérations de commerce électronique. Cette plateforme s'adresse à la fois aux marchés B2B et B2C, offrant une approche unifiée de la gestion des ventes en ligne. Caractéristiques clés et fonctionnalités : - Intégration ERP transparente : Se connecte directement aux systèmes ERP de Sage, assurant la synchronisation en temps réel des commandes, des stocks, des données clients et des transactions financières. - Système de gestion de contenu (CMS) : Offre un CMS intuitif pour la création et la gestion faciles de pages web, de détails de produits et de la mise en page de contenu via une interface conviviale de glisser-déposer. - Affichage des produits : Prend en charge plusieurs images par article, des listes de souhaits, des groupements de produits flexibles, des variantes de taille et de couleur, des promotions de vente croisée et des capacités de recherche robustes. - Paiement et expédition : Dispose d'un processus de paiement simplifié sur une seule page, d'un panier d'achat optimisé pour mobile, d'une intégration avec Sage Sales Tax et de calculs en temps réel des tarifs d'expédition avec des transporteurs mondiaux et régionaux. - Portail client : Offre aux clients un accès en temps réel au suivi des commandes, à l'activité d'expédition, aux paiements de factures en ligne et à des historiques détaillés de factures. Valeur principale et solutions fournies : Sage eCommerce répond aux complexités de la gestion des ventes en ligne en offrant une plateforme entièrement intégrée qui connecte les opérations de commerce électronique avec les systèmes de back-office. Cette intégration élimine le besoin de saisie manuelle des données, réduit les erreurs et assure la cohérence sur tous les canaux de vente. En fournissant un accès en temps réel aux données et un système unifié pour gérer les prix, les stocks et les informations clients, les entreprises peuvent améliorer l'efficacité opérationnelle, améliorer la satisfaction client et stimuler la croissance des revenus. La scalabilité et la flexibilité de la plateforme la rendent adaptée aux entreprises cherchant à étendre leur présence en ligne tout en gardant le contrôle de leurs opérations.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Sage eCommerce?

- **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.0/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.3/10 (Category avg: 8.4/10)
- **Orchestration des données:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sage eCommerce?

- **Vendeur:** [Sage Software](https://www.g2.com/fr/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91)
- **Année de fondation:** 1981
- **Emplacement du siège social:** Newcastle
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website)  
15,579 employés sur LinkedIn®
- **Propriété:** SGE.L
- **Téléphone:** +1 (866) 996-7243

#### Who Uses This Product?

- **Company Size:** 45% Medium, 35% Small

#### What Do G2 Reviewers Say About Sage eCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent Sage eCommerce exceptionnellement **facile à utiliser** , appréciant son design intuitif et sa navigation fluide pour la vente en ligne.
- Les utilisateurs apprécient la **configuration rapide** de Sage eCommerce, leur permettant de gérer efficacement les ventes en ligne avec facilité.
- Les utilisateurs trouvent que la **facilité de navigation** de Sage eCommerce rend la gestion des ventes en ligne efficace et agréable.
- Les utilisateurs apprécient la **navigation facile et l'installation sans faille** de Sage eCommerce, améliorant grandement leur expérience de vente en ligne.
- Les utilisateurs louent la **fiabilité** de Sage eCommerce, appréciant sa fonctionnalité fluide et son design intuitif pour les tâches comptables.

##### Cons

- Les utilisateurs trouvent la **mise en œuvre complexe** de Sage eCommerce difficile, surtout avec des leçons de base insuffisantes et un processus d'inscription compliqué.
- Les utilisateurs trouvent le **processus d'apprentissage difficile** , souhaitant des leçons plus accessibles et une expérience d'inscription plus simple.

#### What Are Recent G2 Reviews of Sage eCommerce?

**["Convivial avec une installation sans effort"](https://www.g2.com/fr/survey_responses/sage-ecommerce-review-12036254)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/fr/survey_responses/sage-ecommerce-review-12036254)

**["Pratique et convivial, mais nécessite une amélioration de l'intégration"](https://www.g2.com/fr/survey_responses/sage-ecommerce-review-11939854)**

**Rating:** 5.0/5.0 stars

_— supplier m._

[Read full review](https://www.g2.com/fr/survey_responses/sage-ecommerce-review-11939854)

#### What Are G2 Users Discussing About Sage eCommerce?

- [How do you use Sage Ecommerce?](https://www.g2.com/fr/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce)
- [How do you use Sage Ecommerce?](https://www.g2.com/fr/discussions/how-do-you-use-sage-ecommerce)
- [Quelle est l'utilité de Sage Ecommerce ?](https://www.g2.com/fr/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment
- [What is the use of Sage Ecommerce?](https://www.g2.com/fr/discussions/what-is-the-use-of-sage-ecommerce)
- [What software is used for eCommerce?](https://www.g2.com/fr/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment

### [commercetools](https://www.g2.com/fr/products/commercetools/reviews)

L'inventeur du commerce sans tête, commercetools est un perturbateur technologique innovant qui s'est imposé comme un fournisseur de logiciels de commerce électronique de premier plan dans l'industrie. En tant que visionnaire du mouvement d'architecture moderne MACH (basé sur des microservices, API-first, natif du cloud et sans tête), commercetools offre aux entreprises l'agilité d'innover et d'itérer à la volée, de fusionner les canaux en ligne et hors ligne, de stimuler les revenus et de pérenniser leur activité. Basé à Munich, en Allemagne, avec des bureaux en Europe, en Asie et aux États-Unis, commercetools se concentre exclusivement sur la conduite d'un avenir de possibilités commerciales illimitées. Le logiciel commercetools a été mis en œuvre par des entreprises du DAX ainsi que par des entreprises du Fortune 500 dans divers secteurs, allant du commerce de détail à la fabrication et des télécommunications à la mode. commercetools est nommé 'Leader' mondial dans le Gartner Magic Quadrant pour le commerce numérique, dans le Forrester B2C Commerce Solutions Wave™, et dans l'IDC MarketScape : Headless Digital Commerce.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate commercetools?

- **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 8.9/10)
- **Extensibilité:** 9.2/10 (Category avg: 8.4/10)
- **Personnalisation:** 10.0/10 (Category avg: 8.4/10)
- **Orchestration des données:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind commercetools?

- **Vendeur:** [commercetools](https://www.g2.com/fr/sellers/commercetools)
- **Année de fondation:** 2006
- **Emplacement du siège social:** Munich, Germany
- **Twitter:** @commercetools  
3,553 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 employés sur LinkedIn®
- **Téléphone:** 1 212 220 3809

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Medium

#### What Do G2 Reviewers Say About commercetools?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs s'extasient sur le **service client incroyable** fourni par commercetools, exprimant leur gratitude pour le soutien reçu.
- Les utilisateurs louent le **support client fluide** de commercetools, rendant l'intégration et la mise en œuvre sans effort.
- Les utilisateurs trouvent que commercetools est **très convivial** , notant son intégration transparente et son excellent support client.
- Les utilisateurs louent la **facilité d'intégration** de commercetools, appréciant sa mise en œuvre fluide et son excellent support client.
- Les utilisateurs louent la **facilité d'implémentation** de commercetools, notant une intégration fluide et un excellent support client.

#### What Are Recent G2 Reviews of commercetools?

**["Intégration sans effort et support exceptionnel"](https://www.g2.com/fr/survey_responses/commercetools-review-10532168)**

**Rating:** 5.0/5.0 stars

_— Yana N._

[Read full review](https://www.g2.com/fr/survey_responses/commercetools-review-10532168)

**["Solution flexible avec un backend solide, manque de capacité d'application mobile"](https://www.g2.com/fr/survey_responses/commercetools-review-12568737)**

**Rating:** 4.0/5.0 stars

_— Jose Z._

[Read full review](https://www.g2.com/fr/survey_responses/commercetools-review-12568737)

#### What Are G2 Users Discussing About commercetools?

- [What is a headless commerce platform?](https://www.g2.com/fr/discussions/commercetools-what-is-a-headless-commerce-platform)
- [What is a commerce platform?](https://www.g2.com/fr/discussions/commercetools-what-is-a-commerce-platform)
- [How much is commercetools?](https://www.g2.com/fr/discussions/how-much-is-commercetools)
- [What does commercetools do?](https://www.g2.com/fr/discussions/what-does-commercetools-do)

### [Ecwid](https://www.g2.com/fr/products/ecwid/reviews)

Ecwid par Lightspeed est le moyen le plus simple d'ajouter une boutique en ligne à n'importe quelle page web ou profil de réseau social. Utilisé par des centaines de milliers de commerçants dans 175 pays, Ecwid par Lightspeed a tout ce dont vous avez besoin pour atteindre vos clients où qu'ils soient : en personne, via votre site web, Instagram, Facebook, Amazon ou Google Shopping. Et avec les intégrations de point de vente d'Ecwid, les intégrations de marketing par e-mail et l'application mobile dédiée, vous pouvez gérer votre marketing, votre merchandising et vos ventes à tout moment, n'importe où.

**Average Rating:** 4.7/5.0

**Total Reviews:** 397

#### How Do G2 Users Rate Ecwid?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibilité:** 8.2/10 (Category avg: 8.4/10)
- **Personnalisation:** 8.3/10 (Category avg: 8.4/10)
- **Orchestration des données:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Ecwid?

- **Vendeur:** [Lightspeed](https://www.g2.com/fr/sellers/lightspeed)
- **Année de fondation:** 2005
- **Emplacement du siège social:** Montreal
- **Twitter:** @LightspeedHQ  
18,462 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,530 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, Propriétaire d'entreprise
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About Ecwid?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'intégration** d'Ecwid avec diverses applications CMS comme WordPress et Drupal.
- Les utilisateurs apprécient les **nombreuses fonctionnalités gratuites** offertes par Ecwid, améliorant leur expérience d'intégration avec WordPress.
- Les utilisateurs apprécient la **facilité d'intégration** d'Ecwid avec diverses plateformes de commerce électronique, améliorant ainsi leur expérience de vente en ligne.
- Les utilisateurs adorent la **variété d'applications** d'Ecwid, en particulier son intégration transparente avec WordPress et ses modules complémentaires gratuits utiles.
- Les utilisateurs apprécient la **facilité d'intégration** d'Ecwid avec WordPress et sa sélection de modules complémentaires gratuits.

##### Cons

- Les utilisateurs expriment leur frustration face aux **prix élevés des abonnements** d'Ecwid, notant une diminution de la valeur depuis l'acquisition.
- Les utilisateurs rencontrent des **difficultés d'intégration** lorsqu'ils essaient de connecter Ecwid avec diverses applications CMS et passerelles de paiement.
- Aucun inconvénient significatif signalé, mais les utilisateurs peuvent toujours rencontrer des **problèmes de paiement** qui peuvent perturber leurs transactions.
- Les utilisateurs sont frustrés par le **mauvais service client** d'Ecwid, subissant des retards et des réponses peu utiles lorsque de l'assistance est nécessaire.
- Les utilisateurs sont frustrés par les **prix élevés des abonnements** d'Ecwid, estimant qu'ils ne fournissent plus une bonne valeur.

#### What Are Recent G2 Reviews of Ecwid?

**["Commerce électronique flexible, a besoin d'un meilleur support d'expédition"](https://www.g2.com/fr/survey_responses/ecwid-review-12768156)**

**Rating:** 4.0/5.0 stars

_— Travis I._

[Read full review](https://www.g2.com/fr/survey_responses/ecwid-review-12768156)

**["Configuration transparente, intégrations limitées"](https://www.g2.com/fr/survey_responses/ecwid-review-12778819)**

**Rating:** 5.0/5.0 stars

_— NISHIT K._

[Read full review](https://www.g2.com/fr/survey_responses/ecwid-review-12778819)

#### What Are G2 Users Discussing About Ecwid?

- [What is Ecwid used for?](https://www.g2.com/fr/discussions/what-is-ecwid-used-for) - 1 comment
- [Que signifie ecwid ?](https://www.g2.com/fr/discussions/what-does-ecwid-mean) - 1 comment
- [Qui utilise Ecwid ?](https://www.g2.com/fr/discussions/who-uses-ecwid) - 1 comment
- [Ecwid est-il meilleur que Shopify ?](https://www.g2.com/fr/discussions/is-ecwid-better-than-shopify) - 1 comment
- [Ecwid est-il bon ?](https://www.g2.com/fr/discussions/is-ecwid-any-good) - 1 comment

### [Dynamics 365 Commerce](https://www.g2.com/fr/products/dynamics-365-commerce/reviews)

Microsoft Dynamics 365 Commerce est une solution complète basée sur le cloud conçue pour unifier les opérations de vente au détail physiques et numériques, offrant des expériences d'achat fluides et personnalisées sur tous les canaux. En intégrant les fonctions en magasin, en ligne et de back-office, elle permet aux détaillants d'améliorer l'engagement client, d'optimiser les opérations et de stimuler la croissance de l'entreprise. Caractéristiques clés et fonctionnalités : - Engagement de vente au détail omnicanal : Fournit un parcours client cohérent et personnalisé en connectant les expériences en magasin, en ligne et mobiles sur une plateforme de commerce unifiée. - Point de vente (POS) : Offre des capacités POS modernes avec des fonctionnalités mobiles, permettant des interactions client efficaces, des recherches d'inventaire et le traitement des transactions à la fois en ligne et hors ligne. - Capacités de commerce électronique : Inclut des vitrines personnalisables, des recommandations de produits basées sur l'IA et des passerelles de paiement intégrées pour créer des boutiques en ligne engageantes. - Personnalisation alimentée par l'IA : Utilise l'intelligence artificielle pour analyser le comportement des clients, fournissant des suggestions de produits sur mesure et des promotions ciblées pour améliorer l'engagement et la fidélité. - Gestion des stocks : Assure une visibilité en temps réel sur tous les canaux, facilitant des niveaux de stock précis et des stratégies de réapprovisionnement intelligentes. - Gestion des commandes : Prend en charge des options de réalisation flexibles, y compris l'achat en ligne, le retrait en magasin et la livraison à domicile, pour répondre aux préférences diverses des clients. - Fidélité et marketing : Permet la création de campagnes ciblées et de programmes de fidélité pour favoriser la rétention des clients et augmenter les ventes. Valeur principale et solutions fournies : Dynamics 365 Commerce répond aux défis des systèmes de vente au détail fragmentés en offrant une plateforme unifiée qui intègre tous les aspects des opérations de vente au détail. Cette intégration permet aux détaillants de fournir des expériences client cohérentes et personnalisées, de rationaliser les opérations et de prendre des décisions basées sur les données. En tirant parti de l'IA et des données en temps réel, les entreprises peuvent améliorer l'engagement client, optimiser la gestion des stocks et de la chaîne d'approvisionnement, et stimuler la croissance des revenus. La flexibilité et l'évolutivité de la solution la rendent adaptée aux détaillants de différentes tailles, leur permettant de s'adapter efficacement aux demandes du marché et aux attentes des clients en constante évolution.

**Average Rating:** 4.3/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Dynamics 365 Commerce?

- **the product a-t-il été un bon partenaire commercial?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibilité:** 7.6/10 (Category avg: 8.4/10)
- **Personnalisation:** 7.9/10 (Category avg: 8.4/10)
- **Orchestration des données:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dynamics 365 Commerce?

- **Vendeur:** [Microsoft](https://www.g2.com/fr/sellers/microsoft)
- **Année de fondation:** 1975
- **Emplacement du siège social:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employés sur LinkedIn®
- **Propriété:** MSFT

#### Who Uses This Product?

- **Top Industries:** Détail, Technologie de l'information et services
- **Company Size:** 46% Small, 34% Medium

#### What Do G2 Reviewers Say About Dynamics 365 Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs soulignent la **facilité d'utilisation** de Dynamics 365 Commerce, appréciant son intégration transparente et ses performances fiables.
- Les utilisateurs apprécient la **facilité d'intégration** de Dynamics 365 Commerce avec les outils Microsoft, améliorant leur flux de travail à travers diverses opérations.
- Les utilisateurs apprécient les **expériences omnicanales fluides** de Dynamics 365 Commerce, améliorant l'efficacité opérationnelle dans tous les départements.
- Les utilisateurs apprécient l' **intégration transparente** de Dynamics 365 Commerce, simplifiant efficacement les opérations en ligne et en magasin.
- Les utilisateurs apprécient la **fiabilité** de Dynamics 365 Commerce pour gérer des opérations complexes de manière fluide et efficace.

##### Cons

- Les utilisateurs trouvent que le **coût élevé** de Dynamics 365 Commerce est déraisonnable pour les petites entreprises et complexe à configurer.
- Les utilisateurs trouvent la **mise en œuvre complexe** de Dynamics 365 Commerce difficile, nécessitant un temps considérable et une expertise technique.
- Les utilisateurs ont souvent du mal avec la **courbe d'apprentissage abrupte** de Dynamics 365 Commerce, nécessitant un temps considérable et une assistance technique pour réussir.
- Les utilisateurs éprouvent une **performance lente** , en particulier avec les temps de chargement des rapports, ce qui impacte l'efficacité globale dans Dynamics 365 Commerce.
- Les utilisateurs trouvent la **complexité élevée de mise en œuvre et les coûts** de Dynamics 365 Commerce difficiles pour les petites entreprises.

#### What Are Recent G2 Reviews of Dynamics 365 Commerce?

**["Dynamics 365 Commerce : Connecté, Fiable et Excellent avec les Outils Microsoft"](https://www.g2.com/fr/survey_responses/dynamics-365-commerce-review-12268579)**

**Rating:** 4.5/5.0 stars

_— Indresh G._

[Read full review](https://www.g2.com/fr/survey_responses/dynamics-365-commerce-review-12268579)

**["Unification des magasins physiques et du commerce électronique avec des insights en temps réel"](https://www.g2.com/fr/survey_responses/dynamics-365-commerce-review-12272824)**

**Rating:** 4.0/5.0 stars

_— Mandla N._

[Read full review](https://www.g2.com/fr/survey_responses/dynamics-365-commerce-review-12272824)

### [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews)

Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.

**Average Rating:** 4.4/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Oracle Commerce Cloud?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Extensibility:** 8.9/10 (Category avg: 8.4/10)
- **Customization:** 8.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Commerce Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 37% Medium, 30% Large

#### What Do G2 Reviewers Say About Oracle Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **user-friendly interface** of Oracle Commerce Cloud, simplifying deployment and management of business operations.
- Users value the **easy integration** of Oracle Commerce Cloud, simplifying management and enhancing overall business operations.
- Users commend the **quick setup** of Oracle Commerce Cloud, enabling effortless deployment and integration into existing systems.
- Users commend the **flexibility** of Oracle Commerce Cloud, enabling tailored solutions and scalable management for complex catalogs.
- Users value the **user-friendly integration** of Oracle Commerce Cloud, streamlining order management and enhancing operational efficiency.

##### Cons

- Users face a **steep learning curve** with Oracle Commerce Cloud, finding the setup complex and less beginner-friendly.
- Users find the **interface difficult to navigate** , requiring technical skills that hinder the overall user experience.
- Users find the **high complexity** of Oracle Commerce Cloud to hinder usability, especially for non-technical users.
- Users face **integration issues** with Oracle Commerce Cloud, citing complexity and a steep learning curve for effective use.
- Users struggle with **onboarding challenges** due to a steep learning curve and a non-intuitive backend UI.

#### What Are Recent G2 Reviews of Oracle Commerce Cloud?

**["API-First Architecture: A Game-Changer for B2B Ecommerce"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)**

**Rating:** 5.0/5.0 stars

_— SUBHANSHU B._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)

**["User-Friendly with Fast Deployment"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)**

**Rating:** 4.5/5.0 stars

_— abhi A._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)

#### What Are G2 Users Discussing About Oracle Commerce Cloud?

- [What is Oracle Commerce Cloud used for?](https://www.g2.com/discussions/what-is-oracle-commerce-cloud-used-for)

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Spotlight Categories

[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

[Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Top Tools at a Glance

| 

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DTC online store with fast setup and an app ecosystem

 | 

User Review

"Shopify Keeps Our Order Management Organized and Efficient"

 |
| 

 | 

High-volume commerce with advanced automation and multi-market support

 | 

User Review

"Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience"

 |
| 

 | 

Enterprise B2C commerce with Salesforce ecosystem integration

 | 

User Review

"Reliable and Scalable Ecommerce with Salesforce B2C Commerce"

 |
| 

 | 

Visual website and e-commerce building without coding

 | 

User Review

"Intuitive Tool, Fundamental for Agencies"

 |
| 

 | 

Account-based B2B buying with contract pricing and CRM data

 | 

User Review

"Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"

 |
| 

 | 

Open-source e-commerce on WordPress with full data control

 | 

User Review

"Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration"

 |
| 

 | 

Unified B2B and B2C commerce for complex catalog operations

 | 

User Review

"Flexible, Scalable Adobe Commerce with Smooth Store Customization"

 |
| 

 | 

Mid-market e-commerce with headless flexibility and no transaction fees

 | 

User Review

"Amazing UX and Performance—Built Our BigCommerce Site Fast"

 |

* * *

Show More

* * *

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.&nbsp;

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software.&nbsp;

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.&nbsp;
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.&nbsp;
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms** &nbsp;

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.&nbsp;

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.&nbsp;

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms&nbsp;

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.&nbsp;

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.&nbsp;

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated.&nbsp;

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.&nbsp;

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.&nbsp;

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.&nbsp;

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of&nbsp;E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.&nbsp;

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.&nbsp;

The final decision should be based on all the information gathered previously.&nbsp;

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.&nbsp;

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a&nbsp;[free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits:&nbsp;

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.&nbsp;

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems&nbsp;
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.&nbsp;

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.&nbsp;

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.&nbsp;&nbsp;

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**