DOOH 360 is a comprehensive self-service platform designed to revolutionize Digital Out-of-Home (DOOH advertising by enabling advertisers to plan, execute, and manage campaigns programmatically. It offers real-time tracking and optimization across an extensive network of over 85,000 DOOH screens throughout the USA. Key Features and Functionality: - Programmatic Campaign Execution: Plan and launch DOOH campaigns with precision, focusing on optimal timing, context, and location to effectively reach target audiences. - Live Dashboard Analytics: Monitor spending and impression metrics in real-time through an intuitive dashboard, providing transparency and actionable insights. - Proof-of-Play Verification: Access real-time proof-of-play data, including exact timestamps and specific screen locations where ads are displayed, ensuring accountability and performance tracking. - Advanced Planning Tools: Utilize sophisticated tools to evaluate screen locations, venue types, and audience demographics, facilitating informed decision-making. - Flexible Buying Options: Choose from various purchasing models, including real-time bidding, guaranteed pricing, or private marketplace deals, to suit diverse campaign needs. - End-to-End Campaign Management: Manage all aspects of DOOH campaigns seamlessly—from creative uploads and purchase orders to impression tracking and instant spend reporting. Primary Value and User Solutions: DOOH 360 addresses the complexities of traditional DOOH advertising by offering a streamlined, data-driven platform that enhances campaign efficiency and effectiveness. By providing real-time analytics, precise targeting capabilities, and flexible purchasing options, it empowers advertisers to optimize their budgets and achieve higher engagement rates. The platform's comprehensive approach simplifies the planning and execution process, making DOOH advertising more accessible and impactful for businesses aiming to connect with their audiences in dynamic public spaces.