I love Domo because it's such a great tool, simple to use with a wide capability to connect to your data wherever it resides. The Magic ETL is unbelievable and instrumental in taking raw data and preparing it for visualization and actionability. The Work Flow component is very powerful and impressive. I like that I can connect to our source data platforms, extract data easily, transform it, and visualize it in both App and Dashboard formats all within Domo, eliminating the need for multiple software platforms. The presence of over 1,000 connectors is fantastic, and the ability to build custom connectors gives tremendous capability. The extract, transform, and visualize tools provide a simple path to convert raw data into actionable insights quickly. I found the initial setup of Domo to be very easy and efficient, being able to get started and have workflows and Apps in place swiftly. Review collected by and hosted on G2.com.

I'm on a learning curve in using the workflow module, but with more time using it, I expect it to be as friendly and easy to use as the rest of the Domo platform. I would like to see the grid type format that has been added to Magic ETL be added to the workflow module. Review collected by and hosted on G2.com.

I like Domo primarily for its Magic ETLs and its ability to centralize data from multiple sources. Magic ETLs are a strong core feature. They’re icentral to how my team builds and maintains our data pipelines. Domo also makes it relatively easy to build dashboards and present data in a visually appealing way, particularly through cards and apps. The wide range of connectors, especially for Salesforce and Eloqua, is a key reason we use the platform. Review collected by and hosted on G2.com.

I feel that some newer features are being rolled out before they’re fully ready, especially Domo Apps. More noticeably, the AI-powered tools often feel underdeveloped or not sufficiently thought through for real-world workflows. Another challenge is visualization flexibility. The current set of chart and card visualization options feels quite limited compared to other modern BI tools. Additionally, the sudden shift from an all-you-can-eat model to the credit consumption model has been disruptive. The lack of a gradual transition has significantly impacted how our team experiments, iterates, and develops in Domo, fundamentally changing our workflow and discouraging exploration. Review collected by and hosted on G2.com.

Domo makes data easy. It has opened up the ability for me to dive into the data without knowing code. Review collected by and hosted on G2.com.

For some of my staff, it was hard to get started and they eventually quit. It was easier to go back to what they were use to. But I have been able to get over the barrier of entry and have been able to expose more in the ministry to data and became the go to guy for data. Review collected by and hosted on G2.com.

I like the breadth of Domo's features and their cohesiveness, yet simplicity. It's amazing that entry-level marketing analysts and data scientists can all work in the same tool. Magic ETL is huge for us as it allows us to simply transform data in the ways we need for reporting. I appreciate that workflows are becoming a more important component, enabling us to automate tasks and take more control of our instance. Once we had access to Domo, I found it really easy to get data in and start building things. Review collected by and hosted on G2.com.

I would like more flexibility out of the box with visualization. The ability to size cards to any size and place cards anywhere without having to follow locking grid patterns. Review collected by and hosted on G2.com.

We have been using Domo for about 6 years now. The best thing about Domo are the connectors. You can pretty much connect to all major data systems.

Also there were several major updates done to the product to make it more powerful and make it much easier to build reports.

The new App Studio makes it easier to build good looking and customizable dashboards.

Worksheets, Fixed Input Tile, Split joins in ETL and other new features introduced in 2025 has been extremely beneficial in easing the pain points for ETL and report creation/implementation.

The customer support is also very prompt in responding.

Over the years Domo has been constantly upgrading the product and adding more and more features both to their ETL tool and the report builder (Analyzer). This has truly made Domo a leader when it comes to BI tools. The DomoAI is also constantly improving and is going to be a force to reckon with in the coming years. Review collected by and hosted on G2.com.

The pivot chart still needs a lot of work as its not very flexible in its current state.

Domo needs provide some kind of a show/hide columns dynamically on the table charts.

We also need to be able to set dynamic column names based on filters/variable values selected.

The new consumption model is very confusing. They should just streamline it and make it customer friendly. Legacy vs new is also very unclear. As there is no way to know upfront about how much credits a particular implementation will incur. This could result in customers overshooting their budgets. The old model was way better. Review collected by and hosted on G2.com.

I like how Domo allows for quick, automated, real-time data access that everyone can see and work on together, ensuring we're all on the same page for optimizing our marketing. It's easy for those without data backgrounds to understand how to build and use data. The data I can get and use is really limitless with Domo, and I can put all my data together to get a complete picture from both the technical and business sides. Domo is much easier for non-data specific users and offers better real-time data compared to what we used before. The initial setup was very easy. Review collected by and hosted on G2.com.

Sometimes Domo has bugs. I want my documentation from one column to follow through all of the ETLs with that column. I want better visibility into my cloud connections and ensuring things are running correctly from Domo. I want sandbox and dev to talk better to each other. I want the run times to be automatically synced between instances and I want better governance between my instances directly from Domo rather than having to create them myself. Review collected by and hosted on G2.com.

The platform makes it easy to create and duplicate content, which I find very convenient. The wide range of connectors simplifies the process of linking data sources. I also appreciate the available AI tools and training resources, which are quite helpful. Ultimately, it is great to see that they are consistently enhancing and expanding their toolkit. Review collected by and hosted on G2.com.

The introduction of new features, or changes to existing ones, is often not communicated clearly, which can occasionally result in dataflows or cards breaking. Additionally, the training resources are sometimes outdated, making the training process slower and more confusing. Review collected by and hosted on G2.com.

I like the intuitive UI of Domo because all of the features appear where you'd expect them to be. It's very well-designed software with a simple setup for bringing all of your data. The connectors, particularly the Snowflake connector, are well-designed. I also really enjoy being able to use the SQL tile and query our Snowflake instance directly from Magic ETL. The initial setup of Domo was very easy, and I'm happy that I can access our data from our Centralized Data Platform (Snowflake). Review collected by and hosted on G2.com.

The Mobile experience from the Mobile App. My data often doesn't display in the App. The issue that displays is 'Preview Unavailable'. Review collected by and hosted on G2.com.

I love using Domo for managing reporting for our business. It helps with broad insights sharing, data centralization, and it has amazing AI capabilities. The Cloud amplifier feature makes it faster for us to get data into Domo, the AI function lets us chat with our data, and workflows allow us to set up automations effortlessly. Plus, the initial setup of Domo was very easy. Review collected by and hosted on G2.com.

Sometimes it feels like features are released half baked. A specific example would be semantic models. Review collected by and hosted on G2.com.

Beast Mode and the different ways to use master data. Review collected by and hosted on G2.com.

Sometimes the data has a lot of errors with the dates, and the numbers are inconsistent—sometimes they’re read as text and other times as numbers. Review collected by and hosted on G2.com.