--- title: Domo Reviews meta\_title: 'Domo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1080 reviews by the users' company size, role or industry to find out how Domo works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 1080 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- ### Domo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value Domo's **ease of use** , making it accessible for all, even those who aren't tech-savvy. [(248 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430857&qs=pros-and-cons#reviews) Users value the **flexible dashboards** in Domo, allowing seamless data visualization from various sources. [(116 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429788&qs=pros-and-cons#reviews) Users find Domo's **intuitive design** enhances data handling and decision-making, making it accessible for all skill levels. [(95 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429559&qs=pros-and-cons#reviews) Users praise Domo for its **easy integrations** , enabling seamless data connections and enhancing data management efficiency. [(93 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429933&qs=pros-and-cons#reviews) Users value the **seamless integration** capabilities of Domo, enhancing data management across various platforms and sources. [(88 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1431320&qs=pros-and-cons#reviews) Users find the **learning curve challenging** with Domo, often requiring dedicated resources to manage updates and functionalities. [(66 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1428553&qs=pros-and-cons#reviews) Users struggle with **missing features** in Domo, including outdated systems and limited capabilities in visualizations and connectors. [(59 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1428650&qs=pros-and-cons#reviews) Users are frustrated by **data management issues** , including upload adjustments and poor organization of datasets in Domo. [(55 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430942&qs=pros-and-cons#reviews) Users find Domo to be **expensive** due to high costs associated with features and external consulting needs. [(45 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430760&qs=pros-and-cons#reviews) Users find Domo's **complexity** overwhelming, requiring technical expertise and extensive setup that complicate the user experience. [(43 mentions)](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429113&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Domo ##### 1. Ease of Use Users value Domo's **ease of use** , making it accessible for all, even those who aren't tech-savvy. [ See 248 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430857&qs=pros-and-cons#reviews) See Related User Reviews BM Bill M. Mid-Market (51-1000 emp.) 3.5/5 "Effective Data Integration, Needs Smoother Implementation" What do you like about Domo? I appreciate how Domo helps gather data from different sources to report on our support efforts, especially without the need for developers, thanks to ![Casey T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Casey T.") CT Casey T. Mid-Market (51-1000 emp.) 5.0/5 "Helpful Domo Team Makes Low-Code Learning Easy" What do you like about Domo? Low code platform, but the domo team is always so helpful to our company to learn and help us when we need it! ##### 2. Data Visualization Users value the **flexible dashboards** in Domo, allowing seamless data visualization from various sources. [ See 116 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429788&qs=pros-and-cons#reviews) See Related User Reviews ![Simone I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone I.") SI Simone I. Enterprise (\> 1000 emp.) 5.0/5 "Effortless Dashboard Creation and Seamless Data Integration" What do you like about Domo? Ease of creating dashboards and extracting insights through intuitive data exploration. The ability to easily connect a wide variety of data sources v ![Andrew P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew P.") AP Andrew P. 5.0/5 "Easy to Use, Highly Customizable" What do you like about Domo? I use Domo for my job as a BI analyst, and it helps us pull data from all our different sources and display it in a clean way all in one place. I love ##### 3. Intuitive Users find Domo's **intuitive design** enhances data handling and decision-making, making it accessible for all skill levels. [ See 95 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429559&qs=pros-and-cons#reviews) See Related User Reviews ![Simone I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone I.") SI Simone I. Enterprise (\> 1000 emp.) 5.0/5 "Effortless Dashboard Creation and Seamless Data Integration" What do you like about Domo? Ease of creating dashboards and extracting insights through intuitive data exploration. The ability to easily connect a wide variety of data sources v ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Intuitive for Quick Simple Powerful Reporting, but Complex Needs are Hard to Support" What do you like about Domo? domo is extremely intuitive for new BI platform users. you can easily stand up a small reporting cycle without knowing the platform in a single day ##### 4. Easy Integrations Users praise Domo for its **easy integrations** , enabling seamless data connections and enhancing data management efficiency. [ See 93 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429933&qs=pros-and-cons#reviews) See Related User Reviews ![Simone I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone I.") SI Simone I. Enterprise (\> 1000 emp.) 5.0/5 "Effortless Dashboard Creation and Seamless Data Integration" What do you like about Domo? Ease of creating dashboards and extracting insights through intuitive data exploration. The ability to easily connect a wide variety of data sources v ![John L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John L.") JL John L. Mid-Market (51-1000 emp.) 5.0/5 "Comprehensive Analytics Tool with a Learning Curve" What do you like about Domo? I use Domo for analytics like monitoring finances, subscriptions, revenue, and reviews, which is really helpful. I find Domo great for allowing me to ##### 5. Integrations Users value the **seamless integration** capabilities of Domo, enhancing data management across various platforms and sources. [ See 88 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1431320&qs=pros-and-cons#reviews) See Related User Reviews ![Simone I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone I.") SI Simone I. Enterprise (\> 1000 emp.) 5.0/5 "Effortless Dashboard Creation and Seamless Data Integration" What do you like about Domo? Ease of creating dashboards and extracting insights through intuitive data exploration. The ability to easily connect a wide variety of data sources v ![John L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John L.") JL John L. Mid-Market (51-1000 emp.) 5.0/5 "Comprehensive Analytics Tool with a Learning Curve" What do you like about Domo? I use Domo for analytics like monitoring finances, subscriptions, revenue, and reviews, which is really helpful. I find Domo great for allowing me to ### 5 Cons or Disadvantages of Domo ##### 1. Learning Curve Users find the **learning curve challenging** with Domo, often requiring dedicated resources to manage updates and functionalities. [ See 66 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1428553&qs=pros-and-cons#reviews) See Related User Reviews ![Simone I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone I.") SI Simone I. Enterprise (\> 1000 emp.) 5.0/5 "Effortless Dashboard Creation and Seamless Data Integration" What do you dislike about Domo? Sometimes it is necessary to create custom visualizations and graphs, but this requires coding skills on the platform. SH Steve H. Small-Business (50 or fewer emp.) 5.0/5 "Domo Makes Data Easy to Manage" What do you dislike about Domo? For some of my staff, it was hard to get started and they eventually quit. It was easier to go back to what they were use to. But I have been able to ##### 2. Missing Features Users struggle with **missing features** in Domo, including outdated systems and limited capabilities in visualizations and connectors. [ See 59 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1428650&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "DOMO: Powerful End-to-End Cloud Data Platform for Massive-Scale Analytics" What do you dislike about Domo? I like how DOMO continuously adapt to the market, but sometimes it can be difficult to keep up to date of all the new features and updates. It almost ![John C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John C.") JC John C. 4.5/5 "Effortless Reporting with Stellar Collaboration" What do you dislike about Domo? Usage monitoring could be better. Hard to tell sometimes what all the downstream impact may be. ##### 3. Data Management Issues Users are frustrated by **data management issues** , including upload adjustments and poor organization of datasets in Domo. [ See 55 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430942&qs=pros-and-cons#reviews) See Related User Reviews BM Bill M. Mid-Market (51-1000 emp.) 3.5/5 "Effective Data Integration, Needs Smoother Implementation" What do you dislike about Domo? It is hard to have data that is stored on machines or in the cloud that is not closely managed by our team. It takes several agreements and data shari ![Jalen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jalen S.") JS Jalen S. Mid-Market (51-1000 emp.) 4.0/5 "Easy Custom Pro Code Dashboards" What do you dislike about Domo? I dislike how difficult it is to clean and sort data ##### 4. Expensive Users find Domo to be **expensive** due to high costs associated with features and external consulting needs. [ See 45 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1430760&qs=pros-and-cons#reviews) See Related User Reviews BM Bill M. Mid-Market (51-1000 emp.) 3.5/5 "Effective Data Integration, Needs Smoother Implementation" What do you dislike about Domo? It is hard to have data that is stored on machines or in the cloud that is not closely managed by our team. It takes several agreements and data shari ![Venkata M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Venkata M.") VM Venkata M. Small-Business (50 or fewer emp.) 5.0/5 "Comprehensive BI Tool with Room for Pricing Improvements" What do you dislike about Domo? The main things that don't work and should improve are complex data modeling and governance. There's no strong semantic layer like Looker's LookML, wh ##### 5. Complexity Users find Domo's **complexity** overwhelming, requiring technical expertise and extensive setup that complicate the user experience. [ See 43 mentions ](https://www.g2.com/products/domo/reviews?filters%5Bsentiment_snippet%5D=1429113&qs=pros-and-cons#reviews) See Related User Reviews BM Bill M. Mid-Market (51-1000 emp.) 3.5/5 "Effective Data Integration, Needs Smoother Implementation" What do you dislike about Domo? It is hard to have data that is stored on machines or in the cloud that is not closely managed by our team. It takes several agreements and data shari ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Intuitive for Quick Simple Powerful Reporting, but Complex Needs are Hard to Support" What do you dislike about Domo? the abstraction of no-code greatly limits the ability to improve or enhance processes. the more complex reporting architecture and needs suddenly beco ![Josette C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josette C.") JC Josette C. Sr Director, Ad Operations Mid-Market (51-1000 emp.) 7/23/2026 "Domo Makes Data Connection and Transformation Easy" 4.5/5 What do you like best about Domo? Domo makes it very easy to connect and transform data. They continually enhance and develop their ETL tools, which helps keep workflows moving forward. There’s ample documentation and an engaged community, so you can usually get answers to questions quickly. The App Studio tool also takes dashboarding to the next level. Review collected by and hosted on G2.com. What do you dislike about Domo? There is app latency at times. My experience with the support team when first starting out with Domo was okay but not great though my ACE consultant is awesome. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? Our team runs digital advertising campaigns across multiple platforms, and Domo lets us bring all of that campaign data together in one place. This makes it much easier to present results to clients in a consolidated, comprehensive way. Domo's Magic ETL tools allows us to correct issues made with campaign set-ups so we catch them before clients do. Domo allows us to monitor business KPIs and isolate performance and spend issues quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") US Verified User in Staffing and Recruiting Enterprise (\> 1000 emp.) 7/20/2026 "You've Been DOMO'd !!" 4/5 What do you like best about Domo? What I like best about Domo is how easy it is to turn large amounts of recruitment and operational data into dashboards that are easy to understand and act on. It gives me a single view of key metrics, making it much easier to monitor performance, identify trends, and spot risks early. I also like the flexibility to drill down into the data and tailor views for different stakeholders, which has been really helpful for supporting operational reviews and decision-making. The visualizations are intuitive, and once dashboards are set up, they save a significant amount of time compared to manually compiling reports. Review collected by and hosted on G2.com. What do you dislike about Domo? Creating or modifying dashboards can have a learning curve, especially for more advanced calculations. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? Domo helps us consolidate recruitment and operational data into a single reporting platform, eliminating the need to manually combine data from multiple sources. It enables me to monitor key KPIs, recruiter performance, SLA adherence, requisition ageing, and hiring trends through interactive dashboards. This has significantly reduced the time spent on manual reporting, improved data accuracy, and allowed me to identify risks and performance trends earlier so they can be addressed proactively. It also makes it much easier to provide stakeholders with consistent, data-driven insights during operational reviews. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mohammed Ali A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Ali A.") MA Mohammed Ali A. Growth Specialist Small-Business (50 or fewer emp.) 7/16/2026 "Good but UI Needs an easy interface and upgrade" 3/5 What do you like best about Domo? I've been using Domo as an admin for retail and operations, and it’s come in very handy for progressing in my work. I like that it has a huge library for connecting multiple softwares under a single roof, which solves the problem of data fragmentation. It's great that instead of manually extracting data, I can connect everything from Salesforce to Snowflake and our legacy ERP with ease in just a few clicks. I appreciate the real-time insights provided through updated dashboards that are easy to use, with AI automatically surfacing new data. Also, Domo's stats and magic ETL features are valuable for my role. Review collected by and hosted on G2.com. What do you dislike about Domo? I find the credit-based pricing makes it unpredictable, and I feel that the dashboards can be complex. Also, the ETLs slow down when handling massive reports and calculations. The user interface feels clunky and outdated, and it's overwhelming for new users; while developers and marketing teams can navigate it, finance and HR operations find it difficult to navigate as beginners. The initial setup was a bit difficult, although it got better as I progressed. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? I use Domo to connect multiple software easily, solve data fragmentation, and access real-time insights through updated dashboards. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Anuj T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anuj T.") AT Anuj T. Sr. Software Developer Small-Business (50 or fewer emp.) 4/23/2026 "All-in-One Platform for Real-Time Analytics and Dashboards" 5/5 What do you like best about Domo? What I like best about Domo is its ability to bring data from multiple sources into a single, easy-to-use dashboard. The real-time data updates and interactive visualizations make it very convenient to monitor performance and make quick decisions. It also offers strong reporting features and user-friendly interface, which helps both technical and non-technical users work efficiently. Additionally, the cloud-based access allows me to view insights anytime, anywhere, improving overall productivity. Review collected by and hosted on G2.com. What do you dislike about Domo? One downside of Domo is its relatively high cost compared to other BI tools, which can be a concern for smaller teams. Additionally, some advanced features have a learning curve and may require technical knowledge to fully utilize. At times, performance can slow down when handling large datasets, and customization options in certain areas feel limited. Improving documentation and support response time would also enhance the overall experience. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? Domo helps solve the problem of scattered and disconnected data by bringing multiple data sources into one centralized platform. Earlier, it was time-consuming to manually collect and analyze data from different systems, which often led to delays and inconsistencies. With Domo, data is integrated and updated in real time, allowing for faster and more accurate reporting. This has benefited me by saving time, improving data visibility, and enabling quicker decision-making. The interactive dashboards make it easy to track key metrics, identify trends, and share insights with the team, ultimately increasing productivity and efficiency. Review collected by and hosted on G2.com. Show More 4/24/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 7/27/2026 "Domo’s Data Flows Make Multi-Source Reporting and Refresh Scheduling Easy" 4.5/5 What do you like best about Domo? Domo offers a wide range of data transformation features that let me reshape my data sources and add more detail, so I can deliver a compelling story to stakeholders. I especially like building data flows that merge multiple sources, including integrating with Google Sheets for last-minute data joins, and then scheduling those flows to refresh at a time that’s convenient for my team. Review collected by and hosted on G2.com. What do you dislike about Domo? While using AI is popular nowadays, Domo AI is pretty expensive to use and still lacks robustness to justify the cost to my company Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? While we have been using Domo for a couple of years, we are fully migrating away from our previous BI tool because of the flexibility and superior performance of Domo. We were having too many issues with graphs not loading properly and being unable to load huge data sets onto the other tool Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Manohar D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manohar D.") MD Manohar D. SEO Analyst Information Technology and Services Mid-Market (51-1000 emp.) 7/6/2026 "Streamlined Data Integration with Real-Time Updates" 4/5 What do you like best about Domo? I love how intuitive the drag and drop dashboards are with no coding needed, everything just clicks. The real-time data updates are a game changer too, saving me so much time because I can whip up a dashboard in minutes instead of hours, and the real-time updates mean I'm always looking at fresh data, no more guessing if yesterday's numbers are still accurate. I mostly use Domo to pull all our sales and marketing data into one place so I can actually see what's working without jumping between five different tools. It saves me hours of manual reporting every week because I don't have to export CSV files and mess around in Excel anymore. Domo connects pretty smoothly with most of our tools, which is a big plus, and we actually switched from Tableau because Domo felt more collaborative and cloud-native for our whole team. The setup was quite easy, and what made it easier was Domo's support team and their online community, where we found quick fixes for most of our hiccups. Review collected by and hosted on G2.com. What do you dislike about Domo? The learning curve can be a bit steep at first and some of the advanced features feel hidden or not very intuitive. Also, the mobile app is a little clunky compared to the desktop version. Honestly, things like data blending and complex beast mode calculations took me a while to figure out, I had to rely on YouTube more than I'd like. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? I use Domo to consolidate sales and marketing data in one place, saving hours of manual reporting by eliminating CSV exports and Excel. The intuitive drag-and-drop dashboards and real-time data updates keep my insights accurate and quick. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 IconValidated ReviewerIncentivizedSource: Seller invite ![Dakare D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dakare D.") DD Dakare D. Analytics manager Mid-Market (51-1000 emp.) 8/11/2026 "Easy Real-Time Dashboards That Make Data Insights Clear and Shareable" 4.5/5 What do you like best about Domo? Domo make it easy to bring all of my data into one platform and turn it into clear interactive dashboards the real time reporting saves time and the visualizations make it much easier to track and share insights Review collected by and hosted on G2.com. What do you dislike about Domo? there is a learning curve when getting started especially for advanced features and custom dashboards some reports can also take time to configure but the platform becomes much easier to use with the experience Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? domo improves visibility across the organization by combining data into interactive dashboards that support faster and more confident decision making Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Balaji v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Balaji v.") BV Balaji v. Senior Sales Account Manager Mid-Market (51-1000 emp.) 7/9/2026 "Powerful Analytics, Needs UI Improvements" 4/5 What do you like best about Domo? I find the graphics and the graphs that can be generated from the analytics information in Domo quite useful for giving a broad picture. It's particularly interesting to see how usage has increased or decreased over time, like for example, over one month or three months. Also, the color configuration of the graphics provides an easy way to understand the data. Review collected by and hosted on G2.com. What do you dislike about Domo? Sometimes it looks a bit more clunky or maybe having a lot of information. And there is one specific issue: if I want to add, filtering for quite a lot of accounts, I cannot do it. I have to search and then select accounts one by one, which is time-consuming for me. User interface can be better. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? I use Domo to get insights into customer usage and application types. The graph features help visualize data trends, making it easy to understand changes over time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Barnabas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Barnabas S.") BS Barnabas S. Amazon Advertising Specialist (New job) Mid-Market (51-1000 emp.) 6/23/2026 "High-Value Live Dashboards and Alerts for Amazon PPC Reporting" 4.5/5 What do you like best about Domo? The dashboard layer is where I would say I have experienced the highest value proposition elements out of using Domo just because I saw more usability throughout my day to day work - building views around TACOS by SKU or WoW or MoM unit changes or other KPI changes and even Ad Spend pacing, all in an Amazon PPC context which is my field. Having such metrics pop out live than needing to manually rebuild in excel or google sheets or even with how other similar tools would have you need to tweak certain elements making the process of prepping for presentation calls weekly, was a major timesaver for me. The calculated field logic sitting at the dataset level helped when I was updating the TACOS formula as it would just auto apply and that kind of consistency matters when you have a large catalog of SKUs/ASINs to work with or even accounts too as you dont see as much if at all, any version drift between the tabs. I was surprised by how useful it became as a client communication tool in real time because one of my clients Mayfair Linen would ask for a specific snapshot that I sometimes didn't have as part of the presentation and I wouldnt need to export a snapshot but instead I could present a live filtered view so the client could see their numbers and request other filtered views as we went on in the calls which really alleviated pressure as this client was extremely hands on and always asked for in call updates that weren't always in the agenda. The alerting is another unexpected shift I noticed as I could set thresholds on KPIs like ACOS or daily ad spend and I would only get notified when there was a significant or relevant shift so this really freed up some mental space on my end and even when it came to spotting SKUs witnessing drops in units before it was too dire, this was useful and gave me enough time to act proactively before the impact was monumental Review collected by and hosted on G2.com. What do you dislike about Domo? The pricing model was the most significant frustration as it was consumption-based and not fully transparent upfront I felt. Why? Because as the data set grows in volume, so do the costs and we work with very large datasets so this pricing model then works better for the smaller teams if they have small datasets otherwise it becomes difficult to justify using such a tool. Onboarding took longer than expected I would also add because the interface itself isn't also as intuitive as one can imagine and Beast Mode in particular i'd say has a long way to go in adaptation terms. I say this because a lot of times, I found myself piecing things together referencing external sources like online forums that have encountered similar hurldes or bottlenecks rather than internal guidance that gets me where I want to be. Lastly, connector reliability was inconsistent and as someone who tried the Amazon Ads one and saw results, there was lag in attribution of results which meant having to always work with data 2 days behind to ensure we were working with more accurate results with clients and to prevent discrepancies if they had calculated amounts on their side - something that actually gave us a headache once when we went with the real time data and found out the hard way when the client had their manual dashboard show otherwise Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? The core problem that was solved was fragmentation. Before having a centralised dashboard I had been previously getting the Amazon Ads data into Excel spreadsheets and then using formulas to reconcile data and calculate shifts in data which was the key focus and this kind of process eats into your schedule heavily - we are talking 4 -6 hours each time I had to do that for our big clients. In comes DOMO, and the process is collapsed so to speak and I can actually use that time for analyses and even expanding the types of views I can come up with beyond my own imagination sometimes and sometimes within that but now executable unlike with Excel where there were limitations at points. TACOS by SKU especially which I have previously mentioned was something I had previously calculated manually weekly, and being able to move that into a live dashboard meant I could see a SKU trending incorrectly on a tuesday in the week rather than when I reconciled the data the following week for example for the client call which often meant I have to explain why we had this issue and why it took us longer to fix - as compared to now where I can bring it up and mention what we have done to ensure it trends correctly before too much bleeding in the account Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vytas J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vytas J.") VJ Vytas J. Field CTO – Cybersecurity Information Technology and Services Enterprise (\> 1000 emp.) 6/17/2026 "Domo Unifies BI, Dashboards, and Data Connectors with a Solid User Experience" 4/5 What do you like best about Domo? Domo is strong because it brings BI, dashboards, data connectors, and executive reporting into one platform that business users can actually navigate without always needing engineering support. I gave it an 8 because the visualization and data integration experience is solid, but there can still be friction around cost, governance, and performance tuning as usage scales. Review collected by and hosted on G2.com. What do you dislike about Domo? its xpensive as adoption expands, especially when more teams start adding connectors, dataflows, and dashboards. I also dislike that some advanced governance, performance tuning, and complex data modeling work still requires technical support, so it is not always as self-service as the front-end experience makes it seem. Review collected by and hosted on G2.com. What problems is Domo solving and how is that benefiting you? Domo helps centralize reporting across different systems so leadership and business teams can get a single view of KPIs without waiting on manual spreadsheet updates or one-off analyst pulls. The benefit is faster decision-making, Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. 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