--- title: D&B Rev.Up ABX Reviews meta_title: 'D&B Rev.Up ABX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 109 reviews by the users' company size, role or industry to find out how D&B Rev.Up ABX works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 109 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # D&B Rev.Up ABX Reviews **Vendor:** Dun & Bradstreet **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 109 ## About D&B Rev.Up ABX D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first ## D&B Rev.Up ABX Pros & Cons **What users like:** - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. (3 reviews) - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies. (3 reviews) - Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. (3 reviews) - Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. (3 reviews) - Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. (3 reviews) - Users appreciate the **automation capabilities** of D&B Rev.Up ABX, enhancing their efficiency in data management and outreach. (2 reviews) - Automation Efficiency (2 reviews) - Database Extensiveness (2 reviews) - Database Size (2 reviews) - Users value the **rich business data** from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. (2 reviews) **What users dislike:** - Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. (3 reviews) - Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. (2 reviews) - Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. (2 reviews) - Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. (2 reviews) - Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. (1 reviews) - Users find the **learning curve difficult** , making it challenging for new users to effectively utilize D&B Rev.Up ABX. (1 reviews) - Clunky Design (1 reviews) - Complex Features (1 reviews) - Users find D&B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews) - Complex Reporting (1 reviews) ## D&B Rev.Up ABX Reviews ### 1. Review for D&B Rev.UP ABX **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2024 **What do you like best about D&B Rev.Up ABX?** I see that Sales Activation Module is game Changer which is surfacing priotirised accounts directly inside sales tools **What do you dislike about D&B Rev.Up ABX?** Learning curve is quite difficult to understand for new users **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** User can do a deep analysis of Audience and target and make strategies based on it which will result in Pitching in correct direction with each group of audience **Official Response from Kevin Johnson:** > Thank you so much for your kind words! We’re glad you’re pleased with D&B Rev. Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 2. How I leveraged D&B Rev.Up ABX for my community operations **Rating:** 4.0/5.0 stars **Reviewed by:** Hamzah I. | Community Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about D&B Rev.Up ABX?** Automation is good and so is the API intergration, Analytics is something I have relied on. Data sets are quite vast and 360 Dashboard was the best part. I liked how easily I was able to segment my onboarding and engagement operations and target the different subsets as different campaigns. Cross channel activation is again the best part and I have leveraged it quite a lot for my virtual events and webinars with one go my content has visibilty in all channels. **What do you dislike about D&B Rev.Up ABX?** Well for starters, It doesn't give you real time insights. On granular level you can't use this tool. So yes, real time automated workflow is something you can't trigger here which I believe as a community manager you need that considering you have to moniter the user journey from channel to channel on your platform.Instantaneous engagement tracking is something that's missing and that's what is important for a marketer who's on roll and believe ,e there are other cheaper options available too! **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** The platform I was using disn't had an intergrated campaingn deployment functionality and that was the main purpose I was using this software also, our students were active on all the social cross channels so for this automation, sharing info was quite easier with Rev.Up. The tool aslo helped me to check what content is working on my community feed and gave me a way out to plan further. Following up with students was never easier before as I had set up an LMS query channel and measured the number of interactions in that forum at ease to access the flow of tickets. So yes, primarily it was automation of cross channels for me. **Official Response from Kevin Johnson:** > Thank you so much for your kind words, Hamzah! We’re glad you’re pleased with D&B Rev. Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ## D&B Rev.Up ABX Discussions - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote - [View D&B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?filters%5Bsentiment_snippet%5D=1621916&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A53%3A51+-0500&secure%5Bsession_id%5D=4f1274bf-5eed-4401-b23c-a20aa6b17a00&secure%5Btoken%5D=2f177bef511360e1a4ab6ef1f7b228ead872f6213eaff455f2f5d4247da68ca1&format=llm_user) ## D&B Rev.Up ABX Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top D&B Rev.Up ABX Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews)