# Top 10 GWI Alternatives & Competitors (198)4.4 out of 5 Based on G2 reviews, GWI is often evaluated alongside top-rated alternatives that vary by use case, pricing, and features. When comparing GWI with other tools, reviewers most often evaluate marketing and audience insights as key differentiators. The best overall alternative to GWI is [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews), rated ~4.4 stars on G2 from 709+ reviewers. It is frequently praised for helpful and intuitive. Other well-known alternatives to GWI are: - [Meltwater](https://www.g2.com/products/meltwater/reviews) – known for helpful and customer support (G2 star rating ~4.1) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – highly rated for insights and analytics (G2 star rating ~4.2) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) – offers survey creation and intuitive (G2 star rating ~4.4) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) – best suited for teams that need ease of creation and intuitive (G2 star rating ~4.4) Browse top options below. Based on G2 review data, GWI is most commonly used in industries like [Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Survey Software](https://www.g2.com/categories/survey). Compare user ratings by vertical to find the best fit. [Get Price](/products/gwi/software_advice_form_fill/new) ## Top 10 Alternatives to GWI Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how GWI stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Online Media, and Computer Software, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image") ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) [ Brandwatch Consumer Intelligence ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) By [Brandwatch](https://www.g2.com/sellers/brandwatch) [ 4.4/5(728) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews#reviews) Product Description Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web. Reviewers say compared to GWI, Brandwatch Consumer Intelligence is: Slower to reach roi Better at meeting requirements Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image") ](https://www.g2.com/products/meltwater/reviews) [ Meltwater ](https://www.g2.com/products/meltwater/reviews) By [Meltwater](https://www.g2.com/sellers/meltwater) [ 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews#reviews) Product Description Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features. Reviewers say compared to GWI, Meltwater is: Slower to reach roi Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") ](https://www.g2.com/products/adobe-analytics/reviews) [ Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews#reviews) Product Description Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities. Reviewers say compared to GWI, Adobe Analytics is: Slower to reach roi Better at meeting requirements Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image") ](https://www.g2.com/products/qualtrics-market-research/reviews) [ Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/reviews) By [Qualtrics](https://www.g2.com/sellers/qualtrics) [ 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews#reviews) Product Description Get the data you need to make the most important decisions. From product, pricing, market segmentation, or brand tracking, Qualtrics CoreXM is the gold standard in experience management. Qualtrics combines powerful features like 100+ question types and robust logic with ease of use to make research easier than ever. Reviewers say compared to GWI, Qualtrics Market Research is: Slower to reach roi Better at meeting requirements More usable Categories in common with GWI: [ Consumer Insights Platforms ](/categories/consumer-insights-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image") ](https://www.g2.com/products/surveymonkey/reviews) [ SurveyMonkey ](https://www.g2.com/products/surveymonkey/reviews) By [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) [ 4.4/5(23,900) ](https://www.g2.com/products/surveymonkey/reviews#reviews) Product Description SurveyMonkey is a leading survey and feedback management solution, trusted by millions of users across more than 300,000 organizations around the world. SurveyMonkey and its AI-powered tools empower organizations of all sizes to deliver world-class experiences for their employees, customers, and stakeholders. Reviewers say compared to GWI, SurveyMonkey is: Slower to reach roi More usable Better at meeting requirements Categories in common with GWI: [ Consumer Insights Platforms ](/categories/consumer-insights-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") ](https://www.g2.com/products/demandbase-one/reviews) [ Demandbase One ](https://www.g2.com/products/demandbase-one/reviews) By [Demandbase](https://www.g2.com/sellers/demandbase) [ 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews#reviews) Product Description The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to GWI, Demandbase One is: Slower to reach roi Better at meeting requirements More usable Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2c76bc59390c8d8eb7065dd8c478a664/usertesting.png "Product Avatar Image") ](https://www.g2.com/products/usertesting/reviews) [ UserTesting ](https://www.g2.com/products/usertesting/reviews) By [UserTesting](https://www.g2.com/sellers/usertesting) [ 4.4/5(792) ](https://www.g2.com/products/usertesting/reviews#reviews) Product Description UserTesting is an AI-enhanced human insight platform that helps organizations collect fast, actionable feedback from real users—empowering teams to validate decisions, co-innovate at scale, and deliver better products, services, and customer experiences. Trusted by leading enterprises to reduce risk, accelerate innovation, and exceed customer expectations. Reviewers say compared to GWI, UserTesting is: Slower to reach roi Better at meeting requirements More usable Categories in common with GWI: [ Consumer Insights Platforms ](/categories/consumer-insights-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/82ea150f41561aee9527718563a87d3e/forsta.jpg "Product Avatar Image") ](https://www.g2.com/products/forsta/reviews) [ Forsta ](https://www.g2.com/products/forsta/reviews) By [Forsta](https://www.g2.com/sellers/forsta) [ 4.2/5(335) ](https://www.g2.com/products/forsta/reviews#reviews) Product Description Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive set of research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualization and more. Reviewers say compared to GWI, Forsta is: Slower to reach roi Better at meeting requirements Categories in common with GWI: [ Consumer Insights Platforms ](/categories/consumer-insights-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d7a6867b2a633fbb5cb36165ac39a3ea/audiense.png "Product Avatar Image") ](https://www.g2.com/products/audiense/reviews) [ Audiense ](https://www.g2.com/products/audiense/reviews) By [Audiense](https://www.g2.com/sellers/audiense) [ 4.5/5(247) ](https://www.g2.com/products/audiense/reviews#reviews) Product Description Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale. Reviewers say compared to GWI, Audiense is: Slower to reach roi More usable Better at meeting requirements Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3535f71b2a0f16cb37247f249d1d534c/salesforce-data-360-formerly-data-cloud.jpeg "Product Avatar Image") ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) [ Salesforce Data 360 (formerly Data Cloud) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.3/5(319) ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews#reviews) Product Description Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action. Reviewers say compared to GWI, Salesforce Data 360 (formerly Data Cloud) is: Slower to reach roi Better at meeting requirements More expensive Categories in common with GWI: [ Audience Intelligence Platforms ](/categories/audience-intelligence-platforms) ## GWI Alternatives FAQs Generated using AI ### How does GWI compare to Brandwatch Consumer...? According to G2 data, both [GWI](https://www.g2.com/products/gwi/reviews) and [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) hold an equal average rating of 4.4 out of 5, with GWI having 191 reviews and Brandwatch Consumer Intelligence having 726 reviews, indicating a broader user base for Brandwatch. In dimension scores, Brandwatch leads GWI by 0.3 points in Better at Meeting Requirements (8.4 vs 8.1) but trails by 0.1 points in Usability (8.2 vs 8.3). GWI outperforms Brandwatch in Ease of Setup by 0.8 points (8.8 vs 8.0), Ease of Admin by 0.4 points (8.7 vs 8.3), Better Support by 0.4 points (9.0 vs 8.6), and Easier to Do Business With by 0.3 points (9.1 vs 8.8). User sentiment analysis reveals GWI is praised for Ease of Use (59 mentions), Audience Analysis (50 mentions), and Customer Support (27 mentions), while Brandwatch is noted for Ease of Use (50 mentions), Helpful nature (31 mentions), and Intuitive UI (28 mentions). Brandwatch users highlight Dashboard Customization (21 mentions) and Analytics (19 mentions) more frequently than GWI users. Conversely, GWI users report more concerns about Inaccuracy (10 mentions) and Limited Data (8 mentions), whereas Brandwatch users cite Learning Curve (18 mentions) and Platform Limitations (16 mentions) more often. Overall, [GWI](https://www.g2.com/products/gwi/reviews) excels in ease of setup, administration, and customer support, making it favorable for organizations valuing quick onboarding and strong service. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) offers stronger capabilities in meeting requirements and dashboard customization, appealing to users needing advanced analytics and flexible reporting in social listening contexts. ### What are the best alternatives to GWI? The best alternatives to GWI based on G2 user reviews include [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) (4.4/5 stars, 726 reviews), [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) (4.2/5 stars, 1217 reviews), [Meltwater](https://www.g2.com/products/meltwater/reviews) (4.1/5 stars, 2655 reviews), [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) (4.4/5 stars, 3016 reviews), [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews), [UserTesting](https://www.g2.com/products/usertesting/reviews) (4.4/5 stars, 791 reviews), [Forsta](https://www.g2.com/products/forsta/reviews) (4.2/5 stars, 335 reviews), [Audiense](https://www.g2.com/products/audiense/reviews) (4.5/5 stars, 247 reviews), [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) (4.3/5 stars, 298 reviews), and [YouScan](https://www.g2.com/products/youscan/reviews) (4.7/5 stars, 292 reviews). These alternatives are highly rated and offer robust audience intelligence capabilities. ### What features do alternatives offer that GWI does not? Alternatives to GWI offer features not available in GWI such as native ad integrations (Adobe Analytics, Audiense), influencer identification (Meltwater, Audiense, YouScan), and advanced AI-powered social media listening with image analysis and real-time alerts (YouScan). ### Which Audience Intelligence Platforms tools do reviewers recommend instead of GWI? Reviewers recommend [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) for its real-time social listening, AI-powered insights, and broad data coverage with 726 reviews and a 4.4-star rating. [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) is favored for deep behavioral analysis, unsampled real-time data, and integration within Adobe Experience Cloud, supported by 1217 reviews at 4.2 stars. [Meltwater](https://www.g2.com/products/meltwater/reviews) is praised for combining media monitoring, social listening, and influencer identification with AI tools, with 2655 reviews and a 4.1-star rating. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) is recommended for advanced survey design and research analytics, with 3016 reviews at 4.4 stars. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) is noted for its account intelligence and intent data for B2B marketing, with 1953 reviews and 4.4 stars. [YouScan](https://www.g2.com/products/youscan/reviews) stands out for AI-powered social listening with image recognition and TikTok data, holding a 4.7-star rating across 292 reviews. These platforms are suggested for users seeking features beyond GWI's current offerings and for enhanced audience intelligence capabilities. ### Why do users choose Brandwatch Consumer... over GWI? Users choose [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) over GWI primarily for its comprehensive social listening capabilities and advanced analytics. Brandwatch's AI-powered insights, robust sentiment analysis, and highly customizable dashboards are frequently praised, with 22 mentions highlighting dashboards and 19 mentions emphasizing analytics and insights value. Its ability to transform vast amounts of unstructured online data into clear, actionable insights supports real-time monitoring and strategic decision-making, which is critical for enterprises focused on brand reputation and consumer sentiment. Additionally, Brandwatch's broader data coverage across multiple platforms, including blogs, forums, and news sites, and its multilingual support enable global monitoring and competitive analysis. Users appreciate the platform's flexibility in query building and segmentation, which facilitates tailored insights for diverse business needs. The platform's helpfulness and intuitive user interface, cited in 31 and 28 reviews respectively, contribute to its appeal despite a steeper learning curve. Brandwatch's customer support and training resources also enhance user experience, making it a preferred choice for organizations requiring deep social media intelligence and sophisticated reporting tools. These strengths make Brandwatch Consumer Intelligence the favored option for users prioritizing advanced social listening, comprehensive data integration, and customizable analytics over ease of setup and administration. ### Explore Articles [ Leading contact center workforce app ](https://www.g2.com/discussions/leading-contact-center-workforce-app-what-s-actually-working) [ Which ethics and compliance training platforms meet SOC 2 and privacy requirements for a company whose employees operate in multiple countries with different data protection laws? ](https://www.g2.com/discussions/which-ethics-and-compliance-training-platforms-meet-soc-2-and-privacy-requirements-for-a-company-whose-employees-operate-in-multiple-countries-with-different-data-protection-laws) [ Which feature management platforms work best for teams managing thousands of flags across multiple environments? ](https://www.g2.com/discussions/which-feature-management-platforms-work-best-for-teams-managing-thousands-of-flags-across-multiple-environments) [ What are the best IRCM systems designed for communications service provider revenue management? ](https://www.g2.com/discussions/what-are-the-best-ircm-systems-designed-for-communications-service-provider-revenue-management) [ Top-rated display advertising platforms for agencies ](https://www.g2.com/discussions/what-are-the-top-rated-display-advertising-platforms-for-agencies) [ Which is the most effective fraud detection software for e-commerce ](https://www.g2.com/discussions/which-is-the-most-effective-fraud-detection-software-for-e-commerce) ### Spotlight Categories [ Video Conferencing Software ](https://www.g2.com/categories/video-conferencing) [ Business Process Management Software ](https://www.g2.com/categories/business-process-management) [ Mobile Marketing Software ](https://www.g2.com/categories/mobile-marketing)