Derek G.

Global Marketing Director

Small-Business (50 or fewer emp.)

4/6/2020

"Amazingly-talented team full of passionate marketers that I can always rely on in crunchtime"

5/5

Describe the project or task Directive helped with:

When I first got to ActivePDF, I had to start from the ground up again. I couldn't scale people internally so I needed help. Directive stepped in and took care of all the weeds in between our marketing team and success. I knew what we needed to but the extra hands on deck from the team really made the difference as we did 1 year's worth of work in our first 3 months together. The passion never died as we continue to grow! Review collected by and hosted on G2.com.

What do you like best about Directive?

Culture and personality mean everything! They're excited and know more than other 'experts' I've met throughout my experience. The Directive team was ready to implement my vision but also offered advice when I needed it most so we could pull out all the stops and go wild. Review collected by and hosted on G2.com.

What do you dislike about Directive?

It's really difficult to list anything because they always stepped up to the plate. No company is perfect and when those times came, we always made things right together. It's a true team effort all around. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

You must bring the vision and what you want to accomplish to the table. Don't hire them and then expect them to do the job for you. That's not fair in a partnership like this and will always lead to failure. Transparency and accountability are key while having fun! Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

We really lacked vision and reliable data analytics. Through our weekly AdWords and SEO focuses together, it was easy to start labeling what would determine success for both of our teams and went for it. Full transparency and accountability helped us get really good work done a lot faster than you would see anywhere else. Review collected by and hosted on G2.com.

Keri L.

VP Marketing and Cybersecurity Sales

Mid-Market (51-1000 emp.)

4/10/2020

"Great team, intelligent insight and organized process!"

5/5

Describe the project or task Directive helped with:

Directive helped CyberDefenses develop a strategy to increase our footprint in the market and they were invaluable in executing that strategy. They supported us with the full scope of our program, including copy writing, ad placements, contributed articles and keyword research. What I appreciated the most is their ability to push things forward effectively even when things were ambiguous as we continued to hone our offering. The team knows their stuff and they are good at picking up on the nuances that can mean the difference between success or not. I highly recommend them! Review collected by and hosted on G2.com.

What do you like best about Directive?

The team's solid process helped keep us moving forward and their insights into tactics that work well in our space were also helpful. Review collected by and hosted on G2.com.

What do you dislike about Directive?

Only negative is some of the processes didn't flow into our tools, but that was minor. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Follow their process. It works! Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Gain brand awareness. Review collected by and hosted on G2.com.