# Best Demand Side Platform (DSP) - Page 4

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.

DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.

To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.

A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.

To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:

- Enable real-time ad buying through integration with ad exchanges or SSPs
- Support impression-level bidding in real-time digital ad auctions
- Facilitate media buying across multiple digital advertising channels
- Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS)





## Top Demand Side Platform (DSP) at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (864 reviews) | Omnichannel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" |
| 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel programmatic buying with buyer-side transparency | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 3 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | AI-driven programmatic targeting with cookieless audiences | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" |
| 4 | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5.0 (133 reviews) | Visual full-funnel journey-based programmatic activation | "[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)" |
| 5 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with cookieless audience targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" |
| 6 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" |
| 7 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level programmatic display with intent targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" |
| 8 | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5.0 (278 reviews) | Cross-channel programmatic buying with Google-native attribution | "[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)" |
| 9 | [NT Technology](https://www.g2.com/products/nt-technology/reviews) | 4.8/5.0 (18 reviews) | Cross-border programmatic with premium inventory transparency | "[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)" |
| 10 | [Vistar Media](https://www.g2.com/products/vistar-media/reviews) | 4.5/5.0 (17 reviews) | Programmatic DOOH buying with lift measurement | "[Smart and Data-Driven Ad Solutions from Vistar Media](https://www.g2.com/survey_responses/vistar-media-review-11791280)" |


## G2 Grid® for Demand Side Platform (DSP)
![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935)
Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform.
Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)


## How Many Demand Side Platform (DSP) Products Does G2 Track?
**Total Products under this Category:** 157

### Category Stats (Jul 2026)
- **Average Rating**: 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month
*Last updated: July 13, 2026*


## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,900+ Authentic Reviews
- 157+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Demand Side Platform (DSP) Is Best for Your Use Case?

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [NT Technology](https://www.g2.com/products/nt-technology/reviews)
- **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)


---

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-07-13T14%3A22%3A48Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp&secure%5Btoken%5D=be8ecfb4442fb86e9143fce814de4e5bd143b08f827d53582748830006d6939d&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Demand Side Platform (DSP) Products in 2026?
### 1. [RevX: Mobile Programmatic Platform](https://www.g2.com/products/revx-mobile-programmatic-platform/reviews)
Made for Growth, Built for App Marketers RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We help customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. The key highlights: 1. Flexible Programmatic full-funnel solution for your specific needs - Choose a managed service with full transparency or our self-serve in-house bidder. 2. Transparency - 100% transparency for every impression served. 3. AI & App Intelligence - Supply optimization and audience modeling leveraging 1st and 3rd party data. 4. CPI/CPA prediction and dynamic real-time targeting - Deep learning algorithms for bid optimization on all funnel stages. 5. Creative Innovation - Dynamic creative feeds and varied creative formats to maximize personalization & engagement. 6. Lift & Incrementality focused - Integrated modules to measure incrementality with accessible dashboards. 7. Massive scale - High-audience outreach via integrations across all programmatic ecosystem. For more information visit revx.io.


**Average Rating:** 4.2/5.0
**Total Reviews:** 8
**How Do G2 Users Rate RevX: Mobile Programmatic Platform?**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind RevX: Mobile Programmatic Platform?**

- **Seller:** [RevX](https://www.g2.com/sellers/revx)
- **Year Founded:** 2014
- **HQ Location:** Singapore
- **Twitter:** @RevX_Platform (122 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10129177 (80 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 25% Enterprise


#### What Are RevX: Mobile Programmatic Platform's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Efficiency (1 reviews)
- Inventory Management (1 reviews)
- Platform Usability (1 reviews)
- Simple (1 reviews)



### What Do G2 Reviewers Say About RevX: Mobile Programmatic Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy platform usage** of RevX, highlighting its efficient inventory management and user-friendly interface.
- Users enjoy the **efficient inventory management** and find the platform easy to navigate and user-friendly.
- Users value the **efficient inventory management** of RevX, appreciating its user-friendly interface and ease of use.
- Users appreciate the **good UI and easy platform usage** of RevX, enhancing their overall experience.
- Users praise the **efficient inventory** management and the user-friendly design of the RevX platform.


#### What Are Recent G2 Reviews of RevX: Mobile Programmatic Platform?

**"[Retargeting sorted for me](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Gambling & Casinos*

[Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192)

---

**"[The best programmatic platform for campaign management depends on specific needs and goals, but some popular options include Google Ads, Facebook Ads Manager, and Adobe Advertising Cloud.](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509)"**

**Rating:** 4.0/5.0 stars
*— Chunnu A.*

[Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509)

---


#### What Are G2 Users Discussing About RevX: Mobile Programmatic Platform?

- [What is RevX: Mobile Programmatic Platform used for?](https://www.g2.com/discussions/what-is-revx-mobile-programmatic-platform-used-for)

### 2. [RTBiQ](https://www.g2.com/products/rtbiq/reviews)
RTBiQ is an advertising technology company built on transparency, honesty, and a mission to always provide best-in-class customer experiences. With managed, self-serve, and hybrid solutions, RTBiQ offers custom programmatic advertising solutions for brands, agencies, and advocacy groups


**Average Rating:** 4.8/5.0
**Total Reviews:** 2

**Who Is the Company Behind RTBiQ?**

- **Seller:** [RTBiQ](https://www.g2.com/sellers/rtbiq)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/rtbiq (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of RTBiQ?

**"[Great service and support](https://www.g2.com/survey_responses/rtbiq-review-5206695)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Music*

[Read full review](https://www.g2.com/survey_responses/rtbiq-review-5206695)

---

**"[RTBiQ continually helps me find solutions for my clients that are not obvious strategies or fixes.](https://www.g2.com/survey_responses/rtbiq-review-5208811)"**

**Rating:** 4.5/5.0 stars
*— Maura E.*

[Read full review](https://www.g2.com/survey_responses/rtbiq-review-5208811)

---


#### What Are G2 Users Discussing About RTBiQ?

- [What is RTBiQ used for?](https://www.g2.com/discussions/what-is-rtbiq-used-for)

### 3. [Teqblaze White Label DSP](https://www.g2.com/products/teqblaze-white-label-dsp/reviews)
SmartyAds White Label DSP is an omnichannel, highly customized programmatic software for ad buying that helps brands, agencies, and ad networks to acquire programmatic demand-side platform and capitalize on it without investing their time and efforts in developing and supporting their own DSP platform. SmartyAds White Label DSP solution is a technology that perfectly adapts to the media-buying needs of every business. With this enterprise-grade decision advertisers, brands and agencies play according to their own rules: define who to buy from, manage the traffic type they obtain, and benefit from independent, commission-free traffic buying. Key strong points of SmartyAds White Label DSP: - Connecting custom SSP partners - Advanced tunable targeting and hyper-local targeting options - Access to the most innovative DSP features like CTV advertising formats, fill rate booster, win rate optimizer, dynamic ad insertion, CTR pacer. - Reduced media-buying cost enabled by intelligent bidding technologies and the absence of third-party commissions. - Scalability to various business blueprints


**Average Rating:** 4.3/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Teqblaze White Label DSP?**

- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Teqblaze White Label DSP?**

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds (402 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (73 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Teqblaze White Label DSP?

**"[Smarty Ads- Smart for Everyone](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-4806046)"**

**Rating:** 4.5/5.0 stars
*— Christa G.*

[Read full review](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-4806046)

---

**"[Expose your inventory at ease](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-5290629)"**

**Rating:** 4.0/5.0 stars
*— Shaihbaz S.*

[Read full review](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-5290629)

---


#### What Are G2 Users Discussing About Teqblaze White Label DSP?

- [What is SmartyAds White Label DSP used for?](https://www.g2.com/discussions/what-is-smartyads-white-label-dsp-used-for)

### 4. [Verve Demand Side Platform](https://www.g2.com/products/verve-demand-side-platform/reviews)
Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way.


**Average Rating:** 4.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Verve Demand Side Platform?**

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 5.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 3.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Verve Demand Side Platform?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®)
- **Ownership:** STO: VER

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Verve Demand Side Platform?

**"[Great for demand generation](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)"**

**Rating:** 4.5/5.0 stars
*— Aleksandra C.*

[Read full review](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)

---



### 5. [AdMachine White Label DSP](https://www.g2.com/products/admachine-white-label-dsp/reviews)
AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help


**Average Rating:** 2.8/5.0
**Total Reviews:** 3

**Who Is the Company Behind AdMachine White Label DSP?**

- **Seller:** [Platform.io](https://www.g2.com/sellers/platform-io)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/4841592/ (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 80% Small-Business, 20% Mid-Market


#### What Are AdMachine White Label DSP's Pros and Cons?

**Pros:**

- Advertising Management (2 reviews)
- Analytics (2 reviews)
- Analytics Insights (2 reviews)
- Customization (2 reviews)
- Features (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Learning Difficulty (2 reviews)
- Poor Documentation (2 reviews)
- Required Knowledge (2 reviews)
- Software Bugs (2 reviews)


### What Do G2 Reviewers Say About AdMachine White Label DSP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customizable platform and real-time analytics** of AdMachine White Label DSP for effective ad management.
- Users value the **real-time analytics** of AdMachine White Label DSP, which helps optimize campaigns effectively.
- Users value the **real-time analytics** of AdMachine White Label DSP for optimizing campaigns and maintaining brand identity.
- Users value the **customization options** in AdMachine White Label DSP, enhancing their branding and campaign effectiveness.
- Users value the **flexible features** of AdMachine White Label DSP, enhancing campaign effectiveness and branding consistency.

**Cons:**

- Users find a **steep learning curve** challenging for beginners, compounded by occasional bugs and insufficient documentation.
- Users face a **steep learning curve** with AdMachine White Label DSP, compounded by occasional bugs and insufficient documentation.
- Users struggle with **poor documentation** , making it hard to troubleshoot and navigate the platform's advanced features.
- Users find the **steep learning curve** and insufficient documentation challenging when trying to navigate AdMachine White Label DSP.
- Users face a **steep learning curve and occasional software bugs** , making it challenging to navigate the platform effectively.

#### What Are Recent G2 Reviews of AdMachine White Label DSP?

**"[AdMachine DSP: Customizable and Efficient for Targeted Campaigns](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)"**

**Rating:** 5.0/5.0 stars
*— Ankit P.*

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)

---

**"[Great for Push Ads](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)"**

**Rating:** 5.0/5.0 stars
*— Scotty G.*

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)

---


#### What Are G2 Users Discussing About AdMachine White Label DSP?

- [What is AdMachine White Label DSP used for?](https://www.g2.com/discussions/what-is-admachine-white-label-dsp-used-for)

### 6. [Adslot Media](https://www.g2.com/products/adslot-media/reviews)
We’ve set out to simplify media and increase the value of advertising for marketers. Adslot provides technology that advances the collaboration between marketers and publishers, and simplifies media buying. With our products, you can plan, buy, and manage all of your media.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Adslot Media?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Adslot Media?**

- **Seller:** [Adslot](https://www.g2.com/sellers/adslot)
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/adslot (45 employees on LinkedIn®)
- **Ownership:** ASX: ADS

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Adslot Media?

**"[My Experience with Adslot Media](https://www.g2.com/survey_responses/adslot-media-review-9313329)"**

**Rating:** 5.0/5.0 stars
*— Prateek B.*

[Read full review](https://www.g2.com/survey_responses/adslot-media-review-9313329)

---



### 7. [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews)
AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.


**Average Rating:** 4.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate AppDiscovery?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind AppDiscovery?**

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin (18,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (531 employees on LinkedIn®)
- **Ownership:** NASDAQ: APP

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of AppDiscovery?

**"[UA platform has a user friendly, useful and successful interface, but it has some shortcomings.](https://www.g2.com/survey_responses/appdiscovery-review-8506539)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Games*

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8506539)

---

**"[Best UA platform on the market](https://www.g2.com/survey_responses/appdiscovery-review-8249182)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer Games*

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8249182)

---



### 8. [Aroscop](https://www.g2.com/products/aroscop/reviews)
Aroscop is the industry’s most flexible and transparent ad-trade platform that gives you maximum control of your campaigns in a smarter way. We combine advanced RTB technology, analytics, machine learning, and AI to set new standards in transparency, ad relevance, precision targeting features, advanced reporting, and audience building with an extremely easy-to-use interface.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Aroscop?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Aroscop?**

- **Seller:** [Aroscop Tech](https://www.g2.com/sellers/aroscop-tech)
- **Year Founded:** 2018
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** http://www.linkedin.com/company/aroscop-inc (19 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Aroscop?

**"[better customer understanding and proper audience identification](https://www.g2.com/survey_responses/aroscop-review-8342580)"**

**Rating:** 4.0/5.0 stars
*— Shubhra S.*

[Read full review](https://www.g2.com/survey_responses/aroscop-review-8342580)

---



### 9. [BidsCube DSP](https://www.g2.com/products/bidscube-dsp/reviews)
BidsCube Demand-Side Platform is a comprehensive solution for brands and agencies to create ultimate campaigns. The industry-leading advertising software for your success! Start real-time bidding on ad spaces on a wide variety of sites and apps to achieve next-step efficiency and advertise using the best publishers’ inventory within milliseconds. With BidsCube DSP, thousands of publishers and their inventory are at your fingertips!


**Average Rating:** 3.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate BidsCube DSP?**

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind BidsCube DSP?**

- **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **Twitter:** @BidsCube_Ads (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidscube/ (55 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business





### 10. [BidSwitch](https://www.g2.com/products/bidswitch/reviews)
BidSwitch empowers DSP Partners with a portfolio of technology and infrastructure-level solutions that improve the quality and performance of your business.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind BidSwitch?**

- **Seller:** [BidSwitch](https://www.g2.com/sellers/bidswitch)
- **HQ Location:** New York, US
- **Twitter:** @BidSwitch (616 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidswitch (5 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of BidSwitch?

**"[Fascinating company with fascinating service](https://www.g2.com/survey_responses/bidswitch-review-8762998)"**

**Rating:** 5.0/5.0 stars
*— Davit L.*

[Read full review](https://www.g2.com/survey_responses/bidswitch-review-8762998)

---



### 11. [BrightRoll](https://www.g2.com/products/healthy-ads-brightroll/reviews)
BrightRoll DSP is a global Demand Side Platform headquartered in California, USA and owned by Yahoo. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use BrightRoll as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind BrightRoll?**

- **Seller:** [Healthy Ads](https://www.g2.com/sellers/healthy-ads)
- **Year Founded:** 2008
- **HQ Location:** Sydney, US
- **Twitter:** @healthyads (41 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/healthyads/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of BrightRoll?

**"[Good Programmatic Advertising Platform](https://www.g2.com/survey_responses/brightroll-review-6591398)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/brightroll-review-6591398)

---


#### What Are G2 Users Discussing About BrightRoll?

- [What is BrightRoll used for?](https://www.g2.com/discussions/what-is-brightroll-used-for)

### 12. [ClickAdilla](https://www.g2.com/products/clickadilla/reviews)
ClickAdilla is a high-technology self-serve ad network platform that provides quality traffic with anti-fraud and anti-spam systems. The network grants services to advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly interface is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues. Every day ClickAdilla brings more than 4,5 BLN impressions to its users covering 240+ GEOs including Tier 1. We provide traffic to more than 15 000 clients daily. PopUnder at ClickAdilla delivers maximum control and conversions in a single format. Set the exact moment your ad appears with Popunder View Targeting to capture users at peak attention, and track the full customer journey with Dual Postbacks — from click to conversion. The format brings high volumes of quality traffic, launches in minutes, and scales effortlessly across any GEOs and devices. Traffic DSP is a service that allows advertisers to integrate third-party traffic sources and manage their advertising accounts through ClickAdilla’s interface. One user-friendly interface of ClickAdilla allows you to see transparent statistics, optimize, and receive all information about campaign performance. Using Traffic DSP you get traffic straight from the sources without overpaying the margin.


**Average Rating:** 4.4/5.0
**Total Reviews:** 6
**How Do G2 Users Rate ClickAdilla?**

- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind ClickAdilla?**

- **Seller:** [ClickAdilla](https://www.g2.com/sellers/clickadilla)
- **HQ Location:** Dublin, IE
- **Twitter:** @Clickadilla1 (578 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clickadilla (62 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of ClickAdilla?

**"[Clickadilla Is Providing A Seamless Advertising Experience](https://www.g2.com/survey_responses/clickadilla-review-8838095)"**

**Rating:** 4.5/5.0 stars
*— Leonardo C.*

[Read full review](https://www.g2.com/survey_responses/clickadilla-review-8838095)

---

**"[ClickAdilla is amazing platform for publishers and advertisers.](https://www.g2.com/survey_responses/clickadilla-review-9333411)"**

**Rating:** 4.0/5.0 stars
*— Jennifer J.*

[Read full review](https://www.g2.com/survey_responses/clickadilla-review-9333411)

---



### 13. [DecenterAds DSP](https://www.g2.com/products/decenterads-dsp/reviews)
DecenterAds is a one-stop advertising tech platform that offers efficient solutions for supply and demand. More than 250 companies already use our programmatic advertising and digital technologies, so we have been providing comprehensive advertising services for 10 years. Our technology solutions target customers in various sectors like automotive, IT, telecommunications, entertainment, and finance, helping increase revenues. Our tools effectively manage advertising flow for businesses of all sizes. We started as a DSP for brands, companies, and service providers, later expanding to include an SSP for website owners and an AdExchange for ad buying and placement processes. We prioritize our partners' needs, building an ecosystem that balances traffic demand and trust. With personalized service, we understand our partners' challenges and tailor solutions accordingly. Collaborating closely with advertisers, publishers, broadcasters, and rights holders, we deliver the best results. Our oRTB technology is highly promising in the programmatic industry, supporting all versions of the OpenRTB protocol for faster bidding and transparency. We offer top ad formats (banner, CTV/OTT, audio, video, native) and cover all traffic types (in-app, desktop, mobile web) for maximum efficiency. We continually innovate to meet partners' needs while maintaining honesty, quality, and respect.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate DecenterAds DSP?**

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind DecenterAds DSP?**

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads (223 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/decenterads/ (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of DecenterAds DSP?

**"[New ERA of advertising](https://www.g2.com/survey_responses/decenterads-dsp-review-8526751)"**

**Rating:** 4.0/5.0 stars
*— darshan b.*

[Read full review](https://www.g2.com/survey_responses/decenterads-dsp-review-8526751)

---



### 14. [Digilant](https://www.g2.com/products/digilant/reviews)
Digilant provides integrated Data Management Platform and Demand Side Platform to manage global media buys across all channels.


**Average Rating:** 2.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Digilant?**

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Digilant?**

- **Seller:** [Digilant](https://www.g2.com/sellers/digilant)
- **Year Founded:** 2009
- **HQ Location:** Boston, Massachusetts, United States
- **Twitter:** @Digilant_US (3,039 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/digilant (125 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise





### 15. [Gravite](https://www.g2.com/products/gravite-gravite/reviews)
AddApptr is a mobile ad tech company offering ad serving solutions.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind Gravite?**

- **Seller:** [Gravite](https://www.g2.com/sellers/gravite-06f6a8cc-434f-4614-8f88-94730dd76581)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of Gravite?

**"[AddApptr: Monetize Your Application](https://www.g2.com/survey_responses/gravite-review-7063553)"**

**Rating:** 5.0/5.0 stars
*— Shubham T.*

[Read full review](https://www.g2.com/survey_responses/gravite-review-7063553)

---



### 16. [GSM360](https://www.g2.com/products/gsm360/reviews)
Take control of your digital advertising with gsm360.ai, a programmatic advertising platform designed to simplify campaign management while delivering powerful results. Whether you prefer a user-friendly self-serve interface or expert-led managed services, gsm360.ai adapts to your needs. Integrated with over 50 ad exchanges, it provides broad inventory access across multiple channels and ad formats. Leverage advanced targeting, real-time bidding, and detailed analytics to optimize campaigns and reach your audience effectively. Tailored for industries like Nutra, Dating, Online Gaming, Crypto, Forex, Lead Generation and VAS gsm360.ai is your go-to solution for driving user acquisition and boosting brand awareness. With 24/7 support and comprehensive resources, success in the competitive digital landscape is within reach.


**Average Rating:** 5.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate GSM360?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind GSM360?**

- **Seller:** [Geospot Media](https://www.g2.com/sellers/geospot-media)
- **Year Founded:** 2019
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/geospot-media (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are GSM360's Pros and Cons?

**Pros:**

- Account Management (1 reviews)
- Audience Targeting (1 reviews)
- Campaign Management (1 reviews)
- Campaigns (1 reviews)
- Communication (1 reviews)

**Cons:**

- Campaign Management (1 reviews)
- Campaign Management Issues (1 reviews)
- Filtering Issues (1 reviews)


### What Do G2 Reviewers Say About GSM360?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional customer support** of GSM360, appreciating the team's quick response and effective problem-solving.
- Users appreciate the **audiance targeting** features of GSM360, enhancing their outreach and engagement with precise traffic sources.
- Users value the **advanced tools** for managing and optimizing campaigns on the robust Geospot platform.
- Users praise the **advanced tools for managing campaigns** on the GSM360 platform, enhancing optimization and support experience.
- Users appreciate the **effective communication** and enjoy access to diverse traffic sources with GSM360.

**Cons:**

- Users find that the **campaign management filters lack reliability** , making data organization and analysis challenging.
- Users find that **campaign management filters** can be unreliable, complicating data organization and analysis.
- Users experience **filtering issues** in campaign management, making data organization and analysis challenging at times.

#### What Are Recent G2 Reviews of GSM360?

**"[Great DSP](https://www.g2.com/survey_responses/gsm360-review-11248890)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11248890)

---

**"[A Comprehensive Programmatic Platform with Outstanding Customer Support](https://www.g2.com/survey_responses/gsm360-review-11249978)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Sports*

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11249978)

---



### 17. [Kritter Ad Trading Stack](https://www.g2.com/products/kritter-ad-trading-stack/reviews)
Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing!


**Average Rating:** 3.4/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Kritter Ad Trading Stack?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Kritter Ad Trading Stack?**

- **Seller:** [Kritter](https://www.g2.com/sellers/kritter)
- **Year Founded:** 2013
- **HQ Location:** Bengaluru, IN
- **Twitter:** @tweetingkritter (159 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kritter/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are Kritter Ad Trading Stack's Pros and Cons?

**Pros:**

- Advertising (1 reviews)
- Advertising Management (1 reviews)
- Affordable (1 reviews)
- Audience Targeting (1 reviews)
- Campaign Management (1 reviews)

**Cons:**

- Adjustment Difficulty (1 reviews)
- Ad Management Issues (1 reviews)
- Campaign Management (1 reviews)
- Complex Interface (1 reviews)
- Complex Management (1 reviews)


### What Do G2 Reviewers Say About Kritter Ad Trading Stack?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customizable ads experience** and fast data processing capabilities of Kritter Ad Trading Stack.
- Users appreciate the **customizable ad experience** of Kritter Ad Trading Stack, enhancing their marketing effectiveness efficiently.
- Users value the **affordability** of Kritter Ad Trading Stack, enabling effective marketing without breaking the bank.
- Users value the **customizable audience targeting** in Kritter Ad Trading Stack, enhancing their marketing effectiveness and speed.
- Users value the **customizable ad experience** of Kritter Ad Trading Stack, enhancing their marketing strategies effectively.

**Cons:**

- Users indicate that **adjustment difficulty** is a challenge, especially for those new to programmatic advertising.
- Users find **ad management challenging** , especially those without prior experience in programmatic advertising.
- Users find that a **lack of user-friendliness** can complicate campaign management for those new to programmatic advertising.
- Users feel that the **complex interface** makes it challenging for newcomers to manage and maintain the system effectively.
- Users find the **complex management** challenging, especially those with limited experience in programmatic advertising.

#### What Are Recent G2 Reviews of Kritter Ad Trading Stack?

**"[Use your data to grow your business](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)"**

**Rating:** 4.0/5.0 stars
*— K W.*

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)

---

**"[Great software for grow your business.](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)"**

**Rating:** 5.0/5.0 stars
*— SHAMS MD RAGIB  S.*

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)

---


#### What Are G2 Users Discussing About Kritter Ad Trading Stack?

- [What is Kritter Ad Trading Stack used for?](https://www.g2.com/discussions/what-is-kritter-ad-trading-stack-used-for)

### 18. [Match2One](https://www.g2.com/products/match2one/reviews)
We make programmatic advertising easy. Match2One helps you find new customers online by placing ads across 1000's of websites in relevant contextual categories in front of people who are likely to become your next customer. In Match2One's easy-to-use platform you can reach the right audience at the right time through AI driven targeting. Point the AI in the right direction by simply clicking which targeting you want: traffic, conversions, or revenue. Our platform does it all.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Match2One?**

- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Match2One?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group-28843889-5618-4c5f-8619-fc231f37d9cb)
- **Year Founded:** 2014
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** https://linkedin.com/company/match2one (30 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Match2One?

**"[Great deliverability and communication daily](https://www.g2.com/survey_responses/match2one-review-12007196)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Gambling & Casinos*

[Read full review](https://www.g2.com/survey_responses/match2one-review-12007196)

---



### 19. [Murmur](https://www.g2.com/products/murmur/reviews)
What is Murmur Programmatic Ad Platform? Our innovative ad platform connects your business with 35% more potential customers offline, who you cannot reach through digital marketing alone. Murmur Programmatic Media bridges this gap by allowing businesses to reach those adblocker users offline through personalized messages displayed on a moving screens around the city. We use computer vision to personalize and change ads based on audience demographics and behavior, while providing real-time campaign analytics through our ad manager portal. Advertisers can create and publish ads that show up on the smart backpacks, and receive daily campaign analytics that measure campaign performance based on number of impressions, views, location, gender, and age. Our AI system also provides recommendations for better results based on campaign results.


**Average Rating:** 3.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Murmur?**

- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 6.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Murmur?**

- **Seller:** [Murmur](https://www.g2.com/sellers/murmur)
- **Year Founded:** 2021
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/murmurcars (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business





### 20. [OrbitSoft DSP](https://www.g2.com/products/orbitsoft-dsp/reviews)
Orbit DSP is a demand-side platform that allows customers to participate in bidding using an automatic system and dynamic rates


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate OrbitSoft DSP?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind OrbitSoft DSP?**

- **Seller:** [OrbitSoft](https://www.g2.com/sellers/orbitsoft)
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/orbitsoft (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of OrbitSoft DSP?

**"[Fast and Accurate Bidding](https://www.g2.com/survey_responses/orbitsoft-dsp-review-8691695)"**

**Rating:** 4.0/5.0 stars
*— Robert K.*

[Read full review](https://www.g2.com/survey_responses/orbitsoft-dsp-review-8691695)

---



### 21. [Platform.io](https://www.g2.com/products/platform-io/reviews)
Platform.io is an ultimate platform to build ad tech products. - White Label Bidder - White Label DSP/SSP - White Label Ad Network If you want to build an ad network Platform.io will provide one of the most advanced and fast RTB programmatic bidders. Platform.io can always boost existing DSPs performance by replacing bulky or slow programmatic solution.


**Average Rating:** 3.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Platform.io?**

- **Seller:** [Platform.io](https://www.g2.com/sellers/platform-io)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/4841592/ (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business




#### What Are G2 Users Discussing About Platform.io?

- [What is Platform.io used for?](https://www.g2.com/discussions/platform-io-what-is-platform-io-used-for)
- [What is Platform.io used for?](https://www.g2.com/discussions/what-is-platform-io-used-for)

### 22. [PPCmate](https://www.g2.com/products/ppcmate/reviews)
Buy website traffic cheaply from a self-serve advertising platform and get targeted visitors! We offer Push, Native, Display, Pop, Video on CPM, CPC and CPV.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate PPCmate?**

- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 6.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind PPCmate?**

- **Seller:** [PPCmate](https://www.g2.com/sellers/ppcmate)
- **Year Founded:** 2012
- **HQ Location:** Sofia, BG
- **LinkedIn® Page:** https://www.linkedin.com/company/ppcmate (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of PPCmate?

**"[Best Option to buy Web traffic](https://www.g2.com/survey_responses/ppcmate-review-9156735)"**

**Rating:** 4.0/5.0 stars
*— Gagan A.*

[Read full review](https://www.g2.com/survey_responses/ppcmate-review-9156735)

---



### 23. [ReactX](https://www.g2.com/products/reactx/reviews)
ReactX enables the programmatic buying and selling of high impact, large canvas type ads in RTB platforms.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate ReactX?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind ReactX?**

- **Seller:** [ReactX](https://www.g2.com/sellers/reactx)
- **Year Founded:** 2010
- **HQ Location:** venice, US
- **LinkedIn® Page:** https://www.linkedin.com/company/3627423 (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of ReactX?

**"[Very good learning opportunity](https://www.g2.com/survey_responses/reactx-review-7057421)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer & Network Security*

[Read full review](https://www.g2.com/survey_responses/reactx-review-7057421)

---



### 24. [Topple](https://www.g2.com/products/topple/reviews)
Topple is a self-serve advertising platform that helps brands efficiently reach new audiences of consumers with display and video ads on the sites their customers know, love, and trust. By consolidating the digital advertising supply chain and removing unnecessary intermediaries, Topple helped brands save an average of 64 to 81% on video and display ad CPC's in Q1 2023. Topple's digital advertising subscription packages offer marketers the ability to save up to 20% on fixed-bid campaigns while gaining access to the insights and recommendations of Topple's team of in-house AdOps experts. Find out more wearetopple.com.


**Average Rating:** 3.8/5.0
**Total Reviews:** 5
**How Do G2 Users Rate Topple?**

- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Topple?**

- **Seller:** [Topple](https://www.g2.com/sellers/topple)
- **Year Founded:** 2020
- **HQ Location:** Telluride, US
- **LinkedIn® Page:** https://www.linkedin.com/company/toppleads/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 80% Mid-Market, 20% Small-Business



#### What Are Recent G2 Reviews of Topple?

**"[Good tool for managing paid campaign for our projects](https://www.g2.com/survey_responses/topple-review-8162636)"**

**Rating:** 5.0/5.0 stars
*— Deepak D.*

[Read full review](https://www.g2.com/survey_responses/topple-review-8162636)

---

**"[First self-managing portal in our industry!](https://www.g2.com/survey_responses/topple-review-8436969)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Sporting Goods*

[Read full review](https://www.g2.com/survey_responses/topple-review-8436969)

---



### 25. [VanillaRTB](https://www.g2.com/products/vanillartb/reviews)
Real Time Bidding (RTB) - Demand Side Platform framework


**Average Rating:** 4.0/5.0
**Total Reviews:** 1

**Who Is the Company Behind VanillaRTB?**

- **Seller:** [ForkBid](https://www.g2.com/sellers/forkbid)
- **Year Founded:** 2015
- **HQ Location:** Newport Beach, US
- **LinkedIn® Page:** https://www.linkedin.com/company/vanillartb (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of VanillaRTB?

**"[Awesome software](https://www.g2.com/survey_responses/vanillartb-review-1236395)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Hardware*

[Read full review](https://www.g2.com/survey_responses/vanillartb-review-1236395)

---


#### What Are G2 Users Discussing About VanillaRTB?

- [What is VanillaRTB used for?](https://www.g2.com/discussions/what-is-vanillartb-used-for)


## What Is Demand Side Platform (DSP)?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Demand Side Platform (DSP)?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)


---

## How Do You Choose the Right Demand Side Platform (DSP)?

### What You Should Know About Demand Side Platforms

### What is a Demand Side Platform (DSP)?

Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals. 

DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies. 

**What Does DSP Stand For?**

DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience. 

#### What Types of Demand Side Platform (DSP) Exists?

**Mobile DSP**

When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying.

**Omnichannel DSP**

Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms. 

**Single-channel or niche DSP**

These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy. 

### What are the Common Features of Demand Side Platform (DSP)?

The following are some core features within DSPs that can help users in a variety of ways:

1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels.
2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch. 
3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace. 
4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences.
5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.).
6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on.
7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory.
8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA).
9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity. 

Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management).

### What are the Benefits of Demand Side Platform (DSP)?

Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS). 

Some of the challenges advertisers face nowadays that can be addressed by DSP software are:

**Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient.

**Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts.

**Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract.

### Who Uses Demand Side Platform (DSP)?

DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer.

**Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance.

**Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns.

### What’s the best DSP platform for mobile ad campaigns?

For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include:

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns.
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach.
- [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies.

### What’s the most reliable DSP for advertising agencies?

For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include:

- [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations.
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes.

### What’s the best demand-side platform for e-commerce marketing?

For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include:

- [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns.
- [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices.
- [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies.

#### Software Related to Demand Side Platform (DSP)

Related solutions that can be used together with DSPs include:

[Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs.

[Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.

[Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage.

### Challenges with Demand Side Platform (DSP)

DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated.

**Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay.

**Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers. 

### How to Buy Demand Side Platform (DSP)

The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved. 

#### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP)

When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include:

- How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR?
- What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.)
- How is the data collected for targeting ads?
- Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)?
- Does the DSP offer artificial intelligence (AI) capabilities for ad bidding?

#### Compare Demand Side Platform (DSP) Products

When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities. 

**Conduct demos**

When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback. 

### Implementation of Demand Side Platform (DSP)

**Who is Responsible for Demand Side Platform (DSP) Implementation?**

Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP. 

**What Does the Implementation Process Look Like for Demand Side Platform (DSP)?**

For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified. 

### Demand Side Platform (DSP) Trends

**Unification or omnichannel DSPs**

More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place. 

**Transparency **

Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.