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Digital Hunch

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(1)5.0/5

Digital Hunch is a Fractional CMO agency built for growth-stage B2B SaaS companies. It serves bootstrapped and lightly funded SaaS businesses in the $3–15M ARR range where the founder is still running marketing and growth has become difficult to scale or explain. Rather than executing isolated tasks, Digital Hunch owns the entire marketing function on behalf of its clients. This includes ICP definition, positioning, funnel design, paid acquisition, lifecycle marketing, CRM marketing, and revenue attribution. The goal is to give founders a complete marketing department without the overhead of building one internally. Every engagement includes a Fractional CMO paired with dedicated channel specialists. These specialists cover paid acquisition, SEO and content, LinkedIn Ads, and marketing strategy. Execution runs in 2-week sprints, fully aligned to the overarching strategy set by the Fractional CMO. This structure ensures that tactical work is always connected to strategic objectives rather than operating in silos. The operating model is built on four layers: Strategic Foundation, System Design, Execution, and Revenue Impact. This layered approach means that every campaign, channel, and initiative ties back to measurable business outcomes rather than vanity metrics. Digital Hunch integrates with tools commonly used by SaaS teams, including HubSpot, Google Analytics, Google Ads, Meta Ads, Asana, and Slack. This allows it to work within existing workflows and provide transparent reporting and collaboration. The primary outcome for clients is that the founder exits day-to-day marketing decisions entirely. Growth becomes predictable, measurable, and tied directly to revenue — removing guesswork and enabling the business to scale with confidence.

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