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dig

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(1)4.5/5

dig is a social video intelligence platform that analyzes video content across TikTok, Instagram Reels, YouTube, YouTube Shorts, and X. dig uses AI to read social video at scale, extracting hooks, messages, performance signals, formats, and emerging trends from millions of pieces of content. The platform turns unstructured social video into structured, searchable insight that marketing teams, news media, and social platforms can act on in hours instead of weeks. Marketing teams use dig for competitive research, category benchmarking, creator briefing, content strategy, ad inspiration, and trend detection. News media organizations use dig to surface breaking stories and emerging conversations on social video before the rest of the news cycle catches up. Social platforms including Reddit and X use dig to understand the video and content circulating on their own platforms at a scale that human review can't reach. Core capabilities include cross-platform social video search, AI-powered hook and message detection, video performance benchmarking against brands and categories, creator and trend discovery, custom tagging, saved searches, deck-ready insight summaries, and export to CSV, slides, and newsroom workflows. dig supports research across TikTok, Instagram Reels, YouTube Shorts, YouTube, and X. dig fits into the social media analytics, video analytics, social listening, market intelligence, and content marketing analytics categories on G2. The product is used by enterprise marketing teams, agencies, brand strategists, consumer insights teams, news media organizations, and social platforms.

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