[ Detrics Reviews ](https://www.g2.com/products/detrics/reviews) [ Detrics Reviews ](https://www.g2.com/products/detrics/reviews) # Detrics Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Marketing Operations (6) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Management (2) Reporting View ETL process data via reports and visualizations like charts and graphs. Auditing Record ETL historical data for auditing and potential data correction needs. Show More ##### ## Functionality (9) Extraction Extract data from the designated source(s) like relational databases, JSON files, and XML files. Transformation Cleanse and re-format extracted data to the needed target format. Loading Load reformatted data into target database, data warehouse, or other storage location. Automation Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). Scalability Capable of scaling processing power up or down based on ETL volume. Addons Lets users download and store addons that further expand the functionality and features within the spreadsheet. Multi Device Functionality Access spreadsheets with multiple devices such as mobile or desktop. Importing and Exporting Allows seamless importing and exporting features into other spreadsheet software or document creation software. Autosave Provides the ability to periodically saves a user's spreadsheet automatically. Show More ##### ## Calculating (2) Functions Allows users to create conditional formatting rules with mathematical functions and calculate simple and complex data sets. Auto Recalculation Recalculates values within cells automatically when function changes occur. Show More ##### ## Insights (2) Charts and Graphs Takes data and turns it into insightful visualizations in the form of charts, diagrams, graphs that are adjustable. Tables Lets users organize data into standard tables or pivot tables for additional mathematical insights. Show More ##### ## Editing (3) Templates Lets users choose from a variety of spreadsheet templates with pre-made tables or pre-populated charts. Collaborative Editing Allows multiple users to work within the same spreadsheet and see edits in real-time. Filtering Allows users to filter data sets depending on what they want to see or hide. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5(4,024) ](https://www.g2.com/products/semrush/reviews) [ ![Looker](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/detrics/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Spreadsheets ](https://www.g2.com/categories/spreadsheets)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics) [ ETL Tools ](https://www.g2.com/categories/etl-tools) Show More ##### Explore More [ Coupa vs Procurify for a mid-size company that wants procurement software without a six-figure implementation bill? ](https://www.g2.com/discussions/coupa-vs-procurify-for-a-mid-size-company-that-wants-procurement-software-without-a-six-figure-implementation-bill)[ What PR CRM platforms work best for account executives who are pitching media across multiple client accounts without mixing up contacts or coverage? ](https://www.g2.com/discussions/what-pr-crm-platforms-work-best-for-account-executives-who-are-pitching-media-across-multiple-client-accounts-without-mixing-up-contacts-or-coverage)[ Which VR collaboration platforms have the best system stability and technical support for enterprise deployments? ](https://www.g2.com/discussions/which-vr-collaboration-platforms-have-the-best-system-stability-and-technical-support-for-enterprise-deployments) [ What programmatic job advertising platforms automate posting distribution and bid optimization so a recruiting team stops manually managing job boards one by one? ](https://www.g2.com/discussions/what-programmatic-job-advertising-platforms-automate-posting-distribution-and-bid-optimization-so-a-recruiting-team-stops-manually-managing-job-boards-one-by-one)[ Which lead retrieval platforms give the best data coverage and accuracy so the leads you capture at a trade show are actually useful when sales follows up? ](https://www.g2.com/discussions/which-lead-retrieval-platforms-give-the-best-data-coverage-and-accuracy-so-the-leads-you-capture-at-a-trade-show-are-actually-useful-when-sales-follows-up)[ Pros and Cons Details ](https://www.g2.com/products/detrics/reviews?qs=pros-and-cons) Show More [ Coupa vs Procurify for a mid-size company that wants procurement software without a six-figure implementation bill? ](https://www.g2.com/discussions/coupa-vs-procurify-for-a-mid-size-company-that-wants-procurement-software-without-a-six-figure-implementation-bill)[ What PR CRM platforms work best for account executives who are pitching media across multiple client accounts without mixing up contacts or coverage? ](https://www.g2.com/discussions/what-pr-crm-platforms-work-best-for-account-executives-who-are-pitching-media-across-multiple-client-accounts-without-mixing-up-contacts-or-coverage)[ Which VR collaboration platforms have the best system stability and technical support for enterprise deployments? ](https://www.g2.com/discussions/which-vr-collaboration-platforms-have-the-best-system-stability-and-technical-support-for-enterprise-deployments) [ What programmatic job advertising platforms automate posting distribution and bid optimization so a recruiting team stops manually managing job boards one by one? ](https://www.g2.com/discussions/what-programmatic-job-advertising-platforms-automate-posting-distribution-and-bid-optimization-so-a-recruiting-team-stops-manually-managing-job-boards-one-by-one)[ Which lead retrieval platforms give the best data coverage and accuracy so the leads you capture at a trade show are actually useful when sales follows up? ](https://www.g2.com/discussions/which-lead-retrieval-platforms-give-the-best-data-coverage-and-accuracy-so-the-leads-you-capture-at-a-trade-show-are-actually-useful-when-sales-follows-up)[ Pros and Cons Details ](https://www.g2.com/products/detrics/reviews?qs=pros-and-cons)