MJ

Mitch J.

Global Marketing Operations Specialist

Mid-Market (51-1000 emp.)

7/14/2020

"Quality in the right places."

4/5

Describe the project or task DemandWorks helped with:

I needed to acquire new leads for my sales funnel through exposure to our most recent content. Our db was hearing from us frequently and I needed a fresh audience with a fresh context. I have multiple requirements around the type of person I need to see my content and DW has been delivering those types of people for us since March. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

The quality of the database. When I ask for a type of person to be served our content, they do not give me someone who "technically" qualifies, they give me the person I asked for. Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

I am pursuing a Marketo integration with them in order to not have to process CSV files anymore, but that is basically the only issue I have at the moment. The fact that I haven't done it sooner is basically on me. Review collected by and hosted on G2.com.

Recommendations to others considering DemandWorks:

There is no harm in doing at least a pilot. They were very willing to work with me on that. You will most likely see good results. Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

I needed a new audience. One that hadnt seen all of my email blasts for this content already. Also, with the high rate of turnover during the COVID crisis, it has been nice to know that these people are who they say they are and are most likely employed by who they say they are. Review collected by and hosted on G2.com.

WV

Will V.

Enterprise (> 1000 emp.)

7/13/2020

"Demandworks ABM LeadGen, Display and Content Marketing"

5/5

Describe the project or task DemandWorks helped with:

I hired DemandWorks to initially support our traditional demand funnel lead-gen program, and then pivoted to ABM. Their goals morphed over time, and they supported us with great programs, outputs, and results. Ryan Burns at DemandWorks was always very honest and helpful in communicating when he thought some ideas would or would not work, and sought to understand our limitations, goals, objective and the outcomes we desired, in order to provide me with impactful programs, and always provided competitive pricing. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

I utilized their established engagement programs to activate content lead-gen plus digital display, layering-in Intent signal, named-accounts, using a CPL cost model.

I would highly recommend DemandWorks to anyone seeking to establish a content-marketing, demand-gen program. Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

I would love to see more use of AI and Personalization technologies offered by lead-gen vendors. Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

We needed a way to identify the people we wanted to engage in the ICP we developed, and DemandWorks is able to target by Title or functional role for us, insuring that we are targeting the right people with the right message, and covering our buying unit (Personas). Review collected by and hosted on G2.com.

FT

Fina T.

Demand Generation Manager, Paid Acquisition

Mid-Market (51-1000 emp.)

7/13/2020

"Great results & great customer service"

5/5

Describe the project or task DemandWorks helped with:

DemandWorks helped us in promoting our content and providing us with leads from this content promotion. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

The quality of the lead coming from the campaign is awesome. DemandWorks targeting filters work for our ABM campaigns - where we have our specific accounts and specific job titles that we're after. As a company, we have a dynamic strategy and DemandWorks team has been a great partner in working with us to ensure we get what we set out to do. Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

Not necessarily a dislike - but it took us a while to have a set strategy. Review collected by and hosted on G2.com.

Recommendations to others considering DemandWorks:

I highly recommend using DemandWorks, especially for any ABM campaign. What works best for us to have a set strategy and clear direction in terms of overall quarterly goals and DemandWorks team can absolutely deliver. Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

We used to have leads that are not necessarily great in quality and DemandWorks was able to solve this for us through their targeting filters. About 85-95% of leads coming from DemandWorks now have leads that we're super excited to work on and this is a great ROI. Review collected by and hosted on G2.com.

JM

Jesse M.

Associate Manager, Digital Marketing and ABM

Mid-Market (51-1000 emp.)

7/13/2020

"Precision targeting and a great team to work with"

5/5

Describe the project or task DemandWorks helped with:

DemandWorks helps us supplement our overall demand generation numbers through strategic content syndication programs Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

Their ability to deliver leads only from the job titles at accounts we are after is crucial to our success. We have a set audience in mind and DemandWorks finds the people we are after. They are also a pleasure to work with, from sales to customer support to operations. Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

There isn't much to dislike. In general, content syndication can sometimes lead to poor response rates from prospects, but with the right approach we have been able to see great success during follow up for the leads that DemandWorks has delivered to us. Review collected by and hosted on G2.com.

Recommendations to others considering DemandWorks:

If you need coverage from your TAL these guys can help! Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

Engagement with our target accounts. We have seen a major uptick in engagement which allows our sellers to understand the type of content and therefore pain points that prospects are trying to solve. Review collected by and hosted on G2.com.

MA

Manar A.

Marketing Manager

Small-Business (50 or fewer emp.)

7/17/2020

"DemandWorks helped us reach our target audience and provided us with quality leads!"

5/5

Describe the project or task DemandWorks helped with:

We have collaborated with DemandWorks on a content syndication/ DemandGen effort to drive traffic to our webinar, and it has been successful since our launch in May 2020! Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

Their efficiency and quality of work from project initiation to completion Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

We were hoping we would get a better conversion rate Review collected by and hosted on G2.com.

Recommendations to others considering DemandWorks:

I highly recommend DemandWorks for demand gen marketing efforts, they are very efficient, experienced and realistic. It's been great working with them on our content syndication project and looking forward to working with them in the near future. Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

We are building our audience base in order to drive the right type of traffic Review collected by and hosted on G2.com.

TC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/8/2020

"DemandWorks just works"

4/5

Describe the project or task DemandWorks helped with:

Worked with DemandWorks to execute on a 1 month long CPL lead generation program in the financial services space. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

Prompt well defined milestones. They finished the project within scoped time and lead quality was as promised. Review collected by and hosted on G2.com.

What do you dislike about DemandWorks?

Only wish I could squeeze more out of the small cohort of accounts we are focused on. Review collected by and hosted on G2.com.

Recommendations to others considering DemandWorks:

Don't think twice, make sure to get the paperwork in on time, they will start promptly if your needs are time bound. Review collected by and hosted on G2.com.

What problems is DemandWorks solving and how is that benefiting you?

DemandWorks provides additional exposure of our high value assets to known audiences via content syndication. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/14/2020

"Fantastic Partnership for B2B"

5/5

Describe the project or task DemandWorks helped with:

I've partnered with DemandWorks consistently for roughly 5 years, across several different agencies. Consistently, they bring quality and are extremely collaborative to work with. They have gone above and beyond even with the development of new program structures to meet clients' needs. I've also had clients praise their quality of work which says a lot in itself. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

The collaboration and timeliness. I can always rely on tasks getting done well and on time, even when rushed. Everyone is very attentive. Review collected by and hosted on G2.com.

GC

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/13/2020

"Content Syndication Partnership"

5/5

Describe the project or task DemandWorks helped with:

Lead gen programs across 5 verticals. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

Our day -to-day contact is a pleasure to work with. He is very responsive, provides feedback and deliverables in a timely manner. He understands the nature of our fast-paced business and is always willing to help me in order to improve efficiency. Demandworks has also been the easiest partner to integrate with. Their team is very knowledgable from a technical standpoint which has been great for us. Review collected by and hosted on G2.com.

MC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/8/2020

"High lead quality and great support!"

4/5

Describe the project or task DemandWorks helped with:

I've worked with DemandWorks at my last two companies to syndicate content and drive demand. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

The lead quality is top notch. I am always impressed with DemandWorks' ability to deliver leads against ABM lists. Review collected by and hosted on G2.com.

MH

Verified User in Human Resources

Enterprise (> 1000 emp.)

7/14/2020

"Delivering Leads That Generate Pipeline"

4.5/5

Describe the project or task DemandWorks helped with:

We use DemandWorks content syndication programs to generate leads from our target account lists. Review collected by and hosted on G2.com.

What do you like best about DemandWorks?

Their ebulletin campaigns have worked well getting our assets in front of right people, and the team managing our campaigns are easy to work with and respond right away. They now sync leads to our marketing automation platform so we don't have to manually upload our lists. Review collected by and hosted on G2.com.