--- title: DemandScience Reviews meta\_title: 'DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 763 reviews by the users' company size, role or industry to find out how DemandScience works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 763 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ### DemandScience Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. [(62 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1361801&qs=pros-and-cons#reviews) Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. [(61 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362505&qs=pros-and-cons#reviews) Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. [(49 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1360160&qs=pros-and-cons#reviews) Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. [(36 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362436&qs=pros-and-cons#reviews) Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. [(29 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1997309&qs=pros-and-cons#reviews) Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. [(16 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1997126&qs=pros-and-cons#reviews) Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. [(15 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1359894&qs=pros-and-cons#reviews) Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. [(14 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362591&qs=pros-and-cons#reviews) Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. [(14 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362032&qs=pros-and-cons#reviews) Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. [(14 mentions)](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1360098&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of DemandScience ##### 1. Ease of Use Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. [ See 62 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1361801&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Great Experience So Far" What do you like about DemandScience? How easy it has been to work with the team. ![Chris C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris C.") CC Chris C. 5.0/5 "Effortless Lead Management, Seamless API Integration" What do you like about DemandScience? I like that DemandScience is easy to work with, high quality, and cost efficient. The initial setup was very easy, and I appreciate the ability to sen ##### 2. Helpful Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. [ See 61 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362505&qs=pros-and-cons#reviews) See Related User Reviews JM Julio M. Enterprise (\> 1000 emp.) 4.5/5 "Rapid Response and a Can-Do Team That Gets Things Done" What do you like about DemandScience? Their rapid response and compromise to get things done. ![Mariana A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mariana A.") MA Mariana A. 5.0/5 "Exceptional Customer Service and Quality Leads" What do you like about DemandScience? I really like the customer service and the quality of the work provided by DemandScience. The leads I get match the Ideal Customer Profile, which keep ##### 3. Customer Support Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. [ See 49 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1360160&qs=pros-and-cons#reviews) See Related User Reviews JM Julio M. Enterprise (\> 1000 emp.) 4.5/5 "Rapid Response and a Can-Do Team That Gets Things Done" What do you like about DemandScience? Their rapid response and compromise to get things done. ![Mariana A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mariana A.") MA Mariana A. 5.0/5 "Exceptional Customer Service and Quality Leads" What do you like about DemandScience? I really like the customer service and the quality of the work provided by DemandScience. The leads I get match the Ideal Customer Profile, which keep ##### 4. Lead Generation Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. [ See 36 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362436&qs=pros-and-cons#reviews) See Related User Reviews ![Natasa C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natasa C.") NC Natasa C. 3.5/5 "Efficient Lead Generation, But Publisher Transparency Lacking" What do you like about DemandScience? I like DemandScience's diversified portfolio of publisher networks for high volumes. They can deliver leads at scale and quickly, which is vital for o ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah M. Enterprise (\> 1000 emp.) 5.0/5 "Top-Notch Team and Quality Demand Gen Programs" What do you like about DemandScience? The team behind Demand Science is top notch to work with. I know I am getting quality demand gen programs to get our messaging and content in market i ##### 5. Features Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. [ See 29 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1997309&qs=pros-and-cons#reviews) See Related User Reviews ![Paul W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul W.") PW Paul W. Mid-Market (51-1000 emp.) 3.5/5 "The fuel for my Flywheel" What do you like about DemandScience? The ability to see and make marketing decisions within your pipeline. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "A good product for reaching your target audience" What do you like about DemandScience? The best part of the Terminus platform is the ability to see site visits from targeted and potential accounts. ### 5 Cons or Disadvantages of DemandScience ##### 1. Not Intuitive Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. [ See 16 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1997126&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 2.5/5 "Too Many Unpolished Tools with Minimal Program Return" What do you dislike about DemandScience? Customer service was lacking at times. They also offered too many tools, and most of them didn’t feel fully fleshed out before being presented to us. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Good intent data and syndication, but tough integrations and not very self-serve" What do you dislike about DemandScience? doesnt integrate easily with microsoft dynamics. Doesnt work with supermetrics, zapier... nothing to help the automatic reporting. It's not really use ##### 2. Poor Lead Quality Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. [ See 15 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1359894&qs=pros-and-cons#reviews) See Related User Reviews ![Natasa C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natasa C.") NC Natasa C. 3.5/5 "Efficient Lead Generation, But Publisher Transparency Lacking" What do you dislike about DemandScience? I don't like the blind network aspect, which makes it hard to have guaranteed results quarter over quarter because we're unsure which publishers they ![Tomer S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomer S.") TS Tomer S. 4.0/5 "Responsive Service with Fast Adjustments but Needs Faster Lead Delivery" What do you dislike about DemandScience? I don't like the leads delivery time. It would be better if they confirmed specifics from the beginning or updated me throughout the campaign if there ##### 3. Lead Quality Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. [ See 14 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362591&qs=pros-and-cons#reviews) See Related User Reviews ![Tomer S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomer S.") TS Tomer S. 4.0/5 "Responsive Service with Fast Adjustments but Needs Faster Lead Delivery" What do you dislike about DemandScience? I don't like the leads delivery time. It would be better if they confirmed specifics from the beginning or updated me throughout the campaign if there JP Joe P. 5.0/5 "Catalyst for Organic Marketing with Great Customer Care" What do you dislike about DemandScience? Around a third of the leads from our latest campaign were arguably outside of our initial brief, and we're just working out how to resolve this i.e. w ##### 4. Learning Curve Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. [ See 14 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1362032&qs=pros-and-cons#reviews) See Related User Reviews ![Radhika V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Radhika V.") RV Radhika V. Mid-Market (51-1000 emp.) 4.5/5 "Credible lead generation platform" What do you dislike about DemandScience? The platform needs an expertise to use it to full capacity. It is ease of use for intermediate and experts. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "A good product for reaching your target audience" What do you dislike about DemandScience? Sometimes there are inaccuracies in the reporting like location. Also platform navigation can be confusing at times. ##### 5. Missing Features Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. [ See 14 mentions ](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bsentiment_snippet%5D=1360098&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 2.5/5 "Too Many Unpolished Tools with Minimal Program Return" What do you dislike about DemandScience? Customer service was lacking at times. They also offered too many tools, and most of them didn’t feel fully fleshed out before being presented to us. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Good intent data and syndication, but tough integrations and not very self-serve" What do you dislike about DemandScience? doesnt integrate easily with microsoft dynamics. Doesnt work with supermetrics, zapier... nothing to help the automatic reporting. It's not really use ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") AA Verified User in Accounting Small-Business (50 or fewer emp.) 2/11/2026 "Respectful of Our Time and a Pleasure to Work With" 4/5 What do you like best about DemandScience? Super respectful of time and are a pleasure to work with. Review collected by and hosted on G2.com. What do you dislike about DemandScience? nothing! I always enjoy using their services Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? Reconciliation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/3/2026 "Demand Science Content Syn Review" 4/5 What do you like best about DemandScience? The customer service and relevancy of leads Review collected by and hosted on G2.com. What do you dislike about DemandScience? I've had a good expereience using Demand Science Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? Access to relevant leads Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/19/2025 "Empowers Teams to Connect with High-Intent Buyers" 4/5 What do you like best about DemandScience? Demand science helps our teams to identify, target, and engage high-intent buyers. Review collected by and hosted on G2.com. What do you dislike about DemandScience? More suitable for mid-size to large enterprises, Pricing can be high for small businesses Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? It helps businesses identify, target, and engage high-intent buyers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Charlotte H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charlotte H.") CH Charlotte H. Marketing Director Facilities Services Small-Business (50 or fewer emp.) 9/4/2024 Guest users or non-business users of the software, not included in G2 scores. "Easy to achieve effective 1:1 ABM campaigns" 4/5 What do you like best about DemandScience? I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement. Review collected by and hosted on G2.com. What do you dislike about DemandScience? I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be. Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? It's difficult and pricey to target exact accounts on other B2B advertising platforms like Linkedin, or Meta ads. It's easy to set up advertising for a single account in Terminus by creating segments. It's super fast, and accurate. Review collected by and hosted on G2.com. Show More 9/13/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 11/5/2024 "Easy onboarding, great reps, too early to determine results" 4/5 What do you like best about DemandScience? Our account reps have all been great, really personable, and knowledgable - as well as honest about potential setbacks (i.e. they don't have a super strong database for our particular industry) but came up with great ideas to get contacts and content out there and test and pivot to build a program that (hopefully) works. We are still in the early stages of launch, so it is too early to know if we will see success with our program, but the team feels committed to our success. Onboarding was very seamless and required very little effort from my team. We are starting with content syndication with plans to expand in 2025 to more offerings if our pilot program works well. Review collected by and hosted on G2.com. What do you dislike about DemandScience? The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a revenue team myself, they navigated the contracting process well and handled objections and questions from my team honestly. They don't have some of the key data and intent signals for our very targeted industry, so I would dig in before starting a program. That being said, they had enough (and, no vendor is specialized in our space yet) that we are moving forward with a pilot. Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? Finding and engaging with new contacts in a very small, targeted space that we can bring into our nurture engine. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Paul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul S.") PS Paul S. Content Marketing Strategist & Copywriter III Mid-Market (51-1000 emp.) 8/13/2024 "Great Opportunity - Some Room to Grow" 3.5/5 What do you like best about DemandScience? The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email. Review collected by and hosted on G2.com. What do you dislike about DemandScience? What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists. Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? Terminus Email Banners help automate some of our marketing efforts for the field. It especially assists in enabling account-based marketing which is perfect as our company serves so many unique industries with varying CTAs, content, and value-adds. Terminus really helps us target our campaigns! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Veronica S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Veronica S.") VS Veronica S. Digital Marketing Manager Enterprise (\> 1000 emp.) 10/16/2024 "Informative and Educational" 4/5 What do you like best about DemandScience? The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software. Review collected by and hosted on G2.com. What do you dislike about DemandScience? Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving. Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? We used to utilize an agency for all programmatic style advertising. We have cut costs by using Terminus. Campaigns are performing better because we're able to make optimizations in real time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KM Kanhaiya M. Growth Marketing Manager Mid-Market (51-1000 emp.) 8/22/2024 "A good range of product suite to suit different ABM needs" 4/5 What do you like best about DemandScience? One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus. Review collected by and hosted on G2.com. What do you dislike about DemandScience? 1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time. 2. Ads take a while to launch. They are not instantaneous. Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? We started using Terminus primarily to get intent data which could help our sales teams prioritize their outreach, while the marketing team could simultaneously tag-team and reach out to those accounts via Terminus programmatic display ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Juan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan L.") JL Juan L. Technical Trainer Enterprise (\> 1000 emp.) 12/27/2024 "I use Terminus and it helps me get my signature updated at all times with My company's links" 5/5 What do you like best about DemandScience? I think it's its amazing compatibility among OSs. I had a W10 PC and moved to Mac, it was transparent to me from my signature's perspective Review collected by and hosted on G2.com. What do you dislike about DemandScience? Nothing at all, it makes my life easier :-) Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? My migration from PC to Mac was transparent to me Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite EV Eve V. Strategic Client Executive Enterprise (\> 1000 emp.) 1/8/2025 "Streamlined Collaboration" 5/5 What do you like best about DemandScience? Very convenient, all in one place to collaborate and streamline team efforts! Review collected by and hosted on G2.com. What do you dislike about DemandScience? Wish my team used more features-- but we are getting there! Review collected by and hosted on G2.com. What problems is DemandScience solving and how is that benefiting you? Reduces the steps I need to manage my own and client accounts Review collected by and hosted on G2.com. 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