The tracking is honestly the best part. I don’t have to guess if someone is interested anymore. It’s saved me a ton of time on cold calls. Once you finally figure out how to use all the filters, it’s a beast. Review collected by and hosted on G2.com.

It’s a huge pain to learn. Don't expect to just log in and get it. If your current customer list is a mess, this won't fix it—it’ll just show you a mess in a new format. Also, the reporting screens are kind of annoying if you like to play with your data. Review collected by and hosted on G2.com.

Demandbase helps to collect companies, and contacts in bulk. Helps in industry mapping which is useful to identify the companies falling under which industry. Contact Details like Phone Numbers, Emails, LinkedIn profiles will be useful to reach out to the customers.

It is used as company database by collecting the company details, industry overview, financial details, scoops and technology landscape etc.

Contacts are collected on department basis, which helps to select only required departments. Review collected by and hosted on G2.com.

While collecting contacts, it was observed, lot of redundant profiles are displaying by providing same contact from mulitple departments. Also frequent cross-checks are not being done for removal of contacts from companies who left, or updating if they have any role changes, which is resulting in non-accurate data from the whole list. Review collected by and hosted on G2.com.

I like how seamless Demandbase One is when it comes to automating flows. I love the automations, as it helps me scale Account-Based Marketing (ABM) and reduces manual work by half. Review collected by and hosted on G2.com.

Umm, it's a bit slow to be honest. Um, I would love to integrate it in HubSpot but not sure if it's possible. Review collected by and hosted on G2.com.

It has become a core part of our GTM stack. The account intelligence is genuinely strong, being able to see intent signals, firmographic data, and engagement activity all in one place saves a ton of manual research time. Review collected by and hosted on G2.com.

Onboarding is not turnkey. It takes real investment, both time and internal resources and external help Review collected by and hosted on G2.com.

its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform. It significantly streamlines the way our sales and marketing teams identify and prioritize target accounts. The customizable dashboards make reporting and tracking campaigns more insightful and actionable. Review collected by and hosted on G2.com.

One thing I dislike about Demandbase One is that the learning curve can be quite steep, especially for new users or smaller teams without a dedicated operations expert Review collected by and hosted on G2.com.

Easy integration of all the tools I need in one platform that is user friendly and intuitive Review collected by and hosted on G2.com.

Out of the very many features you have, I can realistically only use a handful on a daily basis. This kind of blinds me as to the possibilities of the platform to do more Review collected by and hosted on G2.com.

I came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless. It is fairly easy to integrate, just connect with your CRM, GTM and Ad Accounts to build Audiences, Select Destination, Advertise and know hotspots in your Accounts. The Team is extremely supportive in setting it up, running Advertising Campaigns or understanding accounts. I have been using it almost daily since the day I took charge in my new role. Review collected by and hosted on G2.com.

While the platform's data tech is robust, I believe there is still room for UI / UX Improvement, additionally, they could also focus on cold emailing too as that aspect I haven't come across in the platform till now. Newsletters / Campaigns are covered though. Review collected by and hosted on G2.com.

Demandbase One is one of the most complete ABM platforms in the market. The quality of intent data and the precision in identifying and prioritizing target accounts are impressive. It helps align marketing and sales around the same goals and provides a clear picture of where to focus efforts. I also appreciate how it integrates well with Salesforce and HubSpot, making it easier to operationalize ABM strategies at scale. Review collected by and hosted on G2.com.

The platform can feel overwhelming at first. It takes time, training, and internal alignment to get the most out of it. The interface is not always intuitive, and setting up dashboards or automations can require technical expertise. Pricing is also on the higher side, which makes it more suitable for enterprise-level teams with dedicated resources. Review collected by and hosted on G2.com.

The intent data and firmographic dashboards help prioritize high-value accounts and identify buying signals in real time, so we’re always focusing on the right prospects.

It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our

We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.

The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are. Review collected by and hosted on G2.com.

The navigation and filtering interface can feel sluggish and unintuitive at times. Applying multiple filters (e.g., industry + intent score + location) often requires extra clicks, and the “Reset” button isn’t always obvious. A more streamlined, responsive filter panel would make data exploration much smoother. Review collected by and hosted on G2.com.

I really appreciate how well Demandbase One integrates with our existing tech stack. It seamlessly becomes part of our systems, ensuring efficient operation without hiccup. This integration means we can easily sync marketing target lists into third-party platforms, allowing for smart and targeted campaigns. This functionality has been crucial for achieving our marketing goals. Overall, the ease with which Demandbase One fits into our setup greatly enhances our workflow, and it's a significant reason why I would recommend it to others with a high likelihood. Review collected by and hosted on G2.com.

I find the lack of clarity around the multitude of filters in Demandbase One to be problematic. Review collected by and hosted on G2.com.