I like how Demandbase One supports account-based sales by doing stakeholder mapping, which helps me find the correct decision makers and understand their roles in the buying process. The initial setup was pretty easy. Review collected by and hosted on G2.com.

I didnt find anythig that would frustrate me Review collected by and hosted on G2.com.

Its account based targeting is highly effective and the insights help our sales and marketing teams focus on the most valuable opportunities. The platform is easy to navigate and integrates well with our existing tools. Review collected by and hosted on G2.com.

The reporting setup can be a bit complex for new users. Review collected by and hosted on G2.com.

I like that Demandbase One lets me see all engagement across all channels in one place. The dashboard is great because it shows me which platform is performing better in a specific goal. Review collected by and hosted on G2.com.

It is complicated to start with. The dashboard is not intuitive. When you log in, you are not guided on where to click or where to start. It is complex. And too many disconnected views. Not easy. Review collected by and hosted on G2.com.

It is a unified platform for targeted marketing or most likely account based which includes the insights for the sales, advertising reach and outcome under a single window. Nonetheless it is AI powered for accurate data and insights for the marketing campaigns and advertising. Review collected by and hosted on G2.com.

Expensive and complex! The pricing structure is on the higher side if compared to its competitors and the learning curve is extremely high for the beginners. If you are already aware and using the ABM software before than it is for you otherwise it takes time to get a hold of it for daily use and working around the data. Review collected by and hosted on G2.com.

It clearly helps me identify high-intent accounts and prioritize the right ones to focus on. The account insights make targeting more meaningful and align with our business goal. It also creates better alignment between marketing and sales, which makes the execution smooth and effective. Review collected by and hosted on G2.com.

Even though the product is easy to use, sometimes the reporting and customization options feel a bit complex but the customer support team is super supportive and responsive for any querries. Improving usability and simplifying certain workflows would make the experience even better Review collected by and hosted on G2.com.

I value Demandbase One for its precise intent signals and ease in identifying high-priority accounts with buying interests. The orchestration and integration capabilities are exceptional, allowing us to seamlessly connect segments directly to Salesforce and other go-to-market tech stacks. This means that whenever there's an intent spike or an account qualifies, it syncs automatically with our campaigns, aiding the sales process effortlessly without manual intervention. Additionally, the platform centralizes intent, firmographics, and audience syncs, enabling us to run seamless account-based marketing campaigns across platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads. Furthermore, the initial support and ongoing bi-weekly meetings with Demandbase's support team have been incredibly helpful in onboarding and maintaining our account, ensuring any issues are quickly diagnosed and resolved. Review collected by and hosted on G2.com.

Some features of Demandbase One can feel complex for new users, which may create a steep learning curve initially. Specifically, the tool has lots of filters and attributes that can be overwhelming at first. While the tool offers limitless capabilities once mastered, the initial complexity might discourage new users or require significant time and effort to get accustomed to its full potential. Review collected by and hosted on G2.com.

Strong integrations of Demandbase One with CRM and other marketing tools. Review collected by and hosted on G2.com.

The platform can have a learning curve for new users. Review collected by and hosted on G2.com.

Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales.

Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads. Review collected by and hosted on G2.com.

Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts.

Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar. Review collected by and hosted on G2.com.

What i like best about Demandbase One is a strong account-based marketing capabilities and a unified platform. We are checking it out as we think it will help us align marketing and sales teams around the same target accounts, while providing visibility in data, engagement, and overall account activity. Review collected by and hosted on G2.com.

With what i have seen till now there is nothing specific i dislike, but in overall some features can feel complex at the beginning, especially for new users without prevoius ABM experience. The learning steps feel a bit long and complex, and certain customizations require time to fully understand and apply. Review collected by and hosted on G2.com.

What I like best about Demandbase One is how it brings account intelligence and intent data together in one platform, making it easier to identify the right prospects and prioritize outreach. It also saves time with clear, actionable insights. Review collected by and hosted on G2.com.

It can be a bit complex to set up and the learning curve is steep at first. Some of the data and filtering options can also feel overwhelming at times. Review collected by and hosted on G2.com.