Sales alert is the best feature for me. It notifies me when targeted accounts show buying interest and engage with the ad. The anonymous identification of website visitors is also effective, especially for spotting activity that would otherwise be invisible in search. Review collected by and hosted on G2.com.

Demandbase is only tailoring accounts that already exist in the system, so we aren’t able to reach accounts that don’t match the database. Review collected by and hosted on G2.com.

I like that Demandbase One triggers multichannel plays which is the best option for getting buyers and lead engagement. It also helps with website personalization to get intent surges in real-time. Review collected by and hosted on G2.com.

Setting up this tool is a bit complex and requires large data accuracy. Its initial setup is not easy; it takes 3 hours. Review collected by and hosted on G2.com.

It excels at pulling intent data and identifying high value accounts and has an intuitive ability to personalize emails that help re-target and engage website visitors to navigate them through our sales funnel. Review collected by and hosted on G2.com.

I am really impressed with every aspect of this tool and never experienced any major challenges using it. Review collected by and hosted on G2.com.

It excels at analyzing data behavior to identify group activity and account rankings that support revenue growth. It also enables ads and team engagement, helping drive faster sales and improve marketing more quickly. Review collected by and hosted on G2.com.

In my experience, the depth of the reporting insights isn’t enough of an upgrade for what I need. It also feels a bit expensive. Review collected by and hosted on G2.com.

It's a great aggregator to have all the tools you need in one place, really streamlines the process of having to switch back and forth between multiple tools & accounts and instead let's you have everything you need in one place.

The intent data is also really useful, seeing which companies are actually showing buying signals makes a huge difference from working through cold leads and allows you to target your approach. Review collected by and hosted on G2.com.

The onboarding process can be a bit better as a new user, the ammount of data and features can be overwhelming.

I also think the UI UX could be a bit more intuitive. Review collected by and hosted on G2.com.

My favorite aspect of Demandbase One is that it unifies sales and account intelligence, providing shared account data that helps align sales strategies and target leads through advertising. Review collected by and hosted on G2.com.

Some of the analytics and reporting options need further improvement to fully leverage the AI analysis and get more detailed data about visitors. Review collected by and hosted on G2.com.

Its features greatly simplify audience segmentation, and it’s also very easy to implement and integrate. I like that you can complete each task in different ways depending on your preferences, and that it lets you create and launch multiple campaigns. I especially appreciate how quickly and efficiently I can launch channel campaigns, while still having control over many of the details. Review collected by and hosted on G2.com.

I’ve run into several issues when loading the control panel, and at times the application takes a long time to open. The registration process was also very slow, and it can sometimes feel a bit confusing. Review collected by and hosted on G2.com.

I love the fact that Demandbase One has the ability to unify sales, customer successs, marketing and revenue operations together on a single platform of which can help you combine strategies and actions across functions by giving you an easy way of Integration. The AI funtions on the platform can also help to score accounts which will help with sales, which makes it very easy to use Review collected by and hosted on G2.com.

The downside of the platform is that it can be too expensive and often requires a significant budget for you to use it. Also when it comes to customer support, you may find technical support very slow or insufficient especially when it comes to complex issues or integrations. Review collected by and hosted on G2.com.

I love Demandbase One for its intent data and account insights. These features provide a clear picture of buying signals, which helps keep sales and marketing aligned on which accounts are truly worth pursuing. It also tells us which accounts actually matter, ensuring sales and marketing don't waste time on low-intent prospects. I'm particularly impressed by how it shows when accounts are actively researching relevant topics, allowing for better-timed outreach. This ensures that sales knows who's warming up while marketing can support those accounts with targeted campaigns. Review collected by and hosted on G2.com.

It's really complex and expensive and it takes real time and resources to fully use. Smaller teams will struggle to get value without dedicated ops support. Moderately difficult. It took time. Review collected by and hosted on G2.com.

The thing that i like is how seamlessly it combines account-based marketing (ABM), intent data, and sales intelligence into a single, unified platform. It gives our marketing and sales teams a clear, shared view of high-value accounts, helping us prioritize efforts where they matter most. The real-time intent signals are a game-changer, we can see which accounts are actively researching solutions like ours, and tailor outreach accordingly. The integrations with Salesforce, LinkedIn, and other tools are smooth and save a ton of time. Overall, it empowers us to be more strategic, targeted, and data-driven in everything we do. Review collected by and hosted on G2.com.

While Demandbase One is a powerful platform, there is a learning curve, especially for new users. Some parts of the interface can feel a bit complex at first, and it takes time to fully unlock the value of all the features. Also, while the intent data is incredibly useful, occasionally the signal strength can vary, so it’s important to validate with additional research. That said, their support team and resources are helpful, and once you get up to speed, the platform delivers strong ROI. Review collected by and hosted on G2.com.