--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1988 scale: '5' date_modified: '2026-08-14' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,988 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. (225 reviews) - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. (201 reviews) - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. (184 reviews) - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. (173 reviews) - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. (170 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Data Accuracy (120 reviews) - Easy Integrations (114 reviews) - Audience Targeting (113 reviews) **What users dislike:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. (63 reviews) - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. (63 reviews) - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (57 reviews) - Limited Features (48 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Comprehensive Account Insights with Room for Improvement in Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Stefano C. | Sr. Marketing Manager, Southern Europe & Middle East, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Demandbase One?** The holistic account view provided by Demandbase One is truly invaluable. It consolidates all relevant account data into a single, comprehensive dashboard, including key insights on associated individuals from Salesforce—whether leads or contacts—along with their engagement levels and interaction types. This seamless integration empowers more strategic, data-driven ABM decision-making. Additionally, the Customer Success Managers and support team are outstanding. They are always proactive, diving deep into any issues and delivering swift, effective solutions, which greatly enhances the overall user experience. Demandbase One is an essential tool in my daily workflow, providing the precision and intelligence needed for successful account engagement. **What do you dislike about Demandbase One?** The platform could benefit from greater flexibility in adapting to specific company needs, as some customization options feel limited. The Lead-to-Account Matching engine, while useful, is not always intuitive, making it difficult to ensure consistently high data quality in lead-to-account associations. Additionally, occasional syncing issues can cause delays in data updates, impacting real-time decision-making. Another drawback is the inability to delete old lists that have been used in advertising campaigns, leading to unnecessary clutter and potential confusion over time. Streamlining these aspects would enhance usability and overall efficiency. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One helps us solve the challenge of gaining a unified view of our accounts by consolidating data from various sources, such as Salesforce, into a single platform. This allows us to better understand the engagement level of each account and tailor our strategies accordingly. The platform’s ability to connect leads to accounts accurately enables more targeted outreach, improving the effectiveness of our marketing and sales efforts. As a result, we’re able to allocate resources more efficiently and drive higher-quality engagement with our key accounts. ### 2. Essential for Targeted Advertising, Intuitive Yet Challenges in Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar F. | Marketing Specialist EMEA & LATAM, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Demandbase One?** I find Demandbase One's interface very intuitive. It doesn't require extensive training to get started, making it accessible and user-friendly for individuals without needing to dedicate significant time to learning the platform. I also appreciate its capability on the advertising side, specifically in targeting specific accounts in display ads, which would be impossible without this tool. This facet of Demandbase One is critical in my role focusing on paid media within the ABM team. The tool allows me to efficiently target accounts and send account lists to third-party advertising platforms, providing a seamless integration into our advertising strategy. This functionality is integral for precise targeting and enhances our advertising campaigns significantly. **What do you dislike about Demandbase One?** The initial setup for Demandbase One is quite complicated and requires a dedicated team to manage all the necessary technical integrations. This complexity can be challenging for those without technical expertise. Additionally, the integration process can suffer if the internal team handles it poorly, as was the case in my experience. **What problems is Demandbase One solving and how is that benefiting you?** I use Demandbase One to consolidate account information and target specific accounts in ads, essential for my paid media role within the ABM team. ### 3. Boosts ABM Strategy with Unified Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Patricia P. | CEO and Founder, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2026 **What do you like best about Demandbase One?** We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include intent, firmographics, and engagement data all in one place. This makes it easier to prioritize where Sales should focus their efforts and aligns marketing/sales around the same signals. We also appreciate how these features worked together to provide a complete picture of each account, allowing us to prioritize the right accounts and engage prospects with timing and messaging that actually worked. Also, once deployed, Demandbase One was a true partner in setup and onboard training, as well as with customer service when we had questions. A big selling point for us was the simplistic installation, which was an important non-negotiable when reviewing other ABM vendors. Additionally, from a security standpoint, Demandbase One is SOX compliant. **What do you dislike about Demandbase One?** Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may need some additional onboarding to fully utilize this robust platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One helps us identify in-market accounts, focuses sales on the right ones/right time, and aligns marketing/sales around the same signals, improving visibility and prioritizing outreach. ### 4. Easy Integration and Powerful Segmentation for Fast, Flexible Campaign Launches **Rating:** 5.0/5.0 stars **Reviewed by:** Paul D. | Loan Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Demandbase One?** Its features greatly simplify audience segmentation, and it’s also very easy to implement and integrate. I like that you can complete each task in different ways depending on your preferences, and that it lets you create and launch multiple campaigns. I especially appreciate how quickly and efficiently I can launch channel campaigns, while still having control over many of the details. **What do you dislike about Demandbase One?** I’ve run into several issues when loading the control panel, and at times the application takes a long time to open. The registration process was also very slow, and it can sometimes feel a bit confusing. **What problems is Demandbase One solving and how is that benefiting you?** They help me monitor the success of my campaigns and provide several ways to reach out to potential clients. They also help us build a specific candidate profile, which feels like the key to making the system so effective. Overall, it’s a very powerful solution, and the product is meticulously designed. ### 5. Powerful ABM Tool with Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** sebin s. | Video Editing/Motion Graphics, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Demandbase One?** I love Demandbase One for its intent data and account insights. These features provide a clear picture of buying signals, which helps keep sales and marketing aligned on which accounts are truly worth pursuing. It also tells us which accounts actually matter, ensuring sales and marketing don't waste time on low-intent prospects. I'm particularly impressed by how it shows when accounts are actively researching relevant topics, allowing for better-timed outreach. This ensures that sales knows who's warming up while marketing can support those accounts with targeted campaigns. **What do you dislike about Demandbase One?** It's really complex and expensive and it takes real time and resources to fully use. Smaller teams will struggle to get value without dedicated ops support. Moderately difficult. It took time. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One shows which accounts matter, helping sales and marketing focus on high-intent prospects. The intent data and account insights improve timing for outreach and align sales and marketing with clear buying signals. ### 6. Seamless ABM and Sales Intelligence—A Game-Changer for Targeted Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Sadhwi P. | International Business development executive, Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2025 **What do you like best about Demandbase One?** The thing that i like is how seamlessly it combines account-based marketing (ABM), intent data, and sales intelligence into a single, unified platform. It gives our marketing and sales teams a clear, shared view of high-value accounts, helping us prioritize efforts where they matter most. The real-time intent signals are a game-changer, we can see which accounts are actively researching solutions like ours, and tailor outreach accordingly. The integrations with Salesforce, LinkedIn, and other tools are smooth and save a ton of time. Overall, it empowers us to be more strategic, targeted, and data-driven in everything we do. **What do you dislike about Demandbase One?** While Demandbase One is a powerful platform, there is a learning curve, especially for new users. Some parts of the interface can feel a bit complex at first, and it takes time to fully unlock the value of all the features. Also, while the intent data is incredibly useful, occasionally the signal strength can vary, so it’s important to validate with additional research. That said, their support team and resources are helpful, and once you get up to speed, the platform delivers strong ROI. **What problems is Demandbase One solving and how is that benefiting you?** Wasting time on accounts that aren’t in‑market;Lack of clarity about who to contact / who matters in the buying group;Fragmented systems and inconsistent data between sales & marketing;Manual, repetitive tasks / low signal‑to‑noise in outreach;Slow pipeline conversion / long sales cycles due to poor timing & messaging ### 7. Solid Experience with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Waqas F. | Sales Specialist - Microsoft D365/Business Central , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Demandbase One?** It is a unified platform for targeted marketing or most likely account based which includes the insights for the sales, advertising reach and outcome under a single window. Nonetheless it is AI powered for accurate data and insights for the marketing campaigns and advertising. **What do you dislike about Demandbase One?** Expensive and complex! The pricing structure is on the higher side if compared to its competitors and the learning curve is extremely high for the beginners. If you are already aware and using the ABM software before than it is for you otherwise it takes time to get a hold of it for daily use and working around the data. **What problems is Demandbase One solving and how is that benefiting you?** Integration with the crm's is one of the best part of Demandbase One. Apart from that, the data and analytics is helping me in analyzing the accounts on which user is working on. ### 8. Game-Changer for ABM with Stellar Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Gowtham G. **Reviewed Date:** December 02, 2025 **What do you like best about Demandbase One?** I value Demandbase One for its precise intent signals and ease in identifying high-priority accounts with buying interests. The orchestration and integration capabilities are exceptional, allowing us to seamlessly connect segments directly to Salesforce and other go-to-market tech stacks. This means that whenever there's an intent spike or an account qualifies, it syncs automatically with our campaigns, aiding the sales process effortlessly without manual intervention. Additionally, the platform centralizes intent, firmographics, and audience syncs, enabling us to run seamless account-based marketing campaigns across platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads. Furthermore, the initial support and ongoing bi-weekly meetings with Demandbase's support team have been incredibly helpful in onboarding and maintaining our account, ensuring any issues are quickly diagnosed and resolved. **What do you dislike about Demandbase One?** Some features of Demandbase One can feel complex for new users, which may create a steep learning curve initially. Specifically, the tool has lots of filters and attributes that can be overwhelming at first. While the tool offers limitless capabilities once mastered, the initial complexity might discourage new users or require significant time and effort to get accustomed to its full potential. **What problems is Demandbase One solving and how is that benefiting you?** I use Demandbase One to centralize data across our GTM stacks, identify high intent accounts, and activate targeted campaigns efficiently, saving us from fragmented data issues and automating our sales process without manual effort. ### 9. A B2B marketing platform that's only as good as your 1P data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Demandbase One?** Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales. Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads. **What do you dislike about Demandbase One?** Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts. Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar. **What problems is Demandbase One solving and how is that benefiting you?** 1. Connectivity with sales - through our 1:1 account syncs, we've built a stronger relationship by helping the sales team realize their goals and hit their numbers. The dashboard provides a roadmap for which accounts/users to focus on in any given time. 2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform. ### 10. Outstanding Features and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Milind S. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2025 **What do you like best about Demandbase One?** The range of features feels almost limitless, and I really value how promptly the support team addresses any issues. Their response time was excellent, allowing me to take thorough notes that will be helpful in future discussions. The campaign feature, in particular, is something I truly enjoy. **What do you dislike about Demandbase One?** I wish learning how to transfer data was a bit simpler, as it can be confusing at first. It would also be better if the same songs didn't repeat so frequently. Occasionally, the screen takes some time to load, which can be a little frustrating. **What problems is Demandbase One solving and how is that benefiting you?** The platform enables our representatives to make the most of their time, providing valuable support in their daily tasks. Its compatibility with our other products ensures a smooth workflow, and it has proven to be a reliable partner for our team. Additionally, it makes speed dialing much simpler. ### 11. Streamlined Account Tracking, Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy W. **Reviewed Date:** November 21, 2025 **What do you like best about Demandbase One?** I love Demandbase One for its ability to track accounts through different journey stages, which provides us with valuable insights into the impacts of our campaigns. This functionality allows us to see the difference our campaigns are making and iterate where necessary, ensuring we optimize our marketing strategies effectively. Additionally, the platform's intent tracking feature is incredibly powerful, as it helps us understand what our prospects and customers are researching and showing interest in, providing a level of data and insight that would otherwise be unattainable. The initial setup was impressively easy, thanks to the extensive help and support provided by the Demandbase One team, which facilitated a smooth onboarding process. I also appreciate the integration capabilities with tools like Marketo and SFDC, enhancing our workflow efficiency. Overall, my positive experiences have made Demandbase One indispensable for our account-based marketing efforts. **What do you dislike about Demandbase One?** Sometimes reporting can be difficult, and I would like it to be more intuitive to use. **What problems is Demandbase One solving and how is that benefiting you?** I use Demandbase One to gain insights into prospects' interests, track accounts through journey stages, and assess campaign impacts. This visibility helps us iterate effectively, although reporting could be more intuitive. ### 12. Streamlined Marketing Insights with Demandbase One **Rating:** 5.0/5.0 stars **Reviewed by:** Dani S. **Reviewed Date:** November 19, 2025 **What do you like best about Demandbase One?** I appreciate that Demandbase One consolidates all of our data into a single platform, making it significantly easier for me to build lists compared to other tools like Salesforce and Marketo. This integration is particularly valuable as it streamlines the process of data compilation and analysis, enhancing efficiency in creating targeted marketing campaigns. I also enjoy the ease with which I can create orchestrations from these lists, making the collected information actionable. This functionality allows me to focus on accounts showing specific interest, such as those not currently our clients but who are exploring our entry-level products or visiting our pricing page. Demandbase One facilitates targeted advertising and direct outreach by integrating marketing communication strategies with the SDR team, proving itself to be a crucial tool in our marketing arsenal. **What do you dislike about Demandbase One?** I find it challenging that Demandbase One requires accessing each intent keyword set individually, making it difficult to view all keywords in one place or export them efficiently. This limitation hinders my ability to ensure all necessary keywords are set up accurately. Additionally, the inability to right-click links and open them in new tabs is frustrating, especially when working with account and person data tabs, as it forces me to replicate and navigate through different tabs unnecessarily. Furthermore, the initial setup of Demandbase One is not straightforward due to the many moving parts, particularly with data orchestration. Organizing data within the platform can be quite a challenge, even though it's not entirely Demandbase's fault, as it’s a common issue with data-reliant tools. **What problems is Demandbase One solving and how is that benefiting you?** I use Demandbase One to gain marketing insights, create targeted lists based on intent for campaigns, understand account interests, and integrate insights into our retention strategy and outreach. ### 13. Powerful ABM Platform with Exceptional Targeting and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Demandbase One?** Demandbase One has been the most helpful for its strong account-based marketing (ABM) capabilities. It provides deep firmographic, technographic, and intent data that helps identify high-value accounts and prioritize audiences more effectively. The platform also enables precise targeting, allowing campaigns to focus on accounts that are actively in-market, which improves the relevance and efficiency. I like how it supports cross-channel activation and measurement, making it very much easier to align media efforts with sales objectives and track account-level performance. **What do you dislike about Demandbase One?** One of the main challenges with Demandbase One is its complexity and learning curve, the platform is tough to manage especially for new users. The interface can be confusing and people may misunderstand the platform. Data availability and accuracy can also vary by region, which sometimes limits scalability across markets. Additionally, reporting and integrations can feel rigid, and the platform is relatively expensive compared to alternatives, which may not be ideal for smaller budgets or teams. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One helps us avoid spending time and budget on the wrong audiences by clearly identifying which accounts are actually showing interest. Instead of running broad B2B campaigns, it allows us to focus on high-value companies and the right decision-makers within them. This makes our targeting more relevant, improves engagement quality, and reduces wasted spend. Overall, it helps us run more efficient campaigns and better align our marketing efforts with sales goals. ### 14. Game-Changer for Account-Based Marketing Teams **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel H. | Recruitment Manager, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Demandbase One?** its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform. It significantly streamlines the way our sales and marketing teams identify and prioritize target accounts. The customizable dashboards make reporting and tracking campaigns more insightful and actionable. **What do you dislike about Demandbase One?** One thing I dislike about Demandbase One is that the learning curve can be quite steep, especially for new users or smaller teams without a dedicated operations expert **What problems is Demandbase One solving and how is that benefiting you?** Before using the platform, our team struggled with fragmented data and targeting efforts that lacked focus. Demandbase One brings together intent data, firmographics, and real-time engagement insights, allowing us to prioritize high-potential accounts more effectively. ### 15. Streamlined Audience Building, But Feature Overload Can Be Daunting **Rating:** 4.5/5.0 stars **Reviewed by:** Alfred A. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Demandbase One?** I really appreciate how the platform simplifies the process of building highly targeted custom audiences. Its seamless integration with our CRM and marketing automation tools has made our workflows much more efficient, ensuring that our campaigns are consistently tailored to meet the needs of our target audience. **What do you dislike about Demandbase One?** The product offers a broad range of features, which can sometimes feel overwhelming. Additionally, certain features may be challenging to use to their full potential without dedicated support or specific training. **What problems is Demandbase One solving and how is that benefiting you?** This tool enables us to clearly define our target audience and decide whom we want to reach. It also allows us to pinpoint which companies are genuinely interested in our offerings. As a result, our campaigns have become more focused and effective. ### 16. Ambitious platform that doesn’t quite live up to its potential **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Demandbase One?** It has a ton of good tools under one roof, like account targeting, intent data, ads, analytics. When it all works, it really does help you get a clearer view of what’s happening across your accounts. The intent data is probably one of my favorite aspects of the product because it helps narrow in on the right targets faster. I also like that it connects pretty easily with Salesforce and HubSpot, which saves some setup time. My team mainly uses it for account data management, marketing analytics, and attribution. In theory, it should make ABM a lot smoother, and on good days, it actually does. **What do you dislike about Demandbase One?** It’s kind of a beast to learn and it'll take some time to get the hang of. Additionally, the platform feels more complicated than it needs to be, and honestly, data syncing isn’t always reliable. While support is available, it shouldn't be a constant use just to get some decent use out of the platform. Reporting takes time, and sometimes it feels like you need a full-time admin just to keep it organized. A few of the features don’t really connect well with the rest, which makes it clunky to use day to day. The idea behind it is great, because I see the vision of what it’s trying to accomplish, but the actual experience can be frustrating **What problems is Demandbase One solving and how is that benefiting you?** Overall, it’s helped bring our sales and marketing data together so it feels like we’re finally working from the same playbook between the two aspects. Being on a B2B account, a solid ABM strategy makes or breaks your fiscal year, so I appreciate using this tool to aid in reaching the right audience. My team uses it to track intent signals, manage account data, and report on campaign performance. The intent signals have definitely helped us focus on the right accounts instead of wasting time on low-quality leads. Reporting has become a bit more structured too, which makes it easier to show campaign impact during leadership reviews. Overall it’s helped with alignment and focus, but it takes more time and upkeep than expected to really get consistent value out of it. ### 17. Solid Support with a Complex Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Vincent D. | President , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Demandbase One?** I think Demandbase One provides exceptional support. It really helps to connect marketing and sales motions and orchestrate a more omni-channel approach to marketing campaigns. **What do you dislike about Demandbase One?** The platform can be overwhelming, and a more intuitive user interface would be most welcome. The initial setup wasn't very easy and was quite a heavy lift. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One connects marketing and sales motions and orchestrates a more omnichannel approach to marketing campaigns. ### 18. Unified ABM Platform with Powerful Analytics and Seamless Team Alignment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Demandbase One?** Demandbase One provides a truly unified view of account-based marketing and sales activity. The platform’s ability to combine firmographic data, intent signals, and engagement insights makes it much easier to prioritize target accounts and personalize outreach. The analytics and segmentation tools are strong, helping teams align marketing and sales efforts effectively. **What do you dislike about Demandbase One?** The platform can feel complex at first, especially during setup and dashboard customization. Some features have a learning curve, and data syncs with external CRMs like Salesforce can occasionally lag. Pricing is also on the higher side, which may be challenging for smaller teams. **What problems is Demandbase One solving and how is that benefiting you?** It solves the challenge of disconnected data between marketing and sales. With unified intent and engagement insights, we can focus on the right accounts and tailor our outreach, leading to better pipeline efficiency and higher ROI. ### 19. Demandbase One Keeps Getting Better **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica W. | Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Demandbase One?** It seems like every few months there's new functionality to use/learn about, so the platform has grown along with us on our ABM journey. **What do you dislike about Demandbase One?** Learning new functionality does come with a pretty constant learning curve, which can be frustrating, but the platform is usually very intuitive (once a feature is out of beta anyway). **What problems is Demandbase One solving and how is that benefiting you?** The big one is of course the de anonymysation of traffic at the account level, and the ability to personalize experiences based on selected parameters. We sell into a LOT of different industries so our site content is often trying to be everything to everyone and isn't super effective as a result. ### 20. Personalized campaigns creation without complexities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Demandbase One?** It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. **What do you dislike about Demandbase One?** It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master **What problems is Demandbase One solving and how is that benefiting you?** From the start of campaign, it helps us focus on the accounts that are actually in buying mode and tailor outreach to their needs. ### 21. Keeps Sales and Marketing Perfectly Aligned **Rating:** 4.0/5.0 stars **Reviewed by:** Walid T. | Customer service representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Demandbase One?** i like that it can help in sales and marketing stay aligned **What do you dislike about Demandbase One?** Sometimes it could be complex to set up and for navigation as well. **What problems is Demandbase One solving and how is that benefiting you?** it helps to prioritize high value accounts and align teams more effectively. ### 22. Incredibly powerful tool with top notch customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | Director, Paid Media, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Demandbase One?** Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. **What do you dislike about Demandbase One?** There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. **What problems is Demandbase One solving and how is that benefiting you?** We are leveraging Demandbase to create ABM campaigns that service our Sales and Field Marketing teams through prescriptive audience building and targeting using highly segmented advertising messages. We connect Demandbase to our SalesForce tool to ensure there is a match up in the accounts we are targeting and measurable lift. ### 23. Insightful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Demandbase One?** Account Identification & De-Anonymization It accurately identifies which companies are visiting your site—even if they don’t fill out a form—allowing better targeting and sales outreach. Intent Data Integration Demandbase’s use of intent data helps you spot when a company is actively researching topics related to your product or service, making outreach much more timely and relevant. Real-Time Personalization The platform enables website personalization based on visitor attributes (like industry or company size), which is crucial for B2B engagement. **What do you dislike about Demandbase One?** Complex Setup & Learning Curve The platform can be overwhelming at first, especially for non-technical users. Full implementation (especially with CRM integration and orchestration features) often requires support from IT or dedicated admins. Data Accuracy & Attribution Issues While intent and account identification are powerful, some users report false positives or missed accounts, particularly for smaller or stealth-mode companies. **What problems is Demandbase One solving and how is that benefiting you?** Anonymous Website Traffic Problem: Most B2B site visitors don’t fill out forms—making it hard to know which companies are showing interest. Solution: Demandbase de-anonymizes web traffic and tells you which companies are visiting your site, what pages they’re viewing, and how engaged they are. ### 24. He achieved great results that could be used for certain objectives **Rating:** 5.0/5.0 stars **Reviewed by:** Ophelia G. | Senior Operations Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Demandbase One?** I really liked the time I saved when looking for the best option for professional email addresses. Demandbase One provides multiple contact details for potential customer in case one of their phone or contact numbers no longer exists. **What do you dislike about Demandbase One?** It's true that this has improved lately and Demandbase One also doesn't charge for searches that don't provide verified information, which is great. But the search functions are sometimes complicated and unintuitive, and give results we don't expect. **What problems is Demandbase One solving and how is that benefiting you?** Demanbase One is powerful tool that allows our organizations to search for social media profiles and contact information for individuals or companies. Additionally, finding specific individuals or companies is easy thank to its user-friendly interface and intuitive search options. ### 25. Commitment to perfection **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Demandbase One?** The team we had to install and maintain DemandBase is by far one of the best groups I've ever worked with. We bring them new use cases, issues, etc. and they are so quick to get to work on helping us figure out a solution. I admin 12 different tools, this is the most engaged team I've had the pleasure of working with. **What do you dislike about Demandbase One?** The tool can be a bit complicated at times with the sheer number of features available. It can be quite daunting to get comfortable with the platform, but in a different light this would be a positive. It takes a second to start seeing the brilliance, but once you do, the tool is able to handle most, if not all, your needs for an ABM platform. **What problems is Demandbase One solving and how is that benefiting you?** Helps us know which accounts to prioritize and helps our sellers track down prospects to engage with. ### 26. Easy to configure and create different user groups **Rating:** 5.0/5.0 stars **Reviewed by:** Alex J. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Demandbase One?** It provides very robust data based on your prospects' intents, it offers a great way to get notified about specific alerts. Easey to use interface with many ways to visualize data, it's the simplest technology we have. **What do you dislike about Demandbase One?** It would be great if the platform data could be synchronized with our existing database. Some features can be difficult to find, the clues that appear are sometimes anonymous. **What problems is Demandbase One solving and how is that benefiting you?** It has become part of our daily routine, it is very easy to use. An obvious solution for any company that has a mix of clients. It has been a game changer for our GTM. ### 27. An amazing tool to use in any sales role **Rating:** 4.5/5.0 stars **Reviewed by:** Joel G. | Senior Charity Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** I really love Demandbase One’s robust data analytics and account-based marketing capabilities. The platform provides valuable insights into target accounts, helping us tailor our approach and improve engagement. Its comprehensive reporting tools are also a significant asset for tracking performance. **What do you dislike about Demandbase One?** As a UK Salesperson for Apprenticeships, I find Demandbase One lacks the flexibility needed for our diverse client base. The platform's complexity can be overwhelming, and its integration with our existing systems isn't seamless. Simplifying the user interface and improving compatibility would greatly enhance its usability. **What problems is Demandbase One solving and how is that benefiting you?** 1) Targeting the Right Accounts: It provides precise account-based marketing tools, allowing us to focus on high-potential clients. 2) Data-Driven Insights: The platform offers robust analytics, helping us understand client needs and tailor our approach. 3) Improved Engagement: With personalised marketing strategies, we can engage more effectively with prospects. ### 28. Platform is easy to use, cost is reasonable **Rating:** 5.0/5.0 stars **Reviewed by:** Saray G. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2025 **What do you like best about Demandbase One?** It will help you reach the right people you are looking for, it has a good amount of factors you can analyze. I love the versatility of the platform to search for contacts with filers, we can quickly get contacts based on our criteria. **What do you dislike about Demandbase One?** I would love to check the status of the email, there are some quirks in the search. Some of the functions are complicated, you have to be very careful with the filters. **What problems is Demandbase One solving and how is that benefiting you?** You can select exactly who you want to collect from, it's beneficial to have so many potential customers with so much information. It allowed us to access potential customers almost immediately. ### 29. Outstanding Product with Exceptional Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Charles C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Demandbase One?** What I appreciate most about the platform is its self-service functionality and intuitive user interface. **What do you dislike about Demandbase One?** I do not have a major dislike, so... this is truly a nitpick. Sometimes the system is a little klunky moving from different projects/features within the application. **What problems is Demandbase One solving and how is that benefiting you?** The primary challenges it addresses include offering a solution for engaging customers who have not opted in to receive emails, as well as delivering targeted advertising in a measurable way that can be easily attributed to revenue. ### 30. Powerful platform and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Demandbase One?** The platform is incredibly powerful and offers in-depth insights into our prospects and customers that will help us fuel truly data-driven ABM. Additionally, the support resources and team are next-level; there is an incredible variety of articles, videos, training modules, etc. to use on-demand and the customer-facing team has been very helpful and responsive as we get set up and learn the platform. **What do you dislike about Demandbase One?** There is a learning curve with Demandbase, and it can be challenging to navigate at first. Some of the features aren't very intuitive, and the scope of features can be a bit overwhelming. However, this is more than made up for by the guidance/support provided by the Demandbase team; they have been invaluable in getting us set up, plotting out our integration/scope, and pointing us to relevant resources. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase gives us a data-driven foundation that will help us drive ABM at scale. Its analytics allow us to provide sales with intelligence to prioritize their efforts and inform their conversations, and give our marketing team the tools to target the right people in the right accounts with the right message at the right time, maximizing the reach of our marketing dollars. It also gives us a foundation to bridge gaps between sales and marketing and ensure our efforts are in sync for maximum impact. ### 31. ABM is a strategy and Demandbase is the key **Rating:** 4.5/5.0 stars **Reviewed by:** Zoe C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Demandbase One helps us deliver an ABM strategy at scale. Identifying high intent accounts, nurturing them and passing to Sales. **What do you dislike about Demandbase One?** It's not really a dislike, it's more of a learning...connecting Demandbase to your CRM is more complicated than I have thought. You need to ensure that all the experts are in the room to make integration work. **What problems is Demandbase One solving and how is that benefiting you?** Identifying the right accounts to contact at the right time. ### 32. They are incredibly responsive and helpful, answering all questions with expertise and efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Mekaele W. | Growth Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Demandbase One?** The dashboard offered by Demandbase One is a starndout feature. It is intuitive and provides comprehensive insights, making it easy to track the progress and effectiveness of marketing initiatives. Demandbase One makes it easy to understand the role your content plays in driving conversions on your website. **What do you dislike about Demandbase One?** I don't really like that the service doesn't include complex reporting or personalized customer support. And I find that it can take time and effort to fully understand how to use all of its features and get the most out of the platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One integrates with a wide range of marketing tools and platforms. It also allows us to capture leads when people land on a particular page or scroll for a certain amount of time. ### 33. Demandbase has been consistently insightful and helpful to completing my work . **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Demandbase One?** Demandbase has improved the efficiency of finding important and pertinent information to reach contacts and learn more about accounts. **What do you dislike about Demandbase One?** Sometimes it's hard to find the exact information I am looking for, and it causes me to go on a deep dive to try and figure it out. **What problems is Demandbase One solving and how is that benefiting you?** Helping me reach prospects and contacts in a more efficient fashion. Helping me to discover more pertinent information about accounts that I may not have been able to find otherwise. ### 34. The best ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Renny F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Demandbase One?** Audience creation using CRM data and Demandbase data **What do you dislike about Demandbase One?** It can be complex to learn. Predictive capabilities can be limited **What problems is Demandbase One solving and how is that benefiting you?** Account prioritization for marketing and sales outreach ### 35. Comprehensive ABM platform for fast results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2024 **What do you like best about Demandbase One?** The ability to directly target specific orgs with various display and video ads **What do you dislike about Demandbase One?** There is a fairly steep learning curve, but worth it once in production. **What problems is Demandbase One solving and how is that benefiting you?** It allows us to target the specific companies we know are targets for us and the right buying groups within them. It also rolls up all the marketing activity across channels to see a comprehensive view of each account and their engagement. ### 36. Key Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Demandbase One?** Demandbase not only provides me with intent data, but I also am able to have an idea on what materia the prospect is possibly viewing and where their focus might be. The daily email updates are also a huge time save **What do you dislike about Demandbase One?** It is definitly a bit confusing at first, but doesn't really harm my usage. **What problems is Demandbase One solving and how is that benefiting you?** Intent on who, and which companies are showing immediate interest ### 37. More or Less **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Demandbase One?** As an account executive, Demandbase One has become an essential tool in my daily workflow. Here are the key reasons why I find it particularly valuable:enables me to precisely target and engage high-value accounts, powerful analytics and reporting tools allow me to track the performance of my efforts in real-time. I can measure the impact of my activities on revenue, identify trends, and pinpoint areas for improvement. Demandbase One fosters better alignment and collaboration between marketing and sales. **What do you dislike about Demandbase One?** Demandbase One is a powerful platform with a wide range of features, which can make it complex and challenging to learn. Certain aspects of Demandbase One are less customizable than I would like. While the platform offers a wide range of features, the ability to tailor specific functionalities or workflows to unique business needs can be limited. While Demandbase One is powerful, I find the user interface less intuitive or user-friendly. Navigating through its features and accessing the necessary tools can sometimes be cumbersome. **What problems is Demandbase One solving and how is that benefiting you?** Gives me a unified account info. Without predictive analytics, it’s challenging to anticipate account needs, behaviors, and potential opportunities. These insights help me stay ahead of the curve by understanding account trends and potential opportunities before they arise ### 38. A must for ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Demandbase One?** Their professional services team has helped us set up our journey, pipeline predict, engagement reports, and segmented lists in a usable way. We now have great visibility into what stages our accounts are in so we can prioritize which ones to spend advertising dollars on. We can also easily see the impact we are making on moving those accounts through the funnel. It integrates easily with Salesforce, Marketo, LinkedIn, and Outreach. Our demand gen team uses Demandbase at least weekly for campaign delivery and reporting. **What do you dislike about Demandbase One?** The filters and different views made it difficult for the Sales team to adopt this as a platform they depend on, but they use the insights that are delivered to their email inboxes. **What problems is Demandbase One solving and how is that benefiting you?** We need to reach our target accounts without always having all that data in our CRM, so Demandbase helps warm up those accounts and we can then see the increase in lift (website visits) over time. ### 39. Strong Ad Platform - Constantly improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** DB One makes it really easy to launch a display campaign and has many great features and plug-ins. Our customer support team is knowledgable and quick to respond. **What do you dislike about Demandbase One?** The implementation of DB One is extremely involved and takes several months to roll out. It is highly technical and takes 8-12 months to learn detailed campaign launches and data reporting. **What problems is Demandbase One solving and how is that benefiting you?** Our organization uses DB One's ad platform to build audiences, launch campaigns and analyze display advertising tactics. ### 40. Best ABX Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Demandbase One?** As a marketing operations professional, I found Demandbase One's integration capabilities to be highly efficient. The platform's real-time account engagement data is invaluable, and the intent data has proven to be exceptionally accurate. The ability to target companies through ABX Advertising is impressive. **What do you dislike about Demandbase One?** Setting up the Google Ads integration within Demandbase One was challenging. For the first-time ABX & platform user, it's an overwhelming experience as the platform provides way too many data points, making it difficult to identify and prioritize relevant information for actionable insight. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase's account activity and intent data have been instrumental in our ABM efforts. These insights have also influenced our SEO and paid search strategies. ### 41. A Powerful, Insights-led Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** Demandbase One's ability to provide granular insights and personalized targeting capabilities has significantly improved our lead generation and engagement rates, **What do you dislike about Demandbase One?** It can be a bit complex to set up and navigate, especially for users who are new to ABM platforms. Additionally, it may also require some technical expertise to leverage all of its advanced features. **What problems is Demandbase One solving and how is that benefiting you?** Identifying high-value accounts that fit our ideal customer profile as well as personalizing our marketing and sales outreach to engage target accounts. ### 42. Sales Operations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob D. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Demandbase One?** Demandbase One has been crucial to building our B2B outreach campaigns. It is easy to take actions on sales signals and has a variety of integrations that help with your workflows. As we kickoff our new product, it's been useful in surfacing new accounts that we didn't have identified as targets for us to incorporate in our campaigns. The support team at Demandbase One has crucial to our success with their constant support and knowledge. We've made a number of improvements to our current system over the last year and that all comes down to the frequent meetings we've had with the support team as they've guided us on how to best leverage their tools. **What do you dislike about Demandbase One?** I do most of my work out of the Demandbase One and it took me a decent amount of time to learn how to navigate the platofrm. The sales reps tends to get lost in it as they don't access it very often which causes them to avoid it in general. We've found workarounds for that in the use of daily/weekly activity reports but I do wish it was easier part of their workflow. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase one provides an easy way to identify our sales signals and segment those into specific actions taken by the Sales and Marketing teams. This has been crucial as we build out a new marketing/sales outreach programs for our new product and serve up actionable leads to our account executives. ### 43. Easily find and prioritize prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** I like being able to focus in on the prospects and accounts that have invested time into researching my organisation so I can save time. The filters and dashboard options allow me to find leads are are most interested. **What do you dislike about Demandbase One?** The interface can take some time getting used to. **What problems is Demandbase One solving and how is that benefiting you?** Finding leads easily along with their contact info and priortizing how engaged they are. ### 44. Demandbase - a comprehensive ABX platform for sales & marketing programs and alignment **Rating:** 5.0/5.0 stars **Reviewed by:** Kate V. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Demandbase One?** Demandbase process is effortlessly segmented, enabling the breakdown of Total Addressable Market (TAM) by regions or other criteria aligned with Ideal Customer Profile (ICP). This segmentation facilitates the swift generation of intent data, providing a prompt evaluation of the next strategic steps. In the context of ICP, the workflow involves and allows checking intent, configuring multi-channel campaigns with precise messaging, and translating these insights into actionable strategies for the sales team. Demandbase platform is notably comprehensive, catering to both sales and marketing programs, distinguishing itself from other ABM platforms, which is primarily geared towards marketing applications. Moreover, with Demandbase, the existing foundation of orchestration with Account-Based Experience (ABX) facilitates audience creation, allowing seamless integration with various channels to disseminate targeted messages. **What do you dislike about Demandbase One?** Not much to dislike about this platform, however if I have to pick one, you have to allow yourself to learn the ins and outs of this platform as it's a complex system. But this is also a positive thing as you can use this software across the whole business to create a great ABX programm. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One proves invaluable in our strategic initiatives by providing instant data crucial for making informed marketing decisions. The inclusion of sales intelligence is pivotal, allowing us to identify the ideal buyer persona. With the insights derived from intent data, Sales Relationship Development (SRD) is empowered to initiate outbound conversations and engage in effective social selling, ensuring a targeted and personalized approach. Simultaneously, this methodology empowers the marketing team to deliver the right content at precisely the right time, aligning our efforts with the dynamic needs and interests of our audience. In essence, the synergy of instant data, sales intelligence, and timely content delivery positions us strategically for success in both marketing and sales endeavors. ### 45. Great tool for account level intel to guide marketing, sales and strategic planning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Demandbase One?** Easy to integrate with CRM Custom intent data: Keywords and Groups Technographics relevant to our competitors Customizable scoring and predictive models **What do you dislike about Demandbase One?** Because it's feature rich, there's a learning curve for admins and users, which has made adoption a challenge. Lots of data that's potentially actionable to sales/marketing, but requires analysis to determine. This can be overwhelming to sales, and lead to no actions. **What problems is Demandbase One solving and how is that benefiting you?** Increased visibility to activity among target accounts enables more timely and relevant outreach. Creating dynamic audiences based on intent and journey stage gives us a leaner and more effective ad spend. Industry level research that combines our CRM and external data sources in one place helps determine GTM and product enhancement ### 46. DB1 Ads experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** DB1 Ads target the right audience at the right time against your TALs as well as help your desired segments convert to engaged. **What do you dislike about Demandbase One?** DB1 Ads has a bit of a learning curve when you first use it. **What problems is Demandbase One solving and how is that benefiting you?** Targeting the right audience via DSP that leads to conversions. ### 47. Demandbase is an excellent tool for B2B monitoring and targeting. **Rating:** 4.5/5.0 stars **Reviewed by:** Evan D. | Director, Marketing Technology Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Demandbase One?** Demandbase features a clean interface through which to deftly track how accounts are engaging with your website. As an administrator, it is very easy to set up unique views for all of the individual stakeholders and groups in your organization. Generated insights are clean and simple to understand, and the number of integrations with other systems makes Demandbase a plug-and-play part of your stack. **What do you dislike about Demandbase One?** The reporting interface could stand to be a bit more intuitive. There is a fair degree of hunting to be done when learning where the various metrics sit within Demandbase's interface. This could be mitigated if the data export and API connection for Demandbase came at a more affordable rate, but alas, that service bears a significant entry cost and stands outside of the standard license. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase solves the classic conundrum of how to best target accounts - the which, who, and how. Through its Orchestration product and easy-to-use selectors, the user can create complex, engagement-driven audiences in a matter of minutes and port them out to every channel needed. **Official Response from Kherise Benoit:** > Hi Evan, thank you for taking the time to leave us a review! It's great to hear about all the ways Demandbase helps you & your organization. Happy to see that you're a fan of the integrations! We appreciate your feedback, which will help us grow and improve! As you continue your journey with us, remember to check out some of the resources on our website, like the Demandbase Academy, The Success Center, and our Community! ### 48. Demandbase makes my job easier **Rating:** 4.0/5.0 stars **Reviewed by:** Ricardo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Demandbase's precision in targeting the right audience is remarkable. The platform's ability to identify and engage with high-value accounts aligns perfectly with our account-based marketing strategy. This has significantly improved the efficiency of our campaigns and boosted our overall ROI. **What do you dislike about Demandbase One?** The platform, while robust, has a bit of a learning curve. Navigating through all the features and understanding how to leverage them to their fullest potential took some time. A more intuitive onboarding process or additional training resources could be beneficial for users, especially those new to account-based marketing. **What problems is Demandbase One solving and how is that benefiting you?** Identifying and targeting high-value accounts manually can be time-consuming and often lacks precision. ### 49. Personalized B2B marketing and sales pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Alfred G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Find B2B buyer intent account and data. Easily filters the result to minimized data that we have to analyzed. View intent data history to see intent data quality. **What do you dislike about Demandbase One?** Some learning curves that take time to training and learning all about this platform. Expensive platform to subscribe. **What problems is Demandbase One solving and how is that benefiting you?** Streamline sales pipeline with data we collected from this platform. Engage with buyer intent account in one dashboard. ### 50. Demandbase One Gives Us Better Control of our Marketing and Enabled us to be Far More Strategic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Demandbase One?** Demandbase has given us better control of our marketing efforts, and it has enabled us to be much more strategic in our planning and execution. Our marketing planning is more strategic and we can make better decisions on an ongoing basis because we have better visibility at account level and can see activity at the segment level, and we can measure and monitor performance within and across segments. The ability to evaluate where accounts are in buyers journey has enabled us to target our marketing to that journey stage, something we weren't able to do before. We're able to reach anonymous stakeholders that are involved in buying decisions, giving us more broad and deep reach into buying groups. Demandbase has given us far better data from which we can more confidently make decisions. And it has enabled even greater alignment between sales and marketing. While we already work very closely with our sales leadership and our sales teams, the addition to Demandbase has given us a common framework against which we have both strategic and tactical conversations. **What do you dislike about Demandbase One?** Demandbase One is a robust platform with a wide range of functionality and it is highly customizable. In the long run, this is highly desirable, but it requires a long ramp time, particularly for a lean team. **What problems is Demandbase One solving and how is that benefiting you?** Quite simply, Demandbase One is enabling us to take our marketing from individual, lead-based to a more expansive, account-based level. That seems like a fairly obvious thing to say, but for B2B marketer who have adopted ABM strategically but have not had the tools to plan and execute at the account level, it's a game-changer. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600575&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A25%3A09+-0500&secure%5Bsession_id%5D=43737fd1-1471-434f-82c3-dceaf9a470a4&secure%5Btoken%5D=d77733ecb1ca56e4a2721199e4fc470a454dbad41042047bd146262285cd8462&format=llm_user) ## Demandbase One Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 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[Slack](https://www.g2.com/products/slack/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Demand Side Platforms** - Cross Channel Capabilities **Automation - AI Agents** - Natural Language Processing - Simulation and Scenario Generation **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Revenue AI Platforms** - Natural Language Interaction - Proactive Assistance - Autonomous Task Execution - Cross-system Integration - Decision Making - Adaptive Learning **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs - Third-Party Integrations - Meeting Management - Calendar Management - Call Management - Document Management - Contact Management - Task Management - Lead Management - Content Management - Notes Management - Sales Activity Management - Email Management **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Segment Trending** - Social **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Agentic AI - Lead Intelligence** - Cross-system Integration **Platform - Revenue AI Platforms** - Conversation Intelligence - Predictive Forecasting - CRM Data Enrichment - Actionable Insights - Risk Flagging - Workflow Orchestration - Sales Coaching - Pipeline & Deal Management - Customer Data Capture **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Performance Analysis** - Coaching - Peformance Tracking - Email Tracking - Call Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching - Real-Time Data **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - Generative AI **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Email Response Control - Speech Recognition - Customer Engagement - Dashboard - Chat/Messaging - AI Writing Assistant - For Sales Teams/Organizations - Sales Automation - Alerts/Notifications - CRM - Predictive Analytics - Lead Scoring - Templates - Reminders - Email Templates - SMS Messaging - Personalization - Reporting/Analytics - Conversation Intelligence - Lead Engagement - Customer Database - AI Copilot - Omnichannel Outreach - Workflow Automation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Metadata Management - Collaboration Tools - Search/Filter - Workflow Management - AI Copilot - Third-Party Integrations - Data Synchronization - Data Import/Export - Customizable Rules - Master Data Management - Monitoring - Data Transformation - Multiple Data Sources - Self Service Portal - Customer Database - Data Verification - Data Migration - Multi-Language - Single Sign On - Duplicate Detection - Email Address Extraction - Reporting/Analytics - Data Profiling - Data Extraction - Data Mapping - Address Validation - Match & Merge - Performance Metrics - Visual Analytics - Version Control - API - Data Capture and Transfer - Access Controls/Permissions - Compliance Management - Data Discovery **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (653 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 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