--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1988 scale: '5' date_modified: '2026-08-14' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,988 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. (225 reviews) - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. (201 reviews) - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. (184 reviews) - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. (173 reviews) - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. (170 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Data Accuracy (120 reviews) - Easy Integrations (114 reviews) - Audience Targeting (113 reviews) **What users dislike:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. (63 reviews) - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. (63 reviews) - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (57 reviews) - Limited Features (48 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. use demandbase for more relevant sales leads and to see company interaction/interest **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Demandbase One?** I like that I can see whos been interacting with our site so I can make a warmer sales call to the right people. I like that I can see any intent in relevant topics and how long/many pages they visited in a set time frame. given me a specific picture to which accounts to target and why **What do you dislike about Demandbase One?** i don't like that some page views are anonymous and that you can see someone was on the demo page but it doesn't say which company let aloone the specific person. it will indicate that a company was on our site for x amount of minutes but when i go to see specifics it doesn't show anyone w/ interacted minutes **What problems is Demandbase One solving and how is that benefiting you?** its helping with what companies to target and why to create warmer leads to increase sales volume or chnace of sale. its helps to line up my day and create targeted to-dos ### 2. End-To-End ABM/ABX at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan F. | Senior Manager, ABM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Demandbase One?** Demandbase does a great job of empowering our GTM teams with actionable insights in an easy-to-use all-in-one platform. I love the weekly reports that are sent out to our AEs and SDRs so they can plan their outreach in a strategic way to ensure the RIGHT accounts are being hit with the RIGHT content at the RIGHT time. Our CSMs are great and always ensure we are on the right track. I also love all the enablement and training! **What do you dislike about Demandbase One?** Some features require manual intervention from our CSM team..They are great but it would be awesome to have more self-service options. Also, some of the acquired products still feel like separate products with a bit of a disconnect. **What problems is Demandbase One solving and how is that benefiting you?** 1. Increase MQLs at our best fit accounts 2. Empower our SDRs and AEs 3. Help refine our ICP. 4. Intent advertising to boost our ABM efforts on 1:1, 1:few, and programmatic campaigns. ### 3. Very powerful tool for ABM insights, helps me stay ahead of the curve! **Rating:** 4.5/5.0 stars **Reviewed by:** Kirk M. | Business Development Executive, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Demandbase One?** Unified Dashboard - gives the perfect view of likely to unlikely buyer's intent based on key phrase word searches your target accounts are looking at. Searching by period - get the most up-to-date insights based on the weekly activity of prospects. Salesforce and slack integrations - get direct insight on target accounts into a daily chatbot without the need for manual searching **What do you dislike about Demandbase One?** navigating back and forth between the tabs once an account is selected can often kick you to the main page instead of back to the tabs option. Minor bugbear, but I can live with it. Sometimes when in salesforce, if you use the chrome extension, it doesn't take you to the account page. Instead, it loads you into the dashboard, and you will have to close the page and try again. **Recommendations to others considering Demandbase One:** For extensive ad campaigns, make sure you get the personalization module. **What problems is Demandbase One solving and how is that benefiting you?** It has reduced research time on prospect accounts. I can now personalize messages and pitch content based on a company's search activity. Using a suggestive pitch, "you may find this useful" has landed me several conversations/meetings without being viewed as "big brother" watching from the sidelines waiting to strike, all about feeling that synergy. ### 4. An insights tool that provides a path to successful prospecting… **Rating:** 5.0/5.0 stars **Reviewed by:** Jon B. | Account Manager II, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** The ability to create a campaign based on variables that you select from various options. I like how DB's integration with Salesforce allows you visibility into previous/existing opportunities. Also, I like how you can use DB on their website or in the Tools section of Salesforce. **What do you dislike about Demandbase One?** If I had to write something it would be the toggling back and forth in the tabs once an account is selected. Sometimes it kicks you to the main page instead of back to the tabs option. Also, the selecting of accounts to add to a campaign is not user friendly if you have multiple pages. **Recommendations to others considering Demandbase One:** The educational section is user friendly and easy for me to navigate. DB training references is a key reason I have continued to use this tool. Sales/marketing representatives use tools they understand and if you don't, DB provides a wealth of information to make sure you have what you need to get there. **What problems is Demandbase One solving and how is that benefiting you?** DB provides a window into what my customers are looking for. The added benefit is that I am able to access intent information and target customers with relevant solutions that they are researching. In short, DB allows me the best opportunity to get in front of the customer because I am positioning a solution that they are interested in hearing about. ### 5. Demandbase ABM/ABX **Rating:** 5.0/5.0 stars **Reviewed by:** Cherelle R. | Sales Development, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** I like that for all of my assigned accounts, Demandbase gives me weekly updates of engagement in those accounts, helping me identify critical prospects engaged in my companies information. **What do you dislike about Demandbase One?** If a prospect is not in your CRM, for instance, Salesforce, there is no way to identify the opportunity to engage in your company's information. So that data is useless, and you cannot see anything but the title. **Recommendations to others considering Demandbase One:** Consider Demandbase when keeping up with engaged prospects. **What problems is Demandbase One solving and how is that benefiting you?** The critical problem that I'm solving in my organization is using Demandbase to organize from high engagement minutes to low activity and I work those from top to bottom. ### 6. Efficient Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Zafran Z. | Sales Development Consultant (Outbound) - ANZ, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Demandbase One?** I like that demandbase will compile data based on the activities of the prospect to give the insights to users on whether this person/company is worth pursuing based on their intent/engagement. **What do you dislike about Demandbase One?** The user experience is a little clunky and can be more streamlined so that it will be easier for new users to get the hang of it. Otherwise I think there's not much to dislike **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is giving me insight into the activities from the people I would like to reach out to, In order for me to make a better assessment and to make my prospecting more focused ### 7. Demandbase empowers us to take our ABM strategy to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Demandbase One?** I like that the platform is robust - it's full of fantastic reports and visualizations and allows for customization to match our specific buyer's journey and lead scoring process. The ability to integrate with our CRM and marketing automation platforms has been key for efficiency and alignment. We can generate powerful and actionable reports that showcase the value of our marketing efforts and allow us to see real-time opportunities. **What do you dislike about Demandbase One?** Like any tech platform, there can be bugs, load time issues, and system outages. So far the support/customer success team is fast to respond and get us back in working order quickly. I would also like to see more solutioning around how intent levels are calculated/reported on, as the relative scale makes it easy to overlook low intent activity. Volume doesn't always equal value with intent, especially for more niche industries like ours. I'd love to be able to drill deeper into intent trends by keyword/account rather than always be tied to keyword sets as a whole. **What problems is Demandbase One solving and how is that benefiting you?** We are solving problems around reducing the complexity of running personalized ad campaigns without manual effort around list imports/updates. Demandbase makes it easy to manage dynamic target lists straight from our CRM platform (Salesforce). We are also reducing the complexity and maximizing the actionability of reporting through Demandbase's powerful analytics features. ### 8. Narrie Moye, my Strategic Account Consultant ensures my teams experience is always awsome! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse D. | 3D Print Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Demandbase One?** I'm frequently faced with customers that don't even know we exist before helping them understand why our solution is a fit. Finding strong contacts willing to have a conversation is a breeze with the tools and intelligence I have now. With these tools, I'm able to transform industry and even create new industries. **What do you dislike about Demandbase One?** I would like to see more ability to suppress searchable filters like job titles upon finding the contacts within the customer profiles I'm searching. There are always more people than I can handle in the results for my ideal customer profiles. **Recommendations to others considering Demandbase One:** It's a state-of-the-art solution and gets better every day. Additionally, the Support is best in class. **What problems is Demandbase One solving and how is that benefiting you?** For what I'm looking for, it's even better than Zoom Info! Accessible, fast, and very well-equipped features. I'm driving business where it hasn't previously existed with technologies that most haven't considered incorporating into their workflows. This creates many barriers to strong engagement before getting my first at bat. The tireless research I usually have to do online is all in one place with these tools. ### 9. HP SPTS Review of Demandbase Sales Intelligence Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | Americas Region Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Demandbase One?** InsideView Insights and Target have been instrumental in helping my sales team find people that they would not otherwise be able to find, use that information to reach out to them and potentially get new sales. It integrates very seamlessly with our CRM system, which makes it even better. The company research and connections are extremely helpful. **What do you dislike about Demandbase One?** Can't find a person by typing in their email and then having it find the person connected with that email in the greater database, so we can double-check for example, if a lead we got from a person that is using Gmail, is really from P&G, but they did not want to use their P&G email, or it came from LinkedIn, and their personal email is what is attached to the lead. **What problems is Demandbase One solving and how is that benefiting you?** We are finding contacts. Networking. Finding new leads. Sorting information that is relevant to the sales team. Getting market information. Being able to help grow leads, contacts, and sales to our partners, which ultimately helps us. ### 10. Great lead generator **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Sales Development Rep, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Demandbase One?** Shows who is looking and what they are looking at. This gives me the direction on exactly which contacts to reach out to and precisely what types of information they are looking for. **What do you dislike about Demandbase One?** Demandbase doesn't seem to filter out current clients. There are active clients clogging up the top accounts list. It would be nice to be able to check them off and take them off the list. **What problems is Demandbase One solving and how is that benefiting you?** At first, we had DDO leads that were pretty vague. Didn't know who or what was being looked at. Demandbase took it to the next level and actually gave substance to act on. ### 11. DemandBase - Highly Recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Senior Director, Global Marketing Operations and Technology, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Demandbase One?** I reallly like the account intelligence that DemandBase gives its clients. DemandBase is an incredibly powerful tool. It's gotten even better when they added the people data to it's platform. DemandBase is no longer an ABM tool in my opinion. It's a full service account intelligence and advertising platform **What do you dislike about Demandbase One?** There's not too much to dislike about DemandBase. Our sales reps love the real-time Slack alerts. Marketers love the account and intent data. If there is one thing to focus on, is how to get your sales teams to buy into the tech and the overall philosophy of ABM. Once you've nailed that, the tool will work wonders for you. **Recommendations to others considering Demandbase One:** Make sure you have the ABM infrastructure and philosophy mapped out prior to rolling out your ABM play with DemandBase. Get your partnership with Sales upfront and set expectations early. Make sure you enable and train regularly. **What problems is Demandbase One solving and how is that benefiting you?** We're solving a number of problems with DemandBase. We're solving the "what companies" question that a lot of organizations are trying to solve. What companies should we focus on? What companies should we put Marketing spend toward. Which accounts should we surround? We're also solving "Who at what company." When intent is now shown, we no longer say "yea, but who at X company?" We know who we have engaged and it allows us to go fill in the gaps where we might not have enough engagement. ### 12. Great Platform to See Marketing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Tricia H. | Marketing Campaign Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Demandbase One?** We can see the impact our marketing campaigns are having on revenue and which types of campaigns or content work best to engage our named accounts. **What do you dislike about Demandbase One?** Creating reports isn't super easy. It could have a more user-friendly interface, especially when going back and forth between Basic and Advanced. **Recommendations to others considering Demandbase One:** Invest time in training, work with Customer Success to set up reports, and ask lots of questions. **What problems is Demandbase One solving and how is that benefiting you?** We can track marketing investments and see impact pretty quickly, for both engagement and financial return. This enables us to choose which future campaigns to invest more or less into to increase impact. ### 13. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Demandbase One?** Inteactiveness of the tool and the Demandbase One UI **What do you dislike about Demandbase One?** There is nothing much as of now, as I recently started using this tool for ABM. On the data side, i have some doubts on the data accuracy. **What problems is Demandbase One solving and how is that benefiting you?** Building an account list and running campaigns for them ### 14. Exceptional Product and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Demandbase One?** Demand base cuts out the clutter by presenting valuable insights about my terriroties activities in a clean dashboard. Whats really helpful are the details specific to the actvities that the prospect has spent time on. **What do you dislike about Demandbase One?** Honestly - I am enjoying every part of DB. I use it extensively and love getting the reports that are sent to my inbox on latest activities. Its just a great start to my day as that as a focal point. Some of the email addresses dont work - that isnt great. Id love to get a cell number if possible. **What problems is Demandbase One solving and how is that benefiting you?** Demand base - is giving me rhythm, a kick start, a converstation starter, a continuation to a clients thoughts. I am far more productive as 9/10 of the individuals I contact, are open to extending a conversation with me. ### 15. Demandbase provides great data-driven ABM insights and services **Rating:** 5.0/5.0 stars **Reviewed by:** Aubrie H. | Digital Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Demandbase One?** Attentive and helpful customer service, the platform is easy to navigate and use. Dashboards, reports, and setting-up of things in the platform are seamless. New features in the platform are great **What do you dislike about Demandbase One?** Slow loading times, errors popping up when trying to launch campaigns and am unsure what the error means. Learning curve for some new features **Recommendations to others considering Demandbase One:** Get a platform tour and take the demandbase training courses **What problems is Demandbase One solving and how is that benefiting you?** ABM advertising for clients. Demandbase helps us learn what our target accounts' activities and behavior are. We have found many great insights and analytics into our target accounts. Ability to run different types of campaigns/search different audiences has been very beneficial to us and our clients ### 16. Demand Base Review_Jake Grodin_Workday **Rating:** 4.5/5.0 stars **Reviewed by:** Jake G. | Director, Enterprise Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** What I like best about Demand Base is the Qualifiction Score associated to the accounts detailed in my territory. Demand Base is extremely helpful with narrowing my focus on accounts with a qualified interest in a product like the one we offer. **What do you dislike about Demandbase One?** It is a very slow application - sometimes waiting up to 10 minutes for a page to load. Sometimes the page fails to load and I have to then reload the page. This could absolutely be improved. **Recommendations to others considering Demandbase One:** bandwidth and speed of services are critical **What problems is Demandbase One solving and how is that benefiting you?** bandwidth and speed to load. ### 17. Great for Marketing & Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** There are so many features in the platform, it can be overwhelming. Luckily Demandbase's customer success team is amazing! Jonathan is super organized and has made onboarding a breeze. Unlike other platforms, the intent data is keyword-based so you're not limited to selecting phrases from a list of topics. The slack alerts for our sales team have been game-changing. **What do you dislike about Demandbase One?** Display ads are tough to get conversions from, and Demandbase's native advertising platform is no exception. These ads are definitely more for branding or influencing over creating MQLs. **Recommendations to others considering Demandbase One:** Make sure your sales team is committed to learning the platform. **What problems is Demandbase One solving and how is that benefiting you?** Alerting sales teams of engaged accounts and marketing specifically to our ideal customers are the two main problems we solve with Demandbase. The email snapshots are useful. ### 18. Demand is great for marketing insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Demandbase One?** getting insights into the web activity for my leads **What do you dislike about Demandbase One?** Demandbase doesn't always give you the name of an individual within an account **What problems is Demandbase One solving and how is that benefiting you?** Getting real market insights into my account base ### 19. Demandbase is a great tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Demandbase One?** The tool is an excellent resource for our contact-based marketing approach. It demonstrates how our leads interacted in a manner that would not have been feasible otherwise. I'm thrilled that I can utilize it and its compatibility with Salesforce. **What do you dislike about Demandbase One?** The quantity of information we get might be challenging to process. In addition, I believe the advertising platform has substantial development potential. I'd want to see stuff like an advanced target. **What problems is Demandbase One solving and how is that benefiting you?** Before the SDRs arrive, we must send advertisements to specific groups of organizations in various industries. We've been able to demonstrate where agreements originated. ### 20. The Defacto Tool for growing your business in this "New Normal" **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen C. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Demandbase One?** Can quickly get an overview of prospects and clients I am or want to pursue, with the relevant information for a quick analysis. Additionally when I need to prepare for reaching out to the client, The Call prep, Trends impacting the customer/industry are critical in helping me to easily and quickly establish credibility. **What do you dislike about Demandbase One?** The understandably challenging par of using Insideview, is the limited information with smaller privately held companies. **Recommendations to others considering Demandbase One:** the perfect compliment to SFDC and your business prospecting efforts. And helps improve the ROI of SFDC. **What problems is Demandbase One solving and how is that benefiting you?** InsideView has helped me to recreate success with similar clients. The List building function, has allowed me to build lists of organizations that are similar to clients I have had create success with. I would honestly say that InsideView has helped me grow my business by at least 50% over the last couple of years. ### 21. Demandbase ABM/ABX is a valuable tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** This tool allows me to see who is looking at my products and where they have interest, being able to see what interest a client has and how much time they spend on our website in a specific category allows me to target that customers interest and drive revenue growth in their account! **What do you dislike about Demandbase One?** I would like it more if the tool could always provide specific user information and emails so that I know who is doing the looking enabling me to pinpoint their role in the company to utilize their interest to drive sales. **What problems is Demandbase One solving and how is that benefiting you?** I am uncovering opportunities where needs are unrealized to drive sales with current and potential customers. this tool allows me to see where customers need help. ### 22. Demandbase ABM/ABX Cloud for B2B Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** Insight into low hanging fruit in my territory of the LEVEL of intent not just intent. For example, awareness vs. Most Qualified Leads that generate best outcome. I also love the weekly snapshots that provide me with a strategy going into each week. **What do you dislike about Demandbase One?** I don't necessarily care for how DB tracks my outreach into prospects that I have not made any inroads in. 0.0 doesn't make sense for me to pay attention too. I also wish there was better scoring instead of a 0.3 score to a prospect. I don't know what 0.3 means. **What problems is Demandbase One solving and how is that benefiting you?** No real problems that I've noticed that need solving. Benefits are obviously more insight into accounts looking into products and timing of their needs. ### 23. Makes Prospecting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Ian P. | Sales Development Representative, Majors, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Demandbase One?** Provides useful insights into what people and what companies I should be targeting. Recently engaged people and likelihood to turn into pipeline are the best tools. **What do you dislike about Demandbase One?** Would like an easier interface to see which people are interested when a company is labeled as high intent. **What problems is Demandbase One solving and how is that benefiting you?** Oftentimes in sales development you think you've hit a dead end, like writers block. You open up demandbase, however, and it gives you insights you may have not looked for before. ### 24. Great solution for ABM management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** The ability to connect Demandbase to multiple other systems - we can pull data in from a variety of sources to build dynamic and up to date lists to use for our ABM efforts across channels **What do you dislike about Demandbase One?** There are some minor things I wish it could do, like supporting more than one series of stages in the Account Journey Builder, that way you could have separate journeys built for different segments (specifically for something like when building them out for customers vs prospects) **What problems is Demandbase One solving and how is that benefiting you?** Streamlined marketing efforts across channels. We can deliver consistent messaging to our end users and measure the impact that it has, where previously these efforts would exist in silos. It's much easier to collaborate. ### 25. SV Academy Demandbase Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Jane H. | Learner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2022 **What do you like best about Demandbase One?** Demandbase provides current news updates and information about a specific company on your watchlist when created. It helps a user be able to follow what the company's interests and issues are. **What do you dislike about Demandbase One?** Based on my watchlist search, 30% of my company list was not accessible by this program. It would be best to indicate the specific reason why it cannot be accessible. **Recommendations to others considering Demandbase One:** Demandbase connects you to the current information of your preferred company. **What problems is Demandbase One solving and how is that benefiting you?** Creating my own watchlist helps me track specific companies of my own interests. Being able to filter specific interests in your search for a particular company, helps time management. ### 26. Powerful Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Mauricio M. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about Demandbase One?** Demandbase helps our team to prioritize accounts and people in a way that we couldn't do it before. With the solution we created high engament cadences and we are seeing better effiency on the top of the funnel by using these resources. **What do you dislike about Demandbase One?** The main point here is to onboard the team on the platform, it looks a bit confusing in complex for reps in the beggining. Sometimes I feel that we are not using all the features available to us. **What problems is Demandbase One solving and how is that benefiting you?** Leads and companies journey and engament with our company was a big gap here, now we have this visualization and can define stratigies to increase engament and to focus on closing. ### 27. Demandbase has become an integral part of our business development and sales process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Demandbase One?** Demandbase is the best solution we've found to turbo-charge our B2B account-based marketing and business development efforts. We can track which companies are reviewing our website and searching for similar solutions in the marketplace. This helps us in two ways. First of all, it provides a good indication of which companies are more likely to respond to our business development efforts since they are already interested in our type of solutions. Secondarily, whenever we launch a marketing campaign and/or our business development reps embark on an outreach campaign, we can tell which of the prospects we targetted have become more interested based on their reviews of our website. In addition to marketing and business development campaigns, Demandbase is also useful in the middle of a sales cycle as we can tell when the interest level of a prospect ebbs and flows based on actions we've taken to progress our sales cycle. **What do you dislike about Demandbase One?** On occasions, web traffic detected by Demandbase is not necessarily indicative of interest in our solutions and picks up job seekers trying to learn more about our products to improve their chances to be hired. It would be ideal if Demanbase could somehow figure out how to discern this behavior and differentiate it from actual interest in our products. **What problems is Demandbase One solving and how is that benefiting you?** B2B account-based marketing is the cornerstone of our business development efforts and Demandbase is one of the key elements that makes our efforts much more productive. ### 28. Super Intuitive & Capable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Demandbase One?** The ability to access MAP, CRM, and Demandbase data in a single interface is seriously powerful. The dilemma of having to solve for siloed data is almost completely done away with. **What do you dislike about Demandbase One?** I wish there were more filtering for Demandbase data focused on person-level metrics such as Job Function, Job Level, etc. It would also be nice in the Target Audience screen in the campaign setup if it showed the target audience size instead of just an estimate of the spend. **Recommendations to others considering Demandbase One:** It's a great product but your data in your CRM (i.e. account names and website values) needs to be in great shape otherwise account matching with CRM data won't work well. **What problems is Demandbase One solving and how is that benefiting you?** The biggest advantage is the ability to isolate and market to our target accounts at scale. Having MAP, CRM, and Demandbase data in a single interface with the ability to include dynamic lists in an ABX campaign or execute on other actions is so nice it's hard to understand until you are able to do it. ### 29. Helping you find the right companies and people - and its all synched up. **Rating:** 5.0/5.0 stars **Reviewed by:** Suzy D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Demandbase One?** We started off with Demandbase Classic, which made it very easy to work with existing 'wish lists' we'd been keeping in Discover.com and other sources. However, when the platform switched over into Demandbase One, the integrations and insights available really took the value to a new level. Our ability to review a host of different signals withing potential new verticals gave us very specific feedback, nearly instantly helping us make timely decisions about where to put our ad dollars and our sales team's attention. And, the support from the team there is always top rate (a special shout out to Allison Lawrence for keeping everything cooking with gas.) **What do you dislike about Demandbase One?** Nothing! It was intuitive to understand setting up the lists and filters, and having the support team always responsive made it really quite turnkey. **Recommendations to others considering Demandbase One:** Really will help you take your campaigns to the next level. **What problems is Demandbase One solving and how is that benefiting you?** As noted above, being able to match the value of our product offering with new market segments saved us untold amounts of time, money and stress. The dual decision inputs of Qualification Score with the newly added Pipeline predict scores really help us make decisions. ### 30. DEMANDBASE is a Beast **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** The ability to see which prospects are interacting with our company is much more beneficial than other platforms that only indicate the company, not prospects. **What do you dislike about Demandbase One?** The only qualm that I have with Demandbase is that it sometimes will show surging interest for companies/prospects that are already in a sales cycle i.e. somebody has a 30 minute discovery call with us and demandbase says they spent 30 minutes interacting with us. This is true but it's not helpful for prospecting. **What problems is Demandbase One solving and how is that benefiting you?** I've been able to identify any and all surging interest in my account base and more times than not, I'm able to see exactly what they were interacting with on our website. ### 31. Where in your customer journey are your target accounts? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** It's incredibly easy to check which accounts are more likely to talk to sales and where they are standing in your customer journey. Which pages are they visiting? Which keywords are they looking for? How's been the engagement in the last week? All questions you can answer with DB. **What do you dislike about Demandbase One?** Not much. Sometimes it can be kind of slow, but makes sense given the amount of data DB processes. Always worked well for me. Would love to be able to have more granular data in terms of dates. **What problems is Demandbase One solving and how is that benefiting you?** I see which accounts are in which stage of the customer journey and identify those more likely to be willing to talk with sales. ### 32. My go to tool for focusing my sales day **Rating:** 5.0/5.0 stars **Reviewed by:** Lori R. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Demandbase One?** I like that DB delivers engagement reports into my email inbox each morning. The reports are provided with a link where users can gain additional insight into buying intent in target accounts. **What do you dislike about Demandbase One?** It requires a small learning curve to understand and make use of Demandbase's filtering options. **Recommendations to others considering Demandbase One:** My recommendation is to take the training and make Demandbase part of your morning routine for your sellers. **What problems is Demandbase One solving and how is that benefiting you?** I'm always looking for a way to prioritize my time and prospecting efforts. Demandbase takes a lot of the guess work out of understanding who is interested now and where a small sales team like mine should be spending the precious prospecting hours. ### 33. Continually Improving **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff S. | A, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Demandbase One?** I've been using Demandbase (previsously Inside View) for almost 2 years and I have seen steady improvements in the quality and variety of data they are collecting and providing to us users. It is simple and easy to use, provides extensive data on the customer's infrastructure software as well as employees. **What do you dislike about Demandbase One?** I wish they covered the supply chain applications in a little greater detail or granularity and I wish there was more connectivity to Hubspot CRM. **What problems is Demandbase One solving and how is that benefiting you?** I use it for target account marketing and to make sure I am communicating with the correct people within my accounts - it also cross references to LinkedIN. ### 34. Insightful ABM Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Demandbase One?** The ability to see sales & marketing activity + intent helps us to score, segment, and group people/companies into different tiers. This helps us to approach each company with more relevant messaging. ABM is all about choosing the right accounts and approaching these companies with the right tactics. Demandbase gives us more confidence that we are selecting the right accounts. **What do you dislike about Demandbase One?** We've experienced some glitchy issues and some lag within the platform. The number of times we've received apology emails has been too frequent for our liking. Part of this may have come with the merger from Engagio and the Rebranding. I'm hoping that things will be better moving forward. **What problems is Demandbase One solving and how is that benefiting you?** Scoring, segmenting, and grouping companies by different tiers helps us to better target and engage with companies. It also gives visibility to deal cycles and looking back at historical data helps us to draw lessons that we wouldn't have had otherwise. ### 35. Demandbase has transformed how we market (really it has!) **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin N. | Global Head of Healthcare Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Demandbase One?** Demandbase rocks! Prior to using Demandbase, if we found a prospect who was in-market, it was timing and luck. Demandbase helps us to create our own luck. We can see what our accounts are working on and what content they're consuming, and can make better decisions about how to approach them. Demandbase retargeting campaigns have driven buying-committee visitors to our website who would otherwise have never visited us. And our newish support team is awesome. **What do you dislike about Demandbase One?** This is not a knock against Demandbase; I was a power user of the old platform and wish I had the time to dig deeper into the new platform. **What problems is Demandbase One solving and how is that benefiting you?** The retargeting campaigns have been the most successful demand generation programs we ran last year. They outperformed email, personalized InMail, digital advertising, telemarketing, and events by a mile. Demandbase has also helped us weed out the prospects that were not in market. We've created specialized audiences for our broad array of solutions, which enables our salespeople to focus on the best opportunities. ### 36. Great way to get insights and make predictions. **Rating:** 4.5/5.0 stars **Reviewed by:** Jackson I. | Data Analytics Developer, Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Demandbase One?** I appreciate that DB provides me with daily engagement reports through email. The reports include a link that enables users to learn more about the purchasing intentions of target accounts. **What do you dislike about Demandbase One?** It might be intimidating for those who have never used it before, but with the proper instruction and a daily dedication to use it, it quickly becomes a potent piece in their toolbelt. **What problems is Demandbase One solving and how is that benefiting you?** It's nice to monitor the condition of all of our accounts in one location now that we've transitioned to account-based marketing. ### 37. The campaign has got good CTR which creates good awareness about the products. **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan Y. | Paid Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Demandbase One?** With the company data we have uploaded into the campaign, we have reached more than 50% of the targeted companies, Hence we have generated a good amount of brand awareness. **What do you dislike about Demandbase One?** We have to reach those companies which haven't seen our ads in the Demandbase likewise we can target those companies as well to improve our branding and awareness. **What problems is Demandbase One solving and how is that benefiting you?** We need to have the option to optimise the campaign via headline or description and also we can have an option of audience expansion or lookalike option to extend the audience size to view our ads to more audiences. ### 38. Going further in our Demand Generation startegies with Demandbase **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** The ability to filter all our leads by categories and the funnel view, that helps us to make better decisions. **What do you dislike about Demandbase One?** Changing filters might be challenging at the beginning of the user journey. But once you learn it, it's easy to do. I would improve this first-time user experience. **What problems is Demandbase One solving and how is that benefiting you?** I can track the leads and visitors of my website that visited a specific page or opened a specific email. That's great because our team can make better decisions based on the chart Demandbase show us. Also, we can see the conversion of each action in real time. ### 39. Excellent Targeting Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Brad M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Demandbase One?** Once integrated with our Salesforce and Marketo instances, ABX cloud makes it easy to target specific audiences and accounts based on intent data, journey stages, plus many more options. **What do you dislike about Demandbase One?** The platform can be slow to load at times although we do have a high number of accounts in our SFDC instance. I believe they are upgrading servers soon which should improve load times. **What problems is Demandbase One solving and how is that benefiting you?** We're able to target accounts with display ads and get meaningful insights such as velocity between journey stages. We are also able to push dynamic account lists to LinkedIn Ads and Facebook Ads. ### 40. Excellent insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle P. | Sales Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2022 **What do you like best about Demandbase One?** I love to see what accounts are visiting our marketing assets or showing interest with registrations. It helps me target the right accounts, people at the right time! **What do you dislike about Demandbase One?** Specific users when possible instead of just account information. **What problems is Demandbase One solving and how is that benefiting you?** Finding out who is interested in our product at the right time, so I can prioritize my prospecting efforts! ### 41. Best platform for Account Based Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Arpana P. | ABM Practitioner, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Demandbase One?** Tracking intent at a very early stage of the buying cycle helps our BDR and sales team to reach out to the right people inside any company when they just started looking for the solutions. **What do you dislike about Demandbase One?** I'm not a big fan of ad solutions of Demandbase; it is a little expensive and not connected to the Google Ad platform yet. I also have the integration-related issue from time to time, but that is not a big deal. **Recommendations to others considering Demandbase One:** It is a one-stop-shop for all ABM needs. **What problems is Demandbase One solving and how is that benefiting you?** Intent recognition, aggregation of all engagements at the account level, orchestration, and comprehensive analytics and reporting. Salespeople know where to spend time to get the best outcome. ### 42. Intuitive and Accurate data, Thank you. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | Enterprise Account Manager II, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** The data is easy to filter through and I find it to be accurate. **What do you dislike about Demandbase One?** I haven't found anything I dislike or am challenged with. **Recommendations to others considering Demandbase One:** This is a tool you will find most effective if you use it daily. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase has helped me target businesses that are seeking technology solutions I can help with. ### 43. Just started with DemandBase but impressed with the reach they offer **Rating:** 5.0/5.0 stars **Reviewed by:** Nischal V C. | Performance Marketer and ABM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Demandbase One?** The support and reach the software offer is extreemly good **What do you dislike about Demandbase One?** The software was slow at starting but with help of alex its better now **Recommendations to others considering Demandbase One:** Good to crack enterprise account **What problems is Demandbase One solving and how is that benefiting you?** Reaching accounts on detained level along with the intent strength and qualification score helped us to concentrate on accounts accurately. ### 44. Demandbase ABX and Advertising Plataform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** The customer success team at Demandbase works really hard to help us out and understand our unique needs, as well as to handle any technical inquiries or issues we may have. The Platform itself is solid and is very useful in helping us get a more 3D view of our target prospects as far as their intent and ongoing engagement. **What do you dislike about Demandbase One?** We have not yet integrated Demandbase with Salesforce, which creates several shortcomings. Demandbase can be laggy or downright slow at times (especially in the afternoons ET). Some settings don't "stick" between views. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase has provided us another channel by which to reach our targets. We've seen good lift metrics. It has enabled us to help sales narrow down their targets to those further along in the buyers journey. ### 45. Robust Platform **Rating:** 5.0/5.0 stars **Reviewed by:** greg h. | Sr. Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Demandbase One?** The granular insights and integration with Salesforce allows us to take ABM to the next level. Additionally, I really like the automation features that Demandbase offers. **What do you dislike about Demandbase One?** The information we receive can be very overwhelming. Furthermore, I think there is a lot more opportunity for the advertising platform. I would like to see advance target features. **Recommendations to others considering Demandbase One:** ABX **What problems is Demandbase One solving and how is that benefiting you?** Demandbase ABX Cloud allows us to share account activity with internal stakeholders and enable them to take actions based on that information. Demandbase's platform makes this process very easy. ### 46. DemandBase, the best platform for ABM lead scoring! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Demandbase One?** Demand base has a highly advanced integration with Hubspot that allows us to track every interaction that a contact can have with our brand and give them engagement scores. This helps us identify marketing qualified leads and signal high intent for our target accounts list. The custom reporting on DemandBase is exceptional. **What do you dislike about Demandbase One?** Demandbase does not have as advanced advertising capabilities as some of their competitors but the reporting and lead scoring make up for it! **What problems is Demandbase One solving and how is that benefiting you?** We did not have a working marketing funnel up and running. DemandBase helped us ### 47. Great ABM platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn K. | MM Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Demandbase One?** The platform is an incredible tool to use alongside our contact-based marketing strategy. It gives insights into our prospects' story of engagement in a way that would not otherwise be possible. I'm incredibly thankful that I have access to it and that it integrates into Salesforce! **What do you dislike about Demandbase One?** It can be a little bit intimidating for new users, but with proper training and commitment to using the tool in our daily processes, it becomes a powerful tool in their toolbelt in no time. **What problems is Demandbase One solving and how is that benefiting you?** More visibility into current deals in the pipeline, as well as the data over time gives better insight into what's happening from the BDR to AE level in a way that would not otherwise be possible for us. ### 48. DemandBase Platform review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Demandbase One?** The best part if that you can see your marketing and sales data all in one place. This becomes you source of truth and is easy to identify engagament levels with specific accounts. **What do you dislike about Demandbase One?** The setup process was a bit long as it requires close collaboration with your internal sales and business operations teams. The training for the sales team was brief and very high level. **Recommendations to others considering Demandbase One:** Doing an internal audit of you current MarTech to avoid having overlap in functionality. **What problems is Demandbase One solving and how is that benefiting you?** It helps identify engagement levels at atrget accounts. This is especially important when you are using an Account-Based Marketing approach as you can focus your resources where you will get the most impact. ### 49. Very helpful to seeing which companies are on your site. **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob O. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Demandbase One?** It makes it really easy to see which firms are on our website, and it even shows what pages they are visiting. The automated reports are a very useful feature as well to see at a glance what is happening. **What do you dislike about Demandbase One?** It's fairly difficult to get set up and learn. That being said, there is a lot of training that is out there, but its not a very intuitive software when it comes to setting up. **What problems is Demandbase One solving and how is that benefiting you?** Visibility into who was on our site, and where they were going was minimal, and being able to see which firms have enabled us to reach out to potential prospects. ### 50. Demandbase revolutionizes SDR prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Demandbase One?** Using Demandbase allows me and the rest of my SDR team insight into what companies and prospects may be interested in our product by tracking who is on our website. Not only does it allow SDR's to target interested prospects before they inbound, but it allows us to find new prospects with slight interest that we would not have seen. Getting in front of the right people can be hard and that is the main upside of using Demandbase. It also allows me to narrow down my outreach to be more specific based on what Demandbase tells me the prospects are looking at. **What do you dislike about Demandbase One?** The one downside of Demandbase is that due to privacy standards, you can not always tell exactly who is on your website. This can lead to wasting time reaching out to a lot of people instead of the proper person. This isn't a specific problem with Demandbase, but it is something to think about. **What problems is Demandbase One solving and how is that benefiting you?** My team is solving our prospect needs with Demandbase and gaining valuable insights into what companies may be looking for. It helps us to find new accounts and target companies who are already interested in us rather than taking a shot in the dark. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?filters%5Bnps_score%5D%5B%5D=5&page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A38%3A01+-0500&secure%5Bsession_id%5D=ccc7f9dd-a527-4d89-83e4-350bf14d4f29&secure%5Btoken%5D=8fd110fdabed4dda5360069bf2c0b2cecbfb8bd207f76ba6a0b3598f7db5f186&format=llm_user) ## Demandbase One Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Demand Side Platforms** - Cross Channel Capabilities **Automation - AI Agents** - Natural Language Processing - Simulation and Scenario Generation **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Revenue AI Platforms** - Natural Language Interaction - Proactive Assistance - Autonomous Task Execution - Cross-system Integration - Decision Making - Adaptive Learning **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs - Third-Party Integrations - Meeting Management - Calendar Management - Call Management - Document Management - Contact Management - Task Management - Lead Management - Content Management - Notes Management - Sales Activity Management - Email Management **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Segment Trending** - Social **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Agentic AI - Lead Intelligence** - Cross-system Integration **Platform - Revenue AI Platforms** - Conversation Intelligence - Predictive Forecasting - CRM Data Enrichment - Actionable Insights - Risk Flagging - Workflow Orchestration - Sales Coaching - Pipeline & Deal Management - Customer Data Capture **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Performance Analysis** - Coaching - Peformance Tracking - Email Tracking - Call Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching - Real-Time Data **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - Generative AI **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Email Response Control - Speech Recognition - Customer Engagement - Dashboard - Chat/Messaging - AI Writing Assistant - For Sales Teams/Organizations - Sales Automation - Alerts/Notifications - CRM - Predictive Analytics - Lead Scoring - Templates - Reminders - Email Templates - SMS Messaging - Personalization - Reporting/Analytics - Conversation Intelligence - Lead Engagement - Customer Database - AI Copilot - Omnichannel Outreach - Workflow Automation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Metadata Management - Collaboration Tools - Search/Filter - Workflow Management - AI Copilot - Third-Party Integrations - Data Synchronization - Data Import/Export - Customizable Rules - Master Data Management - Monitoring - Data Transformation - Multiple Data Sources - Self Service Portal - Customer Database - Data Verification - Data Migration - Multi-Language - Single Sign On - Duplicate Detection - Email Address Extraction - Reporting/Analytics - Data Profiling - Data Extraction - Data Mapping - Address Validation - Match & Merge - Performance Metrics - Visual Analytics - Version Control - API - Data Capture and Transfer - Access Controls/Permissions - Compliance Management - Data Discovery **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews)