# Best Social Media Listening Tools - Page 5 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news. Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation. Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities. To qualify for inclusion in the Social Media Listening category, a product must: - Listen for specific mentions across social media platforms - Identify trending topics or phrases by tracking real-time conversations - Analyze and detail customer sentiment (positive, negative, neutral) - Organize customer information for audience segmentation and engagement - Identify thought leaders and influencers within relevant industries ## Top Social Media Listening Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,385 reviews) | Unified social inbox and reporting | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,268 reviews) | Multi-account social scheduling | "[Huge Time-Saver for Managing and Scheduling Multi-Platform Social Content](https://www.g2.com/survey_responses/hootsuite-review-13061457)" | | 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,101 reviews) | All-in-one social management for small teams | "[Very easy set up & huge time saver!](https://www.g2.com/survey_responses/vista-social-review-13047698)" | | 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Deep consumer conversation analysis | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (237 reviews) | Brand mention filtering and emotion tracking | "[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)" | | 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (294 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" | | 8 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (350 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" | | 9 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (945 reviews) | Publishing, inbox, and reporting workflow | "[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)" | | 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5.0 (2,404 reviews) | Review response and customer feedback management | "[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)" | ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 198 ### Category Stats (Jul 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Repsense (+0.76%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,300+ Authentic Reviews - 198+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Listening Tools Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) --- **Sponsored** ### Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-03T05%3A24%3A49Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=2b39706525017d3563b15dbc91f88825a35c4187655056713cfded0710da08f6&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Social Media Listening Tools Products in 2026? ### 1. [Auris](https://www.g2.com/products/geny-labs-auris/reviews) Auris' deep learning models act on streaming data to provide invaluable insights. Think infinitely larger sample size, real time results at a fraction of the cost. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Auris?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Social Measurement:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Auris?** - **Seller:** [GenY Labs](https://www.g2.com/sellers/geny-labs) - **Year Founded:** 2016 - **HQ Location:** Hyderabad, IN - **LinkedIn® Page:** https://www.linkedin.com/company/geny-labs (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Auris? **"[Auris AI- The Best Transcription Tool There is](https://www.g2.com/survey_responses/auris-review-9105530)"** **Rating:** 5.0/5.0 stars *— Adeniyi O.* [Read full review](https://www.g2.com/survey_responses/auris-review-9105530) --- ### 2. [Brandchats](https://www.g2.com/products/brandchats/reviews) BrandChats has developed a Social Listening Platform and a Social Profiling & Social Audiences platform (differential technology in the market, which allows us to know much more about the authors and users of social networks and digital media); which are used in several use cases such as: online reputation, brand monitoring, benchmarking, consumer and community analysis, consumer opinion and brand perception analysis , social CRM, audience analysis & segmentation, content strategy (new trends, content discovery, propagation analysis), campaign analysis (online & offline) & influencer programs **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Brandchats?** - **Social Measurement:** 10.0/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Brandchats?** - **Seller:** [Brandchats](https://www.g2.com/sellers/brandchats) - **Year Founded:** 2009 - **HQ Location:** Terrassa, ES - **Twitter:** @BrandChats_MX (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brandchats (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of Brandchats? **"[Impressive tool for marketing and business communication](https://www.g2.com/survey_responses/brandchats-review-9787838)"** **Rating:** 4.5/5.0 stars *— Parimol B.* [Read full review](https://www.g2.com/survey_responses/brandchats-review-9787838) --- #### What Are G2 Users Discussing About Brandchats? - [What is Brandchats used for?](https://www.g2.com/discussions/what-is-brandchats-used-for) ### 3. [Graphystories](https://www.g2.com/products/graphystories/reviews) GraphyStories is a social media and web monitoring tools for page admins and website owners. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Graphystories?** - **Seller:** [OpenGraphy](https://www.g2.com/sellers/opengraphy) - **Year Founded:** 2010 - **HQ Location:** Schaerbeek, BE - **Twitter:** @GraphyStories (2,033 Twitter followers) - **LinkedIn® Page:** https://be.linkedin.com/company/opengraphy (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise #### What Are Recent G2 Reviews of Graphystories? **"[The best social media monitoring tool for publishers and content creators](https://www.g2.com/survey_responses/graphystories-review-5313685)"** **Rating:** 5.0/5.0 stars *— Antoine G.* [Read full review](https://www.g2.com/survey_responses/graphystories-review-5313685) --- **"[Tell Social Stories with Graphs](https://www.g2.com/survey_responses/graphystories-review-5310260)"** **Rating:** 4.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/graphystories-review-5310260) --- #### What Are G2 Users Discussing About Graphystories? - [What is Graphystories used for?](https://www.g2.com/discussions/what-is-graphystories-used-for) ### 4. [KWatch.io](https://www.g2.com/products/kwatch-io/reviews) KWatch.io monitors social media (Reddit, Twitter, Hacker News...) and sends you notifications when specific keywords are detected. Then advanced AI is applied on the detected message in order to automatically analyse the sentiment about your brand, products, competitors... **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate KWatch.io?** - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 5.8/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind KWatch.io?** - **Seller:** [KWatch](https://www.g2.com/sellers/kwatch) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are KWatch.io's Pros and Cons? **Pros:** - Helpful (1 reviews) - Platform Compatibility (1 reviews) - Social Listening (1 reviews) **Cons:** - Instagram Integration (1 reviews) - Lack of TikTok Integration (1 reviews) ### What Do G2 Reviewers Say About KWatch.io? *AI-generated summary from verified user reviews* **Pros:** - Users find KWatch.io to be **cost-effective** , especially when compared to competitors while offering unique platform support. - Users value the **platform compatibility** of KWatch.io, especially its support for lesser-known platforms like LinkedIn. - Users value the **affordability and unique platform support** of KWatch.io, especially for LinkedIn compared to competitors. **Cons:** - Users desire **Instagram and TikTok support** , feeling limited by the current social media integration options on KWatch.io. - Users feel the **lack of TikTok integration** limits their social media strategy and engagement opportunities. #### What Are Recent G2 Reviews of KWatch.io? **"[Very useful to boost customer acquisition](https://www.g2.com/survey_responses/kwatch-io-review-10720114)"** **Rating:** 5.0/5.0 stars *— Arthur D.* [Read full review](https://www.g2.com/survey_responses/kwatch-io-review-10720114) --- **"[KWatch helps me follow technology trends](https://www.g2.com/survey_responses/kwatch-io-review-9234215)"** **Rating:** 5.0/5.0 stars *— Julien S.* [Read full review](https://www.g2.com/survey_responses/kwatch-io-review-9234215) --- ### 5. [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions. Newsdesk automatically identifies the most relevant data from every search, visualizing it as charts, graphs and word clouds that can be easily explored and exported. With Newsdesk, go beyond basic coverage reports, analyzing everything from coverage sentiment to trending topics to help you understand how your messages are working in the real world. Newsdesk will transform your media coverage reports into visually appealing media intelligence reports that help shape important business decisions, and automatically translates your searches into beautiful, easy-to-understand coverage analyses that are perfect for sharing earned media progress with your C-Suite. Our clients’ favorite Newsdesk features include: • The ability to conduct comprehensive media monitoring and social listening across a full range of media sources. • Leveraging hundreds of built-in analysis charts and data visualizations for drilling into search results to uncover trends and actionable insights in news and social data. • Sharing actionable insights with C-suite, shareholders, clients, and marketing and sales teams to enable data-driven decisions. • Simple integration of enriched, connected data into in-house applications, analytics engines and other AI ventures using flexible APIs. All reinforced by a dedicated customer success team committed to delivering the support needed to get maximum value from our solutions. **Average Rating:** 4.3/5.0 **Total Reviews:** 63 **How Do G2 Users Rate Nexis Newsdesk?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Nexis Newsdesk?** - **Seller:** [LexisNexis](https://www.g2.com/sellers/lexisnexis) - **Year Founded:** 1970 - **HQ Location:** New York - **Twitter:** @NexisSolutions (1,258 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lexisnexis/ (9,695 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Intern - **Top Industries:** Broadcast Media, Media Production - **Company Size:** 39% Small-Business, 31% Mid-Market #### What Are Nexis Newsdesk's Pros and Cons? **Pros:** - Customization (1 reviews) - Ease of Use (1 reviews) - Simple (1 reviews) **Cons:** - Difficult Navigation (1 reviews) - Learning Curve (1 reviews) - Poor Customer Support (1 reviews) - Poor Response System (1 reviews) - Usability Issues (1 reviews) ### What Do G2 Reviewers Say About Nexis Newsdesk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customization flexibility** in Nexis Newsdesk, allowing for tailored and efficient query development. - Users value the **ease of use** in Nexis Newsdesk, allowing them to create and adjust queries effortlessly. - Users value the **ease of building custom queries** in Nexis Newsdesk, allowing for flexible and efficient searches. **Cons:** - Users find the **difficult navigation** challenging, especially with hidden features and delays in customer service access. - Users note a challenging **learning curve** due to hidden features and occasional difficulty in reaching customer service. - Users struggle with **poor customer support** , making it challenging to resolve issues and get timely assistance. - Users find the **poor response system** challenging, especially with hidden features and hard-to-reach customer service. - Users face **usability issues** with hidden features and challenging customer service accessibility, hindering efficient navigation. #### What Are Recent G2 Reviews of Nexis Newsdesk? **"[One stop shop for all Market Intelligence needs](https://www.g2.com/survey_responses/nexis-newsdesk-review-5050842)"** **Rating:** 5.0/5.0 stars *— Verified User in Chemicals* [Read full review](https://www.g2.com/survey_responses/nexis-newsdesk-review-5050842) --- **"[In-Depth, Customizable Earned Media Research](https://www.g2.com/survey_responses/nexis-newsdesk-review-5205279)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/nexis-newsdesk-review-5205279) --- #### What Are G2 Users Discussing About Nexis Newsdesk? - [What is the use of LexisNexis?](https://www.g2.com/discussions/what-is-the-use-of-lexisnexis) - [What type of media does LexisNexis cover?](https://www.g2.com/discussions/what-type-of-media-does-lexisnexis-cover) - [What information does LexisNexis provide?](https://www.g2.com/discussions/nexis-newsdesk-media-monitoring-what-information-does-lexisnexis-provide) - [What is LexisNexis Newsdesk?](https://www.g2.com/discussions/what-is-lexisnexis-newsdesk) ### 6. [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews) We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) Notified’s Public Relations Platform helps public relations, investor relations and communications team increase the visibility, media coverage, and results from every press release. With tools that combine GlobeNewswire’s extensive global news release distribution service, AI-powered Smart Search journalist identification with Personalized Pitch outreach, and real-time Analytics - all in one integrated workflow - Notified is built to amplify your message, not just send it. Ideal for: • In-house Public Relations teams & corporate communications • PR agencies managing multiple clients • Investor Relations teams seeking seamless PR‑IR alignment • Corporate/Public Affairs teams • Journalists looking for marketing moving news stories Top Features and Benefits • 200–300% More Views per Release GlobeNewswire consistently delivers 2–3x more unique views per press release than leading competitors - driven by optimized formatting, extensive distribution, and exclusive metadata tools that enhances visibility in AI tools and search engines. (Source: SEMrush, July 2025) • Integrated PR Workflow Manage releases, contacts, pitching, media monitoring, and reporting in one place. Save time, improve collaboration, and move faster from draft to distribution. • GlobeNewswire Distribution Send your release through one of the largest global newswires - trusted by financial markets and editorial desks worldwide. Includes full-service or self-service options, no extra fees, and built-in compliance support. • Media Snippets (Multimedia News Release Assets) Turn your release into a visual story with embedded images, videos, documents, call-to-action buttons, and event registration, all hosted within the release itself to increase engagement. • Newswire Analytics Prove the value of every campaign. Track unique views, inbound traffic, referral sources, traffic spikes and bot activity, including ChatGPT, Gemini, and Perplexity crawlers. • Verified Media Contacts Database with Smart Search More than 550,000+ up-to-date journalist profiles around the world. Smart Search uses natural language, not Boolean logic, to help you find the right contact faster. • AI-Powered Personalized Pitch Generate smart, tailored journalist outreach based on each journalist data and your pitch details for faster and more relevant earned media results. • Real Time Media Monitoring & Alerts – Track brand mentions, industry trends, and competitor activity across print, broadcast, online, blogs, forums, and social media. Customize keyword feeds and receive instant alerts so your team can respond faster, benchmark coverage, and surface insights—all in one dashboard What Makes Notified Different? • 2–3x More Visibility than Business Wire or PR Newswire • Exclusive, Built-in AI for both visibility (metadata, tagging) and outreach (pitch writing) • Human-verified journalists providing ongoing media list updates • Zero extra fees for branded reports, analytics, or multimedia • Complete IR and PR integrations with investor websites, regulatory tools, and webcasts • Global compliance + local relevance with news targeting across 158 countries **Average Rating:** 4.4/5.0 **Total Reviews:** 337 **How Do G2 Users Rate Notified PR Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Social Measurement:** 6.7/10 (Category avg: 8.6/10) - **Social Reporting:** 7.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Notified PR Platform?** - **Seller:** [Notified](https://www.g2.com/sellers/notified) - **Company Website:** https://www.notified.com/ - **Year Founded:** 2004 - **HQ Location:** New York, New York - **Twitter:** @Notified (5,526 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/notified/ (1,172 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, President - **Top Industries:** Public Relations and Communications, Financial Services - **Company Size:** 54% Small-Business, 32% Mid-Market #### What Are Notified PR Platform's Pros and Cons? **Pros:** - Ease of Use (74 reviews) - Customer Support (66 reviews) - Client Service (50 reviews) - Helpful (33 reviews) - Distribution Efficiency (28 reviews) **Cons:** - Limited Functionality (24 reviews) - Expensive (22 reviews) - Not Intuitive (12 reviews) - Difficult Navigation (11 reviews) - Poor Customer Support (7 reviews) ### What Do G2 Reviewers Say About Notified PR Platform? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Notified PR Platform, making scheduling and distribution a seamless experience. - Users highlight the **outstanding customer support** from GlobeNewswire, noting responsiveness and helpfulness for a great experience. - Users appreciate the **responsive customer service** of Notified PR Platform, enhancing their experience and satisfaction greatly. - Users praise the **responsive support team** of Notified PR Platform for their quick reactions and helpfulness. - Users value the **distribution efficiency** of Notified PR Platform, appreciating its quick turnaround and seamless submission process. **Cons:** - Users are disappointed with the **limited functionality** of Notified PR Platform, especially regarding analytics and contact management. - Users feel the platform is **expensive** compared to competitors, wishing for lower prices and better pricing options. - Users find the platform **not intuitive** , making navigation challenging and requiring time to get accustomed to it. - Users find the **difficult navigation** of Notified PR Platform challenging, though assistance is readily available when needed. - Users experience **poor customer support** , noting delays and inconsistency in response quality during interactions. #### What Are Recent G2 Reviews of Notified PR Platform? **"[Seamless, Fully Integrated PR Suite with Phenomenal Support](https://www.g2.com/survey_responses/notified-pr-platform-review-12516483)"** **Rating:** 5.0/5.0 stars *— Richard E.* [Read full review](https://www.g2.com/survey_responses/notified-pr-platform-review-12516483) --- **"[Great Press Release Platform for Marketing/PR teams](https://www.g2.com/survey_responses/notified-pr-platform-review-11013339)"** **Rating:** 4.0/5.0 stars *— Sean K.* [Read full review](https://www.g2.com/survey_responses/notified-pr-platform-review-11013339) --- #### What Are G2 Users Discussing About Notified PR Platform? - [What is GlobeNewswire used for?](https://www.g2.com/discussions/what-is-globenewswire-used-for) - 1 comment - [What is Notified PR Platform used for?](https://www.g2.com/discussions/what-is-notified-pr-platform-used-for) ### 7. [ReadPartner](https://www.g2.com/products/readpartner/reviews) ReadPartner is a specialized media intelligence platform designed to assist professionals and organizations in navigating the complexities of today’s fast-paced media environment. By delivering tailored news monitoring, cross-department briefings, and advanced media intelligence tools, ReadPartner empowers users to make informed decisions and maintain cohesive communication across various sectors. Targeted primarily at public relations teams, market analysts, risk management professionals, and internal communications departments, ReadPartner addresses the need for reliable and focused information amidst the overwhelming volume of media content. The platform is particularly beneficial for organizations that require timely updates and insights to stay ahead of industry trends and potential risks. With its user-friendly interface, ReadPartner allows teams to streamline their information-gathering processes, ensuring that they remain aligned and prepared in a rapidly changing landscape. One of the key features of ReadPartner is its real-time news monitoring capability, which aggregates information from both global and local sources. This feature enables users to stay informed about relevant developments in their industry, ensuring that they can respond swiftly to emerging issues. Additionally, the platform offers custom email briefings tailored to the specific needs of teams, departments, and leadership, facilitating effective communication and ensuring that critical information reaches the right individuals promptly. ReadPartner also includes media intelligence dashboards that allow users to track trends, analyze social media posts, and identify key topics of interest. This data-driven approach enhances the ability to understand audience sentiment and engagement, providing valuable insights that can inform strategic decisions. Furthermore, the integration of AI tools within the platform enhances internal reporting and data analysis, enabling organizations to derive deeper insights from their media monitoring efforts. Designed for businesses that prioritize clarity over clutter, ReadPartner stands out by offering a comprehensive suite of tools that help users filter out noise and focus on what truly matters. By leveraging ReadPartner's capabilities, organizations can enhance their communication strategies, improve decision-making processes, and ultimately drive better outcomes in their respective fields. **Average Rating:** 4.8/5.0 **Total Reviews:** 8 **How Do G2 Users Rate ReadPartner?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Social Measurement:** 10.0/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind ReadPartner?** - **Seller:** [ReadPartner](https://www.g2.com/sellers/readpartner) - **Company Website:** https://readpartner.com/ - **Year Founded:** 2024 - **HQ Location:** Dover, US - **Twitter:** @ReadPartnerInc (120 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/readpartner-inc (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 113% Small-Business, 100% Enterprise #### What Are ReadPartner's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Trend Analysis (7 reviews) - Artificial Intelligence (6 reviews) - Data Accuracy (6 reviews) - Easy Setup (6 reviews) **Cons:** - Improvement Needed (5 reviews) - Irrelevant Content (5 reviews) - Learning Curve (4 reviews) - Expensive (3 reviews) - Filtering Problems (3 reviews) ### What Do G2 Reviewers Say About ReadPartner? *AI-generated summary from verified user reviews* **Pros:** - Users find ReadPartner's **ease of use** essential for efficient document reviews and seamless media monitoring. - Users value the **real-time monitoring and accurate sentiment analysis** of ReadPartner for effective market news updates. - Users value the **AI-driven sentiment analysis** that enhances PR strategies and provides timely alerts during crises. - Users value the **high data accuracy** of ReadPartner, greatly enhancing their efficiency and decision-making in document reviews. - Users appreciate the **easy setup** of ReadPartner, allowing teams to become productive almost immediately. **Cons:** - Users find the **UI/UX lacking** and experience difficulties with setup and indexing, detracting from ReadPartner's usability. - Users find **irrelevant content** in ReadPartner, with repetitive alerts affecting the clarity of daily digests. - Users find the **learning curve challenging** , needing time to refine settings for optimal use of ReadPartner. - Users find the **high cost** a barrier, although the product's intelligence justifies the expense for some. - Users find the **filtering problems** in ReadPartner frustrating, often leading to noise and repetitive content. #### What Are Recent G2 Reviews of ReadPartner? **"[Efficient Financial News Monitoring for Risk Awareness](https://www.g2.com/survey_responses/readpartner-review-12447256)"** **Rating:** 4.5/5.0 stars *— Susan B.* [Read full review](https://www.g2.com/survey_responses/readpartner-review-12447256) --- **"[Essential Tool for Retail Market Monitoring](https://www.g2.com/survey_responses/readpartner-review-12336566)"** **Rating:** 4.0/5.0 stars *— Marybeth H.* [Read full review](https://www.g2.com/survey_responses/readpartner-review-12336566) --- ### 8. [SemanticForce](https://www.g2.com/products/semanticforce/reviews) With SemanticForce track millions of conversations, interpret customer data at scale, identify opportunities and optimize strategies. Real-time access to the latest news from 100K+ sources in over 130 countries. Organize millions of conversations on news and social media to spot trends and tap into topics that matter to your audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate SemanticForce?** - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind SemanticForce?** - **Seller:** [SemanticForce](https://www.g2.com/sellers/semanticforce) - **Year Founded:** 2009 - **HQ Location:** Kaunas, LT - **Twitter:** @ForceSemantic (8 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/semanticforce (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of SemanticForce? **"[data intelligence](https://www.g2.com/survey_responses/semanticforce-review-9700296)"** **Rating:** 5.0/5.0 stars *— Alexander S.* [Read full review](https://www.g2.com/survey_responses/semanticforce-review-9700296) --- **"[Reputation monitoring](https://www.g2.com/survey_responses/semanticforce-review-6922426)"** **Rating:** 4.5/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/semanticforce-review-6922426) --- ### 9. [Socialhose.io](https://www.g2.com/products/socialhose-io/reviews) Enterprise media monitoring solutions for everyone. In this age of information overload, it can be harder than ever to cut through the noise. That is why we built enterprise media monitoring and social listening solutions with simple and transparent pricing. Our platform builds on over a decade of experience in global media monitoring, giving professionals and business owners the tools to get the information they need to better understand and connect with the people that matter to them. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Socialhose.io?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 7.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Socialhose.io?** - **Seller:** [Socialhose.io](https://www.g2.com/sellers/socialhose-io) - **Year Founded:** 2017 - **HQ Location:** Dallas, US - **LinkedIn® Page:** https://www.linkedin.com/company/socialhose/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Socialhose.io? **"[Fascinating company that helps to improve social presence](https://www.g2.com/survey_responses/socialhose-io-review-7419271)"** **Rating:** 5.0/5.0 stars *— Davit L.* [Read full review](https://www.g2.com/survey_responses/socialhose-io-review-7419271) --- ### 10. [SocialQube](https://www.g2.com/products/socialqube/reviews) All the tools you need in a dashboard to build, manage and market your Twitter audience in searchable social databases. Powerful, easy to use automation to build organic social & content audience for your brand Search Twitter 24/7 for the people & businesses you're targeting. Gain insights about your brand, content, competitors, industry trends, and respond in real-time. Your audience, consumers & leads come to you. Analyzed, measured, and ranked by influence for engagement in a searchable database. - Track & database your target audience interacting with hashtags, @names, keywords, phrases and links. - Build & engage your following with "speed mode" tools, schedule Tweets and track performance - Manage your followers in searchable, segmented databases. - Market to them with personalized DM campaigns - ProfilePlus Instantly appends website, social profiles, email & phone number to everyone - SocialReport analytics give deep insights on your audience, competitors and followers - LiveAnalytics enable you to see trends, events and broadcast audience second by second. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate SocialQube?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Social Measurement:** 10.0/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind SocialQube?** - **Seller:** [oneQube](https://www.g2.com/sellers/oneqube) - **Year Founded:** 2010 - **HQ Location:** New York, US - **Twitter:** @oneqube - **LinkedIn® Page:** https://www.linkedin.com/company/2398811/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business, 50% Enterprise #### What Are Recent G2 Reviews of SocialQube? **"[Spider is a great tool to understand many types of Twitter behavior.](https://www.g2.com/survey_responses/socialaudience-review-38054)"** **Rating:** 5.0/5.0 stars *— Steve C.* [Read full review](https://www.g2.com/survey_responses/socialaudience-review-38054) --- **"[User friendly](https://www.g2.com/survey_responses/socialaudience-review-241038)"** **Rating:** 5.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/socialaudience-review-241038) --- #### What Are G2 Users Discussing About SocialQube? - [What is SocialQube used for?](https://www.g2.com/discussions/what-is-socialqube-used-for) ### 11. [Spatial.ai](https://www.g2.com/products/spatial-ai/reviews) Billions of people are sharing their mindsets, interests, and attitudes on social media every day. Yet companies still rely solely on demographics and surveys to understand their customers. Spatial.ai was born from the insight that—if captured and organized in a meaningful way—the massive amount of unstructured social media data publicly available can provide richer consumer insights. Since 2016, our data has been leveraged by hundreds of companies to better understand their customers, predict sales revenue, and inform critical business decisions. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Spatial.ai?** - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 7.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Spatial.ai?** - **Seller:** [Spatial Labs](https://www.g2.com/sellers/spatial-labs) - **Year Founded:** 2016 - **HQ Location:** Cincinnati, US - **LinkedIn® Page:** https://www.linkedin.com/company/spatial (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Spatial.ai's Pros and Cons? **Pros:** - Analytics (1 reviews) - Innovation (1 reviews) - User Interface (1 reviews) **Cons:** - Complex Features (1 reviews) - Data Inaccuracy (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Spatial.ai? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive analytics** of Spatial.ai for effective customer segmentation and insightful decision-making. - Users value the **innovative AI and data processing** of Spatial.ai, enhancing decision-making and user experience. - Users appreciate the **interactive user interface** of Spatial.ai, enhancing their overall experience with seamless navigation. **Cons:** - Users express concerns about the **complex features** of Spatial.ai, which can lead to difficulties and AI failures. - Users often experience **data inaccuracy** that leads to confusion based on the selected segments. - Users express **limited features** in Spatial.ai, leading to concerns about scalability and system challenges. #### What Are Recent G2 Reviews of Spatial.ai? **"[Senior ISDR](https://www.g2.com/survey_responses/spatial-ai-review-10278611)"** **Rating:** 4.5/5.0 stars *— Himanshu S.* [Read full review](https://www.g2.com/survey_responses/spatial-ai-review-10278611) --- **"[Spatial AI review](https://www.g2.com/survey_responses/spatial-ai-review-10456047)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/spatial-ai-review-10456047) --- ### 12. [Verint Channel Automation](https://www.g2.com/products/verint-channel-automation/reviews) Verint® Channel Automation™ unifies your customer interactions across channels in a single agent workspace. It powers consistent conversations, leverages automation, and deploys staff flexibly all with fewer resources and less effort. Verint Channel Automation includes four main areas to help you engage with customers at scale: - Agent Workspace - Workforce Orchestration - Intelligent Automation - Universal Routing Say yes to AI-powered bots, too: - Reduce inbound volume - Improve CSAT - Reduce Average Handle Time To deliver superior CX, get started with Verint Channel Automation today! **Average Rating:** 4.4/5.0 **Total Reviews:** 65 **How Do G2 Users Rate Verint Channel Automation?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 9.4/10 (Category avg: 8.6/10) - **Social Reporting:** 8.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.9/10 (Category avg: 8.7/10) **Who Is the Company Behind Verint Channel Automation?** - **Seller:** [Verint](https://www.g2.com/sellers/verint) - **Year Founded:** 1994 - **HQ Location:** Melville, New York - **Twitter:** @Verint (7,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/verint (4,343 employees on LinkedIn®) - **Ownership:** Thoma Bravo **Who Uses This Product?** - **Company Size:** 48% Enterprise, 45% Mid-Market #### What Are Verint Channel Automation's Pros and Cons? **Pros:** - AI Technology (1 reviews) - Artificial Intelligence (1 reviews) - Case Management (1 reviews) - Communication (1 reviews) - Conversation Management (1 reviews) **Cons:** - Long Wait Times (1 reviews) - Organizational Issues (1 reviews) - Poor Customer Support (1 reviews) - Response Issues (1 reviews) - Software Bugs (1 reviews) ### What Do G2 Reviewers Say About Verint Channel Automation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **AI technology** of Verint Channel Automation for enhancing conversations and improving time management. - Users value the **effective AI capabilities** of Verint Channel Automation for optimizing conversations and managing employee tasks. - Users value the **effective case management** capabilities of Verint Channel Automation for organizing tasks and monitoring employee productivity. - Users value the **effective communication capabilities** of Verint Channel Automation for managing conversations and employee tasks. - Users appreciate the **effective conversation management** capabilities of Verint Channel Automation for scheduling and monitoring tasks. **Cons:** - Users experience **long wait times** for support responses, particularly affecting clients in Latin America. - Users report experiencing **log request glitches** that hinder progress, often requiring a complete redo of requests. - Users report **poor customer support** , particularly experiencing delays in response times for Latin America clients. - Users experience **response issues** with Verint Channel Automation, particularly in getting timely support for Latin America clients. - Users struggle with **software bugs** in Verint Channel Automation, as glitches hinder request processing and progress. #### What Are Recent G2 Reviews of Verint Channel Automation? **"[Verint Channel Automation: Streamlining Success](https://www.g2.com/survey_responses/verint-channel-automation-review-8883530)"** **Rating:** 4.5/5.0 stars *— Mukisa M.* [Read full review](https://www.g2.com/survey_responses/verint-channel-automation-review-8883530) --- **"[Verint](https://www.g2.com/survey_responses/verint-channel-automation-review-10732741)"** **Rating:** 5.0/5.0 stars *— Verified User in Printing* [Read full review](https://www.g2.com/survey_responses/verint-channel-automation-review-10732741) --- #### What Are G2 Users Discussing About Verint Channel Automation? - [What is Verint Messaging used for?](https://www.g2.com/discussions/what-is-verint-messaging-used-for) - 1 comment - [What is Verint Case Management Enterprise used for?](https://www.g2.com/discussions/what-is-verint-case-management-enterprise-used-for) - 1 comment ### 13. [Zelkaa](https://www.g2.com/products/zelkaa/reviews) All in one Tool for Branding, Marketing and PR Teams! We accompany you in every step of Monitoring, Listening and Analyzing Mentions in the Media & Social Media and Engaging with your Audience. Some services we provide: - Media and social media monitoring - Audience analysis (Gender, sentiment, attitude, user history. etc) - Media and social media analysis - Social media account performance analysis (Instagram, Twitter, Youtube, etc) - Social media management - Trend Tracking **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Zelkaa?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 6.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 6.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Zelkaa?** - **Seller:** [Parisa Navabi](https://www.g2.com/sellers/parisa-navabi) - **Year Founded:** 2018 - **HQ Location:** Amsterdam, NL - **Twitter:** @gtcommnet (566 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zelkaa/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of Zelkaa? **"[Zelkaa is best tool for social listening in Mena Region](https://www.g2.com/survey_responses/zelkaa-review-5228851)"** **Rating:** 5.0/5.0 stars *— Nabeela A.* [Read full review](https://www.g2.com/survey_responses/zelkaa-review-5228851) --- #### What Are G2 Users Discussing About Zelkaa? - [What is Zelkaa used for?](https://www.g2.com/discussions/what-is-zelkaa-used-for) ### 14. [Brandbastion](https://www.g2.com/products/brandbastion/reviews) BrandBastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced AI-powered solutions to protect your brand reputation, respond to your audience 24/7, and boost your social ROI. 💙 Our platform supports Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Trustpilot, Google Reviews, and more, covering both organic and paid content as well as earned mentions. Trusted by 100+ DTC and leading brands like Uber, Calvin Klein, Sephora, and The North Face to manage their high-engagement social presence. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Brandbastion?** - **Social Measurement:** 6.7/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Brandbastion?** - **Seller:** [BrandBastion](https://www.g2.com/sellers/brandbastion-1f61c1b8-6f68-4c51-9c68-bc10b5a51f39) - **Year Founded:** 2013 - **HQ Location:** Helsinki, FI - **Twitter:** @BrandBastion (844 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brandbastion/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Brandbastion? **"[Premium solution for monitor and manage online conversation](https://www.g2.com/survey_responses/brandbastion-review-6812195)"** **Rating:** 5.0/5.0 stars *— Nikita S.* [Read full review](https://www.g2.com/survey_responses/brandbastion-review-6812195) --- ### 15. [CARMA](https://www.g2.com/products/carma/reviews) CARMA integrates traditional and social media monitoring, measurement, and evaluation. Choosing the right media intelligence partner empowers you to make better decisions by delivering what matters, when it matters. We equip you to tell the stories that prove PR’s value. From automated monitoring to a fully managed monitoring, measurement, analysis and consultancy service, CARMA’s expertise helps you separate the news from noise to uncover what is most important to your organization. With 35+ years' experience in the private, public & NGO sectors, our knowledge, experience, and expertise helps communications evaluation bring real value to your PR program. The media doesn’t stop, so neither does our service. With 600+ colleagues across 21 international offices, we support you by delivering key insights when and where you need them. What's more, as the last remaining, privately-owned global media intelligence business of scale, client service excellence is at the heart of everything we do at CARMA. It's why we have seven client service colleagues for every salesperson. We are more than just a tech vendor – we are people and media intelligence experts first. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 **Who Is the Company Behind CARMA?** - **Seller:** [CARMA](https://www.g2.com/sellers/carma) - **Year Founded:** 1984 - **HQ Location:** Dubai, Dubai, United Arab Emirates - **Twitter:** @CARMA (2,923 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/carma (789 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are CARMA's Pros and Cons? **Pros:** - Accuracy (1 reviews) - Data Accuracy (1 reviews) - Helpful (1 reviews) - Improvement (1 reviews) - Innovation (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Insufficient Information (1 reviews) ### What Do G2 Reviewers Say About CARMA? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate CARMA's **accuracy in monitoring** , providing tailored insights into consumer preferences effectively. - Users value CARMA for its **data accuracy** , providing in-depth insights into consumer preferences for better decision-making. - Users value CARMA for its **helpful insights** into consumer preferences, enhancing their media monitoring experience. - Users appreciate CARMA's **customized media monitoring** , which provides valuable insights into consumer preferences and trends. - Users value CARMA's **technological innovation** and comprehensive data collection, enhancing their media monitoring and insights. **Cons:** - Users find the **data inaccuracy** problematic as CARMA fails to differentiate between consumer classes, impacting data reliability. - Users find CARMA's lack of **differentiation in consumer background information** to be insufficient for their needs. #### What Are Recent G2 Reviews of CARMA? **"[Highly Adaptive and User-Friendly, Customizable to Your Needs](https://www.g2.com/survey_responses/carma-review-11830873)"** **Rating:** 4.5/5.0 stars *— Subhanjan R.* [Read full review](https://www.g2.com/survey_responses/carma-review-11830873) --- **"[Does what it says it's gonna do](https://www.g2.com/survey_responses/carma-review-5324535)"** **Rating:** 4.0/5.0 stars *— Verified User in Business Supplies and Equipment* [Read full review](https://www.g2.com/survey_responses/carma-review-5324535) --- #### What Are G2 Users Discussing About CARMA? - [What is CARMA used for?](https://www.g2.com/discussions/what-is-carma-used-for) ### 16. [Chorally](https://www.g2.com/products/chorally/reviews) A platform for data driven customer relationship management, able to provide engaging, publishing, analytics and managing customer data in a single tool. Chorally enables brands to explore the full potential of digital customer management integrating multiple touchpoints in a single platform. It allows customers team to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive UI and is complemented by top class support and consultancy services. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Chorally?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Chorally?** - **Seller:** [Chorally](https://www.g2.com/sellers/chorally) - **Year Founded:** 2014 - **HQ Location:** Florence, IT - **Twitter:** @getchorally (915 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5356101 (23 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 67% Small-Business #### What Are Recent G2 Reviews of Chorally? **"[Chirally can help every one to do their task specially when it come to graphics](https://www.g2.com/survey_responses/chorally-review-3280122)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/chorally-review-3280122) --- **"[One of the best platform for customer engagement](https://www.g2.com/survey_responses/chorally-review-6517793)"** **Rating:** 5.0/5.0 stars *— tarun s.* [Read full review](https://www.g2.com/survey_responses/chorally-review-6517793) --- #### What Are G2 Users Discussing About Chorally? - [What is Chorally used for?](https://www.g2.com/discussions/what-is-chorally-used-for) ### 17. [Commetric SMA](https://www.g2.com/products/commetric-sma/reviews) Powerful analytics engine for benchmarking key performance indicators across social media. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Commetric SMA?** - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Commetric SMA?** - **Seller:** [Commetric](https://www.g2.com/sellers/commetric) - **Year Founded:** 2005 - **HQ Location:** London, UK - **Twitter:** @Commetric (1,926 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/141833/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Commetric SMA? **"[Useful tool](https://www.g2.com/survey_responses/commetric-sma-review-8151130)"** **Rating:** 4.0/5.0 stars *— Matthew T.* [Read full review](https://www.g2.com/survey_responses/commetric-sma-review-8151130) --- ### 18. [Jatheon Enterprise Data Archiving Solution](https://www.g2.com/products/jatheon-enterprise-data-archiving-solution/reviews) Jatheon's archiving solution assists organizations to store, access, search and produce structured and unstructured historical communications data for audits, compliance and ediscovery. With Jatheon, organizations can capture data from various sources (email, social media, chat apps, telephony), automate its retention, monitor conversations for policy violations and simplify and accelerate FOIA and ediscovery processes. **Average Rating:** 4.7/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Jatheon Enterprise Data Archiving Solution?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Jatheon Enterprise Data Archiving Solution?** - **Seller:** [Jatheon](https://www.g2.com/sellers/jatheon) - **Year Founded:** 2004 - **HQ Location:** Toronto, Ontario - **Twitter:** @Jatheon (1,661 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/116590/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Mid-Market, 29% Small-Business #### What Are Recent G2 Reviews of Jatheon Enterprise Data Archiving Solution? **"[Powerful Search, Easy Interface for Admins and End Users, Exceptional Service](https://www.g2.com/survey_responses/jatheon-enterprise-data-archiving-solution-review-8865630)"** **Rating:** 5.0/5.0 stars *— Lauren H.* [Read full review](https://www.g2.com/survey_responses/jatheon-enterprise-data-archiving-solution-review-8865630) --- **"[Amazing onboarding assistance!](https://www.g2.com/survey_responses/jatheon-enterprise-data-archiving-solution-review-9762898)"** **Rating:** 5.0/5.0 stars *— John C.* [Read full review](https://www.g2.com/survey_responses/jatheon-enterprise-data-archiving-solution-review-9762898) --- #### What Are G2 Users Discussing About Jatheon Enterprise Data Archiving Solution? - [What is Jatheon Archiving Suite used for?](https://www.g2.com/discussions/what-is-jatheon-archiving-suite-used-for) ### 19. [Kuasar Video](https://www.g2.com/products/kuasar-video/reviews) Kuasar Video is an initiative that provides video solutions with artificial intelligence technologies and enables it to reach more audiences up to 1000% thanks to its products. Kuasar Video , using video data from industries advancements together to help retailers grow sales, attain new customers and retain existing ones by personalizing offerings through an in-depth understanding of their customers. Revealing the most accurate content for agencies and content producers, Kuasar Video enables you to produce your content faster and cheaper. We believe in video ! **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Kuasar Video?** - **Seller:** [Kuasar](https://www.g2.com/sellers/kuasar) - **HQ Location:** İstanbul, TR - **LinkedIn® Page:** https://www.linkedin.com/company/kuasar-video/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Kuasar Video? **"[Unlock Your Video's Potential](https://www.g2.com/survey_responses/kuasar-video-review-9529042)"** **Rating:** 5.0/5.0 stars *— Dr Julian v.* [Read full review](https://www.g2.com/survey_responses/kuasar-video-review-9529042) --- ### 20. [listening247](https://www.g2.com/products/listening247/reviews) listening247 offers social media listening by integrating social data with survey and sales data. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind listening247?** - **Seller:** [DigitalMR](https://www.g2.com/sellers/digitalmr) - **Year Founded:** 2010 - **HQ Location:** LONDON, GB - **LinkedIn® Page:** https://www.linkedin.com/company/listening247/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of listening247? **"[The most accurate text & image analytics tool I know of](https://www.g2.com/survey_responses/listening247-review-6811623)"** **Rating:** 5.0/5.0 stars *— Michalis A. M.* [Read full review](https://www.g2.com/survey_responses/listening247-review-6811623) --- ### 21. [MSL Group](https://www.g2.com/products/msl-group/reviews) StoryStreamLab enables organizations and brands to create a real-time, dynamic, social hub, based on conversations around a brand, event or topic. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate MSL Group?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.8/10) **Who Is the Company Behind MSL Group?** - **Seller:** [MSLGROUP](https://www.g2.com/sellers/mslgroup) - **Year Founded:** 2009 - **HQ Location:** Paris, FR - **Twitter:** @msl_worldwide (11,512 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mslagency/ (3,375 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of MSL Group? **"[Great product!](https://www.g2.com/survey_responses/msl-group-review-5299873)"** **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/msl-group-review-5299873) --- #### What Are G2 Users Discussing About MSL Group? - [What is StoryStreamLab used for?](https://www.g2.com/discussions/what-is-storystreamlab-used-for) ### 22. [Neticle Media Intelligence](https://www.g2.com/products/neticle-media-intelligence/reviews) Neticle Media Intelligence is an intelligent media monitoring, media analysis and social listening tool that can show you what the web thinks about your brand / company / products / services. The system monitors the web real-time and analyzes every mention with human-level precision. It recognizes the texts' positive or negative sentiment and the key topics, persons, brands, attributions or locations mentioned in them. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Neticle Media Intelligence?** - **Seller:** [Neticle Labs Ltd.](https://www.g2.com/sellers/neticle-labs-ltd) - **Year Founded:** 2012 - **HQ Location:** Budapest, HU - **Twitter:** @neticlelabs (51 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2613323 (21 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Neticle Media Intelligence? **"[Best plateform for analysis and social monitoring](https://www.g2.com/survey_responses/neticle-media-intelligence-review-7151185)"** **Rating:** 5.0/5.0 stars *— Divyansh Y.* [Read full review](https://www.g2.com/survey_responses/neticle-media-intelligence-review-7151185) --- ### 23. [Nexgate](https://www.g2.com/products/nexgate/reviews) Nexgate is a cloud-based service designed to help organizations discover, audit, and protect their presence and accounts across various social media platforms. By integrating seamlessly with leading social networks, Nexgate enables enterprises to manage social media risks effectively, ensuring brand protection and regulatory compliance. Its suite of tools addresses challenges such as account sprawl, unauthorized access, inappropriate content, and adherence to industry regulations. Key Features and Functionality: - Social Account Discovery: Automatically identifies and tracks all brand-affiliated social media accounts, including unauthorized or fraudulent ones. - Security and Compliance Monitoring: Utilizes over 100 pre-built data classifiers to detect and remediate security threats, compliance violations, and unacceptable content across social channels. - Automated Incident Remediation: Provides tools for logging, notifying, and deleting inappropriate content, along with advanced compliance workflows and intelligent archiving for eDiscovery support. - Account Protection: Monitors social accounts for unauthorized changes and anomalous behavior, offering mechanisms to lock down accounts in case of hacks or vandalism. - Unified Reporting and Analytics: Offers consolidated risk and incident reporting, enabling organizations to assess and improve their social media security posture. Primary Value and User Solutions: Nexgate addresses the critical need for enterprises to secure their social media infrastructure against evolving threats. By automating the detection and remediation of risks, it reduces the manual effort required to monitor and manage social media accounts. This ensures that organizations can maintain a trustworthy online presence, comply with regulatory requirements, and protect their brand reputation from potential damage caused by security breaches or compliance failures. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Nexgate?** - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Nexgate?** - **Seller:** [Proofpoint](https://www.g2.com/sellers/proofpoint) - **Year Founded:** 2002 - **HQ Location:** Sunnyvale, CA - **Twitter:** @proofpoint (31,157 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/proofpoint (5,146 employees on LinkedIn®) - **Ownership:** NASDAQ: PFPT **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Nexgate? **"[Must use for organizations with social media presence](https://www.g2.com/survey_responses/nexgate-review-5133249)"** **Rating:** 4.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/nexgate-review-5133249) --- #### What Are G2 Users Discussing About Nexgate? - [What is Nexgate used for?](https://www.g2.com/discussions/nexgate-what-is-nexgate-used-for) - [What is Nexgate used for?](https://www.g2.com/discussions/what-is-nexgate-used-for) ### 24. [Proofpoint Social Discover](https://www.g2.com/products/proofpoint-social-discover/reviews) Proofpoint Social Discover is a cloud-based solution designed to help organizations identify and monitor social media accounts associated with their brand. By scanning leading social networks, it detects both authorized and unauthorized accounts, enabling businesses to manage their social media presence effectively and mitigate potential risks. Key Features and Functionality: - Comprehensive Scanning: Automatically scans platforms like Facebook, Twitter, Google+, LinkedIn, and others to discover all brand-related accounts, including fraudulent ones. - Risk Assessment: Analyzes and prioritizes discovered accounts to identify those posing the highest risk, allowing for prompt action. - Automated Monitoring: Continuously monitors for new accounts using the brand's name or assets, providing real-time alerts when unauthorized accounts are created. - Categorization and Management: Offers tools to categorize accounts using preset or customized tags, facilitating efficient management of the brand's social media footprint. Primary Value and Problem Solved: Proofpoint Social Discover addresses the challenge of managing and securing a brand's presence across multiple social media platforms. By identifying unauthorized or fraudulent accounts, it helps prevent potential threats such as brand impersonation, phishing attacks, and the spread of malicious content. This proactive approach safeguards the organization's reputation, ensures compliance with security policies, and enhances overall social media governance. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Proofpoint Social Discover?** - **Seller:** [Proofpoint](https://www.g2.com/sellers/proofpoint) - **Year Founded:** 2002 - **HQ Location:** Sunnyvale, CA - **Twitter:** @proofpoint (31,157 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/proofpoint (5,146 employees on LinkedIn®) - **Ownership:** NASDAQ: PFPT **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Proofpoint Social Discover? **"[Amazing tool to check fake accounts](https://www.g2.com/survey_responses/proofpoint-social-discover-review-7065051)"** **Rating:** 4.0/5.0 stars *— Verified User in Management Consulting* [Read full review](https://www.g2.com/survey_responses/proofpoint-social-discover-review-7065051) --- ### 25. [Reveal AI](https://www.g2.com/products/reveal-ai-reveal-ai/reviews) Reveal AI is an audience insights platform that gives you deep insights into any audience of any size. Collect & analyze qualitative data from any audience, driven by AI. Get the deep insights you need to drive business impact, faster than ever. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Reveal AI?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.8/10) **Who Is the Company Behind Reveal AI?** - **Seller:** [Reveal AI](https://www.g2.com/sellers/reveal-ai) - **Year Founded:** 2020 - **HQ Location:** Darmstadt, DE - **LinkedIn® Page:** https://www.linkedin.com/company/reveal-ai/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Reveal AI? **"[The reveal AI is still a work in process, but in due time it will become a helpful source for users.](https://www.g2.com/survey_responses/reveal-ai-review-10062332)"** **Rating:** 4.0/5.0 stars *— Liynaa B.* [Read full review](https://www.g2.com/survey_responses/reveal-ai-review-10062332) --- **"[Best application for Qualitative Research](https://www.g2.com/survey_responses/reveal-ai-review-10062156)"** **Rating:** 5.0/5.0 stars *— Shashank C.* [Read full review](https://www.g2.com/survey_responses/reveal-ai-review-10062156) --- ## What Is Social Media Listening Tools? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Listening Tools? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.