Leadfeeder is a B2B lead generation platform that helps teams identify the companies visiting their websites, understand their buying intent, and generate qualified pipeline from both inbound and outbound sources. It combines company identification with website intelligence, and a global database of company and contact data to support prospecting, qualification, and activation across the full go-to-market workflow.
The platform is designed for B2B organizations that rely on their website and outbound efforts to generate demand but lack visibility into which companies are engaging and which accounts to prioritize.
Leadfeeder enables teams to move beyond anonymous analytics and disconnected prospecting by providing a unified view of target accounts, intent signals, and data.
Leadfeeder identifies the companies visiting a website, tracks their behavior, and surfaces signals that indicate interest. At the same time, it allows users to proactively build target account lists using a global database of over 60 million companies and 400 million verified contacts. This supports both inbound conversion and outbound prospecting within a single platform. By combining website activity with firmographic data, contact information, and intent signals, Leadfeeder helps teams understand who is engaging, how relevant they are, and when to act.
This enables prioritization based on fit and behavior rather than volume alone. The platform supports use cases across the full lead generation lifecycle, including audience building, account discovery, demand identification, lead qualification, and pipeline creation. It integrates with CRM systems, marketing automation platforms, and advertising tools to enable coordinated actions across channels.
Key capabilities include:
• Website visitor identification that reveals the companies behind anonymous traffic and tracks on-site behavior
• Intent and engagement insights that highlight which accounts are actively researching or showing interest
• Prospecting and audience building using a global database of 60M+ companies and 400M+ verified contacts
• Company and contact data enrichment to provide firmographic context and decision-maker information
• Lead scoring and prioritization based on fit and behavior to support qualification and sales handover
• Workflow automation and integrations that sync data into CRM, marketing, and advertising platforms for activation
• Measurement and attribution features that connect website activity and campaigns to pipeline outcomes
Leadfeeder is used by marketing, sales, and revenue operations teams to improve lead quality, align inbound and outbound strategies, and gain visibility into how both website activity and prospecting efforts contribute to pipeline and revenue.
Product Website
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Leadfeeder CommunityLanguages Supported
German, English
Overview by
Tamar Keenan