--- title: DealerSocket Reviews meta_title: 'DealerSocket Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 66 reviews by the users' company size, role or industry to find out how DealerSocket works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 66 scale: '5' date_modified: '2026-07-07' parent_category: name: Automotive url: https://www.g2.com/categories/automotive --- # DealerSocket Reviews **Vendor:** DealerSocket **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 3.8/5.0 **Total Reviews:** 66 ## About DealerSocket Experience the automotive industry leader in CRM. Sell more vehicles and drive profitability with the most powerful set of features in the market. Consolidate your customer intelligence in one system. Leverage seamless integration of your sales, marketing, service, desking, data mining, website, and digital retailing capabilities. Manage a faster, more effective sales process with streamlined workflows and robust call management and lead management systems. ## DealerSocket Reviews ### 1. Antiquated and Limited **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2017 **What do you like best about DealerSocket?** It helps us accomplish all of our basic CRM needs and it is built specifically for the automotive industry. This gives it features that are more relevant to our business and customer needs. **What do you dislike about DealerSocket?** DealerSocket lacks intuitiveness and requires extensive training for many of our employees. Of course, any CRM requires good training, but a lack of user friendliness requires even more time with DealerSocket. In our business, time is money, and so is efficiency. This tool often hinders us in both categories. As a CRM, it's okay, but limited. As a marketing tool, it's poor. And the customer support from DealerSocket is awful. **Recommendations to others considering DealerSocket:** Consider other options carefully before diving into DealerSocket. This tool has traditionally been the default CRM for automotive dealerships, which has made them complacent and increasingly more difficult to influence and get customized help. **What problems is DealerSocket solving and how is that benefiting you?** DealerSocket primarily serves as our company's CRM system. It helps us communicate with our customers at strategic times and organize employee tasks in order to serve our customers better. It also serves, to a degree, as an email and drip marketing tool for us. ### 2. I would not recommend it! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about DealerSocket?** Looks nice (doesn't mean useful) and has more stuff than some other CRM **What do you dislike about DealerSocket?** The worst CRM I've tried so far. We've had it for more than a year now. Classic one and then Black Bird. Both of them are way too complicated for a regular person to use. Because of the same reason as well as a poor technical support it has a lot of bugs and glitches. It requires too much time from a sales person to input an information and keep CRM clean and working. So, sales people spend more time on CRM vs actually helping customers and selling cars. **Recommendations to others considering DealerSocket:** Don't buy into a contract right away, try for a couple months and see how easy or hard it is for your sales people to learn that software. **What problems is DealerSocket solving and how is that benefiting you?** - ### 3. Dealersocket Did Not Work For Us! **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about DealerSocket?** I liked their e-brochures. They were awesome to send to customers! I also like the fact that you could tell when a customer was on the website and how it alerted you in the CRM. That was a good feature to let you know that your customer was still in the market and actually still shopping for a vehicle. **What do you dislike about DealerSocket?** They did not have a good follow-up system. It was very hard to keep up with leads. The customer support was horrible. They treated you like a number instead of a customer **What problems is DealerSocket solving and how is that benefiting you?** Their CRM did not work for us at all. They were no benefits in using the system. We changed from their company ### 4. Dealersocker review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about DealerSocket?** Easy to navigate, good originating abilities, and user friendly **What do you dislike about DealerSocket?** Search function doesn’t work well, and the crm/dealer carry over doesn’t work well. For instance Bmw infobahn transporting notes back to crm. **Recommendations to others considering DealerSocket:** Great Crm **What problems is DealerSocket solving and how is that benefiting you?** Good note keeping, tasks work well, able to create a schedule for calls and appointments ### 5. Far from the worst..? **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2018 **What do you like best about DealerSocket?** Socket talk and text with email opt ins. **What do you dislike about DealerSocket?** Lack of full control with task assignment and what’s sent when. **What problems is DealerSocket solving and how is that benefiting you?** Follow up of course ### 6. Worst CRM in the business **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about DealerSocket?** I did like their email template marketplace **What do you dislike about DealerSocket?** I dislike their customer service. Also, the program is so complicated to use. The marketing tools are way to complicated for the average user. It takes multiple clicks to look at customer history. Just a bad product overall. **Recommendations to others considering DealerSocket:** Seek advice from other dealerships using DealerSocket. Don't take anyone's word for it. Get details on what works and why. **What problems is DealerSocket solving and how is that benefiting you?** It was too complicated to use. We lost money. ### 7. CRM designed for the car business **Rating:** 4.5/5.0 stars **Reviewed by:** Crista H. | Director of Marketing and Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about DealerSocket?** DealerSocket is an excellent way to manage leads, follow up with customers and in the end sell more cars. **What do you dislike about DealerSocket?** DealerSocket doesn't fully integrate with our CRM provider, CDK. This provides some delays in data transfer that are unfortunate. **Recommendations to others considering DealerSocket:** Check out third party integrations fully. We signed up under the impression our DMS was supported and it turns out it isn't. **What problems is DealerSocket solving and how is that benefiting you?** Better customer follow up, better communication, close more leads. ### 8. CRM review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about DealerSocket?** DealerSocket keeps you in contact with your clients and reminds you of purchasing dates and all contact you have had with them. **What do you dislike about DealerSocket?** The newer model is slow and doesn’t provide ways to edit info properly. **Recommendations to others considering DealerSocket:** Training is key to get the most out of this software. **What problems is DealerSocket solving and how is that benefiting you?** This program allows you to be reminded when and how you should follow up with customers. ### 9. Simple to use **Rating:** 4.0/5.0 stars **Reviewed by:** Erik T. B. | Sales Guide, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about DealerSocket?** The flow is good and reduces paperwork. Good data base **What do you dislike about DealerSocket?** Flipping through the pages. I wish all I needed to do was on a single page **Recommendations to others considering DealerSocket:** Training is essential with follow up **What problems is DealerSocket solving and how is that benefiting you?** Ease of contacting and maintaining my customer base ### 10. Robust variable software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2017 **What do you like best about DealerSocket?** The ability to see what happened and when **What do you dislike about DealerSocket?** Not very applicable to fixed operations due to design **What problems is DealerSocket solving and how is that benefiting you?** Haven't had any to resolve with the application it is used for in our company ### 11. Robust and powerful; needs to keep evolving **Rating:** 4.0/5.0 stars **Reviewed by:** Dan S. | Co-Chair, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2016 **What do you like best about DealerSocket?** You can pretty much do anything you imagine. The platform is very robust and feature-filled. The support staff will go to lengths to try and help do what you need to do. The platform can cover various aspects of automotive which eliminates the need for multiple platforms. There are so many aspects of a customer's experience that can be targeted and filtered and analyzed to produce powerful campaigns and lists to help further your sales and marketing initiatives. **What do you dislike about DealerSocket?** DealerSocket needs to develop better integration with other programs and platforms. When a client uses other platforms and has to deal with data outside of DealerSocket, it becomes frustrating to not be able to sync that data. Eg: reflecting changes to a customer's file from one platform and having it update on DealerSocket can be difficult and sometimes impossible. I'm also sometimes frustrated when I contact their support team and find out that I've done something beyond their comprehension. Sometimes we imagine too big of ideas and try to do more than what DealerSocket is prepared to offer. It becomes a struggle to then have to be told either "sorry, we can't do that" or having to scale back our ideas. **Recommendations to others considering DealerSocket:** Have patience and make sure you communicate with their support staff. There's a lot of possibilities within DealerSocket and there's a lot to discover, but the complexity can also be daunting and you can get pretty lost. **What problems is DealerSocket solving and how is that benefiting you?** DealerSocket provides us with a great way to manage and use customer data at our group of dealerships. DealerSocket's list-builder is very powerful. ### 12. Incredible Tool for Communication, Accountability, and Information Gathering **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah C. | Recruitment,Training, and Database Manager, Automotive, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2016 **What do you like best about DealerSocket?** Everything. I like the electronic secretary functionality, the line-item permissions, the lead management, the Dashboard, the reports; the list goes on. **What do you dislike about DealerSocket?** The one thing that I dislike, I dislike GREATLY. The email template editor is horrible. It is not WYSIWYG, no matter what it tells you, and the finished product never looks right. **Recommendations to others considering DealerSocket:** Do it! The compatibility is excellent and advancing. Support could be better trained, but if you are comfortable submitting your own HelpDesk tickets, this is less of an issue. **What problems is DealerSocket solving and how is that benefiting you?** We are able to hold our employees accountable for our Sales and Service Processes, as well as appropriate follow up with customers. The ability to search our database for specific criteria through List Builder is incredibly useful to our marketing efforts, and RevenueRadar has allowed us to successfully work with our previous customers to increase sales and service business. ### 13. DealerSocket has helped us manage our clients and their website performance. **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica D. | Director of Paid Media, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2016 **What do you like best about DealerSocket?** DealerSocket allows managers to download the performance of clients, customers and their information on their automotive purchase. **What do you dislike about DealerSocket?** The interface is very sensitive with some load-time issues. **Recommendations to others considering DealerSocket:** It is a very user-friendly dashboard that has an excellent support staff! **What problems is DealerSocket solving and how is that benefiting you?** The primary benefit is the ability to track every client and customer in detail with ease. ### 14. The Best CRM in the Auto Industry **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor B. | Director of Marketing, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about DealerSocket?** DealerSocket is at the forefront of the CRM market in the Auto Industry. They offer an all-in-one CRM solution that works with sales, finance, marketing, and service. With their recent acquisitions, they've extended their offerings to include a website service (DealerFire) a DMS (DealerTrack) and a couple others. Their customer service and support team is top notch as well. **What do you dislike about DealerSocket?** They don't cater to the motorcycle industry that well, sometimes struggle to keep their service running quickly, and their GUI could use a facelift. **What problems is DealerSocket solving and how is that benefiting you?** We're managing our leads and retaining our customers, automating our email, building and nurturing an email database, analyzing our dealerships performance, saving our sales and finance team time, finding new sales opportunities... The list goes on! ### 15. Great Comprehensive Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Herschel M. | Pre-Owned Sales Director, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2016 **What do you like best about DealerSocket?** I like the CRM and wesbite integration. Very intuitive and helpful in the sales process. **What do you dislike about DealerSocket?** I wish it would integrate leads from CRM into VAuto. Kind of cumbersome to learn. **Recommendations to others considering DealerSocket:** Take a hard look and realize that change is always tough but get through the initial growing pains and you will like the product **What problems is DealerSocket solving and how is that benefiting you?** Follow up though CRM, making more sales, customer contact is easier. ### 16. The marketing abilities in DealerSocket are great. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2016 **What do you like best about DealerSocket?** I like the ease of sending out bulk marketing emails. The tracking of those emails and ability to gauge campaign success based on several key KPIs. **What do you dislike about DealerSocket?** Support. DealerSocket support is slow to resolve issues. **Recommendations to others considering DealerSocket:** The product is great just know support is lacking. **What problems is DealerSocket solving and how is that benefiting you?** We are able to continually be back in front of our unsold database and mine our current customers who are coming back into market. ## DealerSocket Discussions - [How much does auto/mate cost?](https://www.g2.com/discussions/how-much-does-auto-mate-cost) - [What CRM do car dealers use?](https://www.g2.com/discussions/what-crm-do-car-dealers-use) - [Is DealerSocket a CRM?](https://www.g2.com/discussions/is-dealersocket-a-crm) - [What does DealerSocket do?](https://www.g2.com/discussions/what-does-dealersocket-do) - [View DealerSocket pricing details and edition comparison](https://www.g2.com/products/dealersocket/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+16%3A17%3A32+-0500&secure%5Bsession_id%5D=c568ff03-13e7-4ac6-a5c7-fb329c957547&secure%5Btoken%5D=471da5823fb236857fd56a04d9ba50f051c746d0a652198dec6dfa9faefdc145&format=llm_user) ## DealerSocket Features **Platform Basics** - Reporting - Interoperability - Performance **Platform Data** - Dashboard - Alerts and Notifications **Platform Additional Functionality** - Cloud - Mobility - Messaging **Platform Content** - Automation **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top DealerSocket Alternatives - [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) - 4.4/5.0 (71 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.5/5.0 (2,026 reviews) - [Matador](https://www.g2.com/products/matador/reviews) - 4.8/5.0 (41 reviews)