Now infused with the power of DealerSocket’s data platform, DealerFire is a cutting-edge website and digital marketing platform that delivers a seamless car-shopping experience for all consumers on all devices. Not only is it the fastest website in the industry, Engine6 from DealerFire provides dealers with more control over their virtual showroom than any other platform on the market today. Delivering everything that matters to a car buyer without all the fluff, DealerFire is making online car shopping what it always should be: easy and fun.