Datazoom is an enterprise-grade Data-as-a-Service platform designed to streamline the collection, processing, and delivery of real-time data across various digital ecosystems. By offering low-code SDKs and APIs, Datazoom enables organizations to seamlessly integrate data from applications, media players, CDNs, and other business systems into their existing analytics and storage tools. This integration facilitates the creation of customized, real-time data streams that are tailored to specific business needs, enhancing decision-making processes and operational efficiency.
Key Features and Functionality:
- Comprehensive Data Collection: Datazoom's platform supports the automatic collection of hundreds of standardized events and metadata across diverse platforms, including Android, iOS/tvOS, JavaScript, and Roku. It also offers APIs for CDN and custom log ingests, ensuring extensive coverage of user interactions and system events.
- Flexible Data Processing: Users can customize data collection by selecting specific data points, applying filters, sampling, and performing transformations and enrichment. This flexibility allows organizations to tailor data streams to their unique requirements without extensive engineering efforts.
- Seamless Integration with Existing Tools: Datazoom offers a range of connectors that enable the delivery of processed data to various storage, visualization, and analysis tools, such as AWS, Google Cloud, Amplitude, Datadog, and New Relic. This ensures that data is accessible where and when it's needed.
- Real-Time Event Streaming: The platform provides real-time, highly configurable event streams through data pipes, which consist of collectors, connectors, and configurations. This setup allows for the immediate processing and delivery of data, supporting timely insights and actions.
Primary Value and Problem Solved:
Datazoom addresses the challenge of fragmented and inconsistent data collection by providing a unified, customizable platform that standardizes and enriches data across various digital touchpoints. This consolidation enables organizations to gain comprehensive insights into user behavior, content performance, and system health, leading to improved decision-making and operational efficiency. By facilitating real-time data collection and integration with existing tools, Datazoom empowers businesses to optimize workflows, enhance user experiences, and drive revenue growth.