--- title: DataTrue Reviews meta\_title: 'DataTrue Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 12 reviews by the users' company size, role or industry to find out how DataTrue works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 12 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # DataTrue Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by DataTrue but has limited features. Are you part of the DataTrue team? [Upgrade your plan](https://my.g2.com/datatrue/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! DataTrue is an international leader in delivering enterprise-grade assurance for the tags that track website activity. Our deployment management, auditing, and proactive monitoring help our clients manage their tag operations and validate the quality of the data they collect. This gives digital business leaders the high-quality information and confidence to make the right decisions. * * * Seller [DataTrue](https://www.g2.com/sellers/datatrue) Discussions [DataTrue Community](https://www.g2.com/products/datatrue/discuss) Overview by Omja Das Show More ## Pricing Pricing provided by DataTrue. ### Starter Contact Us ### Team Contact Us [ View More Pricing Information ](https://www.g2.com/products/datatrue/pricing) ## Top-Rated Alternatives [ ![Google Tag Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![CookieScript](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CookieScript") CookieScript 4.6/5(522) ](https://www.g2.com/products/cookiescript/reviews) [ View All Alternatives ](https://www.g2.com/products/datatrue/competitors/alternatives) ## User Insights Average based on 12 real user reviews. [Log in to unlock pricing and user insights](/login) ![Jannik S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jannik S.") JS Jannik S. Digital Marketing Analyst Enterprise (\> 1000 emp.) 1/2/2025 "Helpful Tool for our Web Data Quality Framework" 5/5 What do you like best about DataTrue? - Support to set up the tests - Customisation of the tests (simulation and tag coverage) - Test automations Review collected by and hosted on G2.com. What do you dislike about DataTrue? - Complexity of websites and tracking requirements requires help from datatrue support Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? - Minimize internal effort to check the tracking - Missing data because of missing tracking Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic VS Victoria S. Enterprise (\> 1000 emp.) 3/20/2024 "Easy tag auditing and high quality support" 5/5 What do you like best about DataTrue? DataTrue has been essential in our tag monitoring and in helping with QA for new releases. Once we implemented DataTrue, it has been very easy to review areas of the site, quickly find errors and submit to our developers. We are able to catch issues much quicker than we had in the past. We have also been extremely happy with the support. DataTrue's team is incredibly responsive, thoughtful in their approach and hands-on. We have not fully utilized all of the features available with DataTrue, but have already realized value from the tool. Review collected by and hosted on G2.com. What do you dislike about DataTrue? As with any tag monitoring tool, there is a big time investment in setting up the tests that you want, but once it is implemented, monitoring and updated is quite simple. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? We use DataTrue to monitor our analytics and marketing tagging as well as to monitor compliance with our cookie policy. The tool allows us to do this in a more automated/hands-off way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") AC Verified User in Consulting Enterprise (\> 1000 emp.) 12/9/2024 "A great tool to perform privacy related audits on the site" 5/5 What do you like best about DataTrue? Easy to use interface where you can define the user journeys and perform analysis / audit of the tags and cookies present on the site Review collected by and hosted on G2.com. What do you dislike about DataTrue? Nothing much! The tool pretty much does what I need to do Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? I use DataTrue to conduct privacy audits for my clients, to check the presence of the tags and third party cookies on the website Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PH Peter H. Digital Analytics Manager Enterprise (\> 1000 emp.) 6/20/2024 "Easy & Comprehensive Tag Review Tool" 5/5 What do you like best about DataTrue? DataTrue provides an easy-to-use interface to scan web and app platforms for analytics tags, governance issues, cookies, third-party pixels, etc. No other platform is quite as comprehensive for tags review. The platform is easy to get started, and support from the DataTrue team is very helpful. Review collected by and hosted on G2.com. What do you dislike about DataTrue? Can take a little bit of time to set up - but I would say it's easy to do with some consideration/plan on how to go about it. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? DataTrue helps monitor analytics tags for errors or potential issues, scans for PII and data compliance issues, monitors third-party tags, and provides an easy interface to automate testing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Enterprise (\> 1000 emp.) 6/14/2024 "DataTrue has helped automate our data quality and governance." 5/5 What do you like best about DataTrue? Customisation of the tests, simulations and tag coverage. Being able to mimic users who do and don't consent is incredibly efficient. Review collected by and hosted on G2.com. What do you dislike about DataTrue? It's been great, there are no real elements that I personally dislike. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? QA, Hygiene and governance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GB Gregor B. Consulting Small-Business (50 or fewer emp.) 11/22/2023 "Reliable Analytics Testing Tool for peace of mind" 5/5 What do you like best about DataTrue? Datatrue helps me keep track of the tags and Analytics related changes on different clients website. This gives me a peace of mind as i will not get surprised by missing data after a longer period of time. There is no implementation needed, just a setup of the tests similar as if you would test it yourself. Review collected by and hosted on G2.com. What do you dislike about DataTrue? Depending on the complexity of your website and tracking requirenments, the setup of the tests might need some help from datatrue support but they are happy to help. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? It helps me to keep track of the trackers and analytics related changes that might impact the dataquality on my clients websites and apps. There are other functionalities like email campaign testing and identifying personal information leakage in the enterprise license but i havent used these myself as of yet. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Enterprise (\> 1000 emp.) 6/16/2024 "Good Data Monitoring Tool!" 4.5/5 What do you like best about DataTrue? I like DataTrue having the ability to run automated tag testing by going through flows on a website Review collected by and hosted on G2.com. What do you dislike about DataTrue? Starting out is difficult to learn the platform. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? Understanding what tag fires on each page Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TR Taraka R. Senior Business Systems Analyst Enterprise (\> 1000 emp.) 12/7/2022 "Best Data quality monitoring testing tool" 5/5 What do you like best about DataTrue? I really like the ease of use and how easily makes the task of monitoring data quality and which helps in managingconstantly changing digital assets and analytics tags. Review collected by and hosted on G2.com. What do you dislike about DataTrue? sometimes I had issues with the data types that are being imported Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? It easily makes the task of monitoring data quality and which helps in managingconstantly changing digital assets and analytics tags. It handles robust data really well. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by DataTrue. ### Starter Contact Us ### Team Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/datatrue/pricing) DataTrue Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a9f6c6b00acf81aa264361c38001e84a/observepoint.png "Product Avatar Image") ObservePoint 4.5/5(81) [ Compare Now ](https://www.g2.com/compare/datatrue-vs-observepoint) ##### Categories on G2 [Cookie Tracking](https://www.g2.com/categories/cookie-tracking)[Tag Management Systems](https://www.g2.com/categories/tag-management-systems)[Website Privacy Auditing Tools](https://www.g2.com/categories/website-privacy-auditing-tools) ##### Explore More [What is the top-rated social media suite for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-social-media-suite-for-enterprises)[How does Box AI workflow automation reduce manual work in content-heavy processes?](https://www.g2.com/discussions/how-does-box-ai-workflow-automation-reduce-manual-work-in-content-heavy-processes)[Which Google Workspace utilities enable helpdesk teams to resolve user issues without escalating to senior admins?](https://www.g2.com/discussions/which-google-workspace-utilities-enable-helpdesk-teams-to-resolve-user-issues-without-escalating-to-senior-admins) [Top-rated client onboarding solutions for financial services](https://www.g2.com/discussions/top-rated-client-onboarding-solutions-for-financial-services)[Best cloud infrastructure monitoring software for tech startups](https://www.g2.com/discussions/best-cloud-infrastructure-monitoring-software-for-tech-startups)[What are the best lifestyle spending account platforms for payroll integration in professional services?](https://www.g2.com/discussions/what-are-the-best-lifestyle-spending-account-platforms-for-payroll-integration-in-professional-services) [Show MoreShow Less](javascript:void(0);)