--- title: DataTrue Reviews meta\_title: 'DataTrue Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 12 reviews by the users' company size, role or industry to find out how DataTrue works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 12 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # DataTrue Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by DataTrue but has limited features. Are you part of the DataTrue team? [Upgrade your plan](https://my.g2.com/datatrue/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! DataTrue is an international leader in delivering enterprise-grade assurance for the tags that track website activity. Our deployment management, auditing, and proactive monitoring help our clients manage their tag operations and validate the quality of the data they collect. This gives digital business leaders the high-quality information and confidence to make the right decisions. * * * Seller [DataTrue](https://www.g2.com/sellers/datatrue) Discussions [DataTrue Community](https://www.g2.com/products/datatrue/discuss) Overview by Omja Das Show More ## Pricing Pricing provided by DataTrue. ### Starter Contact Us ### Team Contact Us [ View More Pricing Information ](https://www.g2.com/products/datatrue/pricing) ## Top-Rated Alternatives [ ![Google Tag Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![CookieScript](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CookieScript") CookieScript 4.6/5(522) ](https://www.g2.com/products/cookiescript/reviews) [ View All Alternatives ](https://www.g2.com/products/datatrue/competitors/alternatives) ## User Insights Average based on 12 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/19/2025 "Confidence in having a high level view of website" 4/5 What do you like best about DataTrue? The wide range of capabilities, from being able to be as broad at scanning every single page of your website, we have 1000s, to narrow as being able to test a single user flow and make sure the correct tags are firing and data is being collected. Review collected by and hosted on G2.com. What do you dislike about DataTrue? The lack of thresholding. Since we have 1000s of pages in our coverage tests, if one page failed, the whole test failed. We wanted a precentage put in place, where if say 95% of the tags passed, the whole test would pass. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? We are able to know when tags break. Our website is constantly changing and being updated, like css selectors, that we use as rules in our simulation test and triggers. So we are able to catch when tags start breaking and update them in GTM so we don't have a loss in data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Enterprise (\> 1000 emp.) 7/8/2024 "Continuous Tag Validation Made Easy" 4/5 What do you like best about DataTrue? - If set up correctly, automations are always a pleasure - The old UI was easy to understand and to use - Willingness to improve and hear on customers Review collected by and hosted on G2.com. What do you dislike about DataTrue? - New UI, but you can switch to the old one - Datatrue is located in Australia therefore for us the communication is only day by day over night. - it would be good if there were more tool supported features for templating tests or test steps. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? Automated Quality Assurance of Google Analytics Tags before each Release Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Yuvraj S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuvraj S.") YS Yuvraj S. Data Scientist Small-Business (50 or fewer emp.) 12/9/2022 "Reduce your data collection error and boost marketing." 4/5 What do you like best about DataTrue? It's easy to use interface and api feature make it more Valueable. We can use this tool on our website to validate upcoming data from customer through tags and data layers as well. It can highlight error and give analysis report as well which can use to validate data. It also provide unit, regression etc testing along with other analysis reports. Review collected by and hosted on G2.com. What do you dislike about DataTrue? As of now nothing major but i would say they should give some free plan as well to test before buy paid plan. Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? Our marketing team was struggling with data gathered from website as data had lots of missing data as well. to deal with it they have to do manual validation which become very time consuming for them, so i suggest them to use DataTrue with website as it can give us data with analysis reports, error indication etc. which can be use for team to validate and get correct data. It really reduce efforts and able to use use it before productionisation of website as we can check majority error while testing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") IC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 12/2/2022 "Data true - An Excellent Data experience" 4/5 What do you like best about DataTrue? Data true give a truly excellent experience and support our testing with a reduction time from 2 hours to 30 mins Review collected by and hosted on G2.com. What do you dislike about DataTrue? It is a bit complicated to learn its feature thru their documentation Review collected by and hosted on G2.com. What problems is DataTrue solving and how is that benefiting you? Data true gives a top\_ notch analytical view in an easier and more simplistic manner that offers the stakeholder an apparent perspective on the expected data on the high level Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by DataTrue. ### Starter Contact Us ### Team Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/datatrue/pricing) DataTrue Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a9f6c6b00acf81aa264361c38001e84a/observepoint.png "Product Avatar Image") ObservePoint 4.5/5(81) [ Compare Now ](https://www.g2.com/compare/datatrue-vs-observepoint) ##### Categories on G2 [Cookie Tracking](https://www.g2.com/categories/cookie-tracking)[Tag Management Systems](https://www.g2.com/categories/tag-management-systems)[Website Privacy Auditing Tools](https://www.g2.com/categories/website-privacy-auditing-tools) ##### Explore More [What is the top-rated social media suite for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-social-media-suite-for-enterprises)[How does Box AI workflow automation reduce manual work in content-heavy processes?](https://www.g2.com/discussions/how-does-box-ai-workflow-automation-reduce-manual-work-in-content-heavy-processes)[Which Google Workspace utilities enable helpdesk teams to resolve user issues without escalating to senior admins?](https://www.g2.com/discussions/which-google-workspace-utilities-enable-helpdesk-teams-to-resolve-user-issues-without-escalating-to-senior-admins) [Top-rated client onboarding solutions for financial services](https://www.g2.com/discussions/top-rated-client-onboarding-solutions-for-financial-services)[Best cloud infrastructure monitoring software for tech startups](https://www.g2.com/discussions/best-cloud-infrastructure-monitoring-software-for-tech-startups)[What are the best lifestyle spending account platforms for payroll integration in professional services?](https://www.g2.com/discussions/what-are-the-best-lifestyle-spending-account-platforms-for-payroll-integration-in-professional-services) [Show MoreShow Less](javascript:void(0);)