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# DataHawk Reviews & Product Details

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###### Profile Status

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DataHawk is an eCommerce analytics and data intelligence platform designed specifically for Amazon and Walmart sellers looking to gain a competitive edge in the marketplace. Our platform empowers brands, agencies, and private label sellers to make smarter, data-driven decisions through intuitive dashboards, clean and actionable data, and powerful automation tools. At the heart of DataHawk is our commitment to simplifying eCommerce performance tracking and optimization. We bring together SEO analytics, sales tracking, product monitoring, market research, and financial intelligence into one unified platform. With DataHawk, users can track organic keyword rankings, monitor competitor performance, forecast sales trends, and uncover deep insights into product performance — all with minimal setup and no coding required. Our proprietary data models and AI-powered tools help eCommerce professionals identify growth opportunities, optimize their advertising and content strategies, and protect their market position. Whether you're scaling an Amazon FBA operation or managing a multi-brand portfolio across Walmart Marketplace, DataHawk delivers the analytical foundation you need to boost revenue and streamline operations. Once curated, your data is securely hosted in leading cloud data warehouses such as Snowflake, BigQuery, or Databricks, giving you programmatic access and the flexibility to use your data how and where you want it. Combined with our intuitive dashboards, alerting tools, and visualization templates, teams can explore trends, monitor KPIs, benchmark competitors, and forecast sales. Key benefits include automated reporting, customizable alerts, multi-account data aggregation, and seamless integrations with popular platforms such as Amazon Advertising API, Seller Central, and Walmart Seller Center. These integrations ensure real-time visibility into campaign performance, inventory levels, pricing changes, and customer behavior. DataHawk is trusted by eCommerce professionals and enterprise-level organizations worldwide. Our customers rely on us for competitive benchmarking, share-of-voice tracking, profitability analysis, and operational efficiency improvements. Our UI and data visualization templates on Power BI and Looker Studio make it easy for both analysts and business leaders to act quickly and confidently. Founded with the mission to democratize eCommerce intelligence, DataHawk continuously evolves to meet the growing needs of modern online sellers. Our team of data scientists, engineers, and eCommerce experts works to ensure our users stay ahead in an ever-changing digital landscape. Whether you're launching a new product, optimizing your retail media spend, or reporting on marketplace performance to stakeholders, DataHawk gives you the insights and automation needed to move faster, smarter, and more profitably.

* * *

Seller
[DataHawk](https://www.g2.com/sellers/datahawk)
Discussions
[DataHawk Community](https://www.g2.com/products/datahawk/discuss)
Languages Supported

English

Solution Type

Best-of-Breed

Overview by
Othmane Sghir (CEO at DataHawk - eCommerce Business Management Platform)

Show More

## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/datahawk/pricing)

## Top-Rated Alternatives

[

 ![Jungle Scout](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jungle Scout")

Jungle Scout

4.6/5(243)

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[

 ![Helium 10](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Helium 10")

Helium 10

4.2/5(184)

](https://www.g2.com/products/helium-10/reviews)

[

 ![A2X](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "A2X")

A2X

4.9/5(318)

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[
View All Alternatives
](https://www.g2.com/products/datahawk/competitors/alternatives)

## User Insights

Average based on 50 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Arthur B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arthur B.")
AB

Arthur B.

Senior Amazon SEO and PPC Specialist 

Small-Business (50 or fewer emp.)

11/14/2022

"Best Tool To Track Keyword Ranks So Far. Much More to Fix Though..."

3.5/5

What do you like best about DataHawk?

The best feature of DataHawk is how they made keyword ranks tracking, I believe. It's just the right way and I wanted to have tool like this long ago (was doing tracking manually) - and mainly this is a perfect embodiment of what I thought of in my mind. Much more clear and visually understandable than Helium10 Keyword Tracker. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

Despite the tool is very useful, the constant utilizing it could be annoying. Here's the list of things that are really annoying to me personally:

— Every time you open Keyword Ranks tab you should sort out the keywords again the way you want to see them (by Search Volume, Decreasing). Every. Time. By default it shows up the keywords by Rankings. Ranks matter - indeed. But high volume keyword ranks matter more. This just makes no sense. I have dozens of keywords (most of them are low volume and have the best ranks) - why should I see them first? Or just let me set the default sorting.

— Keyword Tags are useless. You can't see them on Keyword Ranks page. There's no sense in tagging Core Keywords, Low Volume important keywords, focus keywords, etc. - tags just make no sense unless they are not visible on Keyword Ranks page. You can't filter your keywords by those tags as well. Imagine, you're focusing on top-3 keywords in the niche, running SKCs on those, keeping close attention to what's happening — and every time you have to scroll and find those keywords in the list and check their performance. Super annoying. And don't tell me to use search bar - I want to have an easy access to all the keywords I want in no time. Hear me, DataHawk, please!

— Why not make an option "Keywords per page"???

— Keywords Ranks charts. One more super annoying feature is those ranks charts. Every time you open Keyword Ranks the top 5 ranked keywords are usually selected (by rank) - and those keywords would 99% always be low volume and less valuable than main niche keywords. And if you want to check your keywords graphs you have to check/uncheck the default graphs first, and then select yours. That's just lame.

— Annotations. Totally useless feature. Could have been very useful, though. Imagine you're doing a keyword rank boost and you want to leave some event notes to be able to quickly see the before/after on the graph. (e.g. "I increased the Placements bid from ... to ..." \> the rank started to grow \> it is seen on the graph). You won't find it here. Make Event/Annotations Tags, DataHawk! This is a musthave!

— Dark Theme. The tool is just not made to use at daylight 😅. Are you guys sitting in the caves developing DataHawk? I'm drawing my curtains every time I have to use DataHawk because it's just impossible to work with at day.

— Pricing. Taking the fact that the core feature is Keyword Ranks tracking and others are just... basically almost useless ATM (Advertising are showing only estimated numbers, Sales too) I would say that it's overpriced.

Those are my main claims to DataHawk. I have a larger list of suggestions, though the ones I mentioned are the crucial I believe.

All in all, it is a good tool with CRAZY potetial. I just think you guys haven't actually realized what a vital tool you made and what's the real potential of it. 😁 Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

DataHawk's Keyword Rank tracker is the best one I saw on the market so far. It just needs modifications to become LEGENDARY. The way it represents the changes in ranks is very convenient and representative. Rank graphs are cool. I really hope this tool would become a standart in the niche and I'd be glad to be part of it if only my feedback could be useful. We do not plan to move from DataHawk. At least, until there's no better solution that includes the features mentioned above. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

JE

Josh E.

Mid-Market (51-1000 emp.)

2/6/2023

"Actionable and organized data that provide a lot of value"

4/5

What do you like best about DataHawk?

The functionality of the tool has been extremely useful. We have been able to quickly identify opportunities and analyze the size and scope of those opportunities from this tool. It really helps us be efficient and effective with our focus on Amazon. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

The platform is a little expensive and has some room to grow and expand it's capabilities, but overall it's been a really neat tool for us so far. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

It helps us focus on the proper key words that we need to be capitalizing on within our listings. It also gives us a good idea of where we are increasing/decreasing market share across various categories. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Spencer S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Spencer S.")
SS

Spencer S.

E-Commerce Account Coordinator

Small-Business (50 or fewer emp.)

7/15/2021

"Automate PDP tracking, Leverage Competitive Market Analysis Tools and TONS of performance metrics"

4/5

What do you like best about DataHawk?

The fully customizable projects and tracking automation features significantly enhance new product launch projects and PDP performance management. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

In your DH projects, The default Best Sellers Rank for every ASIN draws from the Top Tier product category, which doesn't accurately reflect the most important product ranking. With how overpopulated Top general categories are in Amazon. List rankings should indicate the product's most specific category as to track rank performance against other category-specific ASINs.

I would also like to see more robust sales analytics tools and customizable reports. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

DH eliminates the use of multiple google sheet tracking docs, automates tracking and notification tasks, and helps confirm the key formula required for your listings to succeed in the Amazon ecosystem.

DH enables you to truly understand and pull data-driven evidence from the Amazon market to create + manage the most effective products on Amazon. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Fernando T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernando T.")
FT

Fernando T.

Brand Manager Luuna & Nooz USA

Small-Business (50 or fewer emp.)

7/30/2021

"Has some great and unique functionalities but needs more data"

4/5

What do you like best about DataHawk?

Lower-level category ranking, e.g., "beds" rather than "home & living". I also really like knowing the price ranges and ratings needed to rank in the first page of results.

I also really really like being able to track which keywords I rank for organically and through sponsored ads Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

it doesn't show enough data for Amaazon Mexico and the product research tool is not available at the moment Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

Knowing how my Amazon listings are improving day-to-day Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/22/2021

"Great tool for Amazon Optimisation"

4/5

What do you like best about DataHawk?

Datahawk is great for tracking the metrics of Amazon listings all in one place. I have used multiple Amazon tools in the past and datahawk is by far the best. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

The reporting is not named, so when exporting multiple reports, it is hard to determine which email refers to what client or project. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

Datahawk is great to for helping us keep on track of our clients products organic listings. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

JH

James H.

Owner

Small-Business (50 or fewer emp.)

9/19/2021

"Unique Data Aggregator & Essential for Tracking Product Metrics"

4/5

What do you like best about DataHawk?

The software has the ability to track data metrics not available on other platforms. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

The cost per ASIN is a little high but if used effectively, it is worth it. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

Using the software to track success of listing optimization projects for my clients. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

RS

Raphael s.

COO and founder

Small-Business (50 or fewer emp.)

1/27/2021

"Super tool to monitor ASINs launch and perfromances"

4/5

What do you like best about DataHawk?

I like monitoring my organic ranking in the search results for some kewyords. I also use it to monitor the impact of my product pages optimizations on the SEO.

I also like the export listing, to get all the informations (title, Bullet point, Product description, buybox winner etc...) , we use it for an ASIN set and we can analyze a listing quality quickly. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

Datahawk is a little bit complex, there are a lot of Data but it is difficult to get a report beautiful and ready to send to the customer. (we are an angency). Or we need to pay if we want to get better reports

Also, wa cannot do bid management on the SEA part. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

I check my position for some kewyords, and then i optimize the details page implementing more keywords, and i Ican see the effect on the search results.

I also like the alert, we use them to monitor our BB (if we keep the BB or not) , we also use the alerts to check if we enter in the top 10 in a specific browse node or if our price drops. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

LS

Lucy S.

Small-Business (50 or fewer emp.)

9/30/2020

"Decent analytics"

3.5/5

What do you like best about DataHawk?

- keyword research tool is great, lets you find new untapped keywords

- easily create campaigns with only ASIN numbers

- Rank tracker is a bit slow but does the job fairly well

- the PPC tool is one i found very helpful before creating advertising campaigns

-beautiful interface with clean analytics reports

- alerts are useful if you're serious

- free user option available Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

- I don't like the dark theme, the interface is clean but I would prefer a dark theme

-if you are serious, you need to go for at least the professional plan, which is costly Review collected by and hosted on G2.com.

Recommendations to others considering DataHawk:

Datahawk has some serious analytics that could help your amazon business succeed. the free option is a great opportunity for you to know what the platform is all about before committing for a premium plan. Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

Datahawk is an online analytics tool for amazon similar to google analytics for google. it lets you do keyword research, find market trends, keep track of product ranking and so on. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

FD

Francesco d.

Senior Consultant

Mid-Market (51-1000 emp.)

12/2/2019

"Easy to use and to get key information"

4/5

What do you like best about DataHawk?

The information are vey well organized in different pages and views connected among them

Very easy to navigate and to read information organized in graphical format

I like the way you can extend your projects adding new ASIN and keywords to track, thanks to the way the tool let you submit queries and identify relevant entities to track

I appreciate the freemium approachand the possibility to test the tool for 14 days with almost all the needed features

the support reacts promptly via e-mail and I also had the opportunity to interact in real time during some setting activities with specific requests and precise answers Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

The sales extimations are based on parameters than don't are so relevant in some segments (e.g. reviews) and the figures presented are in my understanding not very reliable

This is probably due to the lack of a historical database like other tools provide and that the extimation is based only on data recorded only after the setting of the project Review collected by and hosted on G2.com.

Recommendations to others considering DataHawk:

Very good product; test it free

Even if this version has few limitations compared to the paid one you can evaluate the largest part of the features and the very good user interface and interaction Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

I support customers who need to understant the competitive scenario in specific segments of the marketplace Review collected by and hosted on G2.com.

Show More

4/21/2020
Validated ReviewerSource: Organic

JG

Jennifer G.

Sales & Marketing

Mid-Market (51-1000 emp.)

6/12/2019

"Really helpful for research and analytics"

4/5

What do you like best about DataHawk?

I track price, review and BSR changes and get alerts every day in my inbox. I can track competition and can see what is going on with their products. Like the new alerts about news and changes a lot. Review collected by and hosted on G2.com.

What do you dislike about DataHawk?

There is nothing really I dislike, I think the color scheme is a bit like old school coding Review collected by and hosted on G2.com.

What problems is DataHawk solving and how is that benefiting you?

Tracking and monitoring changes more easily. As well researching when we are about to launch a new product on keywords and competition. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/datahawk/pricing)

DataHawk Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b36c5f7781197d6860df818d583f9439/helium-10.png "Product Avatar Image")

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4.2/5(184)

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Sellics

4.3/5(23)

[
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##### 
##### DataHawk Features

Integration

Export

[
View More Features
](https://www.g2.com/products/datahawk/features)

##### Categories on G2

[Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)

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