--- title: DataGroomr Reviews meta\_title: 'DataGroomr Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 35 reviews by the users' company size, role or industry to find out how DataGroomr works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 35 scale: '5' date\_modified: '2026-08-07' parent\_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # DataGroomr Reviews & Product Details Visit Website DataGroomr is the leading AI-powered Salesforce data quality platform, helping organizations identify duplicates, merge records, standardize data, enrich information, verify accuracy, and automate ongoing data maintenance all from a single, easy-to-use solution. Clean, reliable data is essential for sales, marketing, customer support, operations, and finance teams. Yet duplicate records, incomplete information, inconsistent formats, and outdated data continue to create costly challenges that impact productivity, reporting accuracy, customer experiences, and business decisions. DataGroomr solves these challenges with advanced artificial intelligence that continuously monitors and improves Salesforce data quality. Unlike traditional tools that depend on complex matching rules and ongoing maintenance, DataGroomr uses AI-powered matching to accurately identify duplicate records across Accounts, Contacts, Leads, and other Salesforce objects with little to no configuration required. The platform helps organizations uncover more duplicates with greater accuracy, merge records safely and efficiently, automate deduplication processes, and prevent new duplicates from entering Salesforce. Intelligent matching continuously learns from data patterns and user actions to improve performance over time. Beyond duplicate management, DataGroomr provides comprehensive data quality capabilities including data standardization, email, phone, and address verification, and agentic data enrichment. Teams can fill in missing information, improve record completeness, maintain consistent formatting, and ensure customer and prospect data remains accurate and actionable. DataGroomr also supports key Salesforce workflows, including lead conversion, bulk record management, and import preparation. Organizations can identify and resolve data quality issues before they impact users, reports, automations, integrations, or downstream systems. With powerful automation, intuitive workflows, and real-time visibility into data quality health, DataGroomr makes it easy to establish and maintain trusted Salesforce data at scale. Customers benefit from improved user confidence, more accurate reporting, stronger operational efficiency, and better business outcomes. Trusted by organizations of all sizes and backed by exceptional customer support, DataGroomr delivers a smarter, simpler approach to Salesforce data quality, helping teams spend less time fixing data and more time using it. Start your free trial at: http://www.datagroomr.com * * * Product Website DataGroomr Seller [DataGroomr](https://www.g2.com/sellers/datagroomr) Discussions [DataGroomr Community](https://www.g2.com/products/datagroomr/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Ben Novoselsky Show More ## Pricing Pricing provided by DataGroomr. ### Micro $199.00 Per Year ### Standard Starting at $1,495.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/datagroomr/pricing) ## Top-Rated Alternatives [ ![Alteryx](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alteryx") Alteryx 4.6/5(893) ](https://www.g2.com/products/alteryx/reviews) [ ![Validity Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Validity Engage") Validity Engage 4.5/5(989) ](https://www.g2.com/products/validity-engage/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ View All Alternatives ](https://www.g2.com/products/datagroomr/competitors/alternatives) ## User Insights Average based on 35 real user reviews. Implementation Time 1 month Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## DataGroomr Integrations (7) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dropcontact ](https://www.g2.com/products/dropcontact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Lusha ](https://www.g2.com/products/lusha/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SigParser ](https://www.g2.com/products/sigparser/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Similarweb ](https://www.g2.com/products/similarweb/reviews) Show More ![John G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John G.") JG John G. Business Analyst Mid-Market (51-1000 emp.) 1/27/2026 "Great Dashboard and AI Rule Generation That Speeds Up Data Cleaning" 5/5 What do you like best about DataGroomr? The dashboard is great showing all the necessary information for data cleaning. The Ui is clean and friendly and the AI rules generation helps us tremendously in filtering and focusing on the types of duplicates we would like to catch. This has helped in reeducing our time in data cleaning efforts. The installation and integration is also very seemless making the implementation very easy. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? The record limit is one of the constraint that is always a concern to keep to our license subscription. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? It is helping by giving us a cleaner data by reducing duplicates, data consistency, verification and completeness of information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JL Jimmy L. CRM Support Specialist Enterprise (\> 1000 emp.) 8/20/2025 "Reliable and efficient tool for Salesforce data management" 5/5 What do you like best about DataGroomr? I really like how simple the UI is and how easy it is to navigate. The interface is intuitive, and the matching rules save us a tremendous amount of time by catching duplicates that Salesforce’s native duplicate rules miss. This is an app our organization relies on daily and it has become vital to our Salesforce operations. Their customer support is always incredibly responsive and helpful whenever we have questions. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? The only downside is keeping an eye on duplicate records to stay within the record limit, otherwise an upgrade to the next subscription tier may be required. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? DataGroomr helps us maintain clean and reliable Salesforce data by identifying and merging duplicates that would otherwise slip through Salesforce’s native rules. This ensures our teams have accurate information to work with, improves efficiency, and prevents wasted time on duplicate records. It has become an essential part of our data quality and preparation process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Allegra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allegra S.") AS Allegra S. 10/29/2025 "Top-Choice for Cleansing Salesforce Duplicates" 5/5 What do you like best about DataGroomr? I appreciate the comprehensive functionality that DataGroomr offers, which perfectly supports our needs in resolving duplicate records within Salesforce. The software enables a granular approach to selecting, purging, and merging duplicates, which was exactly what we were looking for. Additionally, I find the interface to be very user-friendly, which is a significant upgrade from other solutions we initially considered. The onboarding experience was enriched by excellent support from Alex and Steve, who were attentive and accommodated our requirements during the trial. Their flexibility and support ensured we were well-equipped to assess DataGroomr's suitability to our needs before signing the contract. The application's ability to set complex matching rules, export data to CSV, and manage Salesforce duplicate reports stands out as incredibly useful. I also find the confidence threshold and logic provided by DataGroomr highly beneficial. Overall, the experience has been seamless, allowing us to maintain a cleaner Salesforce instance effortlessly. Given these positive experiences, I rate my likelihood of recommending DataGroomr as a ten out of ten. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? I found creating field matching rules in DataGroomr somewhat complex and not as intuitive as it could have been. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? I use DataGroomr to clean up Salesforce duplicates easily, allowing granular control over selection, merging, and purging, resulting in a more organized and efficient system. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Civic & Social Organization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civic & Social Organization") AC Verified User in Civic & Social Organization Small-Business (50 or fewer emp.) 12/7/2025 "Effortless Setup with Powerful Customisation and Transparency" 5/5 What do you like best about DataGroomr? It is a low-fuss setup, that allows full customisation but provides a lot of guardrails and defaults if we choose. It also gives great transparent updates on both Datagroomr and Salesforce, on the status of requests, and logs the different users action so we have an audit trail. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? We weren't able to fully utilise the trial period because the cap on merging records was the one thing we were trying to achieve at the beginning- but DataGroomr have been very helpful in making the most of the solution. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? Cleaning up duplicates through a structured process that allows us to adapt what aspects of the record are being considered. The intuitive review process is a million times better than human eyes scanning excel and running formulas. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Cosmina P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cosmina P.") CP Cosmina P. Senior Salesforce Business Analyst Enterprise (\> 1000 emp.) 3/6/2026 "Great Product" 5/5 What do you like best about DataGroomr? DataGroomr has been an excellent deduplication solution for us. The implementation was quick and straightforward, and the tool is very easy to use on a daily basis. We’ve been using it for about two years to continuously clean account and contact duplicates, with great results. Creating our own deduplication models is simple, and the support team is extremely reactive and reliable. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? At the moment, there isn’t anything we particularly dislike. Our main focus so far has been on data cleaning. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? Deduplication Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") AS Verified User in Staffing and Recruiting Mid-Market (51-1000 emp.) 12/17/2025 "Essential Tool for Database Cleanup with Outstanding Support" 5/5 What do you like best about DataGroomr? With 1000s of dupes in our system, DataGroomr has been essential to sorting out our database. The customer service team are fantastic and go above and beyond to help out. Would recommend to any company in need of a merging solution! Review collected by and hosted on G2.com. What do you dislike about DataGroomr? The setting up can be complicated when using strict merge rules, but the team are fantastic and always on hand to help where needed. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? During our migration to SF we had 1000s of dupes in our system as a result of combining two previous CRMs and so this has been essential to us sorting out our database. Sorting out all these merges would have been near impossible without DataGroomr! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kfir K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kfir K.") KK Kfir K. VP Technology Mid-Market (51-1000 emp.) 3/12/2026 "Helps End Users Keep Our System Clean and Secure" 5/5 What do you like best about DataGroomr? We like the ability for our end users to safely keep our system clean. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? At this time we have no specific issues with the platform; our issues are mainly with our own data integrity. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? An extreme amount of Duplicates in our system. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 9/3/2025 "Great tool with strong de-duping and data management features" 4.5/5 What do you like best about DataGroomr? Customer support at DataGroomr is great: we had a personalized onboarding experience that involved several 1:1 calls with team members who helped with custom configuration, and we've had solid support throughout our first year. The undo merge option and comprehensive logs of all transactions are helpful, and there's a ton of opportunity for really precise, custom configuration using matching models and rules. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? There's definitely a learning curve with all of the tools DataGroomr offers, but the platform comes with solid default settings and customer support can help with any configuration needs. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? De-duplicating records has become a seamless and largely automated process, especially given the guardrails that come on the platform (undo merge and browser logs). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gab L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gab L.") GL Gab L. RevOps Analyst Enterprise (\> 1000 emp.) 1/8/2025 "The perfect dedupe tool" 5/5 What do you like best about DataGroomr? I love DataGroomr. I spearheaded an entity resolution project at my ~1500 person org and spent a lot of time looking into deduping tools. I did calls with 5 different companies, and researched about 10. DataGroomr won out, and I'm so glad they did. The whole team has been so helpful, we cut our duplicate problem down from experiencing multiple reports of duplicate accounts every single day to maybe one or two a week. Additionally, they have amazing process automation tools which allowed us to automate things related to forecasting, other SaaS integrations, user management, and of course, continuous deduping for our company. Best of all, it's an extremely affordable, scalable solution. Also, the customer service with DataGroomr is amazing. They answer me in minutes sometimes. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? This isn't actually a bad thing, and I don't dislike it, but I do want to warn new users: There is a learning curve to this tool, and it's unavoidable. You will need to spend some time figuring out the logic if you want to get the most out of it. But everyone over at DataGroomr is so nice, they're all willing to help you with even the most complicated requests. I actually picked this tool over competitors because of the complexity. It meant there were more applications than just the original deduping I was planning to use it for. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? We had an enormous duplicate problem in our SFDC instance with about a decade of tech debt to clean up, and I was the sole administrator of this project. It seemed impossible, but with DG, I was able to get the system cleaned up within a couple months. This is a project I thought would take multiple people at least a year, so I'm very impressed. I also found out I could automate a few other things for the business. It's one of those tools that has a lot of hidden potential beyond the initial deduping scope, as long as you're willing to play with it and experiment. Review collected by and hosted on G2.com. Show More 7/25/2025 Current UserValidated ReviewerSource: Organic ![Sam D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam D.") SD Sam D. Marketing Director Mid-Market (51-1000 emp.) 1/8/2025 "DataGroomr was essential in integrating our previously siloed systems" 5/5 What do you like best about DataGroomr? DataGroomr made it quick and easy to merge duplicate contacts, accounts, leads, etc. After years of siloed data in multiple systems coming together, we had loads of cleanup to do. DataGroomr made it quick and easy to identify those duplicates and merge them. Being able to filter and search based on all the variables in our instance made it pain-free to sort out multiple site installations from true duplicates. Getting everything implemented was easy. We signed up, integrated DataGroomr with SalesForce, and ran the first analysis; it was that simple. Review collected by and hosted on G2.com. What do you dislike about DataGroomr? I would love the ability to merge opportunities, we struggle with our sales operations team creating opportunities because they cannot identify the correct opportunity in SalesForce. Being able to merge those so we maintain data integrity (not manually changing dates later to match up) would be outstanding. Review collected by and hosted on G2.com. What problems is DataGroomr solving and how is that benefiting you? DataGroomr aided us in deduping years of duplicate content from merging multiple siloed systems without losing any data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Options Pricing provided by DataGroomr. ### Micro $199.00 Per Year ### Standard Starting at $1,495.00 Per Year ### Professional Starting at $2,895.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/datagroomr/pricing) DataGroomr Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46f1cc33b2b8b69804b79447a5308fce/cloudingo.png "Product Avatar Image") Cloudingo 4.4/5(37) [ Compare Now ](https://www.g2.com/compare/cloudingo-vs-datagroomr) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee45c6c6e0df4c57dc8c40926c234974/demandtools.png "Product Avatar Image") DemandTools 0/5(1) [ Compare Now ](https://www.g2.com/compare/datagroomr-vs-demandtools) ##### ##### DataGroomr Features Data Source Access Breadth of Data Sources Ease of Data Connectivity API Connectivity Data Interaction Data Quality and Cleansing Data Exporting Ease of Integrations Functionality Identification Correction Normalization [ View More Features ](https://www.g2.com/products/datagroomr/features) ##### Categories on G2 [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Data Quality](https://www.g2.com/categories/data-quality)[Data Preparation](https://www.g2.com/categories/data-preparation) ##### Explore More [What software provides the most advanced client communication features?](https://www.g2.com/discussions/what-software-provides-the-most-advanced-client-communication-features)[What survey platforms come with a solid template library so you are not building every survey from scratch?](https://www.g2.com/discussions/what-survey-platforms-come-with-a-solid-template-library-so-you-are-not-building-every-survey-from-scratch)[Best network monitoring software](https://www.g2.com/discussions/lookout-for-the-best-network-monitoring-software) [What is the cheapest yard management software for a small trucking yard that still provides the basics of trailer tracking and dock scheduling reliably?](https://www.g2.com/discussions/y111z-digital-marketing-agency-what-is-the-cheapest-yard-management-software-for-a-small-trucking-yard-that-still-provides-the-basic)[Best desktop expense management software](https://www.g2.com/discussions/best-desktop-expense-management-software)[Pros and Cons Details](https://www.g2.com/products/datagroomr/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)