HUMAN Data Contamination Defense is a behavior-based solution helping marketers ensure their crucial business decisions are powered by accurate data. Data Contamination Defense uses behavioral profiles, machine learning models, and real-time sensor data to filter out bot traffic. The value of first party data has grown exponentially and HUMAN helps protect the accuracy of that valuable asset. With Data Contamination Defense, marketers can better optimize spending, protect against compliance risks, strengthen product and pricing plans, and create more engaging online experiences for their users. HUMAN Data Contamination Defense gives teams peace of mind and sets them up for success.