# Data Axle Reviews **Vendor:** Data Axle **Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing) **Average Rating:** 4.1/5.0 **Total Reviews:** 22 ## About Data Axle Data Axle is a comprehensive sales and marketing solution designed to assist businesses in acquiring, managing, and retaining customers effectively. With a focus on delivering affordable services, Data Axle USA leverages high-quality business and consumer contact databases to provide a range of tools that enhance marketing efforts and drive sales growth. Targeted primarily at small to medium-sized enterprises, Data Axle caters to businesses seeking to optimize their marketing strategies and improve customer engagement. The platform offers a variety of use cases, including the creation of targeted marketing lists that enable businesses to reach specific demographics, direct marketing solutions that facilitate outreach through various channels, and ongoing sales leads that keep businesses informed about potential customers. This versatility makes it an essential resource for companies looking to expand their market presence and foster long-term customer relationships. One of the key features of Data Axle USA is its access to extensive databases that are continuously updated to ensure accuracy and relevance. This allows users to create highly targeted marketing campaigns tailored to their specific audience, increasing the likelihood of conversion. Additionally, the platform provides direct marketing solutions that encompass various formats, including email, direct mail, and telemarketing, enabling businesses to choose the most effective channels for their outreach efforts. Another significant benefit of Data Axle is its ability to generate ongoing sales leads. By providing users with fresh and relevant leads, the platform helps businesses maintain a steady pipeline of potential customers, which is crucial for sustained growth. The integration of these features into a single solution streamlines the marketing process, allowing businesses to focus on executing their strategies rather than getting bogged down by administrative tasks. Since its inception in 1972 as InfoUSA, Data Axle has evolved to become a vital component of the Data Axle suite of marketing solutions. Its long-standing presence in the industry speaks to its reliability and effectiveness in helping businesses navigate the complexities of customer acquisition and retention. By utilizing Data Axle, companies can enhance their marketing efforts, improve customer relationships, and ultimately drive sales success. ## Data Axle Pros & Cons **What users like:** - Users value the **reliable and accurate data** from Data Axle, enhancing targeting and informed decision-making significantly. (2 reviews) - Users value the **ease of work** with Data Axle, benefiting from reliable, accurate, and well-maintained data effortlessly. (2 reviews) - Users praise the **reliability and accuracy of Data Axle's data** , which enhances targeting and decision-making capabilities. (2 reviews) - Users value the **reliability and depth of Data Axle's data** , praising its accuracy and ease of use for targeting. (2 reviews) - Users appreciate the **ease of use** of Data Axle, facilitating effortless activation of reliable, quality data. (1 reviews) - Efficiency (1 reviews) - Expertise (1 reviews) - Goal Achievement (1 reviews) - Knowledgeability (1 reviews) - Problem-Solving (1 reviews) **What users dislike:** - Users find Data Axle's interface to have a **complexity** that requires time to navigate and utilize effectively. (2 reviews) - Users find the **learning curve steep** with Data Axle, needing time to navigate its complex interface effectively. (2 reviews) - Users find the **data overload** in Data Axle can be overwhelming initially, complicating the search for relevant information. (1 reviews) - Users find the **cost of Data Axle to be high** , particularly when needing frequent updates or large data volumes. (1 reviews) - Users often face **integration issues** with Data Axle, which can complicate the overall user experience and efficiency. (1 reviews) - Limitations (1 reviews) - Slow Performance (1 reviews) - Technical Complexity (1 reviews) - Technical Issues (1 reviews) - Understanding Difficulty (1 reviews) ## Data Axle Reviews ### 1. A Solid Choice for Accurate and Actionable Data **Rating:** 3.5/5.0 stars **Reviewed by:** Ali K. | IT Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Data Axle?** What I like best about Data Axle is the reliability and depth of their data. Their information is consistently clean, accurate, and well-maintained, which makes a huge difference when you're trying to target the right audiences or make informed decisions. They also do a great job of blending business and consumer data to create a fuller picture, and their tools make it easy to activate that data across different channels. Overall, the combination of data quality, coverage, and ease of use is what stands out the most. **What do you dislike about Data Axle?** One thing I dislike about Data Axle is that the cost can feel high, especially if you need frequent updates or large data volumes. Their platform can also feel a bit complex at first, and integrating everything smoothly sometimes requires extra time or technical support. While the data quality is strong, there are occasional gaps or outdated records—especially with rapidly changing small businesses. Overall, the value is there, but it does come with some challenges. **Recommendations to others considering Data Axle:** If you’re considering Data Axle, I’d recommend starting with a small pilot so you can see the data quality and targeting capabilities firsthand. Make sure you have a clear goal for what you want to achieve—whether it’s cleaning your database, identifying new prospects, or improving your marketing accuracy. Also be prepared to invest a bit of time upfront to integrate the data properly into your systems. If high-quality, reliable data is important to your business, Data Axle is worth considering, but you’ll get the most value if you go in with a structured plan. **What problems is Data Axle solving and how is that benefiting you?** Data Axle helps solve problems related to inaccurate, outdated, or incomplete customer and business data. They clean, update, and unify data so companies can work with reliable information. They also provide rich business and consumer insights, better audience targeting, and tools that support smarter, more efficient marketing. This benefits you by reducing wasted spend, improving campaign performance, increasing conversion rates, and helping you make better decisions with accurate data. It also saves time, streamlines operations, and gives you a stronger foundation for using advanced analytics and AI in your marketing efforts. **Official Response from Alice Martin:** > Thank you for the excellent review, Ali! We are delighted to hear that Data Axle has been a solid choice for your needs. Our team works tirelessly to provide accurate and actionable data for our customers, and we are glad it's paying off in your experience. If there is anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle! ### 2. Accurate, Up-to-Date Data That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal K. | Customer Success Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Data Axle?** What I like most is that Data Axle keeps its business and consumer data constantly updated and verified. It gives me confidence that the contacts I’m reaching out to are real, current, and actually relevant. It takes the guesswork out of my work and saves me a lot of time I’d usually spend cleaning or fixing data. **What do you dislike about Data Axle?** One thing I have noticed is that Data Axle has so much data that it can feel a bit overwhelming at first to filter and find exactly what you need. It takes a little time to get the hang of it, but once you do, the platform is really powerful and super useful. **Recommendations to others considering Data Axle:** If you are thinking about using Data Axle, I would suggest first being clear on what you want to achieve - whether it’s finding leads, running marketing campaigns, or cleaning up your data. It’s a good idea to start small or ask for a sample so you can see how the platform works and check that the data fits your needs. There’s a bit of a learning curve because there’s a lot of data and features, but once you get the hang of it, it’s really powerful. If you can, take advantage of their APIs or integrations - they make managing and updating your data much easier. With a little planning, Data Axle can save you a lot of time and help you reach the right customers more effectively. **What problems is Data Axle solving and how is that benefiting you?** These are the problems data axle is solving - 1. Poor-Quality or Outdated Data - Many businesses struggle with inaccurate, incomplete and outdated customer and business data. But Data Axle solving this by providing: Continuously verified business & consumer databases Human-verified updates Data cleaning, deduplication, and enrichment services 2. Difficulty Finding the Right Customers - Many Companies waste time and money targeting the wrong audience. But Data Axle solving this by providing: Detailed B2B & B2C audience Details Intent-based & behavior-based Details Prepared prospect lists tailored to industry, demographics and behavior 3. Slow and Inefficient Lead Generation - Generating predictable, qualified leads is challenging. But Data Axle solving this by providing: High-quality lead data Lead-gen services Automated campaign tools How This Benefits Me (or a Business User like me) 1> Increased Sales & Lead Quality With the Help of Data Axle We Targeting the right customers helps and boosts conversion rates and reduces our ad spend . 2> More Efficient Marketing With precise segments and validated data, campaigns perform better with less effort. 3> Lower Operational Costs Reliable data reduces manual cleanup, errors, and wasted outreach. **Official Response from Alice Martin:** > Hello Vishal, Thank you for your feedback! We are thrilled to hear that Data Axle has provided you with accurate and up-to-date data, saving you valuable time. Our team is dedicated to providing high-quality services and we appreciate the recognition of our efforts. If there is anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle! ### 3. Robust contact lead database with easy to use interface to dial in our target prospects. **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2024 **What do you like best about Data Axle?** Their customer service! Accessable, very helpful and knowledgeable. We work with Logan Tuel who is a breath of fresh air and helps us get way more value on how to optimize the many tools Data Axle provides. Logan always comes through! **What do you dislike about Data Axle?** adding too many "omit" industries to one search can really slow the process down **Recommendations to others considering Data Axle:** Data Axel assigns you an Account Strategist that is knowledgeable and wants you to succeed. Client engagement is critical so users can optimize their experience with this powerful tool. We can hit a wall sometimes and without people like Logan to listen, explain and provide additional &/or different solutions we'd be on our own not optimizing time or money spent. **What problems is Data Axle solving and how is that benefiting you?** Allows us to target particular size prospects in key industries we excel located in areas we serve. **Official Response from Alice Martin:** > Hi Jamie, Thank you for your kind words about our contact lead database and interface. We are constantly updating and improving our product to provide the best possible experience for our customers like you. It's great to hear that it has helped you in targeting your prospects efficiently. Thank you again for choosing Data Axle USA as your preferred solution, we truly appreciate your support! ### 4. Best for Lead Gen! **Rating:** 4.0/5.0 stars **Reviewed by:** Sairam K. | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Data Axle?** - the data they provide us is GDPR compliant, which gives us confidence when reaching out to our North American customers. - the implementation and integration was easy. It didn't even feel like we changed our lead gen source! - As we use it on a daily basis, we can visibly see how the quality of leads has improved drastically. - Great customer support, who ensure that we are always up and running. **What do you dislike about Data Axle?** - it isnt the most consistent as delivering the best quality leads - it seems a bit too pricey **Recommendations to others considering Data Axle:** If you don't mind paying a bit extra, then go ahead and pay that premium, for a premium experience. **What problems is Data Axle solving and how is that benefiting you?** - to generate high-quality leads for the sales team. - these leads are even verified by their team to ensure the details are valid, making our job much easier. - makes sending emails a breeze! **Official Response from Alice Martin:** > Hi Sairam, Thank you for choosing Data Axle USA as your go-to tool for lead generation. We are delighted to know that our platform has been the best for you in this aspect. Our team is constantly working on enhancing our features and services so that we can continue meeting your needs effectively. Thank you for taking the time to share your positive experience with us - it means a lot! ### 5. The landing page and ads they set up for our mobile detailing business have been effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Data Axle?** I love that the landing page looks professional and the team is always willing to help! **What do you dislike about Data Axle?** What I disliked was that the process to log into my dashboard took longer than it should have. **Recommendations to others considering Data Axle:** My advice would be to develop a relationship with your rep so that the process would go smoother. **What problems is Data Axle solving and how is that benefiting you?** Data Axle is helping with our online presence. **Official Response from Alice Martin:** > Thank you for your positive review of our services at Data Axle USA. We are delighted to hear that our landing page and ad setup have been effective in promoting your mobile detailing business. Our team works diligently to provide top-notch marketing solutions for businesses like yours, and it is fulfilling to know we have met your expectations. If there is anything else we can do to support your success, please don't hesitate to reach out. Thank you again for choosing Data Axle USA! ### 6. The best solution for sales and marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Hariharan M. | Sr. Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Data Axle?** Ensure data accuracy and maintain a good personal listing. **What do you dislike about Data Axle?** Mismatch happening in some cases, 40% of the data is getting mismatched with names and emails. **Recommendations to others considering Data Axle:** Certainly, you can go; you will receive a good amount of data and a list. **What problems is Data Axle solving and how is that benefiting you?** We had an inappropriate persona list and data that was hard to bring into the business, but that got sorted. **Official Response from Alice Martin:** > Dear Hariharan, Thank you for choosing Data Axle USA as your sales and marketing solution. We are glad to hear that our services have met your expectations and helped improve your business strategies. Your satisfaction is our top priority, and we will continue to provide the best solutions for all of our valued customers. Thank you for taking the time to leave a review - it means a lot to us! ### 7. Reliable B2B Info and leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Data Axle?** Mainly for the claim that they provide leads that have a high quality of conversion, and this allows a good pipe for the sales team. **What do you dislike about Data Axle?** Nothing to hate about Data Axle, really great to start working with them. **What problems is Data Axle solving and how is that benefiting you?** Mainly looking out for leads from Data Axle as a channel of revenue is exciting. Have heard a lot about the quality of the leads that Data Axle provides and looking forward to working with them. **Official Response from Alice Martin:** > Hi there, Thank you for your review! We're glad to hear that our B2B info and leads have been reliable for your business needs. Our goal is always to provide the best quality data and support possible. Your satisfaction is our top priority at Data Axle Sales Genie. ### 8. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Meghana Y. | Claims Specialist, Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2022 **What do you like best about Data Axle?** It's a Database where we can store complex and historical data Greatest tool that helps us to keep n account of past data for decade's **What do you dislike about Data Axle?** Nothing every thing is perfect, no changeneeded....................... .................. **What problems is Data Axle solving and how is that benefiting you?** It eliminates waste and improve efficiency ............................................. ### 9. Getting High Quality B2B Data in Bulk at a Cost Friendly Price **Rating:** 4.5/5.0 stars **Reviewed by:** Karl J. | Sr Inside Sales Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **Describe the project or task Data Axle helped with:** Data Axle helps our sales representative get high quality leads in bulk, they allows us to build out our prospect list as they are highly targeted towards our client datasets for prospects who are likely to use our services. **What do you like best about Data Axle?** I love how detailed the data can get, you're able to sort our B2B companies based on SIC Codes then filter them out by size, and types of contacts you would like to receive. From C-Level Employees to VPs to regular employees, its a great way to get lots of contacts in a fast amount of time. My favorite part is you get access to phone numbers, emails, and occupations of all contacts you're getting. **What do you dislike about Data Axle?** There is not much to dislike about Data Axle, they're fantastic to work with. **Recommendations to others considering Data Axle:** If you're looking to work with Data Axle, I would highly recommend it; their team is very knowledgeable when it comes to creating a customized list for your teams to sell to! **What problems is Data Axle solving and how is that benefiting you?** With Data Axle, we're able to build out a prospecting list for our sales team. With Data Axle we're able to get lots of contacts for our team to cold call. We love that we're able get leads that are niched around our services to ensure we can easily convert them and they're already interested in our products! **Official Response from Alice Martin:** > Hi Aaron, Thank you for your kind words about our lead generation services. We're glad to provide high-quality B2C leads all in one place for our clients. Our team works hard to ensure that we are constantly updating and improving our database so that you have access to the most accurate and relevant leads possible. If there's anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle USA! ### 10. Fantastic Reps that help you find leads that convert! **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine S. | VP of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **Describe the project or task Data Axle helped with:** Data Axle (formerly Infogroup USA) has helps us identify the best customer models to purchase leads on. We buy leads to cold sell to, Data Axle works with us to segment the best types of leads to purchase that have the highest chance of conversion. **What do you like best about Data Axle?** I love how friendly and informant the representatives at Data Axle are, they have vast of amount of knowledge that allows us to know we are in reliable hands when consulting with them. **What do you dislike about Data Axle?** I don't have much to dislike about them, they're really great to work with! **Recommendations to others considering Data Axle:** When working with this company, we clearly saw that each representative is highly knowledge able in their field and will help your company evaluate how you're using your leads. I highly recommend working with Mike Harris, he has worked with our company plenty of times and does an outstanding job each time! **What problems is Data Axle solving and how is that benefiting you?** With Data Axle USA, we are able to model Leads to purchase. They have allowed us to find the perfect demographics and propensities to model our leads after. We have found that their consulting allowed us to increase our conversions on cold leads prior to working with them. **Official Response from Alice Martin:** > Thank you for the positive feedback, Catherine! We're glad to hear that our representatives have been able to help you find high-converting leads. Our team is dedicated to providing exceptional service and tools for our customers. Please don't hesitate to reach out if there's anything else we can do for you or if you have any suggestions on how we can continue improving. Thanks again for choosing Data Axle USA! ### 11. High Quality Leads for your sales team! **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2020 **Describe the project or task Data Axle helped with:** We often work with Data Axle USA (formerly infogroupUSA) to buy sale leads. We use them to generate leads for softeware development and they will allow us to purchase high quality B2B data sets. **What do you like best about Data Axle?** I love that Data Axle USA has a high quality data guarantee, if there is a high bounce rate of the phones or emails you can exchange the contact info for fresh leads. If they don't have enough they will refund you without much hassle. **What do you dislike about Data Axle?** I dislike that if you work with a new salesmen, they will try to mess with your parameters on the leads you are trying to get. Always work with the experienced salemen. **Recommendations to others considering Data Axle:** If you're looking to buy Leads, Data Axle USA is a great company to work with. However, I would recommend only working with the senior salemen. **What problems is Data Axle solving and how is that benefiting you?** With Data Axle USA, we are able to buy leads for our sales team to get new business for our company. We have used multiple companies for Lead Generation and found that Data Axle USA has one of the most high quality data compared to their competitors. **Official Response from Alice Martin:** > Dear Joseph, Thank you for your positive review! Our team at Data Axle USA is dedicated to providing high-quality leads for businesses like yours. We understand the importance of having a reliable sales team and we are glad to be able to assist in that process. Your satisfaction is our top priority and we will continue to work hard and improve our services. Thank you for choosing Data Axle USA - we look forward to helping your business grow even more! ### 12. Email Marketing List for you and your team **Rating:** 3.5/5.0 stars **Reviewed by:** Mackenzie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **Describe the project or task Data Axle helped with:** InfoUSA sold us an email marketing List to generate leads through our email marketing campaigns. They successfully helped us build a list that fit our market segmentation. Then delivered us a mid-quality list for our email campaign. **What do you like best about Data Axle?** I liked the salemen and support team. They helped us design a marketing list for our team and were very helpful in introducing new ideas and sectors to market. They also allowed us to get contacts from specific industries and levels of workers. **What do you dislike about Data Axle?** I dislike that thier list wasn't 100% accurate. We has about a 7% bounce on all contacts, however a 93% accuracy is very highend for many of these email marketing resellers. **Recommendations to others considering Data Axle:** If you're look for marketing Data, I would highly recommend using InfoUSA, their prices are a little steep, but their quality is great when it comes to marketing off their data and yielding result! **What problems is Data Axle solving and how is that benefiting you?** With InfoUSA, we are able to purchase marketing list and data when ever we need to run a new campaign. We have found our experience to be mutually beneficial as we have a dedicated contact who helps us pick out list each time at this company. **Official Response from Alice Martin:** > Hi Mackenzie, Thank you for choosing Data Axle USA as your email marketing list provider. We're glad to hear that our service has been beneficial for you and your team. If there is anything we can do to improve your experience or if you have any suggestions, please don't hesitate to reach out. Your feedback is important to us and helps us constantly improve our services. Thank you for taking the time to write this review! ### 13. High quality b2c leads in one place! **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron E. | Inside Sales Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2019 **Describe the project or task Data Axle helped with:** Info USA Health has reached out to Consumers to demonstrate what type of company we are via email marketing. This allows us to convert those cold emails into warm leads **What do you like best about Data Axle?** I love the quality avoid that info USA provide to their clients. When using infousa for email marketing, we have found that the highest quality of clean data compared to other companies. **What do you dislike about Data Axle?** Theres nothing to dislike about infoUSA besides them trying to upsell you every time you purchase. **Recommendations to others considering Data Axle:** I would highly recommend working with them. I was in contact with Michael Harris who has helped me numerous times with leads outputted in a csv format! **What problems is Data Axle solving and how is that benefiting you?** I love the quality avoid that info USA provide to their clients. When using infousa for email marketing, we have found that the highest quality of clean data compared to other companies. **Official Response from Alice Martin:** > Hi Aaron, Thank you for your kind words about our lead generation services. We're glad to provide high-quality B2C leads all in one place for our clients. Our team works hard to ensure that we are constantly updating and improving our database so that you have access to the most accurate and relevant leads possible. If there's anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle USA! ### 14. Great Sales/Marketing Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha R. | Jr. Sales Account Executive- North America, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2018 **What do you like best about Data Axle?** The best thing about referenceUSA is that it is available through my county library. It is a really fantastic business database allowing me to create custom searches and even save them to refer back to later. They even have some really cool additional features like heat mapping and charts that you can use if you want to. Its really great that you can search by nearly any custom field that they include on the company profiles. It allows you to be very specific and precise on your searches. **What do you dislike about Data Axle?** I can't really say I dislike anything about it, however, it would be nice to be able to sort and filter through some of the lists using certain fields. You also can not use this as a resoucre to find valid email addresses, but, you can definitely look up enough information about the company to be able to get solid contact information and almost all the items you might need for company research. **Recommendations to others considering Data Axle:** Always check with your local library to see if you can use the service through them under their research databases. **What problems is Data Axle solving and how is that benefiting you?** One thing that I have been needing for my role/job is the ability to look up the square footage of a business location. ReferenceUSA allows me to do this and its the only place I have been able to find where this information is accurate and accessible. Budget was also very important to me and this is a very budget friendly solution for company research/databases. ### 15. Great for generating interest in our collection **Rating:** 4.0/5.0 stars **Reviewed by:** Leo P. | Product Marketing Intern, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2018 **What do you like best about Data Axle?** Really easy to demonstrate ROI, great internal tracking tools for showing new patrons **What do you dislike about Data Axle?** Really did not like the UI. It was difficult to use without our IT team in the room. **What problems is Data Axle solving and how is that benefiting you?** Generating patrons to our industry specific online library. ### 16. Fast and Easy Citation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Data Axle?** The ease and speed of the tool when adding your businesses citations. **What do you dislike about Data Axle?** The verification process to claim a business that has already been added can be annoying at times but is necessary to make sure that you truly should have permission to make changes to the listing. **What problems is Data Axle solving and how is that benefiting you?** Adding Business citations to help increase local SEO and overall website traffic. ### 17. Good for the right reasons **Rating:** 3.0/5.0 stars **Reviewed by:** Tammie F. | Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Data Axle?** The information you receive is legit and valid. An easy go to spot to follow up on leads that you may not of retrieved all of the contact info on. A lot of information available. **What do you dislike about Data Axle?** The way the filters are set up to get to the information your looking for is challenging. There’s almost too many options, maybe a simpler design would be more helpful. **What problems is Data Axle solving and how is that benefiting you?** Retaining more information on leads I started working on to gain business ### 18. Decent Experience, Happy with Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Data Axle?** Helping businesses make faster, more informed credit decisions. The software helps when you need it most! balancing finances and credit reports is important **What do you dislike about Data Axle?** The on-boarding process was not the easiest **Recommendations to others considering Data Axle:** Make sure you read up on the product as much as possible to ensure it is the right fit for what you need. **What problems is Data Axle solving and how is that benefiting you?** we are able to make credit choices without second guessing ourselves and feeling like we made a mistake ### 19. Clear Information, Sometimes Outdated **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Data Axle?** Information from zip codes, clear excel spreadsheet **What do you dislike about Data Axle?** Information not up to date, difficult to understand at first **Recommendations to others considering Data Axle:** Explore the website for a little before diving in so you know how to better organize your data. Also, you need a library card to access this normally, so make sure your library card is up to date. **What problems is Data Axle solving and how is that benefiting you?** Easy to find small business information to get leads for salespeople ### 20. Best App to edit and delete **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2018 **What do you like best about Data Axle?** Sales has a native Mass Transfer too but for some reason doesn't open up the functionality to contacts and custom objects. **What do you dislike about Data Axle?** While it’s great for a huge Salesforce it has it own flaws **What problems is Data Axle solving and how is that benefiting you?** It’s a piece of cake to update record of sales ### 21. Did it’s job **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Data Axle?** Not a program that takes too much time. **What do you dislike about Data Axle?** Can’t complain about anything during usage **What problems is Data Axle solving and how is that benefiting you?** Aided background checks ### 22. great as a source of supplemental information **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2018 **Describe the project or task Data Axle helped with:** We use it to supplement donor profiles and gain insight into potential prospects **What do you like best about Data Axle?** Its is easy to search and thought we verify the information with a second source, its a good place to start **What do you dislike about Data Axle?** It is not always easy to find the information that we are looking for **Official Response from Alice Martin:** > We're glad to hear that Data Axle USA has been a helpful source of supplemental information for your donor profiles and prospect insights. We appreciate your feedback and will continue to work on improving our search functionality to make it easier for you to find the information you need. ## Data Axle Discussions - [How does infogroup collect data?](https://www.g2.com/discussions/data-axle-usa-how-does-infogroup-collect-data) - 1 comment - [View Data Axle pricing details and edition comparison](https://www.g2.com/products/data-axle-data-axle/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+08%3A19%3A37+-0500&secure%5Bsession_id%5D=11813e8e-81f1-415f-bbd8-2a6f5aa0502a&secure%5Btoken%5D=714601e5c08acb317eee6ebe01a570eb2217008a352e415435a8e5bcce1a0928&format=llm_user) ## Data Axle Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Data Axle Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews) - [The Free Website Guys](https://www.g2.com/products/the-free-website-guys/reviews) - 4.9/5.0 (1,343 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) - 4.6/5.0 (307 reviews)