--- title: Data Axle Reviews meta\_title: 'Data Axle Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Data Axle works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 22 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Advertising Agencies url: https://www.g2.com/categories/advertising-agencies --- # Data Axle Reviews & Provider Details Visit Website Data Axle is a comprehensive sales and marketing solution designed to assist businesses in acquiring, managing, and retaining customers effectively. With a focus on delivering affordable services, Data Axle USA leverages high-quality business and consumer contact databases to provide a range of tools that enhance marketing efforts and drive sales growth. Targeted primarily at small to medium-sized enterprises, Data Axle caters to businesses seeking to optimize their marketing strategies and improve customer engagement. The platform offers a variety of use cases, including the creation of targeted marketing lists that enable businesses to reach specific demographics, direct marketing solutions that facilitate outreach through various channels, and ongoing sales leads that keep businesses informed about potential customers. This versatility makes it an essential resource for companies looking to expand their market presence and foster long-term customer relationships. One of the key features of Data Axle USA is its access to extensive databases that are continuously updated to ensure accuracy and relevance. This allows users to create highly targeted marketing campaigns tailored to their specific audience, increasing the likelihood of conversion. Additionally, the platform provides direct marketing solutions that encompass various formats, including email, direct mail, and telemarketing, enabling businesses to choose the most effective channels for their outreach efforts. Another significant benefit of Data Axle is its ability to generate ongoing sales leads. By providing users with fresh and relevant leads, the platform helps businesses maintain a steady pipeline of potential customers, which is crucial for sustained growth. The integration of these features into a single solution streamlines the marketing process, allowing businesses to focus on executing their strategies rather than getting bogged down by administrative tasks. Since its inception in 1972 as InfoUSA, Data Axle has evolved to become a vital component of the Data Axle suite of marketing solutions. Its long-standing presence in the industry speaks to its reliability and effectiveness in helping businesses navigate the complexities of customer acquisition and retention. By utilizing Data Axle, companies can enhance their marketing efforts, improve customer relationships, and ultimately drive sales success. * * * Provider Website Data Axle Seller [Data Axle](https://www.g2.com/sellers/data-axle) Discussions [Data Axle Community](https://www.g2.com/products/data-axle-data-axle/discuss) Languages Supported English Services Offered Email Campaigns, Mailing & Marketing Lists, Sales Leads, Search engine marketing Locations Serviced Canada, United States Overview by Beth Powell Show More ![Ali K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali K.") AK Ali K. IT Manager Small-Business (50 or fewer emp.) 11/21/2025 "A Solid Choice for Accurate and Actionable Data" 3.5/5 What do you like best about Data Axle? What I like best about Data Axle is the reliability and depth of their data. Their information is consistently clean, accurate, and well-maintained, which makes a huge difference when you're trying to target the right audiences or make informed decisions. They also do a great job of blending business and consumer data to create a fuller picture, and their tools make it easy to activate that data across different channels. Overall, the combination of data quality, coverage, and ease of use is what stands out the most. Review collected by and hosted on G2.com. What do you dislike about Data Axle? One thing I dislike about Data Axle is that the cost can feel high, especially if you need frequent updates or large data volumes. Their platform can also feel a bit complex at first, and integrating everything smoothly sometimes requires extra time or technical support. While the data quality is strong, there are occasional gaps or outdated records—especially with rapidly changing small businesses. Overall, the value is there, but it does come with some challenges. Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: If you’re considering Data Axle, I’d recommend starting with a small pilot so you can see the data quality and targeting capabilities firsthand. Make sure you have a clear goal for what you want to achieve—whether it’s cleaning your database, identifying new prospects, or improving your marketing accuracy. Also be prepared to invest a bit of time upfront to integrate the data properly into your systems. If high-quality, reliable data is important to your business, Data Axle is worth considering, but you’ll get the most value if you go in with a structured plan. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Data Axle helps solve problems related to inaccurate, outdated, or incomplete customer and business data. They clean, update, and unify data so companies can work with reliable information. They also provide rich business and consumer insights, better audience targeting, and tools that support smarter, more efficient marketing. This benefits you by reducing wasted spend, improving campaign performance, increasing conversion rates, and helping you make better decisions with accurate data. It also saves time, streamlines operations, and gives you a stronger foundation for using advanced analytics and AI in your marketing efforts. Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-11988713/official_response/edit) Thank you for the excellent review, Ali! We are delighted to hear that Data Axle has been a solid choice for your needs. Our team works tirelessly to provide accurate and actionable data for our customers, and we are glad it's paying off in your experience. If there is anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle! Validated ReviewerIncentivizedSource: G2 invite ![Sairam K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sairam K.") SK Sairam K. Enterprise (\> 1000 emp.) 12/19/2023 "Best for Lead Gen!" 4/5 What do you like best about Data Axle? - the data they provide us is GDPR compliant, which gives us confidence when reaching out to our North American customers. - the implementation and integration was easy. It didn't even feel like we changed our lead gen source! - As we use it on a daily basis, we can visibly see how the quality of leads has improved drastically. - Great customer support, who ensure that we are always up and running. Review collected by and hosted on G2.com. What do you dislike about Data Axle? - it isnt the most consistent as delivering the best quality leads - it seems a bit too pricey Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: If you don't mind paying a bit extra, then go ahead and pay that premium, for a premium experience. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? - to generate high-quality leads for the sales team. - these leads are even verified by their team to ensure the details are valid, making our job much easier. - makes sending emails a breeze! Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-9036504/official_response/edit) Hi Sairam, Thank you for choosing Data Axle USA as your go-to tool for lead generation. We are delighted to know that our platform has been the best for you in this aspect. Our team is constantly working on enhancing our features and services so that we can continue meeting your needs effectively. Thank you for taking the time to share your positive experience with us - it means a lot! Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") PI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 12/19/2023 "Reliable B2B Info and leads" 4/5 What do you like best about Data Axle? Mainly for the claim that they provide leads that have a high quality of conversion, and this allows a good pipe for the sales team. Review collected by and hosted on G2.com. What do you dislike about Data Axle? Nothing to hate about Data Axle, really great to start working with them. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Mainly looking out for leads from Data Axle as a channel of revenue is exciting. Have heard a lot about the quality of the leads that Data Axle provides and looking forward to working with them. Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-9035990/official_response/edit) Hi there, Thank you for your review! We're glad to hear that our B2B info and leads have been reliable for your business needs. Our goal is always to provide the best quality data and support possible. Your satisfaction is our top priority at Data Axle Sales Genie. Validated ReviewerIncentivizedSource: G2 invite MW Mackenzie W. Small-Business (50 or fewer emp.) 9/3/2020 "Email Marketing List for you and your team" 3.5/5 Describe the project or task Data Axle helped with: InfoUSA sold us an email marketing List to generate leads through our email marketing campaigns. They successfully helped us build a list that fit our market segmentation. Then delivered us a mid-quality list for our email campaign. Review collected by and hosted on G2.com. What do you like best about Data Axle? I liked the salemen and support team. They helped us design a marketing list for our team and were very helpful in introducing new ideas and sectors to market. They also allowed us to get contacts from specific industries and levels of workers. Review collected by and hosted on G2.com. What do you dislike about Data Axle? I dislike that thier list wasn't 100% accurate. We has about a 7% bounce on all contacts, however a 93% accuracy is very highend for many of these email marketing resellers. Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: If you're look for marketing Data, I would highly recommend using InfoUSA, their prices are a little steep, but their quality is great when it comes to marketing off their data and yielding result! Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? With InfoUSA, we are able to purchase marketing list and data when ever we need to run a new campaign. We have found our experience to be mutually beneficial as we have a dedicated contact who helps us pick out list each time at this company. Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-4373707/official_response/edit) Hi Mackenzie, Thank you for choosing Data Axle USA as your email marketing list provider. We're glad to hear that our service has been beneficial for you and your team. If there is anything we can do to improve your experience or if you have any suggestions, please don't hesitate to reach out. Your feedback is important to us and helps us constantly improve our services. Thank you for taking the time to write this review! Validated ReviewerIncentivizedSource: G2 invite AE Aaron E. Inside Sales Rep Small-Business (50 or fewer emp.) 6/25/2019 "High quality b2c leads in one place!" 4/5 Describe the project or task Data Axle helped with: Info USA Health has reached out to Consumers to demonstrate what type of company we are via email marketing. This allows us to convert those cold emails into warm leads Review collected by and hosted on G2.com. What do you like best about Data Axle? I love the quality avoid that info USA provide to their clients. When using infousa for email marketing, we have found that the highest quality of clean data compared to other companies. Review collected by and hosted on G2.com. What do you dislike about Data Axle? Theres nothing to dislike about infoUSA besides them trying to upsell you every time you purchase. Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: I would highly recommend working with them. I was in contact with Michael Harris who has helped me numerous times with leads outputted in a csv format! Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? I love the quality avoid that info USA provide to their clients. When using infousa for email marketing, we have found that the highest quality of clean data compared to other companies. Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-2601890/official_response/edit) Hi Aaron, Thank you for your kind words about our lead generation services. We're glad to provide high-quality B2C leads all in one place for our clients. Our team works hard to ensure that we are constantly updating and improving our database so that you have access to the most accurate and relevant leads possible. If there's anything else we can do to assist you, please don't hesitate to reach out. Thanks again for choosing Data Axle USA! Validated ReviewerIncentivizedSource: G2 invite ![Leo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leo P.") LP Leo P. Product Marketing Intern Computer Software Mid-Market (51-1000 emp.) 10/22/2018 "Great for generating interest in our collection" 4/5 What do you like best about Data Axle? Really easy to demonstrate ROI, great internal tracking tools for showing new patrons Review collected by and hosted on G2.com. What do you dislike about Data Axle? Really did not like the UI. It was difficult to use without our IT team in the room. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Generating patrons to our industry specific online library. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Mid-Market (51-1000 emp.) 7/26/2018 "Fast and Easy Citation" 3.5/5 What do you like best about Data Axle? The ease and speed of the tool when adding your businesses citations. Review collected by and hosted on G2.com. What do you dislike about Data Axle? The verification process to claim a business that has already been added can be annoying at times but is necessary to make sure that you truly should have permission to make changes to the listing. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Adding Business citations to help increase local SEO and overall website traffic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/19/2018 "Decent Experience, Happy with Product " 4/5 What do you like best about Data Axle? Helping businesses make faster, more informed credit decisions. The software helps when you need it most! balancing finances and credit reports is important Review collected by and hosted on G2.com. What do you dislike about Data Axle? The on-boarding process was not the easiest Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: Make sure you read up on the product as much as possible to ensure it is the right fit for what you need. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? we are able to make credit choices without second guessing ourselves and feeling like we made a mistake Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 4/29/2018 "Best App to edit and delete " 3.5/5 What do you like best about Data Axle? Sales has a native Mass Transfer too but for some reason doesn't open up the functionality to contacts and custom objects. Review collected by and hosted on G2.com. What do you dislike about Data Axle? While it’s great for a huge Salesforce it has it own flaws Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? It’s a piece of cake to update record of sales Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Fund-Raising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fund-Raising") AF Verified User in Fund-Raising Small-Business (50 or fewer emp.) 6/12/2018 "Did it’s job" 3.5/5 What do you like best about Data Axle? Not a program that takes too much time. Review collected by and hosted on G2.com. What do you dislike about Data Axle? Can’t complain about anything during usage Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Aided background checks Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Data Axle? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Data Axle ](https://www.g2.com/products/data-axle-data-axle/discussions/new) GU Guest User • Last activity almost 3 years ago How does infogroup collect data? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/data-axle-usa-how-does-infogroup-collect-data) [ View all Discussions ](https://www.g2.com/products/data-axle-data-axle/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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