--- title: Data Axle Reviews meta\_title: 'Data Axle Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Data Axle works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 22 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Advertising Agencies url: https://www.g2.com/categories/advertising-agencies --- # Data Axle Reviews & Provider Details Visit Website Data Axle is a comprehensive sales and marketing solution designed to assist businesses in acquiring, managing, and retaining customers effectively. With a focus on delivering affordable services, Data Axle USA leverages high-quality business and consumer contact databases to provide a range of tools that enhance marketing efforts and drive sales growth. Targeted primarily at small to medium-sized enterprises, Data Axle caters to businesses seeking to optimize their marketing strategies and improve customer engagement. The platform offers a variety of use cases, including the creation of targeted marketing lists that enable businesses to reach specific demographics, direct marketing solutions that facilitate outreach through various channels, and ongoing sales leads that keep businesses informed about potential customers. This versatility makes it an essential resource for companies looking to expand their market presence and foster long-term customer relationships. One of the key features of Data Axle USA is its access to extensive databases that are continuously updated to ensure accuracy and relevance. This allows users to create highly targeted marketing campaigns tailored to their specific audience, increasing the likelihood of conversion. Additionally, the platform provides direct marketing solutions that encompass various formats, including email, direct mail, and telemarketing, enabling businesses to choose the most effective channels for their outreach efforts. Another significant benefit of Data Axle is its ability to generate ongoing sales leads. By providing users with fresh and relevant leads, the platform helps businesses maintain a steady pipeline of potential customers, which is crucial for sustained growth. The integration of these features into a single solution streamlines the marketing process, allowing businesses to focus on executing their strategies rather than getting bogged down by administrative tasks. Since its inception in 1972 as InfoUSA, Data Axle has evolved to become a vital component of the Data Axle suite of marketing solutions. Its long-standing presence in the industry speaks to its reliability and effectiveness in helping businesses navigate the complexities of customer acquisition and retention. By utilizing Data Axle, companies can enhance their marketing efforts, improve customer relationships, and ultimately drive sales success. * * * Provider Website Data Axle Seller [Data Axle](https://www.g2.com/sellers/data-axle) Discussions [Data Axle Community](https://www.g2.com/products/data-axle-data-axle/discuss) Languages Supported English Services Offered Email Campaigns, Mailing & Marketing Lists, Sales Leads, Search engine marketing Locations Serviced Canada, United States Overview by Beth Powell Show More ![Tammie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tammie F.") TF Tammie F. Sales Executive Small-Business (50 or fewer emp.) 5/17/2018 "Good for the right reasons" 3/5 What do you like best about Data Axle? The information you receive is legit and valid. An easy go to spot to follow up on leads that you may not of retrieved all of the contact info on. A lot of information available. Review collected by and hosted on G2.com. What do you dislike about Data Axle? The way the filters are set up to get to the information your looking for is challenging. There’s almost too many options, maybe a simpler design would be more helpful. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Retaining more information on leads I started working on to gain business Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 4/5/2018 "Clear Information, Sometimes Outdated" 3/5 What do you like best about Data Axle? Information from zip codes, clear excel spreadsheet Review collected by and hosted on G2.com. What do you dislike about Data Axle? Information not up to date, difficult to understand at first Review collected by and hosted on G2.com. Recommendations to others considering Data Axle: Explore the website for a little before diving in so you know how to better organize your data. Also, you need a library card to access this normally, so make sure your library card is up to date. Review collected by and hosted on G2.com. What problems is Data Axle solving and how is that benefiting you? Easy to find small business information to get leads for salespeople Review collected by and hosted on G2.com. Show More 4/26/2018 Validated ReviewerSource: Seller invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") TH Verified User in Higher Education Mid-Market (51-1000 emp.) 5/15/2018 "great as a source of supplemental information" 3/5 Describe the project or task Data Axle helped with: We use it to supplement donor profiles and gain insight into potential prospects Review collected by and hosted on G2.com. What do you like best about Data Axle? Its is easy to search and thought we verify the information with a second source, its a good place to start Review collected by and hosted on G2.com. What do you dislike about Data Axle? It is not always easy to find the information that we are looking for Review collected by and hosted on G2.com. Show More Response from Alice Martin of Data Axle [Editedit](https://www.g2.com/survey_responses/data-axle-review-711485/official_response/edit) We're glad to hear that Data Axle USA has been a helpful source of supplemental information for your donor profiles and prospect insights. We appreciate your feedback and will continue to work on improving our search functionality to make it easier for you to find the information you need. Validated ReviewerIncentivizedSource: G2 invite ## Questions about Data Axle? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Data Axle ](https://www.g2.com/products/data-axle-data-axle/discussions/new) GU Guest User • Last activity almost 3 years ago How does infogroup collect data? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/data-axle-usa-how-does-infogroup-collect-data) [ View all Discussions ](https://www.g2.com/products/data-axle-data-axle/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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