# Best Mobile App Analytics Tools

## How Many Mobile App Analytics Tools Products Does G2 Track?

**Total Products under this Category:** 96

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dataroid (+0.13%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Mobile App Analytics Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 29,400+ Authentic Reviews
- 96+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile App Analytics Tools
 ![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=19095&focus%5B%5D=19735&focus%5B%5D=18196&focus%5B%5D=23848&focus%5B%5D=1636&focus%5B%5D=16131&focus%5B%5D=66642)

Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, Glassbox, Mixpanel, CleverTap, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=mixpanel&focus%5B%5D=clevertap&focus%5B%5D=singular)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=534&secure%5Bchosen_at%5D=2026-07-31T16%3A55%3A25Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=534&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-app-analytics&secure%5Btoken%5D=74aa4b03173c046dca77f8650b3c03b99713369878cd80e21c343008449fd43a&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Google Analytics](https://www.g2.com/products/google-analytics/reviews)

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

**Average Rating:** 4.5/5.0

**Total Reviews:** 6,581

#### How Do G2 Users Rate Google Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Google Analytics?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Owner, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 60% Small, 29% Medium

#### What Do G2 Reviewers Say About Google Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **deep insights** provided by Google Analytics, enhancing their understanding of user behavior and traffic sources.
- Users find **deep insights** from Google Analytics invaluable for understanding user behavior and optimizing marketing strategies.
- Users appreciate the **ease of use** of Google Analytics, making data analysis accessible for beginners and professionals alike.
- Users value the **easy integrations** of Google Analytics, enhancing their performance analysis with various Google tools seamlessly.
- Users value the **powerful data analysis** capabilities of Google Analytics, enhancing their understanding of customer preferences and behavior.

##### Cons

- Users struggle with the **steep learning curve** of Google Analytics, finding the interface and reporting options complex and confusing.
- Users find the **complexity** of Google Analytics, particularly with GA4, daunting due to its steep learning curve.
- Users find the **learning difficulty** of Google Analytics challenging, citing complexities and a steep learning curve.
- Users find Google Analytics **not intuitive** , reporting can be complex and the learning curve is steep for newcomers.
- Users find the **learning curve to be incredibly steep** , making it challenging to fully utilize Google Analytics effectively.

#### What Are Recent G2 Reviews of Google Analytics?

**["Google Analytics: The Backbone of Cross-Channel Client Reporting"](https://www.g2.com/survey_responses/google-analytics-review-13100357)**

**Rating:** 5.0/5.0 stars

_— Andrea S._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13100357)

**["Dependable, Fast Insights with Great Free Value"](https://www.g2.com/survey_responses/google-analytics-review-13138641)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13138641)

#### What Are G2 Users Discussing About Google Analytics?

- [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) - 6 comments, 1 upvote
- [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) - 6 comments, 1 upvote

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 718

#### How Do G2 Users Rate Adjust?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.5/10)
- **Engagement:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 38% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports.
- Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction.
- Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance.
- Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys.
- Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events.

##### Cons

- Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring.
- Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging.
- Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses.
- Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency.
- Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods.

#### What Are Recent G2 Reviews of Adjust?

**["Reliable Attribution and Powerful Analytics That Streamline User Acquisition"](https://www.g2.com/survey_responses/adjust-review-13149447)**

**Rating:** 5.0/5.0 stars

_— Linh N._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13149447)

**["Intuitive Dashboard, Accurate Data, and Smooth Ad Network Integrations"](https://www.g2.com/survey_responses/adjust-review-12540919)**

**Rating:** 5.0/5.0 stars

_— Lutech F._

[Read full review](https://www.g2.com/survey_responses/adjust-review-12540919)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)

The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,893

#### How Do G2 Users Rate Amplitude Analytics?

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.4/10 (Category avg: 8.5/10)
- **Engagement:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amplitude Analytics?

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude\_HQ  
22,465 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41bec496bc5bd1d0a5d1edf21b69b85780517f04e14dae957599909e0aa05913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3626155%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,003 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Amplitude Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior.
- Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills.
- Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics.
- Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior.
- Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights.

##### Cons

- Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively.
- Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly.
- Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality.
- Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding.
- Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions.

#### What Are Recent G2 Reviews of Amplitude Analytics?

**["Self-serve analytics that lets PMs move fast without engineering"](https://www.g2.com/survey_responses/amplitude-analytics-review-13168610)**

**Rating:** 5.0/5.0 stars

_— Mohamed H._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-13168610)

**["Powerful & Easy to use!"](https://www.g2.com/survey_responses/amplitude-analytics-review-4924354)**

**Rating:** 4.5/5.0 stars

_— Sourabh A._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-4924354)

#### What Are G2 Users Discussing About Amplitude Analytics?

- [How are data scientists leveraging Amplitude Analytics' advanced features for deep user behavior analysis?](https://www.g2.com/discussions/how-are-data-scientists-leveraging-amplitude-analytics-advanced-features-for-deep-user-behavior-analysis)
- [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote
- [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) - 1 comment
- [What can real time data tell you?](https://www.g2.com/discussions/what-can-real-time-data-tell-you)
- [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Return:** 8.4/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.5/10)
- **Engagement:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Glassbox](https://www.g2.com/products/glassbox/reviews)

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 788

#### How Do G2 Users Rate Glassbox?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Glassbox?

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** www.glassbox.com
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital  
1,803 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a86bc192b8b339fb694c9046e07217cea07a19220fc62bc7b47b81f0bc0a651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10491772%2F&secure%5Burl_type%5D=linkedin_company_website)  
278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Analyst, Product Owner
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 77% Large, 18% Medium

#### What Do G2 Reviewers Say About Glassbox?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Glassbox, enabling immediate access to insights for timely decision-making.
- Users find the **session replay feature** invaluable for resolving customer issues and improving overall experience effectively.
- Users value the **immediate insights** from Glassbox, enabling timely interventions and identification of revenue opportunities.
- Users find the **visibility into customer interactions** with Glassbox invaluable for troubleshooting and enhancing user experience.
- Users value Glassbox for its **exceptional customer understanding** , enabling effective troubleshooting and validation of customer information.

##### Cons

- Users are frustrated by **session issues** , including split links, limited history access, and slow query responses.
- Users find the **navigation icons unintuitive** , leading to confusion when navigating the Glassbox interface.
- Users report **session management issues** such as slow loading times and frequent session expirations that hinder usability.
- Users find the **learning curve steep** , requiring additional training and better documentation to effectively navigate Glassbox.
- Users desire improved **customization options** in reporting and funnel creation within Glassbox for enhanced functionality.

#### What Are Recent G2 Reviews of Glassbox?

**["Essential for Identifying User Friction Points"](https://www.g2.com/survey_responses/glassbox-review-12699865)**

**Rating:** 4.0/5.0 stars

_— Basma K._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865)

**["Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays"](https://www.g2.com/survey_responses/glassbox-review-11982027)**

**Rating:** 5.0/5.0 stars

_— ADITYA T._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027)

#### What Are G2 Users Discussing About Glassbox?

- [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for)

### [Mixpanel](https://www.g2.com/products/mixpanel/reviews)

Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,329

#### How Do G2 Users Rate Mixpanel?

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.5/10)
- **Engagement:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Mixpanel?

- **Seller:** [Mixpanel](https://www.g2.com/sellers/mixpanel)
- **Company Website:** mixpanel.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @mixpanel  
23,253 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a84961656fa2f5874bfea656af6d28597070c737e6df398b42fd8fc7f5d99207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F423483%2F&secure%5Burl_type%5D=linkedin_company_website)  
724 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Small, 37% Medium

#### What Do G2 Reviewers Say About Mixpanel?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Mixpanel's **ease of use** exceptional, allowing quick setup and intuitive tracking of customer journeys.
- Users appreciate the **real-time event tracking** of Mixpanel, enabling immediate insights into user interactions and journeys.
- Users appreciate the **real-time tracking and versatility** of Mixpanel, enhancing deep user behavior analysis effortlessly.
- Users find Mixpanel to be **intuitive and easy to use** , enhancing their experience with powerful features and support.
- Users appreciate the **comprehensive reporting** of Mixpanel, enabling efficient analytics and data-driven decision-making across teams.

##### Cons

- Users find the **learning curve steep** , making initial setup and event tracking challenging for beginners.
- Users face a **steep learning curve** with Mixpanel, struggling without comprehensive onboarding for its complex features.
- Users find the **steep learning curve** and overwhelming UI of Mixpanel challenging, complicating their overall experience.
- Users find Mixpanel **expensive** , as high costs arise from managing events, leading to budget concerns and inefficiencies.
- Users find the **complexity of Mixpanel** overwhelming, especially lacking proper onboarding for effective usage and feature access.

#### What Are Recent G2 Reviews of Mixpanel?

**["A very extensive and fast program"](https://www.g2.com/survey_responses/mixpanel-review-4724108)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/survey_responses/mixpanel-review-4724108)

**["Powerful and User-Friendly Analytics Platform for Product & User Insights"](https://www.g2.com/survey_responses/mixpanel-review-12941704)**

**Rating:** 4.0/5.0 stars

_— Raj C._

[Read full review](https://www.g2.com/survey_responses/mixpanel-review-12941704)

#### What Are G2 Users Discussing About Mixpanel?

- [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments
- [What are user analytics?](https://www.g2.com/discussions/what-are-user-analytics)
- [What are analytics products?](https://www.g2.com/discussions/what-are-analytics-products)
- [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments
- [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 645

#### How Do G2 Users Rate CleverTap?

- **Return:** 9.0/10 (Category avg: 8.5/10)
- **Retention:** 9.0/10 (Category avg: 8.5/10)
- **Engagement:** 9.1/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
654 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support.
- Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience.
- Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms.
- Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights.
- Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data.

##### Cons

- Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers.
- Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting.
- Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup.
- Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software.
- Users find the **interface and features complex** , making it challenging for new users to adapt effectively.

#### What Are Recent G2 Reviews of CleverTap?

**["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012)

**["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

### [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,174

#### How Do G2 Users Rate Adobe Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.5/10)
- **Engagement:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Adobe Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Analyst
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Large, 30% Medium

#### What Do G2 Reviewers Say About Adobe Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization capabilities.
- Users commend **advanced segmentation and customizable dashboards** in Adobe Analytics for simplifying complex data analysis and visualization.
- Users value the **ease of use** of Adobe Analytics, enabling effective data analysis and seamless integration with other systems.
- Users appreciate the **customized reporting and comprehensive data analysis** features of Adobe Analytics for informed decision-making.
- Users value the **detailed and customizable reporting** in Adobe Analytics, facilitating informed decisions and optimizing strategies effectively.

##### Cons

- Users find a **steep learning curve** , requiring dedicated technical staff and creating bottlenecks in data tracking.
- Users highlight a **steep learning curve** requiring significant training, complicating onboarding for new users and casual observers.
- Users find the **high cost** of Adobe Analytics to be prohibitive, especially for smaller teams.
- Users experience **slow performance** with Adobe Analytics, facing delays in data updates and report generation, affecting efficiency.
- Users often find Adobe Analytics' **interface and reporting setup complex** , making it challenging for new users to extract insights quickly.

#### What Are Recent G2 Reviews of Adobe Analytics?

**["Adobe Analytics Turns User Data Into Actionable Insights"](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)**

**Rating:** 4.5/5.0 stars

_— Hiten M._

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)

**["Analysis Workspace Makes Deep-Dive Exploration in Adobe Analytics Effortless"](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)

#### What Are G2 Users Discussing About Adobe Analytics?

- [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

**Average Rating:** 4.5/5.0

**Total Reviews:** 518

#### How Do G2 Users Rate Singular?

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.5/10)
- **Engagement:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 27% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving.
- Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly.
- Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively.
- Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes.
- Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support.

##### Cons

- Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome.
- Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience.
- Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data.
- Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results.
- Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/products/appmetrica/reviews)

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Return:** 8.8/10 (Category avg: 8.5/10)
- **Retention:** 9.0/10 (Category avg: 8.5/10)
- **Engagement:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppMetrica?

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AppMetrica's interface **easy to understand** , enabling quick learning and seamless application integration.
- Users find **easy integrations** with AppMetrica beneficial for tracking user metrics efficiently and effectively.
- Users appreciate the **easy setup** of AppMetrica, allowing quick integration and straightforward event tracking for mobile apps.
- Users appreciate the **easy API integrations** in AppMetrica, enabling straightforward event tracking and real-time data insights.
- Users appreciate the **user-friendly analytics** of AppMetrica, enabling effortless monitoring and insightful decision-making.

##### Cons

- Users express concern over **missing features** in the mobile app compared to the desktop version, limiting functionality.
- Users face **reporting issues** with AppMetrica, struggling with limited report management and lack of intuitive UX.
- Users experience **inadequate reporting** in AppMetrica, facing issues like empty reports and limited customization options.
- Users face **search difficulties** with empty reports and challenging setup processes, complicating effective data management.
- Users experience **inadequate tracking** due to limited features on mobile and lack of ad network integration.

#### What Are Recent G2 Reviews of AppMetrica?

**["Powerful and User-Friendly Mobile Analytics Tool"](https://www.g2.com/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285)

**["Great product!"](https://www.g2.com/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475)

#### What Are G2 Users Discussing About AppMetrica?

- [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment

### [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews)

In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.

**Average Rating:** 4.2/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Amazon Pinpoint?

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.5/10)
- **Engagement:** 9.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amazon Pinpoint?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 29% Medium

#### What Do G2 Reviewers Say About Amazon Pinpoint?

_AI-generated summary from verified user reviews_

##### Cons

- Users report that Amazon Pinpoint can negatively impact **domain health** , causing concerns for email efficiency.

#### What Are Recent G2 Reviews of Amazon Pinpoint?

**["Amazon Pinpoint Review"](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)**

**Rating:** 5.0/5.0 stars

_— Keith K._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)

**["Powerful Multichannel Campaigns with Strong Segmentation, Analytics, and AWS Integration"](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)**

**Rating:** 4.5/5.0 stars

_— Atharva P._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)

#### What Are G2 Users Discussing About Amazon Pinpoint?

- [What is a push notification from Amazon?](https://www.g2.com/discussions/what-is-a-push-notification-from-amazon)
- [How does AWS pinpoint work?](https://www.g2.com/discussions/how-does-aws-pinpoint-work)
- [How do I use Amazon pinpoint?](https://www.g2.com/discussions/how-do-i-use-amazon-pinpoint)
- [What is Amazon pinpoint?](https://www.g2.com/discussions/what-is-amazon-pinpoint)

### [Dataroid](https://www.g2.com/products/dataroid/reviews)

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

**Average Rating:** 4.7/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Dataroid?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.5/10)
- **Engagement:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Dataroid?

- **Seller:** [Dataroid](https://www.g2.com/sellers/dataroid)
- **Company Website:** www.dataroid.com
- **HQ Location:** Sariyer, TR
- **Twitter:** @dataroid  
189 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d52cafff2432b31518e0969c9501fff2d5fa471e7944053c686ddd7df8b0b13d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdataroid%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Banking, Financial Services
- **Company Size:** 55% Large, 27% Medium

#### What Do G2 Reviewers Say About Dataroid?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Dataroid's **exceptional customer support** , highlighting quick and helpful responses that enhance their experience.
- Users appreciate the **ease of use** of Dataroid, enabling efficient insights and seamless team collaboration.
- Users value the **real-time insights** from Dataroid, enhancing customer experience and data-driven decision-making seamlessly.
- Users value the **robust analytics capabilities** of Dataroid, empowering data-driven decision-making effortlessly and effectively.
- Users value Dataroid's **helpful customer support** , which consistently addresses needs and enhances overall operational efficiency.

##### Cons

- Users face **technical limitations** in Dataroid, hindering customization and access to essential features for agile marketing.
- Users find the **missing features** in Dataroid limiting, particularly the need for more engagement tools and functionalities.
- Users find the **dashboard usability and data visibility limitations** hinder their experience with Dataroid's efficiency.
- Users face **integration challenges** with Dataroid, hindering access to crucial features and causing operational inefficiencies.
- Users find the **limited features** of Dataroid restrictive, especially the cap on event attributes affecting analytics depth.

#### What Are Recent G2 Reviews of Dataroid?

**["The Best Way to Gain Valuable Insights Into Your Customers"](https://www.g2.com/survey_responses/dataroid-review-7502460)**

**Rating:** 5.0/5.0 stars

_— Yusuf Metin Y._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-7502460)

**["Flexible, User-Friendly Platform for Real-Time Insights and Personalized Campaigns"](https://www.g2.com/survey_responses/dataroid-review-13148410)**

**Rating:** 5.0/5.0 stars

_— Türkay A._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-13148410)

#### What Are G2 Users Discussing About Dataroid?

- [What is Dataroid used for?](https://www.g2.com/discussions/what-is-dataroid-used-for)

### [WalkMe](https://www.g2.com/products/walkme/reviews)

WalkMe, an SAP company, is the critical layer that makes enterprise AI work. Copilots and AI agents are powerful, but incomplete. They can't see what's on an employee's screen, move across applications, or act where work actually happens. WalkMe can. Built on over a decade of experience in enterprise deployments, WalkMe gives AI the real-time context, cross-application reach, and workflow execution it needs to deliver results. WalkMe helps organizations adapt faster, make better decisions, and build a workforce that learns continuously. Trusted by global leaders including IBM, Nestlé, ThermoFisher Scientific, and the U.S. federal government, WalkMe turns AI investments into business outcomes. Visit www.walkme.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 562

#### How Do G2 Users Rate WalkMe?

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.5/10)
- **Engagement:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WalkMe?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Instructional Designer, Digital Adoption Specialist
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 60% Large, 28% Medium

#### What Do G2 Reviewers Say About WalkMe?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of WalkMe, simplifying complex systems and enhancing user guidance effortlessly.
- Users find WalkMe's **real-time guidance** invaluable for simplifying complex processes and enhancing overall user adoption.
- Users commend WalkMe for its **exceptional customer support** , highlighting quick responses that efficiently resolve issues.
- Users value WalkMe's **intuitive, no-code/low-code platform** , enabling quick builds and rich user guidance for seamless onboarding.
- Users value WalkMe's **effective training capabilities** , enhancing user adoption and reducing the need for extensive support.

##### Cons

- Users find the **learning curve steep** , making training paths less intuitive and harder to navigate effectively.
- Users find WalkMe's setup process **complex and time-consuming** , requiring careful planning and advanced skills for effective implementation.
- Users note a **steep learning curve** with WalkMe, making it challenging to master advanced features efficiently.
- Users find the **limited customization options** in WalkMe restrict their ability to tailor guidance to their branding needs.
- Users find WalkMe's **initial setup and maintenance time-consuming** , especially for complex configurations and updates.

#### What Are Recent G2 Reviews of WalkMe?

**["Three years into our DAP Journey"](https://www.g2.com/survey_responses/walkme-review-8411410)**

**Rating:** 5.0/5.0 stars

_— Alexander R._

[Read full review](https://www.g2.com/survey_responses/walkme-review-8411410)

**["WalkMe Makes Tasks Easier with Helpful Guided Solutions and Available Info On-The-Go"](https://www.g2.com/survey_responses/walkme-review-12997160)**

**Rating:** 5.0/5.0 stars

_— Stephen L._

[Read full review](https://www.g2.com/survey_responses/walkme-review-12997160)

#### What Are G2 Users Discussing About WalkMe?

- [What is WalkMe used for?](https://www.g2.com/discussions/what-is-walkme-used-for)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **Return:** 8.8/10 (Category avg: 8.5/10)
- **Retention:** 9.1/10 (Category avg: 8.5/10)
- **Engagement:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
899 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/moengage-review-12111630)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [AppFollow](https://www.g2.com/products/appfollow/reviews)

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 192

#### How Do G2 Users Rate AppFollow?

- **Return:** 9.2/10 (Category avg: 8.5/10)
- **Retention:** 9.2/10 (Category avg: 8.5/10)
- **Engagement:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind AppFollow?

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO  
2,960 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c970115dcdfea35fc429441b4408ef856ceeb2b809f033f666628c78cb5da05d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6403242%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Social Media Manager
- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 64% Small, 23% Medium

#### What Do G2 Reviewers Say About AppFollow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of AppFollow, appreciating its quick tracking and effective management tools.
- Users appreciate the **easy AI review tracking and response** features of AppFollow, enhancing their review management efficiency.
- Users appreciate the **business growth tools** of AppFollow for enhancing reviews and utilizing AI for responses.
- Users value the **centralized management** of AppFollow, streamlining app store optimization and feedback in one platform.
- Users appreciate the **centralized reviews** feature in AppFollow, streamlining app store optimization and feedback management effectively.

##### Cons

- Users often experience **data inaccuracy** with AppFollow, particularly regarding Google Play console ratings.
- Users find the **pricing a bit on the higher side** , which can be a barrier for smaller businesses or developers.
- Users desire improved **review selection capabilities** to download comments from multiple platforms more efficiently.
- Users encounter **inaccuracies** in AppFollow's data, particularly concerning Google Play Console ratings, affecting reliability.
- Users desire **better review selection** for simultaneous downloads from both CH Play and App Store for convenience.

#### What Are Recent G2 Reviews of AppFollow?

**["Real-Time Feedback Revolution with AppFollow"](https://www.g2.com/survey_responses/appfollow-review-12432533)**

**Rating:** 5.0/5.0 stars

_— Yatin G._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-12432533)

**["Best tool monitoring mobile app"](https://www.g2.com/survey_responses/appfollow-review-7315659)**

**Rating:** 5.0/5.0 stars

_— Lovleen S._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-7315659)

#### What Are G2 Users Discussing About AppFollow?

- [What is AppFollow used for?](https://www.g2.com/discussions/what-is-appfollow-used-for)

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- [Mobile Crash Reporting](/categories/mobile-crash-reporting)

[Browse Mobile App Analytics Themes](/categories/mobile-app-analytics/themes)

 ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello")
AC

Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)

Updated October 3, 2024

Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

- Provide data regarding an app’s user behavior 
- Provide information about demographics or regional use 
- Display trends or market behaviors 
- Analyze customer satisfaction and usage 
- Produce reports outlining multiple factors analyzed 

Top Tools at a Glance

| 

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Cross-platform user journey and conversion attribution

 | 

User Review

"Dependable, Fast Insights with Great Free Value"

 |
| 

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Multi-channel attribution with fraud prevention for mobile UA

 | 

User Review

"Reliable Attribution and Powerful Analytics That Streamline User Acquisition"

 |
| 

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Event-based mobile product analytics with self-serve funnels

 | 

User Review

"Powerful & Easy to use!"

 |
| 

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Mobile attribution with fraud detection and SKAN

 | 

User Review

"Powerful Attribution and In-Depth Analytics for Advanced Measurement"

 |
| 

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Session replay with tagless mobile event capture

 | 

User Review

"Essential for Identifying User Friction Points"

 |
| 

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Event-based product analytics with user-level funnels

 | 

User Review

"Powerful and User-Friendly Analytics Platform for Product & User Insights"

 |
| 

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Behavioral analytics with lifecycle campaign automation

 | 

User Review

"A unified platform for engagement and retention"

 |
| 

 | 

Cross-platform app analytics with Adobe ecosystem integration

 | 

User Review

"Adobe Analytics Turns User Data Into Actionable Insights"

 |
| 

 | 

Multi-channel attribution with cost aggregation

 | 

User Review

"Great Platform Backed by an Outstanding Team"

 |
| 

 | 

Free mobile attribution with product analytics

 | 

User Review

"Powerful and User-Friendly Mobile Analytics Tool"

 |

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Show More

* * *

## How Do You Choose the Right Mobile App Analytics Tools?

### What You Should Know About Mobile App Analytics Tools

### What is Mobile App Analytics Software?

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

### What are the Common Features of Mobile App Analytics Software?

The following are some core features within mobile app analytics software:

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

### What are the Benefits of Mobile App Analytics Software?

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.