--- title: DanAds Reviews meta_title: 'DanAds Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 29 reviews by the users' company size, role or industry to find out how DanAds works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 29 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # DanAds Reviews **Vendor:** DanAds **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.3/5.0 **Total Reviews:** 29 ## About DanAds DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech. ## DanAds Pros & Cons **What users like:** - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations. (6 reviews) - Users value the **business growth support** from DanAds' dedicated team, enhancing self-service capabilities and competitive differentiation. (5 reviews) - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and responsiveness to feedback. (5 reviews) - Users praise the **excellent account management** of DanAds, highlighting support and partnership in business growth. (4 reviews) - Users value the **responsive customer support** from DanAds, enhancing their integration and adoption experience. (4 reviews) - Ease of Use (3 reviews) - Management Efficiency (3 reviews) - Reps Support (3 reviews) - Team Quality (3 reviews) - Campaign Management (2 reviews) **What users dislike:** - Users experience **poor customer support** due to timezone delays and inconsistent follow-up on technical issues. (3 reviews) - Users note **account management issues** due to high turnover, but DanAds is improving by aligning with senior managers. (1 reviews) - Users find it challenging to manage **larger campaigns with multiple line items** on DanAds if experienced in traditional media buying. (1 reviews) - Users find **campaign management issues** with DanAds, especially when trying to scale larger advertising campaigns for experienced buyers. (1 reviews) - Users feel there is a need for improved **data management tools** in DanAds to enhance business operations and marketing. (1 reviews) - Expensive (1 reviews) - Lack of Flexibility (1 reviews) - Limited Customization (1 reviews) - Required Knowledge (1 reviews) - Time-Consuming (1 reviews) ## DanAds Discussions - [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do) - [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads) - [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform) - [What is DanAds?](https://www.g2.com/discussions/what-is-danads) - [View DanAds pricing details and edition comparison](https://www.g2.com/products/danads/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+23%3A10%3A46+-0500&secure%5Bsession_id%5D=030200dd-ae73-4b51-9bc9-c2f1e8c36eeb&secure%5Btoken%5D=4a3140c50c1b4e64191fce24d0cb474cbe8f246a7d4430b57af10045d5c33736&format=llm_user) ## DanAds Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top DanAds Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (763 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (870 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews)