--- title: DanAds Reviews meta_title: 'DanAds Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 29 reviews by the users' company size, role or industry to find out how DanAds works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 29 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # DanAds Reviews **Vendor:** DanAds **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.3/5.0 **Total Reviews:** 29 ## About DanAds DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech. ## DanAds Pros & Cons **What users like:** - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations. (6 reviews) - Users value the **business growth support** from DanAds' dedicated team, enhancing self-service capabilities and competitive differentiation. (5 reviews) - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and responsiveness to feedback. (5 reviews) - Users praise the **excellent account management** of DanAds, highlighting support and partnership in business growth. (4 reviews) - Users value the **responsive customer support** from DanAds, enhancing their integration and adoption experience. (4 reviews) - Ease of Use (3 reviews) - Management Efficiency (3 reviews) - Reps Support (3 reviews) - Team Quality (3 reviews) - Campaign Management (2 reviews) **What users dislike:** - Users experience **poor customer support** due to timezone delays and inconsistent follow-up on technical issues. (3 reviews) - Users note **account management issues** due to high turnover, but DanAds is improving by aligning with senior managers. (1 reviews) - Users find it challenging to manage **larger campaigns with multiple line items** on DanAds if experienced in traditional media buying. (1 reviews) - Users find **campaign management issues** with DanAds, especially when trying to scale larger advertising campaigns for experienced buyers. (1 reviews) - Users feel there is a need for improved **data management tools** in DanAds to enhance business operations and marketing. (1 reviews) - Expensive (1 reviews) - Lack of Flexibility (1 reviews) - Limited Customization (1 reviews) - Required Knowledge (1 reviews) - Time-Consuming (1 reviews) ## DanAds Reviews ### 1. DanAds:Mixed Feelings **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about DanAds?** They helped us build our platform at a time when we were unsure about which direction to pursue. We learned from one another. We now have a better grasp of where we would like to take our self-serve platform. **What do you dislike about DanAds?** They started okay but had gotten worse over time. There was an expectation that they would follow through with the initial service, which we genuinely liked. Unfortunately, this was not the case. We were unhappy with both the succeeding iterations of the product and the quality of service provided. They are not really good at account management. **Recommendations to others considering DanAds:** They are suitable for those looking at out-of-box solutions with little to no customization. Beyond that, they should consider other partners since DanAds does not offer flexibility. Minor changes/fixes are seldom accommodated, even if the errors identified are due to their product's limitations. **What problems is DanAds solving and how is that benefiting you?** We were looking for a white-label solution to help us with our self-serve platform. We now have a self-serve platform, which we launched ahead of our competitors. The issues we encountered along the way have been helpful as well; providing insight to where and how we can improve. ## DanAds Discussions - [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do) - [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads) - [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform) - [What is DanAds?](https://www.g2.com/discussions/what-is-danads) - [View DanAds pricing details and edition comparison](https://www.g2.com/products/danads/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+16%3A25%3A04+-0500&secure%5Bsession_id%5D=f8a41397-0af4-466b-a413-e345e60011ea&secure%5Btoken%5D=f1c3047a9ad7b0fa97e20ab3160e87797e064487d65a9019c7425254aff0f161&format=llm_user) ## DanAds Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Additional Functionality** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top DanAds Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (764 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews)