1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [DailyStory Discussions](https://www.g2.com/products/dailystory/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5bd99815cc30b47cc82b2ba64b744f30/dailystory.png "Product Avatar Image") ](/products/dailystory/reviews) [ DailyStory ](/products/dailystory/reviews) (3)4.8/5 DailyStory is a comprehensive, multi-channel marketing automation platform engineered to help growth-focused businesses, franchises, e-commerce brands, and agencies acquire, engage, and retain customers. By combining robust email marketing, SMS/MMS messaging, site tracking, dynamic audience segmentation, and lead capture tools into a single unified platform, DailyStory eliminates the need to stitch together fragmented marketing tools. Whether you are looking to automate post-purchase nurture sequences, run high-converting SMS campaigns, capture leads via intelligent pop-ups, or track customer journeys from first touch to conversion, DailyStory provides the infrastructure, reliability, and insights required to scale your marketing efficiently. Key Platform Capabilities 1. Multi-Channel Messaging (Email & SMS/MMS) Reach your audience on the channels they engage with most. DailyStory seamlessly integrates email and text messaging into unified campaigns and automated workflows. High-Deliverability Email Engine: Create stunning, mobile-responsive HTML emails using an intuitive drag-and-drop builder or raw HTML editor. Features include dynamic personalization tags, automated A/B testing, preview modes, and advanced deliverability tools. Two-Way & Automated SMS/MMS: Engage customers directly on their mobile devices. Send high-converting text messages, rich media (images/GIFs), and transactional updates. DailyStory includes a dedicated Inbound SMS Inbox allowing teams to monitor and respond to customer replies in real time. Unified Campaign Builder: Coordinate multi-step, multi-channel campaigns from a single dashboard. Send an email notification first, wait 24 hours, and automatically follow up via SMS if the email remains unopened. 2. Visual Workflow & Automation Engine Automate repetitive marketing tasks and create personalized, event-driven customer journeys without writing a single line of code. Drag-and-Drop Workflow Builder: Design complex behavioral automation flows triggered by real-time customer actions (e.g., form submissions, page views, purchase events, list joins, or field updates). Branching Logic & Delays: Implement conditional logic (If/Then branches) based on user behavior, contact attributes, or engagement metrics. Add relative or absolute time delays to deliver messages at optimal times. Automated Operational Actions: Beyond messaging, workflows can update contact properties, assign lead scores, add/remove tags, send internal email/SMS alerts to sales reps, and trigger external webhooks. 3. Advanced Lead Capture & On-Site Tools Turn anonymous website traffic into known, high-value leads with integrated, conversion-focused tools. Smart Pop-ups & Slide-ins: Deploy targeted lead capture forms triggered by exit intent, time-on-page, scroll depth, or specific URL paths. Embedded Web Forms & Landing Pages: Build customizable inline forms and standalone landing pages to collect contact details, survey responses, or event registrations. Dynamic Content Personalization: Swap out text, banners, or calls-to-action on your website dynamically based on who is viewing the page. 4. Dynamic Segmentation & Audience Management Deliver hyper-relevant content by segmenting your database using real-time behavioral and demographic data. Static Lists vs. Dynamic Segments: Organically organize contacts into fixed static lists or self-updating dynamic segments that automatically add or remove contacts as they meet or fail specific query conditions. Comprehensive Query Builder: Build granular audience segments based on page views, email/SMS engagement history, custom attributes, geographic location, channel preferences, or purchase frequency. List Health & Compliance: Built-in TCPA and CAN-SPAM compliance guardrails, automated unsubscribe handling, hard bounce management, and carrier opt-out tracking to protect sender reputation. 5. Multi-Location & Franchise Management Designed to support complex organization structures, agency models, and multi-location franchise brands. Parent-Child Account Architecture: Easily manage multiple brand locations, sub-accounts, or client portfolios under a single master organization account. Shared Asset Libraries: Corporate marketing teams can create and lock campaign templates, workflows, and brand assets, allowing individual local managers or franchisees to execute pre-approved campaigns effortlessly. Centralized & Location-Level Reporting: Roll up analytics across all locations for high-level executive visibility, or drill down into individual franchisee performance. 6. In-Depth Analytics, Attribution & Reporting Understand exactly which campaigns, channels, and touchpoints are driving revenue and customer acquisition. Real-Time Performance Dashboards: Track message volume, open rates, click-through rates (CTR), click-to-open rates (CTOR), bounce rates, and unsubscribes across email and SMS. Revenue & Goal Attribution: Measure the exact dollar value generated by individual campaigns and workflows by connecting DailyStory to your e-commerce platform or CRM. Daily Digest Reports: Receive automated daily email summaries highlighting top-performing campaigns, audience growth, inbound customer messages, and system health alerts. 7. Developer-Friendly API & Seamless Integrations DailyStory is built with openness and extensibility at its core, allowing technical teams to integrate marketing automation deeply into their existing stack. Robust REST API & Webhooks: Programmatically sync contacts, trigger workflows, post activity logs, and consume real-time event webhooks. Pre-Built CRM & Platform Integrations: Connect natively with popular tools like Shopify, WooCommerce, Salesforce, Hubspot, Zapier, and industry-specific CRMs. Dedicated IP Routing: Enterprise plans support dedicated IP addresses and custom sending domain configurations for maximum deliverability control. Why Customers Choose DailyStory Transparent, Predictable Pricing: No hidden per-contact penalties or forced enterprise tiers—scale your contact database with confidence. Enterprise Delivery Infrastructure: High-speed throughput for both high-volume email blasts and time-sensitive SMS alerts. All-in-One Multi-Channel Value: Consolidate your email tool, SMS vendor, form builder, and site tracking software into a single, unified solution. Dedicated Customer Success: Priority onboarding, deliverability monitoring, and technical support to ensure your team achieves maximum ROI. Show More * * * ### 100.0 Nps Score Already have DailyStory? ### All DailyStory Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is DailyStory Marketing Solutions used for? ](/discussions/what-is-dailystory-marketing-solutions-used-for) What is DailyStory Marketing Solutions used for? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+DailyStory+questions+and+get+answers+from+expert+users+in+our+DailyStory+Discussions+section.&title=DailyStory+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=DailyStory+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=DailyStory+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss%0aAsk+DailyStory+questions+and+get+answers+from+expert+users+in+our+DailyStory+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=DailyStory+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss%0aAsk+DailyStory+questions+and+get+answers+from+expert+users+in+our+DailyStory+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/dailystory/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/93485c422eb4c4cf224570653bb7afeb/dailystory.png "Product Avatar Image") ### Have you used DailyStory before? Answer a few questions to help the DailyStory community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fdailystory-marketing-solutions%2Fdiscuss%3Fsmall_ask%3Ddailystory) No