1. [Home](https://www.g2.com/) 2. ... 3. [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) 4. [D&B Account Based Marketing Discussions](https://www.g2.com/products/d-b-account-based-marketing/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ee27a3df9caa8c2120038c26cfb4634/d-b-account-based-marketing.jpg "Product Avatar Image") ](/products/d-b-account-based-marketing/reviews) [ D&B Account Based Marketing ](/products/d-b-account-based-marketing/reviews) (14)4.1/5 D&B Account Based Marketing, backed by the Dun & Bradstreet Data Cloud, provides the most complete view of accounts and markets for go-to-market teams to build, execute and measure omnichannel account based marketing programs quickly and easily. Unlike alternative providers who introduce new silos into the MarTech stack and force you to operate within walled gardens, D&B Account Based Marketing provides deep insights on your accounts, open activation across any channel, automated omnichannel orchestration, and full-funnel measurement. Solutions for Every Step of Your ABM Strategy: SEGMENT Backed by our market-leading Customer Data Platform technology, the D&B Account Based Marketing platform leverages the power of AI and analytical modeling to prioritize target audiences ATTRACT Improved ad spend efficiency by tapping into D&B Data Cloud’s 355M+ business records and 500M+ digital IDs to automate delivery across ad platforms for a more targeted and personalized approach ENGAGE Help unmask anonymous business visitors to your website and personalize their experience CONVERT Reduce friction on your website and forms to make it easier to convert target accounts MEASURE Full-funnel tracking and multi-touch attribution across online and offline channels provides you to flexibly adopt the measurement model that meets your needs Show More * * * ### 57.0 Nps Score Already have D&B Account Based Marketing? ### All D&B Account Based Marketing Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is D&B Account Based Marketing used for? ](/discussions/what-is-d-b-account-based-marketing-used-for) What is D&B Account Based Marketing used for? [ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) [ Account-Based Web and Content Experiences Software ](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[ Personalization Software ](https://www.g2.com/tags/personalization-software)[ Visitor Identification Software ](https://www.g2.com/tags/visitor-identification-software)[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Buyer Intent Data Providers ](https://www.g2.com/tags/buyer-intent-data-providers)[ Lead-to-Account Matching and Routing Software ](https://www.g2.com/tags/lead-to-account-matching-and-routing-software)[ Lead Scoring Software ](https://www.g2.com/tags/lead-scoring-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+D%26amp%3BB+Account+Based+Marketing+questions+and+get+answers+from+expert+users+in+our+D%26amp%3BB+Account+Based+Marketing+Discussions+section.&title=D%26amp%3BB+Account+Based+Marketing+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fd-b-account-based-marketing%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=D%26amp%3BB+Account+Based+Marketing+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fd-b-account-based-marketing%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fd-b-account-based-marketing%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=D%26amp%3BB+Account+Based+Marketing+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fd-b-account-based-marketing%2Fdiscuss%0aAsk+D%26amp%3BB+Account+Based+Marketing+questions+and+get+answers+from+expert+users+in+our+D%26amp%3BB+Account+Based+Marketing+Discussions+section.) 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