What problems is Cyclr solving and how is that benefiting you?
We are solving two marketing-related items with Cyclr.
One:
The Last-Click-Attribution conundrum in the marketing world. A little hard to quickly describe but think of your own social media habits. How often are you going to see or click on an ad and immediately buy? Not very often. So let us say you are a clothing boutique that currently markets on Instagram. If a user sees your ads but doesn't yet need a new pair of jeans but later does, performs a Google search on your boutique name, drives to your business and places an order, you might suspect that your website's SEO is what drove that sale. However with Cyclr's help, when building out an integration into this boutiques POS system, we can measure how many in-store purchases saw or clicked on an ad before coming into your store. It allows for a much fuller representation of the full marketing funnel.
Two:
We are able to perform branching logic on our integrations that are far superior to the one-to-one style of integrations you would get with a Zapier account. So instead of dumping all phone calls from a VOIP system into Facebook Offline Events, we can take all phone calls, query a clients CRM and determine if they are a new customer or current customer calling in. From there we can do all sorts of things. Review collected by and hosted on G2.com.