# Best Data Visualization Tools for Small Business - Page 2

  *By [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)*

   Products classified in the overall Data Visualization category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Data Visualization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Data Visualization category.

In addition to qualifying for inclusion in the Data Visualization Tools category, to qualify for inclusion in the Small Business Data Visualization Tools category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 468


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 22,800+ Authentic Reviews
- 468+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

**Sponsored**

### TELUS Trade Promotion Management

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. CPG companies use our offerings to improve trade spend, gain access to new insights and increase efficiency for sustainable business growth. You can rely on our tools and expertise with 25+ years of experience in the CPG industry. With TELUS TPM’s offerings, CPG companies can increase forecast accuracy; plan and approve trade spend; execute promotions; control finances; manage contracts, claims, deductions and analytics; and optimize trade promotions. Learn more at: https://telus.com/tpm Key features & benefits AI assistant Talk to your data like you talk to your colleagues with our AI Assistant. Get help, information and guidance instantly – in plain language. - Provides advanced system guidance: Ask questions and get easy-to-understand answers about promotions, system features and more. - Generates expert insights: Get on-demand and easy-to-understand insights into promotion data with plain-language prompts. Analyze ROI, trade spend and performance metrics. - Enhances user adoption: Skip the training manual and increase your team’s productivity with on-demand assistance. Advanced analytics Transform complex trade promotion data into actionable insights. Key features and capabilities include: - Pre-built dashboards: Get easy access to promotion P&L, forecast accuracy and performance metrics. Enjoy the seamless integration of analytics and core TPM functions. - Custom report builder: Quickly create tailored reports with an easy-to-use drag-and-drop interface. Dissect your data with advanced filtering, and export and share data insights across your teams instantly. - Advanced data exploration: Filter and analyze data across multiple dimensions with instant results. Generate reports with ease and track performance metrics quickly. - Role-based security: Customize views to ensure data compliance and governance. Enjoy secure data access management and consistent data governance across all users. Enterprise scalability TELUS Trade Promotion Management offers: 1. Support for complex global operations 2. Multi-retailer and multi-channel management 3. Integration with major ERP and data systems 4. Cloud-native architecture for rapid deployment 5. Multi-language and multi-currency support Operational advantages When you choose TELUS Trade Promotion Management’s offerings, you can count on: - Simplicity: Streamline your work with user-friendly software, automation, cloud-based hosting and an intuitive interface. - Support: Access a range of services that are designed to enable your team's success. - Scalability: Grow with our flexible and front-end configurable solutions. - Synergy: Power your processes across your sales journey – whether you’re in retail, foodservice or both. Getting started: 1. Dedicated customer success team with CPG industry expertise 2. Comprehensive training and certification programs 3. Pre-built integrations with major retailers and data providers 4. Best practice templates and industry benchmarks Ongoing support: 1. 24/7 global support with guaranteed response times 2. Regular platform updates and feature enhancements 3. User community and industry events 4. Quarterly business reviews and optimization consulting TELUS Trade Promotion Management enhancements We constantly enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS TPM: - AI assistant: Work efficiently, improve adoption, boost engagement and gain access to insights. Analyze your promotion ROI, trade spend and performance metrics in plain language. - Refined user interface: Work seamlessly with our enhanced user interface that was designed for efficiency and ease of use. - Advanced analytics and reporting: Analyze your data in detail with built-in reporting powered by Google Cloud Platform. Easily navigate complex data sets with our user-friendly interface. Use our role-based, self-service dashboards to make more data-driven decisions. - Mobile companion app: Access critical promotion details and approve programs on-the-go with just a few taps. Address issues away from your desk and give your in-field teams more flexibility than ever before. Transform your promotions Gain a competitive advantage with our proven technology and deep CPG industry expertise. Discover how TELUS TPM can elevate your promotional performance. Contact us: https://www.telus.com/agcg/en-ca/contact/sales?userGroup=consumer-goods&solution=trade-promotion-management-software



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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Forsta](https://www.g2.com/products/forsta/reviews)
  Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 296

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.4/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Forsta](https://www.g2.com/sellers/forsta)
- **Year Founded:** 1990
- **HQ Location:** London, United Kingdom
- **Twitter:** @Forstaglobal (844 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Project Manager, Manager
  - **Top Industries:** Market Research, Management Consulting
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Insights (4 reviews)
- Customization (3 reviews)
- Data Analysis (3 reviews)
- Efficiency Improvement (3 reviews)

**Cons:**

- Limited Options (3 reviews)
- Poor Performance (3 reviews)
- Time-Consuming (3 reviews)
- Delay Issues (2 reviews)
- Expensive (2 reviews)

  ### 2. [Luzmo](https://www.g2.com/products/luzmo/reviews)
  Luzmo helps businesses embed data products hassle-free, empowering their users with fast, confident decisions in record time.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 70

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.6/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Luzmo NV](https://www.g2.com/sellers/luzmo-nv)
- **Year Founded:** 2015
- **HQ Location:** Brooklyn, US
- **Twitter:** @luzmo_official (895 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10198259/ (51 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Embedding Features (5 reviews)
- Customization (4 reviews)
- Insights (4 reviews)
- Setup Ease (4 reviews)

**Cons:**

- Complexity (2 reviews)
- Limited Options (2 reviews)
- Performance Issues (2 reviews)
- Table Limitations (2 reviews)
- Bugs (1 reviews)

  ### 3. [Hurree](https://www.g2.com/products/hurree/reviews)
  Hurree is an AI-powered platform that consolidates all your reporting data into a single, easy-to-use command centre. It connects with over 70 popular tools, giving you a single, reliable view of performance across your business. With fully customizable dashboards, Hurree makes it simple for any team to track KPIs, monitor trends, and measure success with no technical skills required. At the heart of the platform is Riva, Hurree's built-in AI assistant. Riva doesn't just show you the numbers; it explains them. From instant summaries to predictive insights and actionable recommendations, Riva helps you understand what’s happening and what to do next. Hurree is built for teams who want better visibility, clearer reporting, and data they can actually use, without the complexity.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 77

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Dashboards:** 9.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.1/10 (Category avg: 8.5/10)
- **Formats:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Hurree](https://www.g2.com/sellers/hurree)
- **Company Website:** https://www.hurree.co/
- **Year Founded:** 2018
- **HQ Location:** Belfast, Antrim
- **Twitter:** @Hurree_me (902 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/hurree/ (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 56% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (354 reviews)
- Analytics (240 reviews)
- Data Visualization (188 reviews)
- Efficiency (171 reviews)
- Insights (167 reviews)

**Cons:**

- Learning Curve (122 reviews)
- Limited Customization (72 reviews)
- Limited Options (64 reviews)
- Missing Features (58 reviews)
- Learning Difficulty (57 reviews)

  ### 4. [Chart.Js](https://www.g2.com/products/chart-js/reviews)
  Chart.js is a free, open-source JavaScript library designed for data visualization, enabling developers to create interactive and responsive charts for web applications. It supports eight core chart types: bar, line, area, pie (doughnut), bubble, radar, polar area, and scatter. Originally developed by Nick Downie in 2013, Chart.js has evolved into a community-maintained project, recognized for its simplicity and flexibility in rendering charts using HTML5 canvas. Key Features and Functionality: - Multiple Chart Types: Offers a variety of chart types, including bar, line, area, pie (doughnut), bubble, radar, polar area, and scatter charts. - Customization: Highly customizable with options for animations, tooltips, legends, and more. - Responsive Design: Automatically adjusts to different screen sizes and devices, ensuring optimal display across platforms. - Integration: Compatible with popular JavaScript frameworks like React, Vue, Svelte, and Angular, and includes TypeScript typings for enhanced development experience. - Performance: Utilizes HTML5 canvas for rendering, providing efficient performance, especially with large datasets. - Extensibility: Supports plugins for additional functionalities such as annotations, zooming, and drag-and-drop features. Primary Value and User Solutions: Chart.js simplifies the process of integrating dynamic and interactive charts into web applications, making it accessible for developers to present data visually without extensive coding. Its ease of use, combined with a rich set of features and customization options, allows for the creation of professional-grade charts that enhance user engagement and data comprehension. By offering a lightweight and responsive solution, Chart.js addresses the need for efficient and adaptable data visualization tools in modern web development.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 120

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.9/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Chart.Js](https://www.g2.com/sellers/chart-js)
- **Year Founded:** 2008
- **HQ Location:** N/A
- **Twitter:** @chartjs (1,143 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Senior Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Charting (2 reviews)
- Ease of Use (2 reviews)
- API Usability (1 reviews)
- Chart Visualization (1 reviews)
- Ease of Setup (1 reviews)

**Cons:**

- Performance Issues (2 reviews)
- Limited Features (1 reviews)

  ### 5. [Screenful](https://www.g2.com/products/screenful-screenful/reviews)
  Screenful is the easiest way to get a visual dashboard and automated team status reports that keep every stakeholder updated on a project's status. Screenful integrates with most common task management tools (Jira, Trello, GitHub, GitLab, Linear, Asana, monday.com) and builds reports and insights based on your projects and tasks. It’s an out-of-the-box dashboard with minimal setup needed from the user. WIth Screenful, users can track things like team velocity, task/issue lead & cycle times, current bottlenecks, and get a high level view across all of their projects. Consider it as the dashboards in steroids of your favourite task management tool!


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Dashboards:** 9.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Screenful](https://www.g2.com/sellers/screenful)
- **Year Founded:** 2013
- **HQ Location:** Helsinki
- **Twitter:** @screenful (377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/screenful/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 56% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Features (1 reviews)
- Insights (1 reviews)
- Metrics Analysis (1 reviews)
- Reliability (1 reviews)


  ### 6. [Reportei](https://www.g2.com/products/reportei/reviews)
  Reportei is a cloud-based platform built for marketing teams and agencies to centralize data, automate reporting, and deliver clear, professional insights. Connect tools like Google Ads, Meta Ads, Google Analytics, and HubSpot to transform scattered data into organized, easy-to-read dashboards — all in one place. Create reports in minutes using ready-to-use templates, automate your workflow, and present results your clients will actually understand.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 49

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.0/10 (Category avg: 8.5/10)
- **Formats:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Reportei](https://www.g2.com/sellers/reportei)
- **Year Founded:** 2015
- **HQ Location:** Juiz de Fora, Minas Gerais
- **LinkedIn® Page:** https://www.linkedin.com/company/reportei/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 90% Small-Business, 10% Mid-Market


  ### 7. [Autonmis](https://www.g2.com/products/autonmis/reviews)
  𝗔𝘂𝘁𝗼𝗻𝗺𝗶𝘀 - 𝗔𝗜 𝘁𝗼 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝘀 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀 Operations run the business. Yet most teams still rely on spreadsheets, siloed systems, and delayed reports to track issues - creating blind spots across workflows, compliance, and outcomes. 𝗔𝘂𝘁𝗼𝗻𝗺𝗶𝘀 𝗳𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗹𝗮𝘆𝗲𝗿: 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲. We plug into your existing tools and workflows, learn what “healthy operations” look like, and help your team detect, diagnose, and de-risk problems in real time: 𝗗𝗲𝘁𝗲𝗰𝘁: Stuck files, delays, mismatches, and broken workflows as they happen. 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲: Root causes across systems, not just surface-level tickets. 𝗗𝗲-𝗿𝗶𝘀𝗸: Early signals on operational, regulatory, customer, or revenue impact. Autonmis doesn’t replace your tools - it connects and illuminates them, giving your team clear visibility, audit-ready insights, and the freedom to focus on impact, not firefighting. For teams of any size managing critical operations, 𝗔𝘂𝘁𝗼𝗻𝗺𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗯𝗲𝗵𝗶𝗻𝗱 𝘀𝗺𝗼𝗼𝘁𝗵𝗲𝗿, 𝗳𝗮𝘀𝘁𝗲𝗿, 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 - 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.3/10 (Category avg: 8.5/10)
- **Formats:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Autonmis](https://www.g2.com/sellers/autonmis)
- **Year Founded:** 2024
- **HQ Location:** Bangalore, IN
- **Twitter:** @helloautonmis (7 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/autonmis/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 76% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Efficiency (6 reviews)
- Ease of Use (5 reviews)
- Time-saving (5 reviews)
- Easy Integrations (4 reviews)
- AI Integration (3 reviews)

**Cons:**

- Poor Visualization (4 reviews)
- Missing Features (3 reviews)
- Limited Chart Functionality (2 reviews)
- Limited Customization (2 reviews)
- Dependency Issues (1 reviews)

  ### 8. [Omni Analytics](https://www.g2.com/products/omni-analytics-inc-omni-analytics/reviews)
  Omni is a business intelligence and embedded analytics platform that empowers everyone—regardless of technical ability—to easily analyze data using SQL, spreadsheets, AI, or point-and-click interfaces. It is built on a semantic layer that ensures every insight is accurate and dependable. Beyond powering internal analytics, Omni makes it easy for businesses to offer highly customizable in-product analytics to their customers. We build our product fast and in the open, with new features releasing every week. You can follow along by watching our public engineering demos at: omni.co/demos To learn more about how companies like BuzzFeed use Omni, check out: omni.co/customer-case-studies


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 64

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Dashboards:** 9.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.9/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Omni Analytics, Inc](https://www.g2.com/sellers/omni-analytics-inc)
- **Company Website:** https://omni.co/
- **Year Founded:** 2022
- **HQ Location:** San Francisco, CA
- **Twitter:** @omni (4,138 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exploreomni/ (722 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 42% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (14 reviews)
- Customer Support (10 reviews)
- Easy Integrations (8 reviews)
- Innovation (8 reviews)
- Data Visualization (7 reviews)

**Cons:**

- Missing Features (8 reviews)
- Learning Curve (5 reviews)
- Limited Features (4 reviews)
- Complex Data Modeling (3 reviews)
- Difficult Setup (3 reviews)

  ### 9. [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews)
  Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities. Create and manage complex ETL data pipelines using our visual pipeline builder, process stream data for real-time analytics, and set up a strong metrics layer for quality analysis and management. Zoho Analytics comes with 100+ domain-specific prebuilt reports and dashboards, pre-trained NLQ models, intelligently modeled and blended data across business applications, and lots more. Use our intuitive drag-and-drop visualization builder to build insightful and interactive reports and dashboards using a wide variety of visual components, like charts, widgets, pivot tables, tabular views and more. Generate customized reports and dashboards using simple, natural language with our AI-powered conversational agent, Zia. Ask Zia goes beyond basic reporting; it enables users to perform diagnostic analytics, forecast key metrics, and receive intelligent insights and recommendations. Users can assign tasks and trigger actions just by conversing with our agentic AI, Zia, streamlining their workflows and empowering data-driven decisions. Seamlessly embed Ask Zia into your custom or business applications to deliver contextual insights and actions. Enrich your analysis with automated insights by using our NLG-powered narration engine, Zia Insights. With diagnostic analytics for smarter decision-making, Zia Insights takes automated insights to the next level by bubbling up key drivers for particular business tasks. Enumerate complex business scenarios with what-if analyses, forecast KPIs, uncover trends and patterns with advanced analytical capabilities. Leverage cognitive analysis for keyword extraction and sentiment analysis, and more. Evaluate the best ML models with no-code assistance or develop custom models and functions using Python Code Studio. Zoho Analytics comes with pre-packed ML models (AutoML) that allow you to evaluate and pick the best model for your use case. Alternatively custom models and functions using Python Code Studio Embed our full-fledged analytics platform into other software applications. Craft and present immersive data stories through slideshows or purpose-built analytics portals. Collaborate securely through contextual comment threads and real-time messaging. Zoho Analytics has a robust set of APIs that enables elaborate customization and highly extensible low-code and no-code integration with any technology stack. It also offers a high degree of deployment flexibility (private, public, multi-cloud, and on-premises) and platform extensibility (professional services, partner support, and marketplace). Zoho Analytics is modern and scalable, and it can readily match growing data volumes and usage. Its time-tested and accredited enterprise-grade security features and governance framework ensure continuous data management and stewardship. On top of everything else, the TCO for Zoho Analytics—including licensing, implementation, customization, training, and support—is the lowest in our market.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 278

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 6.7/10 (Category avg: 8.5/10)
- **Formats:** 5.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** Director, Business Analyst
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 50% Small-Business, 43% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (39 reviews)
- Analytics (34 reviews)
- Integrations (28 reviews)
- Dashboard Usability (22 reviews)
- Data Visualization (22 reviews)

**Cons:**

- Learning Curve (22 reviews)
- Limited Customization (14 reviews)
- Data Integration (10 reviews)
- Integration Issues (10 reviews)
- Missing Features (10 reviews)

  ### 10. [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews)
  Spotfire® is a visual data science platform designed to help organizations address complex, industry-specific challenges by effectively utilizing data. This solution offers a range of flexible packaging options tailored to meet the diverse needs of teams at various stages of their visual data science journey. Turn raw data into real-time decisions with powerful, interactive visual analytics with Spotfire® Analytics. Spotfire Analytics is designed for business agility, enabling every user to explore data visually, uncover patterns quickly, and make confident, data-driven decisions without writing a single line of code. As a self-service visual data science solution, it empowers teams across roles and departments to gain fast, actionable insights that drive impact. With its no-code interactive dashboards and rich visual exploration capabilities, Spotfire Analytics connects natively to hundreds of cloud, on-premises, and real-time data sources. Built-in geoanalytics extend the power of analysis with multi-layer mapping and seamless integration of spatial data, while data wrangling and transformation can be performed directly within the visual interface, making it easy to clean, shape, and blend data as you analyze. AI-assisted recommendations and anomaly detection help uncover hidden patterns, suggest the most meaningful visualizations, and accelerate the path to discovery. Customizable visualizations, workflows, and an intuitive interface ensure that insights are not only easier to create but also easier to share. With seamless collaboration features, Spotfire Analytics enables teams to work together, align on insights, and act decisively. Whether the goal is to analyze trends, detect anomalies, or unlock location-based intelligence, Spotfire Analytics delivers the speed, flexibility, and depth needed to make smarter decisions with confidence. Explore and understand your data visually, uncover hidden insights, and build powerful analytics applications - all without writing a single line of code. Spotfire Analytics combines advanced interactive visualizations and intuitive data wrangling in one environment. Connect to hundreds of data sources, from files to real-time streaming data, and transform messy data directly within your visuals. Built-in AI recommendations help you find patterns, anomalies, and trends faster. With flexible visualizations, spatial analytics, and custom applications, anyone can turn raw data into actionable insights in minutes. Designed for business agility, Spotfire Analytics empowers every user to explore, analyze, and share results confidently - turning questions into decisions. Best for: Analysts, data-savvy professionals, and teams looking to explore and share data visually with maximum flexibility.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 328

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.8/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Spotfire](https://www.g2.com/sellers/spotfire-2d87c926-94f3-47ce-8a5d-44d930d7c744)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/spotfire/ (103 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Student, Manager
  - **Top Industries:** Oil & Energy, Information Technology and Services
  - **Company Size:** 52% Enterprise, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Data Visualization (15 reviews)
- Ease of Use (15 reviews)
- Insights (11 reviews)
- Easy Integrations (10 reviews)
- Features (10 reviews)

**Cons:**

- Learning Curve (9 reviews)
- Learning Difficulty (7 reviews)
- Expensive (5 reviews)
- Steep Learning Curve (4 reviews)
- Complexity (3 reviews)

  ### 11. [Q Research Software by Displayr](https://www.g2.com/products/q-research-software-by-displayr/reviews)
  Q by Displayr is data analysis and reporting software. It's designed to make survey analysis & reporting faster and easier. It performs all aspects of the analysis and reporting, from data cleaning and coding through to creating tables and advanced analyses. It's also tightly integrated with Displayr and PowerPowerpoint for seamless reporting.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Dashboards:** 10.0/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.4/10 (Category avg: 8.5/10)
- **Formats:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Displayr](https://www.g2.com/sellers/displayr-4f131a08-ce2b-4fa0-b209-b58226f1a4f4)
- **HQ Location:** Pyrmont, New South Wales
- **Twitter:** @Displayrr (499 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/display_r/ (98 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Market Research
  - **Company Size:** 67% Small-Business, 24% Mid-Market


  ### 12. [DashThis](https://www.g2.com/products/dashthis/reviews)
  DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 82

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Dashboards:** 9.5/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.2/10 (Category avg: 8.5/10)
- **Formats:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0)
- **Company Website:** https://www.dashthis.com
- **Year Founded:** 2011
- **HQ Location:** Quebec, Canada
- **Twitter:** @DashThis (2,072 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2795100/ (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Integrations (3 reviews)
- Intuitive (3 reviews)
- Analytics (2 reviews)
- Customization (2 reviews)

**Cons:**

- Complex Usage (2 reviews)
- Expensive (2 reviews)
- Inadequate Reporting (2 reviews)
- Reporting Issues (2 reviews)
- Access Limitations (1 reviews)

  ### 13. [SAP Crystal Reports](https://www.g2.com/products/sap-crystal-reports/reviews)
  SAP Crystal Reports software is the worldwide de facto standard in desktop reporting. With SAP Crystal Reports, you can create powerful, richly formatted, dynamic reports from virtually any data source – delivered in dozens of formats, in up to 24 languages. A robust production reporting tool, SAP Crystal Reports turns almost any data source into interactive, actionable information that can be accessed offline or online, from applications, portals and mobile devices. SAP Crystal Server enables self-service access to reports, dashboards, and data exploration within a secure infrastructure.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 201

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Dashboards:** 8.6/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,227 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)
- **Ownership:** NYSE:SAP

**Reviewer Demographics:**
  - **Who Uses This:** President
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 39% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Data Visualization (2 reviews)
- Ease of Use (2 reviews)
- Easy Integrations (1 reviews)
- Integrations (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Compatibility Issues (1 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Limited Customization (1 reviews)
- Limited Options (1 reviews)

  ### 14. [IBM Environmental Intelligence Suite](https://www.g2.com/products/ibm-environmental-intelligence-suite/reviews)
  The IBM Environmental Intelligence Suite is an AI-powered SaaS solution that provides organizations with timely and fact-based actionable intelligence to proactively plan and manage the economic impact of severe weather and climate change events; built on the world’s most accurate weather data providing clients with the ability to: Monitor for disruptive environmental conditions such as severe weather, wildfires, flooding and air quality and send alerts when detected Predict potential impacts of climate change and weather across the business using climate risk analytics Gain insights into potential operational disruptions and prioritize mitigation and response efforts Measure and report on environmental initiatives and operationalize carbon accounting, while reducing the burden of this reporting on procurement and operations teams The IBM Environmental Intelligence Suite combines key functionality into a single application suite that includes: Climate and Weather Data APIs Data APIs within the IBM® Environmental Intelligence Suite tap into the breadth and depth of climate, environment and weather data to provide current and forecasted conditions, seasonal and sub-seasonal forecasts, lifestyle indices, severe weather and historical weather data for analysis. The packages are curated to give you only what you need in the format you need it, and you can use them quickly and easily by accessing data APIs through the cloud. By applying advanced analytics to a combination of business data and weather data such as alerts and notifications, forecast data and weather imagery, you can build the foundation for informed enterprise decision-making. Geospatial Analytics Engine Formerly IBM PAIRS Geoscope, the Geospatial Analytics component within the Environmental Intelligence Suite is a platform specifically designed for massive geospatial-temporal (maps, satellite, weather, drone, IoT) query and analytics services. It frees up data scientists and developers from cumbersome processes that dominate conventional data preparation, providing search-friendly access to a rich, diverse and growing catalog of continually updated geospatial-temporal information. Dashboard Visualizations Dashboard Visualization provides weather visualizations for nearly all your locations in a single, user-friendly weather dashboard. See severe weather headed to some locations? Quickly deliver guidance to leadership and a prioritized action list for personnel. Awareness of weather forecasts and patterns in advance can also open windows to new or additional business. Scalable Alerting The alerts console combines data science, geo-location and precise weather data so businesses across energy and utilities, insurance, retail, telecommunications, ground transportation and other industries can deliver timely and customized messages. With Alert Console, create meaningful touch points to strengthen customer loyalty, and protect employees and properties in a timely manner.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 49

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Dashboards:** 8.9/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.2/10 (Category avg: 8.5/10)
- **Formats:** 8.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Year Founded:** 1911
- **HQ Location:** Armonk, NY
- **Twitter:** @IBM (709,023 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (324,553 employees on LinkedIn®)
- **Ownership:** SWX:IBM

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Accounting
  - **Company Size:** 39% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Analytics (5 reviews)
- Analytics Power (4 reviews)
- Real-Time Data (4 reviews)
- Real-time Updates (4 reviews)
- Data Analytics (3 reviews)

**Cons:**

- Complex Usability (4 reviews)
- Complex Setup (3 reviews)
- Expensive (3 reviews)
- Learning Difficulty (3 reviews)
- Integration Issues (2 reviews)

  ### 15. [NinjaCat](https://www.g2.com/products/ninjacat/reviews)
  NinjaCat is the all-in-one performance data and AI agent platform built for enterprise marketing teams. We help agencies, media companies, and brands unify campaign data, automate reporting, and execute marketing workflows with intelligent agents. NinjaCat connects to 150+ marketing platforms, normalizes your data in a fully managed warehouse, and delivers real-time insights through dashboards and custom reports. And with our growing library of AI agents, teams can go from insight to action—faster than ever. No more data chaos. No more Frankenstack. Just marketing that moves. Key capabilities include: --150+ prebuilt marketing data connectors --Fully managed Data Cloud --ETL + semantic data modeling --Report templates & interactive dashboards --Budget and KPI monitoring --AI Agents for tasks like paid search, reporting, ad ops & more --Enterprise-grade security and scale


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 312

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Dashboards:** 7.8/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.4/10 (Category avg: 8.5/10)
- **Formats:** 7.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [NinjaCat](https://www.g2.com/sellers/ninjacat)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @NinjaCat_io (1,003 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4973948/ (55 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager, Digital Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 55% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Customer Support (2 reviews)
- Easy Integrations (2 reviews)
- Integrations (2 reviews)
- Navigation Ease (2 reviews)

**Cons:**

- Application Instability (1 reviews)
- Software Bugs (1 reviews)

  ### 16. [Out Of The Blue](https://www.g2.com/products/out-of-the-blue/reviews)
  Out Of The Blue is an AI-powered health-monitoring platform for eCommerce brands to drive top-line revenue growth and drive down costs. We do this by reducing revenue loss, leakages and missed revenue capture by monitoring site errors across your tech stack We also improve conversion by highlighting revenue-impacting CX issues and opportunities across the buyer journey. In short, we work 24\*7 behind the scenes to drive time-critical interventions by detecting, diagnosing, and explaining why metrics are moving to be able to take proactive rather than reactive actions. In just 3 simple steps, you can gain valuable insights from your data and keep your business on track. -You choose Out Of The Blue with any Data Source- We provide support for all major Shopify brand connectors- across marketing, sales, and analytics. -Next, you onboard your data into our Metrics Hub, where you refine your KPIs and business metrics with our Semantic Layer, set extraction preferences, and let us handle the rest. -You are now live & will start getting insights in your mail, on Slack, or through other channels via webhooks. With Out Of The Blue, ecommerce growth teams can finally: -Gain the insights they need to improve your eCommerce site experience and product category performance. -Get alerted within minutes when customers aren’t having a broken experience related to purchasing, finding items, registering, or logging in, so you can fix it before your revenue is impacted. -Uncover outperforming and soft categories across your products. -Automate analyzing your data at a granular level by county, channel, and product category or more. -Get a weekly digest that includes a list of issues stack-ranked by their revenue impact, so you can refocus on what isn’t important—rather than what’s urgent. Our customers include growth oriented brands like Poshmark, True Classic, Abbott Lyon and more


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Dashboards:** 8.9/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.2/10 (Category avg: 8.5/10)
- **Formats:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Out of the Blue](https://www.g2.com/sellers/out-of-the-blue)
- **Year Founded:** 2021
- **HQ Location:** San Carlos, US
- **Twitter:** @OutoftheblueAI (13 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outoftheblueai (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 88% Small-Business, 8% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Time-saving (5 reviews)
- Error Tracking (4 reviews)
- Insights (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Learning Curve (2 reviews)
- Setup Difficulty (2 reviews)
- Complexity (1 reviews)
- Complex Setup (1 reviews)

  ### 17. [Rollstack](https://www.g2.com/products/rollstack/reviews)
  Rollstack helps data, finance, customer success, and revenue operations teams automate recurring PowerPoint presentations and Word documents by connecting directly to business intelligence tools like Tableau, Power BI, Looker, Metabase, and Google Sheets. If you’re tired of copying charts, pasting screenshots, or triple-checking KPIs across decks, Rollstack eliminates that manual, error-prone work. You can sync up-to-date data into branded templates, update them with one click, and export presentation-ready files in seconds. It’s built for teams responsible for client reporting, executive dashboards, business reviews, and sales enablement materials. Rollstack integrates directly with your existing BI stack, so there’s no need to rebuild dashboards or redesign visuals. Just connect your source, map the data to your slides or docs, and update them on your schedule — daily, weekly, or whenever you need them. Used by companies like Zillow, SoFi, Whirlpool, TripAdvisor, and CarGurus, Rollstack helps teams save 10+ hours per week, avoid mistakes, and focus on the story the data tells — not the tedious mechanics of building decks. For data analysts, program managers, sales ops, finance, and client success teams — Rollstack is how modern enterprises deliver consistent, trusted reports at scale. Whether you’re building a QBR for a $10M account or a weekly EBR, Rollstack makes its creation automatic and accurate. Book a demo today to learn how to automate your most important business reports.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 78

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Dashboards:** 8.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.0/10 (Category avg: 8.5/10)
- **Formats:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Rollstack](https://www.g2.com/sellers/rollstack)
- **Year Founded:** 2022
- **HQ Location:** New York, USA
- **Twitter:** @Rollstack (177 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rollstack (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 46% Mid-Market, 41% Enterprise


#### Pros & Cons

**Pros:**

- Time-saving (45 reviews)
- Customer Support (30 reviews)
- Ease of Use (29 reviews)
- Automation (25 reviews)
- Integrations (18 reviews)

**Cons:**

- Slow Loading (11 reviews)
- Slow Performance (7 reviews)
- Limitations in Storage (5 reviews)
- Complex Setup (4 reviews)
- Limited Customization (4 reviews)

  ### 18. [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews)
  Leveraged by brands and academics alike, ATLAS.ti allows anyone to analyze data and uncover valuable insights – no matter which sector you work in. From basic analysis tasks to the most in-depth research projects: With ATLAS.ti, you can easily unlock actionable findings from your qualitative and mixed methods data with intuitive research tools and best-in-class technology: • Get access to native Mac and Win apps, plus our Web version • All features and tools included in one complete software package • Save time and find insights automatically, powered by AI • Experience seamless project exchange between versions • Take advantage of real-time collaboration for teams • Share multi-user licenses with as many people as you want • Benefit from our free live support and expert training Learn more here: www.atlasti.com


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 57

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.3/10 (Category avg: 8.5/10)
- **Formats:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ATLAS.ti Scientific Software Development GmbH](https://www.g2.com/sellers/atlas-ti-scientific-software-development-gmbh)
- **Year Founded:** 1993
- **HQ Location:** Berlin
- **Twitter:** @ATLASti (4,206 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5363207/ (50 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Research
  - **Company Size:** 37% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Categorization (2 reviews)
- Efficiency (2 reviews)
- Intuitive (2 reviews)
- Time-saving (2 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Error Handling (1 reviews)
- Limited Language Support (1 reviews)

  ### 19. [Vizzlo](https://www.g2.com/products/vizzlo/reviews)
  Vizzlo helps you transform data into clear, impactful visuals—without design skills or steep learning curves. Whether you’re working on a report, a class presentation, or a business strategy, Vizzlo makes it simple to create charts that are clean, consistent, and ready to present. With more than 120 customizable chart types, Vizzlo supports a wide range of professional and educational needs. From bar charts and timelines to SWOT analyses and word clouds, you’ll find the right visualization for every idea. Seamless Google Slides™ integration Insert and update charts directly in Google Slides. All edits happen in Vizzlo’s web interface—no installation needed, works on any device. Collaboration made easy Work with your team on shared documents. Changes sync automatically, so charts stay up to date across slides, teams, and time zones. Why choose Vizzlo -Create visuals in minutes, no design skills required. -Stay on brand with your logo, fonts, and colors. -Reuse templates to save time and stay consistent. -Generate editable charts from plain language with Chart Vizzard. Discover how Vizzlo can simplify your data storytelling.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.6/10 (Category avg: 8.5/10)
- **Formats:** 8.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Vizzlo](https://www.g2.com/sellers/vizzlo)
- **Year Founded:** 2015
- **HQ Location:** Leipzig, Germany
- **Twitter:** @vizzlo (978 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10198966/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 59% Small-Business, 22% Mid-Market


  ### 20. [PopSQL](https://www.g2.com/products/popsql/reviews)
  PopSQL is the evolution of legacy SQL editors like DataGrip, DBeaver, Postico. We provide a beautiful, modern SQL editor for data focused teams looking to save time, improve data accuracy, onboard new hires faster, and deliver insights to the business fast. With PopSQL, users can easily understand their data model, write version controlled SQL, collaborate with live presence, visualize data in charts and dashboards, schedule reports, share results, and organize foundational queries for search and discovery. Even if your team is already leveraging a large BI tool, like Tableau or Looker, or a hodge podge of SQL editors, PopSQL enables seamless collaboration between your SQL power users, junior analysts, and even your less technical stakeholders who are hungry for data insights. \* Cross-platform compatibility with macOS, Windows, and Linux \* Works with Snowflake, Redshift, BigQuery, Clickhouse, Databricks, Athena, MongoDB, PostgreSQL, MySQL, SQL Server, SQLite, Presto, Cassandra, and more


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 80

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Dashboards:** 8.7/10 (Category avg: 9.0/10)
- **Steps to Answer:** 9.0/10 (Category avg: 8.5/10)
- **Formats:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Tiger Data (creators of TimescaleDB)](https://www.g2.com/sellers/tiger-data-creators-of-timescaledb)
- **Year Founded:** 2015
- **HQ Location:** New York, New York
- **Twitter:** @TigerDatabase (1,302 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/timescaledb/ (43 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 43% Small-Business, 37% Mid-Market


  ### 21. [Highcharts](https://www.g2.com/products/highcharts/reviews)
  Highcharts is a multi-platform charting library that makes it easy for developers to add interactive charts to web and mobile projects of any size. Over 80% of the 100 largest companies in the world use Highcharts, and over 50,000+ companies across industries such as application development, publishing, data science, and finance. Highcharts has been in active development since 2009 and remains a developer favorite due to its robust feature set, ease of use, thorough documentation, accessibility compliance, and vibrant community.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Dashboards:** 8.3/10 (Category avg: 9.0/10)
- **Steps to Answer:** 7.9/10 (Category avg: 8.5/10)
- **Formats:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Highsoft AS](https://www.g2.com/sellers/highsoft-as)
- **Company Website:** https://www.highcharts.com
- **Year Founded:** 2009
- **HQ Location:** Vik i Sogn, Norway
- **Twitter:** @Highcharts (5,658 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377798/ (65 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Senior Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Chart Visualization (6 reviews)
- Customizability (4 reviews)
- Charting (3 reviews)
- Documentation (3 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Poor Documentation (2 reviews)
- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Difficult Setup (1 reviews)

  ### 22. [Redash](https://www.g2.com/products/redash/reviews)
  Redash is an open-source data visualization and business intelligence platform that empowers organizations to connect, query, and visualize data from multiple sources. Designed for both technical and non-technical users, Redash simplifies data exploration and sharing, enabling teams to make informed, data-driven decisions. Its intuitive interface allows users to write SQL queries, create interactive dashboards, and share insights seamlessly across departments. By supporting a wide range of data sources and offering flexible deployment options, Redash provides a cost-effective solution for businesses seeking to enhance their analytics capabilities without the complexity of traditional BI tools. Key Features and Functionality: - Query Editor: Compose SQL and NoSQL queries with a schema browser and auto-complete functionality, facilitating efficient data exploration. - Data Source Integration: Connect to over 30 data sources, including MySQL, PostgreSQL, Google Sheets, and more, enabling comprehensive data analysis. - Visualizations and Dashboards: Create a variety of visualizations such as charts, pivot tables, and maps, and combine them into interactive dashboards for a holistic view of data. - Collaboration and Sharing: Share visualizations and dashboards via URLs or embed them in other platforms, promoting collaboration and transparency within teams. - Scheduled Refreshes and Alerts: Automate data updates at defined intervals and set up alerts to be notified of specific data changes, ensuring timely insights. - REST API: Access and extend Redash's functionality programmatically, integrating it seamlessly into existing workflows. Primary Value and Problem Solved: Redash democratizes data access within organizations by providing a user-friendly platform for querying and visualizing data from diverse sources. It addresses the challenge of siloed data by enabling users to aggregate and analyze information without extensive technical expertise. By offering an open-source, cost-effective solution, Redash eliminates the need for expensive proprietary BI tools, making data-driven decision-making accessible to businesses of all sizes. Its collaborative features ensure that insights are easily shared, fostering a data-centric culture and enhancing overall organizational efficiency.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Redash Ltd.](https://www.g2.com/sellers/redash-ltd)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **Twitter:** @getredash (1,120 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10676275/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 50% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Data Visualization (6 reviews)
- Customization (3 reviews)
- Integrations (3 reviews)
- Ease of Use (2 reviews)
- Speed (2 reviews)

**Cons:**

- Error Handling (2 reviews)
- Missing Features (2 reviews)
- Complex Data Modeling (1 reviews)
- Complexity (1 reviews)
- Integration Issues (1 reviews)

  ### 23. [Supersimple](https://www.g2.com/products/supersimple/reviews)
  Supersimple is a self-service business intelligence platform for SaaS companies that lets anyone answer complex data questions in minutes. Not just build dashboards. The real value in data doesn't come from static dashboards – it comes from answering specific, often ad-hoc questions. Supersimple was designed to enable anyone on the team to answer even the most complex questions, and to deeply explore data. Supersimple sits on top of your existing data warehouse, and its powerful semantic data modeling layer is what you use to centralize definitions, reuse logic and get everybody on the same page. Supersimple's state-of-the-art AI makes sure you never start from a blank page, and gets you to insights even faster.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Dashboards:** 9.2/10 (Category avg: 9.0/10)
- **Steps to Answer:** 8.4/10 (Category avg: 8.5/10)
- **Formats:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Supersimple](https://www.g2.com/sellers/supersimple)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/gosupersimple/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Useful (8 reviews)
- Insights (5 reviews)
- AI Integration (4 reviews)
- Implementation Ease (3 reviews)

**Cons:**

- Expensive Pricing (4 reviews)
- Expensive (3 reviews)
- Learning Curve (2 reviews)
- Learning Difficulty (2 reviews)
- Pro Version Issues (2 reviews)

  ### 24. [Geckoboard](https://www.g2.com/products/geckoboard/reviews)
  Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integrates directly with over 90 different tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. No coding or training required. Build dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports and spreadsheets. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. Highlight noteworthy changes in certain metrics using status indicators, which draw attention to numbers that are performing above or below expectations, and visually show goals you're working towards, in a click. However your team is working, Geckoboard makes sharing your dashboards simple. Copy and paste a link to a live dashboard that can be viewed in any web browser, or invite your teammates to log in, view and even create their own dashboards. For regular updates, you can schedule screenshots of a dashboard to be sent via email, or posted to a Slack channel at regular intervals. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware. Finally, you can keep track of key numbers on-the-go, by logging in to your account on a mobile devices’ browser, where you can access your dashboards, perfectly formatted for smaller screens. Build your first dashboards free for 14 days - no payment details needed.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 48

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Geckoboard](https://www.g2.com/sellers/geckoboard)
- **Year Founded:** 2010
- **HQ Location:** London, United Kingdom
- **Twitter:** @geckoboard (6,290 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1227540/ (26 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Internet, Computer Software
  - **Company Size:** 54% Mid-Market, 40% Small-Business


  ### 25. [TruOI](https://www.g2.com/products/truoi/reviews)
  The TruOI Operational Intelligence Platform is an umbrella application that integrates all your data and software systems into one unified platform. The result? Real-time operational management and automated business processes that streamline performance and increase corporate, unit, and team member profitability. With the TruOI Platform, you’re not only able to only see how your company is performing in real time, but the platform also initiates automated system activity based on pre-programmed performance to keep your organization on track with its corporate goals. TruOI also connects directly to your knowledgebase training systems, forms and documents, and gives automated up-to-date feedback, training tips, success instruction, and team member guidance based on timed objectives, KPIs, pro formas, P&Ls, or operational goals. For more information, visit https://www.truoi.com/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 66

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [TruOI](https://www.g2.com/sellers/truoi)
- **Year Founded:** 2003
- **HQ Location:** Troy, US
- **LinkedIn® Page:** https://www.linkedin.com/company/truoi/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Financial Services
  - **Company Size:** 42% Mid-Market, 36% Enterprise




## Parent Category

[Business Intelligence Software](https://www.g2.com/categories/business-intelligence)



## Related Categories

- [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)
- [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)



---

## Buyer Guide

### What You Should Know About Data Visualization Tools

### What are Data Visualization Tools?

Data visualization tools are basic analytics platforms for business users to easily consume and interpret data, KPIs, and other critical metrics using dashboards. These dashboards can pull data from a number of sources, including databases and spreadsheets and other applications, such as [CRM](https://www.g2.com/categories/crm) systems and [digital analytics](https://www.g2.com/categories/digital-analytics) tools. Users can build a variety of visuals based on the data sets to easily track and measure important metrics. Such chart types include column charts, bar charts, pie charts, line graphs, tables, general tracking meters, maps for geographical data, and even just raw numbers.

Data visualization software is the most simplistic in the business intelligence category of software. They are built to display data in one central location instead of forcing employees to dig through different solutions to find important metrics. Business intelligence platforms, self-service business intelligence software, and embedded business intelligence software all contain more in-depth analytics features, such as drill-downs, and are most often used by analysts or data scientists. But for companies interested in displaying visual analytics dashboards, data visualization tools are the proper applications.

Setting up and implementing data visualization tools are relatively straightforward compared to implementing other business intelligence tools. It may require a bit of development knowledge to connect the product to a database or third-party application. However, if a non-developer is interested in building a visualization using a spreadsheet, implementation is basic.

Key Benefits of Data Visualization Tools

- Turn complex data into easily understandable graphics
- Track and visualize live and static metrics
- Monitor Key Performance Indicators (KPIs)
- Visualize and compare related metrics
- Provide various options to communicate complex information

### Why Use Data Visualization Tools?

The main reason for using data visualization is to track real-time data, metrics, goals, and KPIs. Businesses frequently set high goals, so tracking each metric as teams and companies progress is essential. By displaying data visualizations of each KPI, businesses can reinforce the importance of these goals and even help prioritize work based on which metrics need the most attention. General business metrics may include web traffic, revenue, and customer acquisition, among others. With data visualization products, it is easy to pull those business metrics from data sources such as digital analytics and CRMs, so that employees do not need to find them on their own.

Outside of this initial benefit of using data visualization software, another advantage is that data visualization tools help users easily understand critical business data. By using data visualization solutions, employees and businesses can easily interpret data. It makes the purpose of the information very evident to all users. If employees understand the business data, they can align around long-term goals and improve overall company growth.

Critical business data differs among every company and industry, so allowing for extensive customization is beneficial. There is no one-size-fits-all business dashboard; therefore, pulling data from a variety of sources is useful and necessary. When new employees start, it is helpful to understand said critical business data, and with the help of data visualization tools, that understanding is simplified.

Data visualization software also allows users to quickly and easily identify trends in business metrics. If certain metrics are not on pace to hit month-end, quarter-end, or year-end goals, companies can see that up front with data visualization tools. Businesses can adjust their strategies and methods for attaining goals based on how KPIs are tracked. Being able to react to data is an important overall strategy for greater business modernization and digital transformation.

### Who Uses Data Visualization Tools?

All employees have an opportunity to utilize data visualization tools; however, there are a number of roles that can use the solutions in different ways. For example:

**C-level executives –** C-suite employees utilize data visualization software such as KPI dashboards to keep a holistic view of all company goals and how they are progressing. Instead of checking in with every team or digging into disparate software for each KPI, a CEO can track all company metrics in one location. If a CFO wants to observe all financial metrics, data visualization is an option instead of going through accounting and CRM products to find necessary information. Additionally, C-level executives may take dashboards into board meetings to help illustrate how the company is performing as a whole.

[**Sales teams**](https://www.g2.com/categories/data-visualization/f/sales) **–** There are many use cases for sales teams when it comes to data visualization solutions, and not just to track revenue numbers or how many deals they have closed. Business development teams often connect [sales acceleration](https://www.g2.com/categories/sales-acceleration) tools as a data source to track how many calls each rep is making or how many meetings they are setting up. Sales managers can track individual account representatives’ performances to see how much revenue and deals each of their employees are closing, and how much they have in the pipeline. They may also set goals and determine how they are tracking on a quarterly or yearly progression. Displaying personal metrics with data visualization tools is one method to help motivate sales employees to hit their quotas.

[**Marketing teams**](https://www.g2.com/categories/data-visualization/f/marketing) **–** For marketers, data visualization solutions are ideal for recording real-time data regarding customer and prospect interactions. Users can pull specific digital analytics metrics, such as web traffic, and easily visualize progress. Additionally, marketers can see how email campaigns or advertising campaigns are progressing, whether that be open rates or how many impressions Facebook, Twitter, and other social advertisement campaigns are receiving. Businesses benefit by quickly visualizing conversion rates and cost-per-customer acquisition, among many other key marketing metrics.

**Customer service teams –** There are a variety of different instances where data visualization software is helpful for customer support teams, whether they be in a [contact center](https://www.g2.com/categories/contact-center) or receiving customer inquiries via a [help desk](https://www.g2.com/categories/help-desk), among other scenarios. Representatives at call centers can visualize the number of calls they have taken that day, how many calls are waiting to be answered, and how long the average call has been, among many other business-critical data points. For support teams that use a help desk, users benefit from data visualization by tracking how many tickets they have resolved and how many are still in their queues. [Customer success](https://www.g2.com/categories/customer-success) teams may choose to measure KPIs such as customer retention or churn rates to ensure they are maintaining the appropriate number of customers.

**Human resources teams –** Data is aplenty for recruiters and human resources professionals, so having a single dashboard to display the information is advantageous. [Recruiting](https://www.g2.com/categories/recruiting) coordinators can track how many applications have been submitted for specific roles or monitor how often the career page has been viewed. Other general human resources professionals use it to display [employee engagement](https://www.g2.com/categories/employee-engagement), whether that is an overall satisfaction of work life within a company or a gamification of certain tasks. Even third-party services such as Glassdoor may be a data source for businesses interested in tracking their rating at all times.

**Development teams –** If a business is responsible for running multiple applications and needs to track performance in real time, data visualization tools are an excellent way to keep tabs on all of them simultaneously. This allows development teams to react quickly to potential bugs or issues and ensure that performance is trending in the correct direction. Some data sources valuable to development teams include databases, public cloud [infrastructure as a service](https://www.g2.com/categories/infrastructure-as-a-service-iaas) offering, and [application performance monitoring](https://www.g2.com/categories/application-performance-monitoring-apm) software.

### Data Visualization Tools Features

While data visualization software might seem fairly straightforward, there are some features that impact the user experience with these tools. The main feature, and often most critical component buyers should look for when purchasing data visualization software, is which data sources the tool can integrate with and pull from. Most solutions can pull from SaaS applications, cloud and on-premise databases, and even solutions built in-house. But, if one of the main reasons for a company purchasing a data visualization software is to track marketing campaigns, but the tool cannot integrate with the marketing automation tool the business is already using, then it defeats the purpose.

Tracking real-time data is another important feature of data visualization software. Observing progress and trends in a business’ KPIs in real time ensures that employees can react and improve on strategies and methods.

Data visualization vendors often offer mobile functionality, so users can observe and track business metrics regardless of their physical location. In today’s business world, employees are often on the go, so the ability to see dashboards from mobile phones or tablets is convenient. This is important for C-level employees who might not always be in the office.

The ability to share [dashboards](https://www.g2.com/categories/data-visualization/f/dashboards) is another important feature of data visualization software. If a sales leader needs to send numbers to a company’s board of directors, easily emailing an entire dashboard is quick and easy. It is also beneficial to be able to share metrics internally with teams via email, if employees are unaware of how metrics are progressing.

Other features of data visualization software:[Charts and Graphs](https://www.g2.com/categories/data-visualization/f/charts-and-graphs), [Contact Center](https://www.g2.com/categories/data-visualization/f/contact-center), [Education](https://www.g2.com/categories/data-visualization/f/education), [Finance](https://www.g2.com/categories/data-visualization/f/finance), [IT & Development](https://www.g2.com/categories/data-visualization/f/it-and-development), and [Reports](https://www.g2.com/categories/data-visualization/f/reports).

### Kinds of Data Visualization Tools

Some data visualization solutions target specific industries or teams within a company, making them more unique than general data visualization software. A marketing team may opt to use a marketing analytics solution since they only want to visualize and track progress for specific marketing metrics. There are also sales analytics tools that only track sales metrics.

Additionally, many software products have some data visualization within them. For example, a CRM or help desk tool might have data visualization features, but they differ in the sense that these are simply features, not the product's main function.

### Software and Services Related to Data Visualization Tools

For business users interested in advanced analytics tools that contain more robust features, business intelligence tools are a step up from data visualization. Data analysts or data scientists most often utilize business intelligence platforms.

These platforms often require a good amount of coding or query language knowledge to access necessary data and transform it into visualizations. Self-service business intelligence solutions are aimed more at roles outside of analyst or data scientist, and allow users to perform analysis without a deeper knowledge of the back end. [Embedded business intelligence](https://www.g2.com/categories/embedded-business-intelligence) solutions may have self-service aspects, but these solutions embed the business intelligence capabilities within a third-party application.

The difference between business intelligence products and data visualization tools is that you can perform drill-downs and dig further into the data, right there in the business intelligence product with interactive data visualizations. Business intelligence tools focus more on exploratory data representations than just the raw data or metrics. Data visualization software is really just to see goals and track metric progress, not to dig into the data further and conduct deeper analysis.

For businesses that need to consume large data sets, [big data analytics](https://www.g2.com/categories/big-data-analytics) solutions may be the best option. These products pull mostly unstructured data from [big data processing and distribution](https://www.g2.com/categories/big-data-processing-and-distribution) systems, such as Hadoop, before putting them into big data analytics tools. These products require heavy development knowledge and are mostly utilized by data scientists at larger companies.