# Best Identity Resolution Software

## How Many Identity Resolution Software Products Does G2 Track?

**Total Products under this Category:** 71

### Category Stats (Jul 2026)

- **Average Rating:** 4.37/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: July 17, 2026_

## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 71+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Identity Resolution Software
 ![G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-resolution/grids.png?focus%5B%5D=1173013&focus%5B%5D=54136&focus%5B%5D=39376&focus%5B%5D=1415362&focus%5B%5D=131375&focus%5B%5D=107318&focus%5B%5D=6236&focus%5B%5D=124196)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Tealium, Wunderkind, Tie, Senzing, Meiro, Treasure Data Customer Data Platform, and Informatica Master Data Management - Identity Resolution.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=wunderkind&focus%5B%5D=tie&focus%5B%5D=senzing&focus%5B%5D=meiro&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=informatica-master-data-management-identity-resolution)

**Sponsored**

### Common Room

Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1448&secure%5Bchosen_at%5D=2026-07-30T06%3A09%3A22Z&secure%5Bdisplayable_resource_id%5D=2434&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=2434&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167460&secure%5Bresource_id%5D=1448&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-resolution%3Fopen_modal_url%3D%252Fproducts%252Fcustomerlabs-1pd-ops-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fidentity-resolution%2526source%253Dcategory&secure%5Btoken%5D=600b953b48fed4d7632c1179b624c9cdbc32c51402cfb1b850a4c082415047f7&secure%5Burl%5D=https%3A%2F%2Fwww.commonroom.io%2Fhello%2Fproduct%2Fperson-360%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid-review-site%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=custom_url)

### [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

**Average Rating:** 4.3/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 39% Large, 39% Medium

#### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems.
- Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management.
- Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams.
- Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile.
- Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting.

##### Cons

- Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use.
- Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands.
- Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging.
- Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption.
- Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs.

#### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)?

**["The Ultimate Architecture for Zero-Copy Data Harmonization and AI Grounding"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088)**

**Rating:** 4.5/5.0 stars

_— jasjit s._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088)

**["Easy Setup for Connecting Systems and Activating Unified Data"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447)**

**Rating:** 4.0/5.0 stars

_— Nitin M._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447)

#### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)?

- [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager)
- [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager)
- [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses)

### [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews)

Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action.

**Average Rating:** 4.3/5.0

**Total Reviews:** 445

#### How Do G2 Users Rate Tealium?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Tealium?

- **Seller:** [Tealium](https://www.g2.com/sellers/tealium)
- **Company Website:** www.tealium.com
- **Year Founded:** 2011
- **HQ Location:** San Diego, CA
- **Twitter:** @tealium  
4,730 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=862b8691ee01ed9a7b7eddf26f7f0fbe95df109ef1f79344c9feeac38372dbd6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F211380%2F&secure%5Burl_type%5D=linkedin_company_website)  
557 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Web Analyst
- **Top Industries:** Financial Services, Retail
- **Company Size:** 49% Large, 29% Medium

#### What Do G2 Reviewers Say About Tealium?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Tealium Customer Data Hub, enabling seamless customer data unification and management.
- Users value the **unified customer data management** in Tealium Customer Data Hub, enhancing efficiency and streamlining workflows.
- Users value the **seamless integrations** of Tealium Customer Data Hub, enhancing data unification and usability across various platforms.
- Users value the **real-time processing** of Tealium Customer Data Hub, enhancing efficiency and accuracy in data management.
- Users value the **easy integration** of Tealium Customer Data Hub with various tools, enhancing their marketing and analytics efforts.

##### Cons

- Users face a **steep learning curve** with Tealium Customer Data Hub, often requiring technical expertise for effective navigation.
- Users find the **difficult learning** curve of Tealium Customer Data Hub challenges new users and necessitates technical expertise.
- Users struggle with the **complexity** of Tealium Customer Data Hub, as it has a steep learning curve for non-technical users.
- Users highlight a **steep learning curve** with Tealium Customer Data Hub, making navigation challenging for non-technical individuals.
- Users face a **steep learning curve** with Tealium Customer Data Hub, struggling with complexity and needing technical expertise for setup.

#### What Are Recent G2 Reviews of Tealium?

**["A Robust Customer Data Platform for Real-Time Data and Personalization"](https://www.g2.com/survey_responses/tealium-review-12706984)**

**Rating:** 5.0/5.0 stars

_— Kunchakuri R._

[Read full review](https://www.g2.com/survey_responses/tealium-review-12706984)

**["Unifies Customer Data and Enables Real-Time Marketing Activation"](https://www.g2.com/survey_responses/tealium-review-12708029)**

**Rating:** 4.0/5.0 stars

_— Priyamvadha R._

[Read full review](https://www.g2.com/survey_responses/tealium-review-12708029)

#### What Are G2 Users Discussing About Tealium?

- [What is Tealium AudienceStream CDP used for?](https://www.g2.com/discussions/what-is-tealium-audiencestream-cdp-used-for)
- [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) - 1 comment
- [How much does tealium cost?](https://www.g2.com/discussions/how-much-does-tealium-cost)
- [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) - 1 comment
- [What is tealium testing?](https://www.g2.com/discussions/what-is-tealium-testing)

### [Wunderkind](https://www.g2.com/products/wunderkind/reviews)

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 88

#### How Do G2 Users Rate Wunderkind?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Wunderkind?

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** www.wunderkind.co
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind  
2,200 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d83237dd93a069b7e30bdccc8c5235df7272fac3b3b59382c51f8fa7710d5588&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F65582532%2F&secure%5Burl_type%5D=linkedin_company_website)  
458 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About Wunderkind?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **proactive and knowledgeable customer support** of Wunderkind, enhancing their overall experience and campaign effectiveness.
- Users value the **knowledgeable and proactive support** from Wunderkind's team, enhancing campaign effectiveness and partnership experience.
- Users value Wunderkind for its **effective business growth strategies** , enabling customized funnels and proactive support for conversions.
- Users value the **helpfulness of the team** at Wunderkind, noting their support and adaptability in various situations.
- Users highlight the **effective results** of Wunderkind, noting successful campaigns that significantly impact their business.

##### Cons

- Users note the **limited features** of Wunderkind, desiring more customization and integration options for effective use.
- Users note **limited functionality** in Wunderkind, especially regarding adaptability and advanced data insights for decision-making.
- Users note a lack of **missing features** , particularly in SMS integration and advanced analytics that hinder functionality.
- Users express disappointment in the **insufficient support** from Wunderkind, affecting their overall experience and success.
- Users express frustration with Wunderkind's **poor customer support** , highlighting ongoing issues despite multiple attempts at improvement.

#### What Are Recent G2 Reviews of Wunderkind?

**["An Extension to Our Team"](https://www.g2.com/survey_responses/wunderkind-review-11873857)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

**["Great Features, But Some Drawbacks"](https://www.g2.com/survey_responses/wunderkind-review-11903636)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### [Tie](https://www.g2.com/products/tie/reviews)

Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or purchases. This empowers brands to personalize web experiences and market to previously anonymous visitors through email, ads, and direct mail, driving customer acquisition at a lower cost per acquisition (CPA).

**Average Rating:** 4.8/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Tie?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Tie?

- **Seller:** [Tie](https://www.g2.com/sellers/tie)
- **Company Website:** meettie.com
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5839babd1bf820ceb0135316659f535da888204a5b8c902b4fcbceaef15ee92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeettie%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 61% Small, 29% Medium

#### What Do G2 Reviewers Say About Tie?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extremely helpful and responsive support** from the Tie team, enhancing their overall experience and success.
- Users praise Tie's **incredible customer support** , highlighting their dedication to campaign success and excellent onboarding assistance.
- Users appreciate the **ease of use** of Tie, facilitating seamless integration and effortless management of user flows.
- Users appreciate the **supportive team and seamless integrations** with Tie, enhancing optimizations and customer retargeting efforts.
- Users find the **initial setup of Tie very easy** , facilitating seamless integration and boosting revenue generation.

##### Cons

- Users feel the **high cost** of the Tie may not justify its benefits for small brands.
- Users find **conversion issues** can significantly impact engagement and overall effectiveness of the Tie product.
- Users noted that **difficult reporting** emerged from setup delays, though the team's professionalism mitigated concerns.
- Users report issues with **spam complaints** due to email limitations, leading to uncertainty about revenue generation.
- Users express concerns over **email missing** issues, leading to spam complaints from non-subscribed website visitors.

#### What Are Recent G2 Reviews of Tie?

**["Tie’s Predicted Purchase Segments Helped Us Reach New Email Audiences"](https://www.g2.com/survey_responses/tie-review-13106292)**

**Rating:** 4.5/5.0 stars

_— Noah F._

[Read full review](https://www.g2.com/survey_responses/tie-review-13106292)

**["Powerful Identity Insights with Truly White-Glove Support"](https://www.g2.com/survey_responses/tie-review-13183198)**

**Rating:** 4.5/5.0 stars

_— Kaitlin D._

[Read full review](https://www.g2.com/survey_responses/tie-review-13183198)

### [Senzing](https://www.g2.com/products/senzing/reviews)

The Senzing® SDK makes it easy for developers to add the world’s most advanced entity resolution with relationship awareness to their enterprise systems. Run the Senzing SDK on-prem or in the cloud. It comes pre-tuned and pre-trained and actively learns to deliver highly accurate results immediately.

**Average Rating:** 4.9/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Senzing?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.6/10 (Category avg: 10/10)

#### Who Is the Company Behind Senzing?

- **Seller:** [Senzing](https://www.g2.com/sellers/senzing)
- **Company Website:** senzing.com
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5bf033ae9eac9ec034ac00c657a841920fa3cb0ebdf143fa7d030ff00812c444&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18283464&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 30% Large

#### What Do G2 Reviewers Say About Senzing?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Senzing for its **exceptional data accuracy** , benefiting from fast and reliable entity resolution on complex datasets.
- Users appreciate the **fast and accurate data reporting** of Senzing, ensuring transparency with detailed match explainability.
- Users value the **ease of use** of Senzing, praising its clear documentation and straightforward integration process.
- Users value the **real-time processing** of Senzing, enabling fast and accurate entity resolution for complex datasets.

#### What Are Recent G2 Reviews of Senzing?

**["Senzing just works...simple and quality!"](https://www.g2.com/survey_responses/senzing-review-12518269)**

**Rating:** 5.0/5.0 stars

_— Clair S._

[Read full review](https://www.g2.com/survey_responses/senzing-review-12518269)

**["Best Entity Resolution solution"](https://www.g2.com/survey_responses/senzing-review-12048555)**

**Rating:** 5.0/5.0 stars

_— Nigel D._

[Read full review](https://www.g2.com/survey_responses/senzing-review-12048555)

### [Meiro](https://www.g2.com/products/meiro/reviews)

Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data.

**Average Rating:** 4.7/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Meiro?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Meiro?

- **Seller:** [Meiro](https://www.g2.com/sellers/meiro)
- **Company Website:** www.meiro.io
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @Meiro\_io  
126 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46cbbd8beeae243034d7c6e0cbc272a345960079ab3389419528e7fc67bb1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeirocdp%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 44% Medium, 39% Small

#### What Do G2 Reviewers Say About Meiro?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **advanced personalization capabilities** of Meiro, leading to increased revenue and improved customer experiences.
- Users praise Meiro for its **data segmentation capabilities** , enhancing targeted marketing and cross-channel engagement effectively.
- Users appreciate the **ease of use** of Meiro, enabling simple data management and intuitive integration for effective marketing.
- Users commend the **excellent customer support** of Meiro, which ensures smooth onboarding and prompt assistance.
- Users admire the **exceptional customization** of Meiro, enabling tailored solutions that enhance data privacy and marketing effectiveness.

##### Cons

- Users note a **learning curve** with Meiro, especially for non-technical teams navigating its extensive features.
- Users find Meiro's **difficult setup** challenging due to technical requirements and lack of plug-and-play functionality.
- Users desire a **visual builder for web banners** to streamline the creation of simple banners, enhancing usability.
- Users find **limited customization** in Meiro, as features may not align with their specific industry needs.
- Users find the **difficult learning** curve challenging, especially for non-technical teams needing coding adjustments for setup.

#### What Are Recent G2 Reviews of Meiro?

**["Agility and Personalization"](https://www.g2.com/survey_responses/meiro-review-13121301)**

**Rating:** 4.5/5.0 stars

_— Jan D._

[Read full review](https://www.g2.com/survey_responses/meiro-review-13121301)

**["Meiro Helps Us Connect Online and Offline Customer Data for Smarter Marketing"](https://www.g2.com/survey_responses/meiro-review-12878065)**

**Rating:** 5.0/5.0 stars

_— Luboš H._

[Read full review](https://www.g2.com/survey_responses/meiro-review-12878065)

#### What Are G2 Users Discussing About Meiro?

- [What is Meiro used for?](https://www.g2.com/discussions/what-is-meiro-used-for)

### [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

**Average Rating:** 4.5/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Treasure Data Customer Data Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Treasure Data Customer Data Platform?

- **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai)
- **Company Website:** www.treasure.ai
- **Year Founded:** 2011
- **HQ Location:** Mountain View, CA
- **Twitter:** @treasuredata  
7,887 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d3212c79056a17921ffb71e3d29b6cea8410707daef8cb557570ed7832fd076&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2569123%2F&secure%5Burl_type%5D=linkedin_company_website)  
518 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 39% Large, 36% Medium

#### What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Treasure Data CDP, simplifying integration and daily operational tasks for teams.
- Users praise the **easy integration** of Treasure Data CDP, facilitating swift connections with numerous tools and services.
- Users value the **seamless integrations** of Treasure Data CDP, enhancing data usability across teams and tools.
- Users value the **quick and helpful customer support** from Treasure Data, enhancing their troubleshooting experience globally.
- Users value the **seamless integration with various platforms** , enhancing data usability and collaboration across teams.

##### Cons

- Users find the platform **not user-friendly** without technical expertise, facing a steep learning curve and complex features.
- Users find the platform has a **steep learning curve** , making it complex for non-technical users to navigate.
- Users often find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate.
- Users express concerns over **poor support services** , highlighting delays and lack of satisfying answers from technical support.
- Users find the **costs expensive** , especially with additional add-ons and complicated pricing structures that complicate budgeting.

#### What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

**["Unified Customer Data and Powerful Insights for Teams"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)**

**Rating:** 4.0/5.0 stars

_— Luca V._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)

**["Robust Multi-Layer Data Workflow with Powerful Audience Segmentation"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)**

**Rating:** 5.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)

#### What Are G2 Users Discussing About Treasure Data Customer Data Platform?

- [What is Treasure Data Customer Data Platform used for?](https://www.g2.com/discussions/what-is-treasure-data-customer-data-platform-used-for)
- [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote
- [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote
- [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote
- [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote

### [Informatica Master Data Management - Identity Resolution](https://www.g2.com/products/informatica-master-data-management-identity-resolution/reviews)

Informatica Master Data Management - Identity Resolution is a comprehensive solution designed to enhance the accuracy and reliability of identity data across various systems. By employing advanced matching algorithms and probabilistic linking techniques, it effectively identifies and reconciles records related to individuals, organizations, and other entities, even in the presence of data inconsistencies or variations. Key Features and Functionality: - Advanced Matching Algorithms: Utilizes sophisticated techniques to handle complex entity resolution scenarios, accommodating data quality variations, phonetic similarities, and fuzzy logic to identify relationships that simpler systems might miss. - Seamless Integration: Integrates with Informatica's comprehensive master data management platform, enabling organizations to leverage unified data governance, data quality, and metadata management capabilities. - Scalability: Architected to process large volumes of data efficiently, supporting distributed processing architectures that can scale horizontally as data volumes grow. - Multilingual Support: Supports data from all countries, accommodating local character sets and overcoming spelling and word variations. - High-Performance Indexing: Automatically generates and maintains high-performance indexes without requiring changes to existing business applications or databases. Primary Value and Solutions Provided: Informatica Identity Resolution addresses the challenges associated with disparate applications that create, capture, and access data across multiple systems, applications, and channels. By providing a trusted source of reliable, current data, organizations can gain a better understanding of their products and suppliers, drive customer engagement, and provide a consistent experience to both employees and customers. This unified view is increasingly critical for compliance, advanced analytics, and operational efficiency.

**Average Rating:** 4.4/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Informatica Master Data Management - Identity Resolution?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Informatica Master Data Management - Identity Resolution?

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Company Website:** www.informatica.com
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica  
99,643 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f93f9659c25422bea5c34037117512928a659c5d640bb989ed85a85cdb1252&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3858%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,802 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 39% Small

#### What Do G2 Reviewers Say About Informatica Master Data Management - Identity Resolution?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless data management and integration** of Informatica, enhancing accuracy and efficiency in operations.
- Users appreciate the **data accuracy** of Informatica MDM, ensuring a unified view and eliminating duplicates effortlessly.
- Users value the **advanced matching techniques** of Informatica MDM for achieving high accuracy in data management.
- Users commend the **efficiency improvement** of Informatica MDM, enhancing accuracy and reducing errors in data management.
- Users appreciate the **real-time processing capabilities** of Informatica MDM, enhancing data accuracy and consistency during workflows.

##### Cons

- Users find the **complex setup** of Informatica Master Data Management challenging, particularly for smaller teams and organizations.
- Users find the **difficult setup** of Informatica Master Data Management challenging, especially for smaller teams with limited expertise.
- Users find Informatica Master Data Management **expensive** , particularly challenging for small and mid-sized organizations due to high costs.
- Users find the **limited functionality** of Informatica MDM restricts effective data profiling and advanced duplication handling.
- Users experience **slow performance** with Informatica MDM, particularly when processing larger data types and configurations.

#### What Are Recent G2 Reviews of Informatica Master Data Management - Identity Resolution?

**["A good experience with this"](https://www.g2.com/survey_responses/informatica-master-data-management-identity-resolution-review-10772178)**

**Rating:** 4.5/5.0 stars

_— Utkarsh J._

[Read full review](https://www.g2.com/survey_responses/informatica-master-data-management-identity-resolution-review-10772178)

**["Fabulous data migration and data management solution"](https://www.g2.com/survey_responses/informatica-master-data-management-identity-resolution-review-10876868)**

**Rating:** 4.5/5.0 stars

_— Rahul C._

[Read full review](https://www.g2.com/survey_responses/informatica-master-data-management-identity-resolution-review-10876868)

#### What Are G2 Users Discussing About Informatica Master Data Management - Identity Resolution?

- [What is Informatica Master Data Management - Identity Resolution used for?](https://www.g2.com/discussions/what-is-informatica-master-data-management-identity-resolution-used-for)

### [Prime 360](https://www.g2.com/products/prime-360/reviews)

Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidated and up-to-date view of customer data, which is crucial for informed decision-making and operational efficiency. Key Features and Functionality: - Real-Time Data Deduplication: Instantly identifies and merges duplicate records, providing a unified customer profile. - High Accuracy and Speed: Utilizes advanced algorithms to deliver precise matches with minimal false positives, operating at the application layer for rapid response times. - Scalability: Capable of handling large volumes of data efficiently, ensuring robustness during peak periods. - Privacy Assurance: Offers on-premises or cloud-based data storage options to maintain data security and compliance. - Flexible Integration: Supports seamless integration with existing systems through API and SOA-driven architecture. Primary Value and Solutions Provided: Prime 360 addresses the challenge of managing and maintaining accurate customer data by eliminating duplicates and inconsistencies. This leads to improved customer verification processes, enhanced risk management, and more effective marketing strategies. By providing a real-time, accurate view of customer information, businesses can make better decisions, ensure regulatory compliance, and deliver personalized customer experiences.

**Average Rating:** 4.3/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Prime 360?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Prime 360?

- **Seller:** [Posidex Technologies](https://www.g2.com/sellers/posidex-technologies)
- **Year Founded:** 2003
- **HQ Location:** Hyderabad, Telangana
- **Twitter:** @PosidexTech  
67 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bcb19aca3f4f9b8548da77a7d24845fffdd2f05816fbf0ec5b70788464e1815&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fposidex-technologies&secure%5Burl_type%5D=linkedin_company_website)  
343 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 54% Medium, 42% Small

#### What Do G2 Reviewers Say About Prime 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **enhanced efficiency** of Prime 360, streamlining data management and accelerating product delivery.
- Users appreciate the **ease of use** of Prime 360, highlighting its user-friendly interface and simple integration.
- Users highlight the **excellent customer support** of Prime 360, offering assistance 24/7 for any issues faced.
- Users love the **feature versatility** of Prime 360, enjoying seamless integration and user-friendly functionality on a single dashboard.
- Users value the **effective marketing campaigns** of Prime 360, boosting ROI and streamlining ad management across platforms.

##### Cons

- Users find Prime 360 to be **expensive** , making it less suitable for small businesses due to high costs.
- Users find the **complexity** of Prime 360 overwhelming, especially those new to digital marketing tools.
- Users find the **difficult setup** challenging, as initial customization can be time-consuming and complex.
- Users express dissatisfaction with the **poor support services** of Prime 360, citing limited assistance when needed.
- Users find the **difficult learning** curve challenging due to lengthy setup and less responsive mobile interface.

#### What Are Recent G2 Reviews of Prime 360?

**["Makes easy for identity verification of our clients"](https://www.g2.com/survey_responses/prime-360-review-9952806)**

**Rating:** 5.0/5.0 stars

_— Prajjwal D._

[Read full review](https://www.g2.com/survey_responses/prime-360-review-9952806)

**["Reliable and insightful All-in-One Platform"](https://www.g2.com/survey_responses/prime-360-review-11774294)**

**Rating:** 4.0/5.0 stars

_— Peter W._

[Read full review](https://www.g2.com/survey_responses/prime-360-review-11774294)

### [Tilores](https://www.g2.com/products/tilores/reviews)

Tilores is the #1 data unification infrastructure to resolve fragmented data in real time - at unlimited scale

**Average Rating:** 4.7/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Tilores?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Tilores?

- **Seller:** [Tilores](https://www.g2.com/sellers/tilores)
- **Year Founded:** 2021
- **HQ Location:** Berlin, DE
- **Twitter:** @TiloresHQ  
102 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7525bdaeef7b3abdee8cda7847c272d293a11c61da57817b30f5cd953c44e849&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftilores&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 53% Medium, 30% Small

#### What Do G2 Reviewers Say About Tilores?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective data management** of Tilores, improving accuracy and efficiency in handling customer information.
- Users value the **responsive customer support** of Tilores, ensuring effective assistance across multiple channels.
- Users laud Tilores for its **efficiency improvement** , drastically reducing database search times and enhancing productivity.
- Users find Tilores **easy to use** and implement, enhancing efficiency in managing large datasets seamlessly.
- Users appreciate the **real-time processing** of Tilores, enhancing productivity and enabling seamless data management across systems.

##### Cons

- Users find **integration issues** with Tilores time-consuming and requiring technical skills, complicating the overall experience.
- Users find the **difficult setup** of Tilores to be a challenging process, often requiring technical skills and time.
- Users find Tilores to be **expensive** , with unclear pricing that may deter new businesses from adopting it.
- Users find Tilores **complicated to set up** , which can be challenging for smaller businesses with simpler needs.
- Users find the **limited functionality** of Tilores restricts their ability to customize and streamline their workflows.

#### What Are Recent G2 Reviews of Tilores?

**["Powerful and Efficient Data Processing Solution"](https://www.g2.com/survey_responses/tilores-review-10796436)**

**Rating:** 4.5/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/tilores-review-10796436)

**["The solution to having scattered data"](https://www.g2.com/survey_responses/tilores-review-10803810)**

**Rating:** 4.5/5.0 stars

_— Bruno A._

[Read full review](https://www.g2.com/survey_responses/tilores-review-10803810)

### [Signal](https://www.g2.com/products/transunion-signal/reviews)

Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences.

**Average Rating:** 4.2/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Signal?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Signal?

- **Seller:** [TransUnion](https://www.g2.com/sellers/transunion)
- **HQ Location:** Chicago, Illinois
- **Twitter:** @TransUnion  
32,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af562297ecf030cc14c7ecf283173bde452782672a2169b8b1a966e61cbc999c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4310%2F&secure%5Burl_type%5D=linkedin_company_website)  
16,964 employees on LinkedIn®
- **Ownership:** NYSE:TRU
- **Total Revenue (USD mm):** $2,656

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 44% Medium, 31% Large

#### What Are Recent G2 Reviews of Signal?

**["Best Software for Track Communications!"](https://www.g2.com/survey_responses/signal-review-5288638)**

**Rating:** 5.0/5.0 stars

_— Masum A._

[Read full review](https://www.g2.com/survey_responses/signal-review-5288638)

**["Simple way to track communication"](https://www.g2.com/survey_responses/signal-review-4892718)**

**Rating:** 5.0/5.0 stars

_— Rachita J._

[Read full review](https://www.g2.com/survey_responses/signal-review-4892718)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
247 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success.
- Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform.
- Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts.
- Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities.
- Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience.

##### Cons

- Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features.
- Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences.
- Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use.
- Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support.
- Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [FullContact](https://www.g2.com/products/fullcontact/reviews)

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.

**Average Rating:** 4.3/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate FullContact?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind FullContact?

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** www.ziffdavis.com
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis  
1,426 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f604f93327beaf881116f44da9d5e2af34a847a06bc4eef7e73326edeb4d40e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fziff-davis-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,678 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 74% Small, 21% Medium

#### What Are Recent G2 Reviews of FullContact?

**["Simple Portal, Reliable API, and Clear Support for Smooth Integration and user profile enrichment"](https://www.g2.com/survey_responses/fullcontact-review-13177564)**

**Rating:** 4.0/5.0 stars

_— Pradeep M._

[Read full review](https://www.g2.com/survey_responses/fullcontact-review-13177564)

**["Enrich your email lists with more data"](https://www.g2.com/survey_responses/fullcontact-review-8134010)**

**Rating:** 4.0/5.0 stars

_— Nimmi V._

[Read full review](https://www.g2.com/survey_responses/fullcontact-review-8134010)

### [LiveRamp](https://www.g2.com/products/liveramp/reviews)

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.

**Average Rating:** 4.2/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate LiveRamp?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind LiveRamp?

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp  
6,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a6af69b51d8c4e8c1258dc4096830d5b392fee54e86f3337fdaac64654bb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2241197%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,542 employees on LinkedIn®
- **Ownership:** NYSE: RAMP

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Large, 32% Medium

#### What Do G2 Reviewers Say About LiveRamp?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

##### Cons

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**["Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."](https://www.g2.com/survey_responses/liveramp-review-7640549)**

**Rating:** 4.0/5.0 stars

_— Matt K._

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

**["Great software"](https://www.g2.com/survey_responses/liveramp-review-10873691)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### [Hightouch](https://www.g2.com/products/hightouch/reviews)

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

**Average Rating:** 4.6/5.0

**Total Reviews:** 399

#### How Do G2 Users Rate Hightouch?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Hightouch?

- **Seller:** [Hightouch](https://www.g2.com/sellers/hightouch)
- **Company Website:** hightouch.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41277252bf1385f5946959ae4233f0ce80c128a51c95585d3b6fd16e2b24f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhightouchio%2F&secure%5Burl_type%5D=linkedin_company_website)  
573 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 24% Small

#### What Do G2 Reviewers Say About Hightouch?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Hightouch to have an **intuitive UI** making data activation and syncing effortless across multiple tools.
- Users value the **easy integration** of Hightouch, facilitating seamless data syncing and quick setup for various platforms.
- Users commend the **easy setup** of Hightouch, enabling seamless integration and intuitive management of data environments.
- Users appreciate the **effortless data synchronization** with Hightouch, enabling quick actions based on real-time information.
- Users praise the **easy integrations** of Hightouch that streamline setup and enhance audience segmentation with various platforms.

##### Cons

- Users find Hightouch **expensive** , especially for larger volumes, leading to concerns about affordability and cost management.
- Users face **integration issues** with Hightouch, particularly in debugging HTTP connectors and safeguarding against user errors.
- Users express concerns over **pricing issues** due to unexpected cost increases and lack of clear communication.
- Users experience **syncing issues** with unclear error messages, complicating data transfer between platforms like Snowflake and Salesforce.
- Users often experience **sync issues** with Hightouch, facing unclear error messages during data synchronization.

#### What Are Recent G2 Reviews of Hightouch?

**["Transforms CRM Efficiency, Easy for Marketers"](https://www.g2.com/survey_responses/hightouch-review-13088885)**

**Rating:** 4.5/5.0 stars

_— Ivet N._

[Read full review](https://www.g2.com/survey_responses/hightouch-review-13088885)

**["Hightouch Speeds Insight-to-Execution for Scalable Personalization and Experiments"](https://www.g2.com/survey_responses/hightouch-review-12955025)**

**Rating:** 5.0/5.0 stars

_— Josh M._

[Read full review](https://www.g2.com/survey_responses/hightouch-review-12955025)

#### What Are G2 Users Discussing About Hightouch?

- [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment

- ‹ Prev‹ Prev
- 1
- [2](/categories/identity-resolution?open_modal_url=%2Fproducts%2Fcustomerlabs-1pd-ops-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fidentity-resolution%26source%3Dcategory&order=g2_score&page=2#product-list)
- [3](/categories/identity-resolution?open_modal_url=%2Fproducts%2Fcustomerlabs-1pd-ops-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fidentity-resolution%26source%3Dcategory&order=g2_score&page=3#product-list)
- [4](/categories/identity-resolution?open_modal_url=%2Fproducts%2Fcustomerlabs-1pd-ops-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fidentity-resolution%26source%3Dcategory&order=g2_score&page=4#product-list)
- [5](/categories/identity-resolution?open_modal_url=%2Fproducts%2Fcustomerlabs-1pd-ops-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fidentity-resolution%26source%3Dcategory&order=g2_score&page=5#product-list)
- [Next ›Next ›](/categories/identity-resolution?open_modal_url=%2Fproducts%2Fcustomerlabs-1pd-ops-platform%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fidentity-resolution%26source%3Dcategory&order=g2_score&page=2#product-list)

Spotlight Categories

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Email Marketing Software](https://www.g2.com/categories/email-marketing)

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Time Tracking Software](https://www.g2.com/categories/time-tracking-software)

[ERP Systems](https://www.g2.com/categories/erp-systems)

Similar Categories

- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)
- [Native Advertising](/categories/native-advertising)

[Browse Identity Resolution Themes](/categories/identity-resolution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.

Identity resolution is sometimes offered as a feature of other customer data management solutions, such as [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and [customer identity and access management](https://www.g2.com/categories/customer-identity-and-access-management) software.

To qualify for inclusion in the Identity Resolution category, a product must:

- Gather and store customer data from first-, second-, and/or third-party sources
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media, and online purchases
- Make connections between disparate identifiers to provide a 360-degree view of the customer

Show More