The transciptions from the A.I are helpful when looking through calls quickly. UI is also quite simple to use and change as the needs of the company evolve Review collected by and hosted on G2.com.

Performance lately has been quite lackluster with constant lag and needing to refresh to see who is on current calls. Also hanging up seems to be bugged needing to do it twice Review collected by and hosted on G2.com.

I like having the data easily available to track the success of our marketing efforts Review collected by and hosted on G2.com.

Nothing that I can think of at this time. Review collected by and hosted on G2.com.

I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM.

Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. Review collected by and hosted on G2.com.

Some settings take some digging and trial and error before getting them configured properly. Review collected by and hosted on G2.com.

I use CallTrackingMetrics to track and attribute inbound phone calls and form submissions back to specific marketing campaigns, channels, and keywords. This helps me understand which campaigns are actually driving high quality leads, which is very helpful. What I like most is how clearly it connects marketing activity to real revenue-driving conversations. The attribution and tracking accuracy really stands out. Being able to tie calls to campaigns gives me confidence when optimizing budgets and making recommendations. The reporting is also a big plus. The reports are client-friendly and easy to customize, which saves time and helps clearly communicate performance and ROI. Review collected by and hosted on G2.com.

UI performance and navigation could be smoother. Certain workflows require multiple clicks or switching between sections, which can slow things down. Streamlining the navigation where possible could help make the experience more efficient. In addition, while the reports are strong, building very specific or highly customized ones can sometimes feel more complex than needed. Improving this or having present templates could save time. Review collected by and hosted on G2.com.

I appreciate CallTrackingMetrics for providing development-minded solutions that allow us to effectively configure and manage workflows. The ease of setup and the ability to harness data effectively to measure campaign success is impressive. I find the Ask AI features, webhooks, and conditional logic extremely useful for clean, flexible data management. The focus on content deliverability and not just design, combined with excellent dedicated support, adds immense value. Review collected by and hosted on G2.com.

I find the lack of better preset templates challenging, and I wish there was an option that would allow us to copy and paste these preset templates across all of our sub-accounts. Review collected by and hosted on G2.com.

The CTM system is extremely user friendly and easy to use. The customer support is always on top of their game and gets back to you right away if you need anything.

We've requested a ton of features we felt would be beneficial to our company and they went out of their way to build these for us! Review collected by and hosted on G2.com.

There's nothing to dislike. Call Tracking Metrics is one of the best VOIP systems available today. Review collected by and hosted on G2.com.

The logic and structuring potential is as simple or complex as you need it to be, very dynamic and gives a lot of options for how best to structure your campaign attributions Review collected by and hosted on G2.com.

There is definitely a knowledge barrier to being able to use it to the fullest extent, but the team is great at helping work through complex issues and more importantly teaching you how to do it yourself Review collected by and hosted on G2.com.

CallTrackingMetrics is consistently working to enhance their product, regularly sharing upcoming features and improvements with their clients. Their team is highly receptive to feedback, and the platform itself is intuitive, user-friendly, and easy to understand. Review collected by and hosted on G2.com.

My only critique is the way SMS/text and web chat communications are combined in the reporting. Currently, both channels are funneled into the same communication stream, so pulling an SMS-only report also includes chat interactions. While CTM offers a solid workaround, it would ultimately be ideal to have these communication channels fully separated within reporting. Again, the existing workaround is effective, but native separation would provide even clearer insights. Review collected by and hosted on G2.com.

I love that CallTrackingMetrics is so easy to use. The reporting is straightforward, and setting up a call tracking number is incredibly simple. In just under 5 minutes, I was able to purchase a phone number for one of our commercials to track call volume effectively. The setup process is very straightforward, and their team was there to help, but honestly, it wasn't even necessary because the process was so simple. I appreciate how it helps decrease the ambiguity of call volume, allowing us to understand which marketing efforts provide the most value. The dashboard is great, and I look at it weekly with our sales team to discuss the quality and status of leads directly from commercials. It gives me clear data on advertising effectiveness, which is invaluable for iterating our marketing strategies. Review collected by and hosted on G2.com.

N/a Review collected by and hosted on G2.com.

CallTrackingMetrics has been incredible for us by solving our problem of needing countless phone numbers and being able to rotate through them. I love that we can have unlimited users without having to worry about per-user fees. It's great that we can record and transcribe all our calls, and they've even started utilizing AI to review some of them, which is super helpful. Their team is accessible and responsive when we have questions, especially about using the API connector or starting the white label service. We recently went through their training program with Chris Nally, and he was fantastic—extremely thorough and able to customize the training to our quite unique needs. The CallTrackingMetrics team has really impressed us. Review collected by and hosted on G2.com.

We've had some difficulty getting the Ask AI set up. We initially started that process about a year ago and it took several conversations with a couple of different agents to try and figure it out. And in the end, we canned that attempt and started using an external service. Now that we've taken the training with Chris Nally, we feel a little more equipped to circle back and attempt that process again, because the Ask AI feature promises a lot of valuable data. Review collected by and hosted on G2.com.