--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 761 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 761 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews) - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews) - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews) - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews) - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews) - Easy Integrations (24 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews) - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews) - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews) - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews) - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. Good software for tracking calls. **Rating:** 3.5/5.0 stars **Reviewed by:** Shayla H. | Junior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about CTM?** Its nice that you can see the duration of the call before you listen. Being able to score the calls is helpful so we can see in an instant what the call was about. The quality of the audio is usually pretty good. **What do you dislike about CTM?** I don't like that you can't fast forward through the call very easily. There are times when the session data doesn't load so we can't see if the call came from an ad or not. **Recommendations to others considering CTM:** CTM is a helpful way to track calls for your business or for one you are marketing for. It keeps calls organized and allows you to listen back as often as you need. **What problems is CTM solving and how is that benefiting you?** We are able to use CTM to track calls for clients and see if they are coming from google ads or from their website. We also use it to see if the calls are job leads or not. ### 2. The best place to start with call tracking for driving ROAS on paid search **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher E. | Channel Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about CTM?** A very approachable price point for any business. Easy to get your data flowing back and forth between CTM and Google Ads/MS Ads. **What do you dislike about CTM?** At the time of this review, I would have like auto scaling and some more flexibility in reports. **Recommendations to others considering CTM:** If you are on a custom cart like we were, expect to do some API work, however their API docs are top notch so any competent developer should be able to handle it. **What problems is CTM solving and how is that benefiting you?** Attribution of marketing channels Sending Revenue and conversion data back to marketing platforms like Google Ads. ### 3. Great for tracking phone calls for your digital marketing efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about CTM?** Call Tracking Metrics makes it so much easier to track phone calls from your different marketing efforts. It is easy to integrate with different ad platforms to get that data back in the platform. But it is also easy to buy these numbers for other things as well (magazines, billboards, flyers, etc). **What do you dislike about CTM?** It can be difficult and if things are broken it is semi-difficult to troubleshoot. While there is a chat support feature, it is only ok. There is a lot of difficulties getting things integrated with Bing. **Recommendations to others considering CTM:** Call Tracking Metrics is a great way to track phone calls. **What problems is CTM solving and how is that benefiting you?** Calls are so important to a business. A call can be just as valuable, if not more valuable, than a form fill. Being able to track this is imperative for all digital marketing strategies. You can use this as a call record as well and a pseudo-CRM. ### 4. great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Demetra M. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2020 **What do you like best about CTM?** the reporting feature with the call times of day and day of week **What do you dislike about CTM?** session data is generally off and confuses clients **What problems is CTM solving and how is that benefiting you?** Great CRM for clients ### 5. Great for tracking call data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about CTM?** It has a fantastic integration for seeing what source and campaigns are bringing calls from both our websites **What do you dislike about CTM?** It doesn’t give me enough information through to our CRM at a lead level which means it is harder to report on ROI **Recommendations to others considering CTM:** Make sure you know what your trying to achieve so that you can maximise the reward of this service **What problems is CTM solving and how is that benefiting you?** We are tracking our call data as conversions for Google Adwords and are able to optimise towards conversions from all channels ### 6. Gets job done for our simple needs **Rating:** 3.5/5.0 stars **Reviewed by:** Adolfo M. | Service Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about CTM?** recorded calls. knowing additional features available as needs increase. **What do you dislike about CTM?** learning curve to get started is somewhat complex **What problems is CTM solving and how is that benefiting you?** ability to easily route and reroute calls allows for offsite access and flexibility. ### 7. Very Solid Call Tracking Platform for the Cost **Rating:** 4.0/5.0 stars **Reviewed by:** Max P. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about CTM?** The ease of setup and reporting is very easy and intuitive. The onboarding/sales team is very helpful. **What do you dislike about CTM?** At its basic level it's a good platform, however the more complex you want to get, the more complex the tool gets. **Recommendations to others considering CTM:** Keep on truckin! Thanks for all that you do for us and other small businesses. **What problems is CTM solving and how is that benefiting you?** We are trying to track our marketing efforts for a better ROI ### 8. Great Software **Rating:** 4.0/5.0 stars **Reviewed by:** Evan W. | Account Executive, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** It's very easy to set up an account and has a pretty solid set of features. Fortunately, even with all the available features, I've found it easy to navigate and configure. **What do you dislike about CTM?** Not a whole lot. My only suggestion would be potentially to add some training around setting up an account. It's simple to figure out the basics, but there's more advanced options available and it's not always immediately obvious how to use them. **What problems is CTM solving and how is that benefiting you?** We are a marketing agency and we've used it to set up tracked numbers for our clients. It's helped us add another contact method onto our Facebook/Google/etc. ads while still maintaining visibility into quantity and quality of leads. **Official Response from Jeremy Wingate:** > Thanks for the great review, Evan! We definitely appreciate your business. Just to make sure you are aware we have a number of training options available to customers to cover things from general set up to advanced features. Check out our calendar (https://www.calltrackingmetrics.com/events-cal/) and Help Center (https://www.calltrackingmetrics.com/support/) for more info. Thanks again and have a great rest of the week, Evan! Jeremy Wingate Director, Customer Success ### 9. Excellent product for tracking calls. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2019 **What do you like best about CTM?** It's a comprehensive website that offers everything you need to track your business' calls, which is very helpful for your Marketing department. **What do you dislike about CTM?** It would be helpful for more flexible integration into salesforce objects. Currently limited to contacts and Leads, however many times you want to track multiple different phone numbers to the opportunity object. while there is currently no option for this, I am hopeful they will see the need for this functionality. **Recommendations to others considering CTM:** Spend the time to learn the various control switches. Interplay with caches due to chrome or other browsers can have adverse affect on phone quality. Remember to clear cache before calling customer service to save everyone time. **What problems is CTM solving and how is that benefiting you?** You could need to train for employees into using this online software. Take your time to properly train your staff so that they can take good profit of it. ### 10. White Shark Media's Experience with CallTrackingMetrics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about CTM?** What I like best about CTM is the support we have received. The functionality is what you would expect, but what has stood out to me is the support we receive when faced with hiccups. **What do you dislike about CTM?** What I dislike is that it has a few glitches that, although they are not critical, they are somewhat frustrating. For example, in our case, we prefer to have the Available setting set by default, and our users often miss calls because they forget to switch the setting when getting off a call. Another one that is a daily nuisance is that they are not aware that their session has timed out, so they do not realize that they are no longer Available or connected, until they try to make a call and cannot. **What problems is CTM solving and how is that benefiting you?** In our case, CTM is our VoIP provider. We are not a call center, but since we are located outside the US, and our clients are in the US, CTM is our clients direct line to us. We use CTM for our daily interactions with our clients, and we also use it for tracking that we provide our clients on their ads and websites. ### 11. Ctm review **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer T. | Retention Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2018 **What do you like best about CTM?** The system once you learn how everything works is very easy to use. The soft phone feature on ctm is very easy to set taking calls. You are search for your calls in a variety of different ways by email, number or name I love this feature. **What do you dislike about CTM?** It has a tendency to cut out sa sometimes in the middle of a call. For a new user it can a lot to take in but if you have used ctm features before you learn fast. **Recommendations to others considering CTM:** Make sure you provide enough training if someone is new to a soft phone and CRM it can be a little tricky. **What problems is CTM solving and how is that benefiting you?** With ctm we are able to make sure all the incoming calls are directed to the right agents. Also ctm allows our sales ag eww nts to make their outgoing calls with ease. ### 12. Pretty Good **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas T. | President , Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** The features and the functionality. And the friendliness of staff. **What do you dislike about CTM?** At times there are billing conflicts. And it could be improved. **Recommendations to others considering CTM:** Give them a try! You’ll be glad you did! **What problems is CTM solving and how is that benefiting you?** I love the ease of use. And how they will work with you to resolve any issues. **Official Response from Jeremy Wingate:** > Hi Thomas, and thanks for the review and for being a CTM customer! Good timing with your post as we've recently updated our Billing report to help customers get to what they need to see much easier. We are always open to feedback, so please let us know what you think of the updates. Thanks again, and have a great night, Jeremy Wingate Director, Customer Success ### 13. It does what the name says **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** I really like how easy it is to purchase and set up numbers. It's an extra help that I'm able to report on more than just attribution. **What do you dislike about CTM?** I have had difficulty getting support at the price point of our engagement level. **Recommendations to others considering CTM:** Ensure you understand what your requirements and expectations are **What problems is CTM solving and how is that benefiting you?** Now I'm able to understand how my marketing dollars are working for me. I'm able to make data driven decision making without compromising user experience. ### 14. Super helpful tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** I love how Call Tracking Metrics integrates with all these tools - especially SalesForce! Also, a great tool that lets you create all these dynamic numbers based on the source. **What do you dislike about CTM?** There's not much that I don't like about Call Tracking Metrics. I would wish that there are more tools/knowledge base resources that are available so I can fully understand the capabilities of CTM and use it as efficiently as possible. **Recommendations to others considering CTM:** Better integration with this software that will help create better reporting for data metrics purposes **What problems is CTM solving and how is that benefiting you?** How to tie down call-ins and get a better tracking when reporting on how these campaigns include people who call in ### 15. Call tracking for my insurange agency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** The platform is very user-friendly. It's easy to locate / review // listen to calls, and it's a quick turnaround when selecting new phone numbers. **What do you dislike about CTM?** Other call tracking vendors have an option for an allotted number of monthly local calls. It would be nice if CTM had that as an option as well. It would also be nice to have 2-3 numbers included in the subscription. **Recommendations to others considering CTM:** N/A **What problems is CTM solving and how is that benefiting you?** Our agency does various marketing / business development activities, so it's nice to be able to have lead attribution since our office staff doesn't always remember to ask how someone heard about our services. ### 16. Responsive and Professional **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** Have been using CTM for three months now and they have been very responsive to my questions, and professional in their dealings with my company. **What do you dislike about CTM?** CTM reporting is very topline/vague. Would be useful to have more in-depth reporting. Would also be great if I could filter calls by first time calls only. It tracks all calls - even those who are our suppliers - so reporting and analysis, particularly in Google Analytics, is skewed. **What problems is CTM solving and how is that benefiting you?** I've been able to get a sense of where our customers are seeing our ads. **Official Response from Jeremy Wingate:** > Hi and thanks for the review and welcome to CTM! We have many canned reports out of the box, but we also have a lot of ways to slice the data in CTM to hopefully get you what you need on the reporting front. (Side note - We also have a fairly new integration with Google Data Studio if you haven't already checked it out.) If there are specific needs please let me know and we can definitely set up a call to help. Additionally, in your comments where you mention wanting to filter calls by first time calls only...this can actually be accomplished by using our Tagging feature, or by using the Filter option, "First time contact". You can also filter out the list of supplier numbers to get you the data you need when wanting to run your reports. Please let me know if we can help on a call and thanks again! Jeremy Wingate Director, Customer Success ### 17. Powerful but growing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about CTM?** The feature set seems to be almost unlimited with what you can do with CTM. **What do you dislike about CTM?** I seem to find bugs more than I prefer. I am constantly pushing the system and at times it just doesn't work. I typically need to get with support to find out it is a bug. Once a bug is discovered at times I have no idea what the solution will be. **Recommendations to others considering CTM:** Be prepared to be overwhelmed with the amount of things CTM can do for you. **What problems is CTM solving and how is that benefiting you?** Having a more configurable phone system. We also do custom integrations with CTM and other software that I can't do with most phone systems. ### 18. Elder Home Care **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about CTM?** Tracking calls for our users that would call us **What do you dislike about CTM?** somewhat costly - we thought the fee was not worth it **Recommendations to others considering CTM:** cheaper, easier to decipher **What problems is CTM solving and how is that benefiting you?** hard to decipher reports ### 19. Very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler J. | Director of Technology and Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** I like being able to track how many calls are coming in from my paid advertising. **What do you dislike about CTM?** I wish there were a few more prepared reports. **What problems is CTM solving and how is that benefiting you?** How to figure out my ROI on paid advertising ### 20. Great Call Center Software **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2019 **What do you like best about CTM?** The ability to build custom fields and options for dispatching messages. **What do you dislike about CTM?** At times there are issues with the billing system. **What problems is CTM solving and how is that benefiting you?** None at the present time. ### 21. My Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** The ability to make sure that all incoming calls are directed to the right people. **What do you dislike about CTM?** It is a little pricey...but worth it. It just seems every time I turn around I am receiving a notice that my account has gone below the required amount. **What problems is CTM solving and how is that benefiting you?** It has made directing the incoming calls to the correct people so much easier, and we have better sales for it. ### 22. make data driven marketing and advertising decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** Ability to not only track where my calls are coming from, but listen back to them to determine where there are bottlenecks in our customer journey. **What do you dislike about CTM?** Double check the numbers to make sure they are local **Recommendations to others considering CTM:** If working as an agency always have clients double check their numbers. **What problems is CTM solving and how is that benefiting you?** Making better use of our marketing dollars. **Official Response from Jeremy Wingate:** > Hello and thanks for the review! Glad we've been able to support and help you with your tracking and call management needs. When purchasing numbers we do have an option to see local versus toll free numbers as you select your numbers, but if something additional is needed please feel free to reach out. Would certainly want to make things even easier for you and your customers. Thanks again, Jeremy Wingate Director, Customer Success ### 23. Senior Marketing Analyst of Digital Media **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** Reporting is easy to set up and automate Easy interface for monitoring call data Easy setup Great customer support **What do you dislike about CTM?** Revenue integration missing. Need more data **What problems is CTM solving and how is that benefiting you?** would like revenue details **Official Response from Jeremy Wingate:** > Hello and thanks for taking the time to write this review! Happy to hear reporting and monitoring your call data has been so easy to set up. Also, we do have the ability to tie in revenue data while using our in-app Call Scoring or in using our integrations to tools like Salesforce, Microsoft Dynamics 365, HubSpot, Zoho, Bizable, and others. If you have questions or are looking to do something else with revenue please let me know. Want to help out in any way we can. Thanks again and hope it's a great rest of the week. Jeremy Wingate Director, Customer Success ### 24. Works as advertised **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel G. | CEO, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about CTM?** Able to track marketing source attribution for inbound calls. Able to route calls dynamically based on caller ID. **What do you dislike about CTM?** Very limited data is brought into Salesforce. We basically get a telephone number and source info. **What problems is CTM solving and how is that benefiting you?** Marketing attribution tracking for inbound phone calls. ### 25. Fully Integrated Call Tracking Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Munir H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about CTM?** Call Tracking Metrics allows us to track both paid and non-paid digital activities and attribute calls to each channel. CTM also layers on demographic information about callers that allows us to better understand and target future prospects. **What do you dislike about CTM?** The set up is very manual as is the call scoring functionality. **Recommendations to others considering CTM:** They are definitely worth a looking into to track offline conversion for online channels. **What problems is CTM solving and how is that benefiting you?** We use call tracking software to track offline conversion to fully understand the impact of digital marketing efforts and optimize campaigns based on true results. I have experience using other call tracking software, however, we experienced discrepancies between the calls being reported and the number of calls that hit our switch. Because of this, we switched to Call Tracking Metrics and have had very little variation between calls reported and calls that hit our switch. ### 26. CallTrackingMetrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Cody B. | Chief of IT & Web Integrations, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** The idea that you can set up different phone numbers that are able to be forwarded on schedules that provide relevant data for your business is absolutely flawless. The data and new dashboard they've set up has provided an easy way to track different retail locations. The cost of a number is virtually nothing but it also allows you to easily handle multiple lines and give great reporting data to boss/clients on their tracking initiatives and what is working and what is not working. If you're relatively new to CTM, they have a CTM university which teaches you the ins and outs of the system. This helps you deliver a flawless experience for phone tracking while creating an easy to use phone tree system that can be run on schedules and routed to IVRs. If you're looking for a phone call tracking system that fits all of your needs, you've found the system for you company, business or as a recommendation to your boss. **What do you dislike about CTM?** Honestly, I think the dashboard is a bit confusing at points, it takes awhile to learn it, could definitely be tweaked for UX/UI. There's a lot of options, which isn't bad at all, just makes for a big learning curve initially. **Recommendations to others considering CTM:** Research the market, be sure you need the advanced techniques that CTM can provide. **What problems is CTM solving and how is that benefiting you?** Understanding what marketing medias are pulling more than others, we're able to place the phone number to our radio, our website and print media and track the call based on that number. ### 27. Phone call metrics made easy **Rating:** 3.5/5.0 stars **Reviewed by:** Peter S. | Information Technology Lead Student Consultant, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about CTM?** Each call that comes into our office can be easily categorized and metrics are ready and available. **What do you dislike about CTM?** The system feels a little old and is difficult to customize. **What problems is CTM solving and how is that benefiting you?** Call tracking metrics for those who can’t remeber ### 28. The real and unique solution for our calltracking issues **Rating:** 4.0/5.0 stars **Reviewed by:** Núria G. | Responsable de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2017 **What do you like best about CTM?** The simplicity of the interface and the logs. The facility to buy numbers, manage them, and edit call registers and campaigns. **What do you dislike about CTM?** It would be easer for us if the platform and the support will spoke other languages, like spanish, not only english. **What problems is CTM solving and how is that benefiting you?** Our business is an special one, Apricots is the brand of company services born in Barcelona, with brothels in the city and in Madrid. We work on the adult entertainment and we cannot use Adwords, our marketing online is based on display, SEO, referral or direct. Our advertisings are not the usual ones, we pay for banners, agency profiles, girls profiles, links, content and others, and it's as important for us to know where our visitors come from as well as where they make the call conversion, because this is our TOP conversion. After a hard process of implementation, and understanding our needs, with an excelent support of their team, Calltracking give us the match with calls and Analytics results. ### 29. Great Call tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Steven S. | Senior Web Technician, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about CTM?** Clean interface. Integrates well with our other tools. Can handle both our telephony and call tracking needs. **What do you dislike about CTM?** Lack of good documentation. API is robust and well-documented, but there is little when it comes to object reference. **What problems is CTM solving and how is that benefiting you?** Tying lead calls with the web sessions that prompted them. This gives us better end-to-end analysis of our leads ### 30. Good service, reasonably priced, plenty of features and integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2018 **What do you like best about CTM?** I've been using their service for years now, and overall I'm happy. Customer service is helpful and available by phone or email. **What do you dislike about CTM?** I have had an issue receiving notifications which caused a billing issue that had a domino effect on my work, and I spent a good deal of time working through the resulting issues. I would also like better custom reporting options available. **What problems is CTM solving and how is that benefiting you?** Primarily it's used for measuring marketing spend for my company and for clients. We also use it to monitor customer service and the quality of leads generated. ### 31. Great For Tracking Your Marketing Efforts Both Online and Off **Rating:** 4.0/5.0 stars **Reviewed by:** Jorden B. | Digital Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about CTM?** Its covers all the bases from print to digital, allowing us to report back in real time how our marketing efforts are performing. It also provides excellent tools for training sales staff by recording calls readily available for playback anytime we want. **What do you dislike about CTM?** I'd like to see better/more diverse international calling options, and a bit more user friendliness on the report generation & source tracking. **Recommendations to others considering CTM:** Embrace the fact this tool is still growing with the growing technology landscape. They are adding new features and tools all the time, and their call tracking software is extremely helpful for businesses, sales, and overall consumer relations. **What problems is CTM solving and how is that benefiting you?** This tool helps take the guesswork out of marketing efforts, and whether or not they are returning expected results as top performers, or falling flat and wasting important budget dollars. **Official Response from Erika Rollins:** > Hello Jorden, We love the fact that you are using both our call tracking and call management features, which is truly what sets CTM apart. As you stated, we are continuing to evolve in this space, and we rely heavily on user feedback to make enhancements to the platform. We'd welcome the opportunity to learn more about your thoughts on expanded International calling options (we now support tracking numbers in over 50 countries), so drop us a note! Thank you! ### 32. Great product to solve a critical attribution issue **Rating:** 4.0/5.0 stars **Reviewed by:** Edward Y. | Self-Directed Stocks/Options Trader, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2017 **What do you like best about CTM?** keyword spotting tool that automates the capture and categorisation of calls into different buckets for reporting and analysis purposes, saving the work of listening to audio and eliminates the privacy concern of call recording. **What do you dislike about CTM?** lack of bulk tracking and trigger setup for different call segments; it is tedious to set up a large number of calls if the client has a lot of digital activity encompassing many different segments. using regex triggers with Adobe Omniture on non-standard publishers is also a manual process. **Recommendations to others considering CTM:** this tool is worth the effort, if you have a similar fundamental product in measurement and attribution. it is not a direct sales-driving tool, though you can use it as such by optimizing your digital activities with the analysis you do from the call reporting. the major function is adding value in measurement precision, because you don't know what you're doing until you can measure it. the previous situation of looking at digital outcomes and assuming that they were 100% responsible for digital outcomes is shortsighted. **What problems is CTM solving and how is that benefiting you?** the attribution loss from phone call sales driven by online ads. phone call sales account for the majority of our client's sales, yet there is no other way of counting the impact of online ads on driving phone calls. in fact, Call Tracking Metrics can also delineate between sales calls and support calls, which is very helpful for the use case of optimizing the online activity to drive more sales calls ### 33. Straigth forward and easy to Integrate **Rating:** 4.0/5.0 stars **Reviewed by:** Gilles G. | Integrations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** I especially like the connection with google analytics, and the ability to see even the keywords that generated a specific call. interface is clear and there is good documentation on all their products. some of the webcasts and connected videos also help a lot **What do you dislike about CTM?** While The Api is easy to use, some of the data returned is not consistent, and some things you can do in the CRM you cannot do via the API, which is a pity **Recommendations to others considering CTM:** its Easy to use and quick to setup if you do not need any API's **What problems is CTM solving and how is that benefiting you?** We are using Calltrackingmetrics to track and let our clients know when a call from a new customer was brought by us. **Official Response from Erika Rollins:** > Hi Gilles, Thank you for sharing your feedback on CTM! It's great to hear that you are able to easily track call data for your clients, even down to the keyword level. That is one of the features that agencies love, along with the direct integrations with Google's tools. We really appreciate the feedback! ### 34. Overall CTM is a good systems **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2017 **What do you like best about CTM?** The ability to see phones status, agents performances record calls and track metrics **What do you dislike about CTM?** Nothing that we dislike. CTM has many features that we do not need or use at this time so it is more complicated of a system than we need. Thus it can be more cumbersome for us to set up. However this should be a system that we can use for the foreseeable future. **What problems is CTM solving and how is that benefiting you?** Prior we used a 800# Call forwarding service and skype. We could not tell if an agent was on a call, we could not tell what calls had been answered and or returned. These areas were huge pain points for us. This is now solved. Additionally we have call reporting to assist in agent coaching. There are many reports that we can also utilized to help improve our performance. **Official Response from Jessica Michaels:** > Thanks for leaving us a review, and mentioning how our call and agent reports are helping solve huge pain points for your company. We're also thrilled to hear there's nothing you dislike about our software, Thanks for being a loyal client! ### 35. Fairly straightforward program **Rating:** 4.0/5.0 stars **Reviewed by:** Kathryn H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about CTM?** Simple to use once you get the hang of it **What do you dislike about CTM?** The interface seemed omplicated at first, but once someone explained it to me I had no issues **What problems is CTM solving and how is that benefiting you?** Tracking call flow has become easier ### 36. It's really easy to use and see how calls are tracked **Rating:** 4.0/5.0 stars **Reviewed by:** Christina J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2018 **What do you like best about CTM?** That you can listen to the calls in real time **What do you dislike about CTM?** it doesn't give you a notification when you get a text message **Recommendations to others considering CTM:** Look through all the features **What problems is CTM solving and how is that benefiting you?** It helps separate calls ### 37. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about CTM?** Data that is able to be used in unlimited reports and research. The ability to learn from interactions with the consumer. **What do you dislike about CTM?** Glitches occur quite often. We have been told that a fix is not possible when we have had issues. Such as calls not connecting or calls that are not real or calls not transferring to Salesforce. **What problems is CTM solving and how is that benefiting you?** Quality assurance, training, tracking individual and team metrics. ### 38. Sales figures went up double digits! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about CTM?** Precise and concise in delivering metrics oriented results on terms of our online ads, visitor tracking and conversation analytics **What do you dislike about CTM?** Problems? Contact support is slow and tedious at times. We need Fast as in Fastest results in solving technical issues. Clients don’t care if we have these problems they care about theirs. **What problems is CTM solving and how is that benefiting you?** Conversation analytics. See if our “message” is getting thru thus trust is on the upside thus increase sales. Visitor trackig of our sites is very important. We want to be the first to appear when they google. ### 39. Call Tracking metrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2018 **What do you like best about CTM?** I like that we can access information from old lead sources that will help us come to a decision for one that we do not have full info on. **What do you dislike about CTM?** I dislike that we can not edit certain info as needed **Recommendations to others considering CTM:** Great system, use it to its full potential and it will help your company grow. **What problems is CTM solving and how is that benefiting you?** The reports we can create are time-saving. ### 40. Great Service Overall **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about CTM?** It is easy to use and understand. The reporting tools are great. **What do you dislike about CTM?** There are bugs in the software. When it happens the CTM team works hard on clearing them up but it is a production problem when it does happen. **What problems is CTM solving and how is that benefiting you?** Overall the reporting tools help track vendors. Also, easy access to recordings are an important part of their product. Makes QA much easier. ### 41. Excellent Call Tracking Resource **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** I believe that the ability to integrate the tool with Adwords and Analytics has been the most helpful thing when using CTM. It helps us to track what calls are coming in from PPC efforts and even what keywords those calls originated from. **What do you dislike about CTM?** Sometimes there are discrepancies in CTM and Adwords. This can sometimes be attributed to improper setup but sometimes everything is set correctly and still the calls do not properly import. **What problems is CTM solving and how is that benefiting you?** CTM allows us to see which keywords are performing and which are not. It also allows us to see how qualified cases are. This allows us to optimize our PPC accounts to a higher degree. **Official Response from Erika Rollins:** > We are happy to hear that you are able to optimize your ROI on PPC campaigns and marketing efforts with CTM! In regards to the discrepancies between AdWords and CTM, you can always reach out to our support team with any issues. They are happy to help troubleshoot. Thanks for sharing your review! ### 42. Administrator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2016 **What do you like best about CTM?** The support. When I have a problem, it is solved fast and easily. **What do you dislike about CTM?** When I bill my clients for extra minutes, I don't have a proper report to show them their usage without showing them the price we pay for minutes. This is not convenient because we don't bill the same price for minutes. Also, for paid media, I have to buy a different number for each channel (AdWords, Facebook Ads, etc.). It would be more convenient if I could set up one number to track multiple sources. **What problems is CTM solving and how is that benefiting you?** We wanted to measure the calls we bring to our clients with our online advertising campaigns. ### 43. My Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about CTM?** Ability to track phone number call sources in providing ROI on previously unknown web to phone orders. The keyword spotting is essential in automating the calls classification. Recieving a notification when the keyword is trigger further automates the feature. **What do you dislike about CTM?** Can not tag call when keywords were spoken. Can not capture spoken words based on a keyword trigger. **What problems is CTM solving and how is that benefiting you?** Ability to realized web to phone sales. Call volume from web to phone ### 44. Good Website for tracking calls **Rating:** 3.5/5.0 stars **Reviewed by:** Lorenzo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2016 **What do you like best about CTM?** It's a nice and very comprehensive website that offers everything you need to track your business' calls, which is very helpful for your Marketing department. You can tag the calls, and the system allows to identify the callers' region and reference website. **What do you dislike about CTM?** Sometimes it's difficult to search calls. It would be very nice to have a history of the calls every person's account has worked on, that way everybody could easily find the calls they have worked on. The audio player could be better, and it would be very helpful to have an option to decrease the speed of the audios. **Recommendations to others considering CTM:** You could need to train for employees into using this online software. Take your time to properly train your staff so that they can take good profit of it. **What problems is CTM solving and how is that benefiting you?** Using CallTrackingMetrics I have been able to sort and categorize the calls we receive, and process our calculations and payments much more easily. You can even customize the website with different colors according to your taste. ### 45. Solid, but quality is a concern **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** The Salesforce integration and simplicity. **What do you dislike about CTM?** Call quality leaves much to be desired for. **Recommendations to others considering CTM:** While integration, ease of use, efficiencies, etc... are all important... it means nothing if you don't have the call quality. You ever want to find yourself in a situation where a prospect or customer is unable to hear you. **What problems is CTM solving and how is that benefiting you?** Providing our inside sales team with a tool to quickly, efficiently, and effectively make a high volume of outbound phone calls. Benefits include being able to quickly make calls and have it integrate into Salesforce for reporting purposes, but the quality was poor. **Official Response from Erika Rollins:** > Hello, Thank you for taking the time to review CallTrackingMetrics. We are delighted that the you are using our Salesforce integration to better connect your sales team. We also pride ourselves on call quality, and would like to have more insight into the issues that you mentioned. Please reach out to our support team and they would be happy to assist. Thank you! ### 46. Simple & Great Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** The simplicity of setting it up, the robust features, and the great support. **What do you dislike about CTM?** We need more than 20 page views a day for dynamic tracking. And could use more in-depth documentation. **What problems is CTM solving and how is that benefiting you?** We love the dynamic tracking. **Official Response from Erika Rollins:** > Thank you!! ### 47. Amazing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Praveen V. | Sr. Digital Marketing Strategist, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about CTM?** Easier interface to track calls. Dynamic insertion works really well. **What do you dislike about CTM?** Nothing as of now but defenitely there should be some sort of implementation support expected. **What problems is CTM solving and how is that benefiting you?** Dynamic number insersion helped us a lot. ### 48. Flexible Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** The extensive metrics and flexibility to set up and control triggers won me over from competitor products. I could better control when numbers were swapped out for tracking and give more valuable analytics to clients. Being able to integrate with other products is also a major advantage to keep you in one piece of software. The support has also been a blessing to work with as needed. In switching between solutions, we had some things were were used to doing a certain way and we quickly were able to update our processes and workflow to match CallTrackingMetrics. **What do you dislike about CTM?** Because of all the possible actions, the learning curve for some users to follow how some triggers will be fired can be daunting. A testing area or being able to select commonly used setups may better help some of these user types. **Recommendations to others considering CTM:** Developers can spend some time to thoroughly go through the software implementation and unlock its potential in cases with particular requirements. **What problems is CTM solving and how is that benefiting you?** We have multiple campaigns that need different numbers on the same page depending on the url. We like the ability to better control the software, which is not available in many solutions. We have also been able to save time by staying in one piece of software to review necessary analytics for clients. We have also been able to adjust campaigns on the fly by using the real-time analytics that are available. ### 49. The Call Tracking metrics provides us the details we need in order to track our ROI. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2016 **What do you like best about CTM?** The ability to track our ROI on our ads. The ease of adding or changing a number. The website is insanely user friendly. **What do you dislike about CTM?** I honestly cannot think of anything, the software is extremely easy to use. They have really simplified everything. I was able to go live with a number in less than 5 minutes before an ad was due to publication. **What problems is CTM solving and how is that benefiting you?** We were not tracking our ROI on our advertorial previously and since we have started it is allowing us to see the benefit of different publications and some we possibly should invest less money in moving forward. ### 50. Good service, good product **Rating:** 4.0/5.0 stars **Reviewed by:** Roel P. | Online Marketing Consultant, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2016 **What do you like best about CTM?** We've tried many call tracking solutions and CTM offers by far the most bang for the buck. Also a great and patient service of account managers. **What do you dislike about CTM?** Could use some more Google Analytics integration customization (custom event category, action, label). **Recommendations to others considering CTM:** Lots of features. **What problems is CTM solving and how is that benefiting you?** call tracking insights. Where do people come from when they have a problem ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bnps_score%5D%5B%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+16%3A01%3A03+-0500&secure%5Bsession_id%5D=9524f10d-51d3-48ca-a00b-5f77e49d830c&secure%5Btoken%5D=f2ee4f22a1ae7706f78687d4146bbdd6916065b183204d1c891618a9109d7d4a&format=llm_user) ## CTM Integrations - 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[Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Sunwave](https://www.g2.com/products/sunwave/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Call Reporting - Automatic Call Distribution - Call Whispering - Callback Scheduling - CRM - Call Tagging - Dashboard - Call Recording - Alerts/Escalation - AI Copilot - Call Transcription - Queue Management - Manual Dialer - Call Tracking - Auto-Dialer - Call Monitoring - Activity Tracking - Multi-Channel Communication - Contact Management - Sentiment Analysis - Progressive Dialer - Voice Recognition - Reporting/Analytics - Monitoring - IVR - Call Logging - Chatbot - Third-Party Integrations - Outbound Call Center - Interaction Tracking - Voice Mail - Call Routing - Automated Responses - API - Call Transfer - AI Summarization - Call Center Management - Inbound Call Center - Surveys & Feedback - Chat/Messaging - Predictive Dialer - Blended Call Center - Caller ID - Generative AI - Performance Management - Computer Telephony Integration - Call Scripting **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification - Trend Analysis - Real-Time Data - AI/Machine Learning **Channels** - Voice - Social - Live Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution - Cross Channel Attribution **Generative AI** - AI Text-to-Speech - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Third-Party Integrations **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Third-Party Integrations **Additional Functionality** - Live Chat - Call Transfer - Archiving & Retention - Call Center Management - Call Tagging - Call List Management - Real-Time Analytics - Queue Management - Real-Time Data - API - Real-Time Monitoring - CRM - Performance Metrics - Automatic Call Distribution - Activity Tracking - IVR - Event Triggered Actions - Third-Party Integrations - Scheduled Recording - Alerts/Notifications - Call Monitoring - File Transfer - Activity Dashboard - Call Reporting - Call Transcription - Campaign Management - Call Disposition - Computer Telephony Integration - Contact Management - Predictive Dialer - Voice Mail - Caller ID - Reporting & Statistics - Call Routing - Call Tracking - Recording - Auto-Dialer - Chat/Messaging - On-Demand Recording - Customizable Reports - Multi-Channel Communication - Conferencing - AI Copilot - Interaction Tracking - Predictive Analytics - Visual Analytics - Sales Trend Analysis - Audio Capture - Email Alerts - Tagging - Self-Service Search - Natural Language Processing - Surveys & Feedback - Automatic Transcription - Multi-Channel Management - Request Assignment - Speech-to-Text Analysis - Self Service Portal - Performance Management - Call Recording - Search/Filter - Sentiment Analysis - Compliance Management - Multi-Language - HIPAA Compliant - Data Security - Call Scripting - Customer Service Analytics - Quality Assurance - Customer Experience Management - Communication Management - Categorization/Grouping - Language Detection **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Call Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data - Predictive Dialer - Automated Routing - Real-Time Analytics - Reporting/Analytics **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Computer Telephony Integration **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution - Activity Tracking - Conversion Tracking - ROI Tracking **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment - Callback Scheduling - Activity Dashboard - Call Reporting **Generative AI** - AI Text Summarization - Generative AI **Security and privacy - AI Voice Assistants** - Encrypted communication **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - API - Alerts/Notifications - Call Transfer - Data Import/Export - Call Scripting - Interaction Tracking - Collaboration Tools - Call Monitoring - Customizable Reports - Contact Management - Activity Tracking - Automatic Call Distribution - Contact Database - Chatbot - Call Center Management - Performance Management - Call Tracking - CRM - Reporting & Statistics - Quality Management - Agent Interface - Queue Management - Customer History - Voice Mail - Monitoring - Call List Management - Chat/Messaging - Workforce Management - Campaign Management - AI Copilot - Email Management - Caller ID - Multi-Channel Communication - Real-Time Monitoring **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence - Real-Time Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Summarization - Generative AI **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Forecasting **Additional Functionality** - Performance Metrics - Keyword Filtering - Natural Language Processing - For Contact Centers - Reporting & Statistics - Call Tracking - Alerts/Notifications - AI Copilot - Automatic Transcription - Playbooks - Employee Coaching Tools - Text Mining - Trend/Problem Indicators - Notes Management - Retention Tracking - Feedback Management - Recommendations - Dashboard - Multi-Channel Communication - Access Controls/Permissions - Compliance Tracking - API - Rules-Based Workflow - Intent Recognition - Tagging - Collaboration Tools - Prioritization **Additional Functionality** - Performance Metrics - Feedback Management - AI Copilot - Reporting & Statistics - Mobile Access - Collaboration Tools - Gamification - Automatic Transcription - Call Recording - Sales Reports - Real-Time Analytics - Commenting/Notes - Built-in Course Authoring - Learning Paths/Tracks - Assessment Management - Video Conferencing - Conversation Intelligence - Call Monitoring - Goal Setting/Tracking - Workflow Management - Learning Management - Content Management - Training Management - Document Management - Content Library - Recommendations - Activity Dashboard - Call Tracking - Performance Management - Onboarding - Search/Filter **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Call Routing** - IVR - Call Scheduling - Geo-Routing - Call Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Computer Telephony Integration **Additional Functionality** - Activity Dashboard - Campaign Analytics - Automatic Call Distribution - Lead Capture - Real-Time Analytics - API - CRM - Call List Management - Real-Time Monitoring - Campaign Management - Voice Mail - Call Scoring - Call Whispering - Data Import/Export - Generative AI - Multi-Campaign - Call Tracking Metrics - Monitoring - Lead Generation - AI Copilot - Call Transcription - Call Center Management - Predictive Dialer - Lead Management - Customizable Reports - Contact Management - Caller ID - Auto-Dialer - Call Disposition - Performance Management - Call Scripting - Lead Qualification - Call Transfer - Reporting & Statistics - Alerts/Notifications - Call Monitoring **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts - Electronic Faxes - IVR - Video Call Recording - Customizable Reports - Real-Time Reporting - Meeting Management - Screen Sharing - Two-Way Audio & Video - Virtual Voicemail **Additional Functionality** - Trend Analysis - Generative AI - Voice Mail - SSL Security - Caller ID - Multi-Channel Communication - Activity Tracking - Interaction Tracking - Alerts/Notifications - Virtual Backgrounds - Mobile Access - Contact Management - Call Center Management - Access Controls/Permissions - Call Tracking - Call Transfer - Group Messaging - Call Recording - AI Copilot - Call Monitoring - Task Management - SMS Messaging - Reporting & Statistics - Activity Dashboard - Call Routing - Multi-User Collaboration - Single Sign On - Chat/Messaging ## Top CTM Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 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