I've brought in the team at CS2 to run marketing ops and demand gen campaigns for every startup I've led marketing for - there is no one in the business that's better. Easiest decision you'll ever make. They are masters and I've used them for everything ops and demand gen related. Some things we've worked on:
- Ops related - setting up marketing automation (we've done Hubspot, Marketo, Eloqua and Pardot), lead scoring, target account lists, all SaaS integrations , setup Salesforce, establish lead and opportunity tracking and management, performance dashboards, reporting
- Demand gen related - develop ABM strategy, create email marketing, advertising, & direct mail campaigns, execute parts of event marketing campaigns
- Sales dev related - sales development training playbooks, sales dev trainings, setting up cadences and writing voice and email scripts
- Strategy - CS2 is a true extension of my team. They participate in quarterly brainstorming sessions to provide their perspective and creative approach to campaign development. I also use them as a sounding board for priorities and ideation. Review collected by and hosted on G2.com.