CS2 Marketing Reviews & Product Details

CS2 helped us implement Marketo and lay all the foundational groundwork we needed to streamline our lead lifecycle and reporting process. They continue to support our marketing ops needs by helping us build actionable reports & dashboards in SFDC, integrating Marketo with new marketing tools (Clearbit, Drift, 6Sense, Slack, etc.), assisting with ABM operationalization, building out our lead scoring program, performing data hygiene work, and more. Review collected by and hosted on G2.com.

Their can-do attitude and endless expertise across so many different marketing tools! Outside of Marketo and SFDC, CS2 has also been a great strategic partner on our implementation of other tools like Drift and 6Sense. They have a solution for everything, and we trust them to figure out the best way to implement those solutions.

They're also fantastic communicators and move impressively fast (but with accuracy)! It's crazy to think how much they've implemented for us in such a short amount of time, and we were able to launch our first Marketo campaign within a strict timeline.

One of my favorite things about them is that they don't take a "one size fits all" approach— they really take the time to understand your use case in the context of your business so they can deliver a tailored strategy that makes the most sense for where you are in the business. The team is also sharp and intelligent, so they simply "get it" without you having to re-explain. Review collected by and hosted on G2.com.

We had a very basic lead funnel, with a loose structure and definitions. CS2 helped engineer a new funnel, which aligned with business objectives and GTM strategies. They helped us meet our ultimate goal - to create dashboards which would serve as the source of truth for the entire organization.

CS2 helped configure and implement Marketo the right way (keeping our business context in mind) and created a tight integration between Salesforce and Marketo. They are now an extension of our marketing team for all things MOPs related - funnel governance. data hygiene, martech stack rollouts. Review collected by and hosted on G2.com.

The team at CS2 are masters of their game. You need to spell your requirements once and they're off to the races. They not only understand your pain points and challenges but also come up with sound recommendations. When you have a solution, they study it from all angles to come up with an even more refined solution. They are able to distill complex requirements and communicate options in a concise manner.

CS2 has a keen and deep understanding of revenue ops and the role marketing ops plays. Their thinking is grounded in outcomes and they partner with you to ensure results. They are responsive, work fast, plan and prioritize well, and are organized. Review collected by and hosted on G2.com.

CS2 Marketing has helped us with Marketo and SFDC best practices, some much needed cleanup and help understanding all the connection points between our product and these systems. Review collected by and hosted on G2.com.

CS2 Marketing is hands-down one of the best agencies I've ever worked with in my career. They are thoughtful, helpful, well-organized, responsive and truly a collaborative partner. I can't imagine tackling some of these projects without their help. Their ability to provide value from the start and help us document and visualize our current workflows has been invaluable. Review collected by and hosted on G2.com.

I adore working with Crissy and her team! We have been working together for over a year now, and I cannot sing her praises highly enough. She has truly helped us integrate much of our tech stack to achieve business intelligence and scalability (Marketo, Drift, Outreach, and many SFDC workflows).

Her structured approach and kind demeanor to any marketing initiative has really helped us (me) think through all the detail -- all while having a long-term view in mind.

Thank you CS2 team! Review collected by and hosted on G2.com.

That I can't hire her entire team to come in-house. :) Review collected by and hosted on G2.com.

The CS2 team is incredibly thorough when working to understand our current challenges. They have been quick to respond and creative in providing solutions for our us. They feel like they're truly apart of our team. Review collected by and hosted on G2.com.

That they're not apart of our team officially. :) Review collected by and hosted on G2.com.

CS2 has been par of our extended team for years. With CS2, we have transformed our MarTech to be achieve a level of sophistication that can rival any large organization. And we have done this on a medium size start-up budget!

CS2 has helped us on program execution as well as more strategic projects. And thanks to CS2 we have not only made out Marketo instance very robust but we have create some truly amazing processes for reporting into SFDC Einstein that would blow your mind. Review collected by and hosted on G2.com.

CS2 has a depth of knowledge in Marketing Operations, MarTech and understanding of process that is exceptional. There is n challenge to great for them. Their down to earth and pragmatic approach is awesome! and they work fast. we have been able to turn project around very quickly for the benefit of the whole Marketing Organization and the company revenue objectives.

CS2 makes us better marketing operations people and their contribution to the success our our team is massive. Review collected by and hosted on G2.com.

I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more. They were truly an extension of my team that I couldn't have operated without. They give you direct recommendations, have years of experience and extensive knowledge that is invaluable to any team. Review collected by and hosted on G2.com.

Charlie and Crissy not only know the technologies well but are business savvy and understand the day to day challenges of operations teams and pressures for campaign execution. They are thorough, fast, detail-oriented without a lot of extensive process hurdles I have had at other Marketing ops firms. My team was able to work 1-1 with the team executing to eliminate confusion, items lost in translation and overhead costs. Review collected by and hosted on G2.com.

CS2 has been an awesome addition to our marketing ops team. Whether it is helping with a complex system integration or just needing to bounce an idea off of them they are always there to provide a hand. They have helped us rework our lead scoring process, lead lifecycle, routing, Marketo and SFDC reporting, and so much more. Review collected by and hosted on G2.com.

Working with CS2 is effortless. They are always so willing to help and provide recommendations on new projects that we are working on. They also work with other similar companies so it is always nice to be able to learn from what is working for other companies like us. Review collected by and hosted on G2.com.

Marketing email creation, email best practices, utm parameter campaign tracking, training our employees on Marketo and all the processes CS2 helped set-up. Review collected by and hosted on G2.com.

CS2 does high quality work, completes their projects on time, and even trains our team so we don't need CS2's services indefinitely. Other consulting firms are very reluctant to train our team to replace themselves. Review collected by and hosted on G2.com.

CS2 Marketing has been part of Eightfold's growth since early stages of the company, they have helped us setting up marketing programs in Marketo, defining and optimizing lead scores and lead rating models. They have supported us adopting and integrating different technologies to our tech stack. They are not just doing what I asked them to do, they are coming with suggestions and ideas of new things we could be doing to improve performance. Review collected by and hosted on G2.com.

They are very pro-active and easy to work with. They are always available when you need them and execute fast. The results are always of good quality. Review collected by and hosted on G2.com.

CS2 has helped provide consulting services around building out our demand generation which includes a hybrid ABM strategy as well as our CRM and marketing technology evaluation.

I can't wait for the opportunity to get to work with them more this year to kick start our demand generation efforts with our plan, resources, and coverage model in place. Review collected by and hosted on G2.com.

1. They are a true extension of your team: You leave a meeting or call wishing they were there full time.

2. They are credible: They know how to build and scale, whether you are a startup with zero resources to a more established company with plenty

3. They are transparent: They are a no-bullshit kind of team and the kind of team you want around you when making critical decisions with your GTM strategy from demand generation to marketing technology vendor selection.

4. They are passionate: They ooze with passion about their clients and are your go-to team for what's happening in the market. Review collected by and hosted on G2.com.

I've brought in the team at CS2 to run marketing ops and demand gen campaigns for every startup I've led marketing for - there is no one in the business that's better. Easiest decision you'll ever make. They are masters and I've used them for everything ops and demand gen related. Some things we've worked on:

- Ops related - setting up marketing automation (we've done Hubspot, Marketo, Eloqua and Pardot), lead scoring, target account lists, all SaaS integrations , setup Salesforce, establish lead and opportunity tracking and management, performance dashboards, reporting

- Demand gen related - develop ABM strategy, create email marketing, advertising, & direct mail campaigns, execute parts of event marketing campaigns

- Sales dev related - sales development training playbooks, sales dev trainings, setting up cadences and writing voice and email scripts

- Strategy - CS2 is a true extension of my team. They participate in quarterly brainstorming sessions to provide their perspective and creative approach to campaign development. I also use them as a sounding board for priorities and ideation. Review collected by and hosted on G2.com.

Easy to work with, extremely organized and on top of all deliverables, strategic and creative! For me, knowing their team is extremely creative is important, because that helps drive great outcomes. One of the best things about CS2 is they also get sales! This makes it really easy to build trust between what marketing is doing from an ops perspective and the sales team. Review collected by and hosted on G2.com.

If you don't enjoy working with the entire CS2 team, you don't enjoy life. CS2 are experts in Marketo, Salesforce, EverString, LeanData, Drift, Sendoso, and pretty much any other technology that matters to a modern marketer. They manage our team's day-to-day marketing operations, including support for SaaS integrations, SFDC/Marketo campaign builds, lead nurturing, lead routing, and a dozen other functions. Review collected by and hosted on G2.com.

CS2 is always responsive. They collaborate with us on Slack, Asana, email, conference call, etc. It makes life so much easier when an agency works within the tools you already use and are flexible to meet deadlines. Review collected by and hosted on G2.com.

CS2 has been my "go to" marketing operations partner throughout multiple organizations. They've worked with me on everything from lead scoring to routing to attribution to email marketing and more. The folks over at CS2 are truly masters of their craft and are phenomenal partners. Review collected by and hosted on G2.com.

In times when you are looking to either bring in seasoned expertise or quickly get your operations function kickstarted off the ground at an extremely rapid pace, CS2 is a fantastic resource. On top of the countless results they've helped deliver over the years, they're also simply good partners. They're willing to work with you in the manners that work for your business. They will adapt to make sure that your needs are met. Review collected by and hosted on G2.com.

CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene. Review collected by and hosted on G2.com.

That I can rely on them to work directly with our marketing team. They're always willing to help in any and all areas and do so with a great attitude. The patience and knowledge they have gives us confidence in relying on them for assistance and guidance as we continue to grow and run more complex programs. They always have ideas and its nice to have a team to lean on for strategic discussions. Review collected by and hosted on G2.com.

My company works with CS2 on everything from marketing ops to demand gen strategy and campaign execution. Review collected by and hosted on G2.com.

The CS2 family really feel like part of our team. They help us strategize and make recommendations to help us be as successful as possible, and they bring creative ideas and solutions to the table that have been invaluable to our team and our business. They are incredibly organized and help keep my team on track as a result. Review collected by and hosted on G2.com.

I have worked with CS2 Marketing for several years at multiple companies and they are always an amazing partner. They are an extension of marketing operations for us and help us with some of the toughest and most strategic projects. I know I can count on them. Together we have:

- Evaluated, selected and implemented new marketing technology

- Done significant data analysis looking back multiple years to understand pipeline trends.

- Built dashboards, reports, and reporting methodologies for all aspects of the business from day-to-day marketing needs to CEO-level analytics and insights.

- Analyzed Marketo instances

- Redesigned the lead lifecycle .... and more. Review collected by and hosted on G2.com.

They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with. Review collected by and hosted on G2.com.

Cs2 have been working with us for over 3 years on many different projects. They were initially drafted in to bring our Marketo instance into shape, put processes in place and generally help us establish our Marketo environment following a migration from another MAP. We've since worked with Cs2 on a range of projects, from lead scoring, marketing attribution and consultancy on how we can achieve our goals. Review collected by and hosted on G2.com.

Cs2 are highly pragmatic, during our time working with them we've developed a working relationship where they'll listed to our requirements and often suggest a better, more efficient way of achieving our goals. Review collected by and hosted on G2.com.

I have worked with CS2 since 2015 and continue to do so. They offer fast, pragmatic solutions to help you get your operations team structured in the right way and delivering real value to the customers in your organisation. This is because they have deep experience and a lean agency model. They also refuse to follow the 'B2B Marketing Herd' and challenge the status quo by homing in on data, insight and results. A gem of an agency! Review collected by and hosted on G2.com.

Deep experience, unflappable people, marketing tech stack experts (SFDC, Marketo, Demandbase etc). Review collected by and hosted on G2.com.

Implementations & Integrations

- Marketo (Managed migration from Autopilot to Marketo)

- Engagio

- GoToWebinar

- EverString

- Drift

Framework and Reporting

- Lead Source

- Lead Scoring

- Program Conventions

- Reporting

The CS2 team brought us from a frightening place lacking a lot of data to being able to report properly and having full visibility into our funnel metrics - All in less than a quarter! Review collected by and hosted on G2.com.

The CS2 team is both extremely knowledgable and flexible. At both startups, I've used them at they are the perfect combination of "get it done" for a last-minute changes but also helping guide long term strategy for growth. The team is always pleasant to work with and fast to respond. Christie has been my go-to for brushing up my skills after not being in Marketo for 1.5 years. Sincerely a live saver! Review collected by and hosted on G2.com.

We hired CS2 to help implement, manage and execute Marketo for our very small marketing organization, who had big big hopes and goals. We had a new VP of Marketing who had worked with CS2 in the past and wanted to use them again. They were organized, patient and had the right level of experience to steer us in the right direction in a timely manner. CS2 kept our expectations in check, along with our wants v needs. Review collected by and hosted on G2.com.

CS2 comes with a wealth of best practice knowledge, not just about the Marketo platform, but about our industry and practices. They will also research something if they don't know and find that we need to take a breath before trying to plow forward on a project and/or request. They are thorough - they keep a meaningful change tracker (this has proven to be invaluable) and provide plenty of communication about staff coverage, changes to their org that may effect us, thought leadership, etc. CS2 has great experience with other platforms in the marketing tech stack, and so also provided feedback as we began to evaluate other platforms for our growing needs.

They have never treated us as a customer, but always a trusted friend. CS2 cares not just about our work, but about our relationship. Review collected by and hosted on G2.com.

We rely on CS2 to help augment our team for our marketing, sales and customer success team! Review collected by and hosted on G2.com.

I am impressed with the talent at CS2, any issue we are faced with they know how to handle. Review collected by and hosted on G2.com.

Marketing Ops instance hygiene and strategy. Review collected by and hosted on G2.com.

Dependability

Expertise

Everyone at CS2 is a pleasure to work with Review collected by and hosted on G2.com.