Liz M.

Marketing Operations Manager

Mid-Market (51-1000 emp.)

3/11/2020

"Marketo Experts at your Service"

5/5

Describe the project or task CS2 helped with:

CS2 Marketing has helped with a number of projects in the past - whether it be helping find/solve bugs to recommending better ways to set up processes. Since they work with several different clients they always are finding new and improved best practices that can be applied to most businesses. There hasn't been a project that I've found that they didn't have great recommendations for. What's more, is that they are not only strategical but also tactical. Review collected by and hosted on G2.com.

What do you like best about CS2?

What I like best is that they are easy to work with and are incredibly smart. They work in a way that they are teaching you and not just doing all of the work. They are very friendly, communicative and punctual. I also love that they have a Slack channel for emergency questions. Review collected by and hosted on G2.com.

What do you dislike about CS2?

There isn't much to dislike when it comes to CS2, the only thing that has ever come up is that there are times when they are unable to take on new clients because of bandwidth, which I respect since they want to make sure that they have enough time to deliver to their existing clients. However, recently they seem to have grown their team so this shouldn't be as much of an issue. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

The problems that I have solved with CS2 range from implementing a new Marketo instance, to reworking existing programs and instances that were set up by previous Marketo users and everything in between. Review collected by and hosted on G2.com.

Tara P.

VP of Marketing & Customer Experience

Mid-Market (51-1000 emp.)

2/5/2020

"Every marketer's dream team"

5/5

Describe the project or task CS2 helped with:

CS2 has helped provide consulting services around building out our demand generation which includes a hybrid ABM strategy as well as our CRM and marketing technology evaluation.

I can't wait for the opportunity to get to work with them more this year to kick start our demand generation efforts with our plan, resources, and coverage model in place. Review collected by and hosted on G2.com.

What do you like best about CS2?

1. They are a true extension of your team: You leave a meeting or call wishing they were there full time.

2. They are credible: They know how to build and scale, whether you are a startup with zero resources to a more established company with plenty

3. They are transparent: They are a no-bullshit kind of team and the kind of team you want around you when making critical decisions with your GTM strategy from demand generation to marketing technology vendor selection.

4. They are passionate: They ooze with passion about their clients and are your go-to team for what's happening in the market. Review collected by and hosted on G2.com.

What do you dislike about CS2?

That I can't have them by my side everyday. Review collected by and hosted on G2.com.

Recommendations to others considering CS2:

Be prepared and transparent with your requirements and objectives. They are operators, feel confident that they have been in your shoes and know how to build from scratch with very little but also scale a program to the next level that is already successful. The more you share upfront and are realistic with where you are the more immediate impact they can help make. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

CS2 Marketing has been a true partner to me growing from a team of 1 at my startup to building out a team of 3 full time marketers. They have been my compass in helping navigate through critical moments in helping me assess how to manage the day to day but also build a strategy for growth.

It is very easy to get carried away and enamored by technology to help fix your problems, but having a transparent team like CS2 assisting in every step of the way was invaluable. They asked the right and tough questions to help navigate and understand our requirements which helped us avoid costly mistakes in committing to technology before having a plan and coverage model to support it. Through the learnings and discussions, we have been able to successfully keep ourselves lean with a clear focused plan in site, a nimble team in place to create, and the right resources to help us execute and learn and course correct. Review collected by and hosted on G2.com.

Kristen A.

Marketing Advisor

Mid-Market (51-1000 emp.)

1/23/2020

"The Best Marketing Ops Team Ever"

5/5

Describe the project or task CS2 helped with:

I've brought in the team at CS2 to run marketing ops and demand gen campaigns for every startup I've led marketing for - there is no one in the business that's better. Easiest decision you'll ever make. They are masters and I've used them for everything ops and demand gen related. Some things we've worked on:

- Ops related - setting up marketing automation (we've done Hubspot, Marketo, Eloqua and Pardot), lead scoring, target account lists, all SaaS integrations , setup Salesforce, establish lead and opportunity tracking and management, performance dashboards, reporting

- Demand gen related - develop ABM strategy, create email marketing, advertising, & direct mail campaigns, execute parts of event marketing campaigns

- Sales dev related - sales development training playbooks, sales dev trainings, setting up cadences and writing voice and email scripts

- Strategy - CS2 is a true extension of my team. They participate in quarterly brainstorming sessions to provide their perspective and creative approach to campaign development. I also use them as a sounding board for priorities and ideation. Review collected by and hosted on G2.com.

What do you like best about CS2?

Easy to work with, extremely organized and on top of all deliverables, strategic and creative! For me, knowing their team is extremely creative is important, because that helps drive great outcomes. One of the best things about CS2 is they also get sales! This makes it really easy to build trust between what marketing is doing from an ops perspective and the sales team. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Nothing. They are effective at business operations. Pricing is clear, invoices are timely, you'll know exactly who is working on which parts of each project and they are transparent and honest about what can be done, what can't be done, timing etc. Leaps and bounds ahead on these measures compared to other agencies. Review collected by and hosted on G2.com.

Recommendations to others considering CS2:

Hiring CS2 should be the easiest marketing decision you'll make. Plus your team will love working with them and appreciate the opportunity to learn from them too! Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

I've used CS2 for all marketing ops and demand gen to engage prospects and create pipeline opportunities for sales. The results of their efforts can be seen in the creation of demand, pipeline, revenue and engaged customers. Review collected by and hosted on G2.com.

Shonal N.

Mid-Market (51-1000 emp.)

1/10/2020

"No BS Marketing Operations Agency"

5/5

Describe the project or task CS2 helped with:

If you don't enjoy working with the entire CS2 team, you don't enjoy life. CS2 are experts in Marketo, Salesforce, EverString, LeanData, Drift, Sendoso, and pretty much any other technology that matters to a modern marketer. They manage our team's day-to-day marketing operations, including support for SaaS integrations, SFDC/Marketo campaign builds, lead nurturing, lead routing, and a dozen other functions. Review collected by and hosted on G2.com.

What do you like best about CS2?

CS2 is always responsive. They collaborate with us on Slack, Asana, email, conference call, etc. It makes life so much easier when an agency works within the tools you already use and are flexible to meet deadlines. Review collected by and hosted on G2.com.

What do you dislike about CS2?

That we don't get more time with CS2. Absent of a true marketing operations role on my team, we rely heavily on CS2 to deliver and they don't disappoint. We'd love to do more with them. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

What problems don't they help us solve? They have helped us set up and execute lead nurturing programs, campaign attribution, territory assignments and re-assignments, lead routing rules, account-based marketing programs, and any ad-hoc projects that come up. Review collected by and hosted on G2.com.

Russell B.

Sr. Director, Marketing

Mid-Market (51-1000 emp.)

1/10/2020

"An Extension of Your Team That Accelerates Growth and Execution"

5/5

Describe the project or task CS2 helped with:

CS2 has been my "go to" marketing operations partner throughout multiple organizations. They've worked with me on everything from lead scoring to routing to attribution to email marketing and more. The folks over at CS2 are truly masters of their craft and are phenomenal partners. Review collected by and hosted on G2.com.

What do you like best about CS2?

In times when you are looking to either bring in seasoned expertise or quickly get your operations function kickstarted off the ground at an extremely rapid pace, CS2 is a fantastic resource. On top of the countless results they've helped deliver over the years, they're also simply good partners. They're willing to work with you in the manners that work for your business. They will adapt to make sure that your needs are met. Review collected by and hosted on G2.com.

What do you dislike about CS2?

The only thing to consider is that CS2 is not the cheapest on the market. There are plenty of folks that are cheaper that you can find on things like UpWork even. You are definitely paying for expertise that has "been there, done that" on a number of different ocassions. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

The problems that I'm solving with CS2 are primarily around marketing operations (Marketo administration), marketing to sales handoff, and reporting.

The benefits that I've realized is better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation (worked with them on things like nurture campaigns), and better reporting (they've helped us implement multi-touch attribution systems like Bizible). Review collected by and hosted on G2.com.

Mani S.

Sr. Marketing Operations Manager

Enterprise (> 1000 emp.)

1/10/2020

"Lifesavers! Super dependable team for our Marketing Org"

4.5/5

Describe the project or task CS2 helped with:

CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene. Review collected by and hosted on G2.com.

What do you like best about CS2?

That I can rely on them to work directly with our marketing team. They're always willing to help in any and all areas and do so with a great attitude. The patience and knowledge they have gives us confidence in relying on them for assistance and guidance as we continue to grow and run more complex programs. They always have ideas and its nice to have a team to lean on for strategic discussions. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Occasionally, attention to detail can be lacking and oversight is needed. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

Initially, CS2 helped us build out a cleaner, more structured instance to not only keep us organized but also optimize reporting since campaigns were standardized. Now CS2 is playing the role of 'campaign ops' due to our very small marketing operations function. They support us in the day to day campaign executions which is obviously a vital part of the marketing function. Marketing doesn't have to worry about the ins and outs of Marketo because they can rely on CS2 to take care of the tacticals and we are so grateful for that! Review collected by and hosted on G2.com.

Marcela R.

Content Marketing Manager

Small-Business (50 or fewer emp.)

1/10/2020

"Fantastic partners in marketing ops and beyond"

5/5

Describe the project or task CS2 helped with:

My company works with CS2 on everything from marketing ops to demand gen strategy and campaign execution. Review collected by and hosted on G2.com.

What do you like best about CS2?

The CS2 family really feel like part of our team. They help us strategize and make recommendations to help us be as successful as possible, and they bring creative ideas and solutions to the table that have been invaluable to our team and our business. They are incredibly organized and help keep my team on track as a result. Review collected by and hosted on G2.com.

What do you dislike about CS2?

Any issues we have that go through CS2 are a result of the platform or solution that we are using, which is not directly tied to CS2. In fact, they have worked with us to improve those issues. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

In the absence of a marketing ops team and demand gen manager, CS2 has stepped in to help strategize and execute in both areas, and offer best practices where applicable. As a result, we have been able to successfully deliver a number of campaigns that would have been impossible without their involvement. Review collected by and hosted on G2.com.

Leah A.

VP Marketing

Mid-Market (51-1000 emp.)

1/9/2020

"Top-notch marketing operations expertise"

5/5

Describe the project or task CS2 helped with:

I have worked with CS2 Marketing for several years at multiple companies and they are always an amazing partner. They are an extension of marketing operations for us and help us with some of the toughest and most strategic projects. I know I can count on them. Together we have:

- Evaluated, selected and implemented new marketing technology

- Done significant data analysis looking back multiple years to understand pipeline trends.

- Built dashboards, reports, and reporting methodologies for all aspects of the business from day-to-day marketing needs to CEO-level analytics and insights.

- Analyzed Marketo instances

- Redesigned the lead lifecycle .... and more. Review collected by and hosted on G2.com.

What do you like best about CS2?

They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with. Review collected by and hosted on G2.com.

What do you dislike about CS2?

That I can't hire them fulltime! Other than that there is really no downside if you are looking for strategic marketing operations consultancy. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

It is beneficial to gain their experience working with a lot of different marketing operations organizations. They can offer options from how various clients have solved a given problem. They help us with sophisticated reporting and strategic marketing ops work that's required by the business. Review collected by and hosted on G2.com.

Ian N.

Senior Director of Marketing Operations

Mid-Market (51-1000 emp.)

1/9/2020

"Boutique agency with big business experience"

5/5

Describe the project or task CS2 helped with:

Cs2 have been working with us for over 3 years on many different projects. They were initially drafted in to bring our Marketo instance into shape, put processes in place and generally help us establish our Marketo environment following a migration from another MAP. We've since worked with Cs2 on a range of projects, from lead scoring, marketing attribution and consultancy on how we can achieve our goals. Review collected by and hosted on G2.com.

What do you like best about CS2?

Cs2 are highly pragmatic, during our time working with them we've developed a working relationship where they'll listed to our requirements and often suggest a better, more efficient way of achieving our goals. Review collected by and hosted on G2.com.

What do you dislike about CS2?

There's very little that I dislike about Cs2, it would be great if they had staff located within the UK/EU but they're very good at working collaboratively across timezones. Review collected by and hosted on G2.com.

What problems is CS2 solving and how is that benefiting you?

One of the biggest wins was to move lead scoring from a 3rd party supplied back into our Marketo instance, it helped save the business money and restored a trust in Marketing Ops that had been lost when we switched to a 'black box' lead scoring supplier Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/18/2020

"Pragmatic and Agile Marketers - An Asset To Any Marketing Team"

5/5

Describe the project or task CS2 helped with:

I have worked with CS2 since 2015 and continue to do so. They offer fast, pragmatic solutions to help you get your operations team structured in the right way and delivering real value to the customers in your organisation. This is because they have deep experience and a lean agency model. They also refuse to follow the 'B2B Marketing Herd' and challenge the status quo by homing in on data, insight and results. A gem of an agency! Review collected by and hosted on G2.com.

What do you like best about CS2?

Deep experience, unflappable people, marketing tech stack experts (SFDC, Marketo, Demandbase etc). Review collected by and hosted on G2.com.