We had a very basic lead funnel, with a loose structure and definitions. CS2 helped engineer a new funnel, which aligned with business objectives and GTM strategies. They helped us meet our ultimate goal - to create dashboards which would serve as the source of truth for the entire organization.
CS2 helped configure and implement Marketo the right way (keeping our business context in mind) and created a tight integration between Salesforce and Marketo. They are now an extension of our marketing team for all things MOPs related - funnel governance. data hygiene, martech stack rollouts. Review collected by and hosted on G2.com.
The team at CS2 are masters of their game. You need to spell your requirements once and they're off to the races. They not only understand your pain points and challenges but also come up with sound recommendations. When you have a solution, they study it from all angles to come up with an even more refined solution. They are able to distill complex requirements and communicate options in a concise manner.
CS2 has a keen and deep understanding of revenue ops and the role marketing ops plays. Their thinking is grounded in outcomes and they partner with you to ensure results. They are responsive, work fast, plan and prioritize well, and are organized. Review collected by and hosted on G2.com.
